The 2008 Tribalization of
Business Study
Achieving Transformational Change Through Online Communities and Social Networks
Overview of Select Findings

About the Tribalization of Business Study
 This study was conducted in conjunction with Participating companies included:
Beeline Labs, and the Society for New
 Leading computer
Communications Research.
manufacturers
 We employed an online methodology among
 Leading computer networking
100+ companies that have created and
companies
maintain online communities
 Leading life science companies
 The communities ranged from fe