My story
starts 3,000
miles away
from here.
15 years ago.

So
we built an
innovation
lab.

And we failed.
Miserably.
And visibly.

GPS Digital Superior
Trimble photography service
Kodak Mercedes-Benz
E-business Web-based Radical retail
IBM services Nike
HP
Amazing The new office Digital money
experiences Herman Miller PayPal
Disney

The world’s
largest
innovation
lab.
(Just next door in The Allen Room.)

(Now, for a really quick tour.)

Lesson #1:
Have everyone
operating off
of the same
definition of
innovation.

Innovation.
To challenge the
status quo by fusing
&
to create new value.

Innovation.
To challenge the
status quo by fusing
& SCIENCE
ART
to create new value.

Innovation.
To challenge the
status quo by fusing
& EMOTIONAL
LOGICAL
to create new value.

Innovation.
To challenge the
status quo by fusing
& THE OLD
THE NEW
to create new value.

Innovation.
To challenge the
status quo by fusing
& THE OUTSIDE
THE INSIDE
to create new value.

FUSION

Lesson #2:
Develop
a curious
mindset.

CURIOSITY

Lesson #3:
Get clear on
why and how
you’re going
to change the
status quo.

NEED

NG KNOW-H
VIDI O
RO AND INSIGHT W
P
NEED
ENABLING IONS
CES
REL A
ERVI
AN NTING
DS
T
FU HI
VE
IN
LF
L
P S L I NG
I
D
S
OO
G

n
of ne g adoptio
lls
Story
w ski
)sellin
telling
(Coun
re
t
Co bin
igh
co
m ing
m
ins
bin k
ing
ing no
at
an wled
re
-c
d ge
Co
NG KNOW-H
VIDI O ies
RO AND INSIGHT W olog
P echn
Forg gt
ing n ablin
ew p g en
artne ntin
Inve
rship
s
NEED
ENABLING IONS Creating a new value equation
CES
behavioral
Promoting nd policy
REL A
ERVI
AN NTING
a
guidelines
DS
T
FU HI
Elim
VE
ina
IN
LF
LL to pa ting ba
P S I NG
I
rticip rriers
OD
S
ation
GO
ive
ort
pp ts
su n Cu
ng me ltiv
ati viron at
Cre en ing
an
ec
va nd
s
os
lue
ys
ne ng a
tem
Sup tal ex
to
ing ati
w
y
po per
Designi ormance
nectivit
ify nic
rtin ien
gn mu
perf
g u ce
ma om
ng rem
ing con
ser
C
s’
arkable
Increas

PATTERN

Lesson #4:
Master the
ripple effect.

PROFIT-
OBSESSION.

Lesson #5:
Learn to
harness
diversity
of thought.
(And everything else.)

ARCHETYPE:
THE GENERATOR

ARCHETYPE:
THE ITERATOR

ARCHETYPE:
THE TECH GURU

ARCHETYPE:
THE CUSTOMER
ANTHROPOLOGIST

ARCHETYPE:
THE PRODUCER

ARCHETYPE:
THE VISIONARY

ARCHETYPE:
THE COMMUNICATOR

ARCHETYPE:
THE ROADBLOCK
REMOVER

ARCHETYPE:
THE FUTURECASTER

VARIANCE

Lesson #6:
Build
innovation
traits into
your culture.

CULTURE

Lesson #7:
Realize that
life is a
perpetual
prototype.

BRAVERY

FUSION.
CURIOSITY.
PATTERN.
PROFIT-OBSESSION.
VARIANCE.
CULTURE.
BRAVERY.

These, and 31
other lessons,
next door...

FORTUNE PRESENTS
The world’s
largest
innovation
lab.
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