THE DESIGN OF
EVERYDAY LIFE
by M a x M u nne c ke
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

“Design starts with a
question”
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

your design brief
rfid tags in packaging.
a perfect work shoe.
customer expectation of shopping center.
increase number of returning customers.
mobile library for all ages.
re-think temporary workers.
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

your design brief
rfid tags in packaging.
PRO
DU
CT
a perfect work shoe.
customer expectation of shopping center.
P EOP
LE
increase number of returning customers.
mobile library for all ages.C
SO
IAL
VAL
UE
re-think temporary workers.
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

evolving worldviews
PRODUCT LED MARKET LED SOCIALLY LED
1950-70s 1980-90s 2000+
consumption experience network
technology driven people driven value driven
products interface sense-making
hardware aesthetics open innovation
functionality emotions co-creation
[josephine green, philips design]
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

analytical framework
worldview framework
question answer
design brief solution
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

“How to analyse
everyday life?”
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

THINKING IN
PRACTICES
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

a practice
= set of activities,
routine, habit,
daily chore. UNDERSTANDINGS
COMPE-
TENCES
ACTORS
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

case: mountain biking
UNDERSTANDINGS
COMPE-
TENCES
ACTORS
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

puppet theater
script
= understanding
puppets & things
= actors
hidden hand
= competences
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

case:coasting bike
the making of a practice
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

case:coasting bike
the making of a practice
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

case:post-it
the making of a practice
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

case:sms
the making of a practice
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

changing practice
UNDERSTANDINGS
COMPE-
TENCES
ACTORS
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

changing practice
UNDERSTANDINGS
COMPE-
TENCES
ACTORS
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

changing practice
UNDERSTANDINGS
COMPE-
TENCES
ACTORS
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

characteristics of practices
practices are nexus of many
products/people
people/products are nexus of many
practices
product-oriented people-oriented practice-oriented
u p p u
p u p u p u
u p p u
u:user p:product
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

characteristics of practices
spread across space and time
like a virus
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

life of a practice
emergence >> reproduction >>
desintegration
UNDERSTANDING UNDERSTANDING
COMPE- ACTORS
TENCE
ACTORS COMPE-
TENCE
P(0) P(1) TIME
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

practice framework
focus on everyday life = set of activities,
sense-making activities routine, habit,
daily chore.
de-focus products & people
operational for designers
reproduction
drives markets/society
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

Any questions?
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

THE B I G
QUESTIONS
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

the BIG questions
develop poor asian farmers
develop the baltic region
food, transport, health care...
networks & open innovation
[victor papanek, bruce mau,
nextD, index2007]
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

product service systems
networks of organization, business
and people.
flows of products, services, access,
time, competences
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

case: call-a-bike
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

case: apple
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

case: youtube.com
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

case: superflex
value-based innovation
social responsibility
co-creation >> “prosumer”
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

LOOKING INTO
THE FUTURE
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

why look ahead
navigation
memory of the future
democratize the future
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

scenario technique
past present future
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

future practice process
PHASE TASK DEADLINE
DEFINE ASSIGNMENT 1 Translate brief into “practice” terms.
2 Define scope and depth of assignment. sunday
ANALYSE CONTEXT 3 Analyse elements of practice.
4 Map context of practice. tuesday
ENVISION FUTURES 5 Uncover key dynamics, drivers and events.
6 Predict possible trajectories and envision desirable futures. thursday
DEVELOP CONCEPTS 7 Identify gaps of opportunity and develop concepts.
8 Communicate and assess concepts. saturday
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

case:philips
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

case:nec
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

case: fuseproject
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

case: movies
[bladerunner]
[minority report]
[clockwork orange]
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

FINALE COM -
MENTS
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

“What is your
project about?”
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

designing a product?
satisfying a consumer?
envisioning a user practice?
making a system with many stakeholders?
looking into the future?
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007

max@ma3x.com
+45 60 85 46 08
http://ma3x.com/dm2007.pdf
THE DESIGN OF EVERYDAY LIFE DESIGN MATCH 2007