The Future of Small
Business
… from the Intuit Future of Small Business Study
Click to add your name,
title, and firm name
© 2008 Intuit Inc.

Small Business Landscape
Mid-Market
Delegation: departments
.6M “System thinking”
businesses
24 million
employees
Main Street
3.2 million businesses
Owner begins to delegate
26 million employees “Focus on growth”
Personal Businesses
22 million businesses Consumer & Business blur
27 million employees 0-5 Employees
26 Million U.S. Small Businesses
March 25, 2007 // 2

Recession Can Mean Growth
for Small Businesses
91% See opportunities despite
stagnant economy
77% Expect growth in the
next 12 months
65% Have weathered
a recession
March 25, 2007 // 3

March 25, 2007 // 4

Recession-Proofing Tips
1. Keep marketing 1. Develop a loyalty program
2. Hire terrific talent 2. Sell from your website
3. Target big corporations’ 3. Go digital
small customers
4. Concentrate on increased
4. Become the outsource sales, rather than new product
source development
5. Get your finances in order 5. Stay positive
6. Consider acquisition
March 25, 2007 // 5

daring to dream
Five New Faces Emerging
pursuing the dream
Technology Tearing Down the Barriers
realizing the dream
Poised to Thrive in Any Industry, Anywhere
March 25, 2007 // 6

daring to dream
Five New Faces Emerging
March 25, 2007 // 7

Gen Y-er
March 25, 2007 // 8
© 2008 Intuit Inc.

Teens and Young Adults Want
to Start Small Businesses
(Percent of respondents age 18-29 who want to…)
Start their own business
Work for someone else
0% 20% 40% 60% 80%
Source: CNN/USA Today/Gallup Survey, April 2005.
March 25, 2007 // 9

Baby Boomer
March 25, 2007 // 10
© 2008 Intuit Inc.

Small Business Formation
Is Highest for Those 55-64
(Percent of the adult population that started a new business each month)
0.5%
0.4%
0.3%
0.2%
0.1%
0.0%
Total 45-54 year olds 55-64 year olds
March 25, 2007 // 11 Source: Robert W. Fairlie,
© 2008 Intuit Inc. Kauffman Foundation Index of Entrepreneurial Activity, 2005.

Mompreneur
March 25, 2007 // 12
© 2008 Intuit Inc.

Large Majority of Women
With Children in the Workforce
(Percent of women with children in the U.S. labor force)
80%
60%
40%
20%
0%
1975 2005
March 25, 2007 // 13
Source: U.S. Bureau of labor Statistics.
© 2008 Intuit Inc.

Careerpreneur
March 25, 2007 // 14
© 2008 Intuit Inc.

Immigrant Entrepreneur
March 25, 2007 // 15
© 2008 Intuit Inc.

Mompreneurs
Boomers
Gen Yers
Careerpreneurs
March 25, 2007 // 16 Immigrants
© 2008 Intuit Inc.

daring to dream
Five New Faces Emerging
pursuing the dream
Technology Tearing Down the Barriers
March 25, 2007 // 17

Technology for Everyone
© 2008 Intuit Inc.

Going Social is a Slam Dunk
© 2008 Intuit Inc.

Working Anytime, Anywhere
© 2008 Intuit Inc.

Peer Networks Accelerating Success
© 2008 Intuit Inc.

daring to dream
Five New Faces Emerging
pursuing the dream
Technology Tearing Down the Barriers
realizing the dream
Poised to Thrive in Any Industry, Anywhere
March 25, 2007 // 22

1. Big Opportunity
© 2008 Intuit Inc.

Boeing Goes Big with
Help from Small Biz
Introducing Boeing Dreamliner 787
© 2008 Intuit Inc.

Barbell Economics
© 2008 Intuit Inc.

2. Plug-in Power
© 2008 Intuit Inc.

Leveling the
Playing Field
© 2008 Intuit Inc.

Small Business Will Reclaim
Manufacturing
© 2008 Intuit Inc.

Innovation Not Infrastructure
© 2008 Intuit Inc.

3. Borderless
Business
© 2008 Intuit Inc.

Ugly Doll is Sitting Pretty
© 2008 Intuit Inc.

daring to dream
Five New Faces Emerging
pursuing the dream
Technology Tearing Down the Barriers
realizing the dream
Poised to Thrive in Any Industry, Anywhere
March 25, 2007 // 32

helping small businesses
achieve their dreams
© 2008 Intuit Inc.