The art of start

Slide 2: Guy Kawasaki Managing Director Garage Technology Ventures

Slide 3: 1. Make meaning

Slide 4: • Increase the quality of life

Slide 5: • Increase the quality of life • Right a wrong

Slide 6: • Increase the quality of life • Right a wrong • Prevent the end of something good

Slide 7: 2. Make mantra

Slide 8: “The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.”

Slide 9: • Wendy’s “Healthy fast food”

Slide 10: • Wendy’s “Healthy fast food” • FedEx “Peace of mind”

Slide 11: • Wendy’s “Healthy fast food” • FedEx “Peace of mind” • Nike “Authentic athletic performance”

Slide 12: • Wendy’s “Healthy fast food” • FedEx “Peace of mind” • Nike “Authentic athletic performance” • Mary Kay “Enriching women’s lives”

Slide 13: “We exist to professionally build long- term high-impact sources so that we may endeavor to synergistically leverage existing effective deliverables to stay competitive in tomorrow’s world.” Dilbert Mission Statement Generator

Slide 14: 3. Get going

Slide 15: • Think different

Slide 16: • Think different • Polarize people

Slide 17: • Think different • Polarize people • Find a few soul mates

Slide 18: 4. Define a business model

Slide 19: • Be specific

Slide 20: • Be specific • Keep it simple

Slide 21: • Be specific • Keep it simple • Ask women

Slide 22: 5. Weave a MAT (milestones, assumptions, tasks)

Slide 23: • Milestone “Finish design”

Slide 24: • Milestone “Finish design” • Assumption “Sales calls/day”

Slide 25: • Milestone “Finish design” • Assumption “Sales calls/day” • Task “Rent an office”

Slide 26: 6. Niche thyself

Slide 27: Ability to provide unique product or service Value to customer

Slide 28: Ability to provide unique product or Price service Value to customer

Slide 29: Stupid Ability to provide unique product or Price service Value to customer

Slide 30: Stupid Ability to provide unique product or Dotcom Price service Value to customer

Slide 31: X Stupid Ability to provide unique product or Dotcom Price service Value to customer

Slide 32: 7. Follow the 10/20/30 rule

Slide 33: 10 slides Title Marketing and sales Problem Competition Solution Team Business model Projections Underlying magic Status and timeline

Slide 34: 20 minutes

Slide 35: 30 point font This is 20 points This is 14 points This is 12 points and what you’re using now

Slide 36: 8. Hire infected people

Slide 37: • Ignore the irrelevant

Slide 38: • Ignore the irrelevant • Hire better than yourself

Slide 39: • Ignore the irrelevant • Hire better than yourself • Apply the shopping center test

Slide 40: 9. Lower the barriers to adoption

Slide 41: • Flatten the learning curve

Slide 42: • Flatten the learning curve • Don’t ask people to do something that you wouldn’t

Slide 43: • Flatten the learning curve • Don’t ask people to do something that you wouldn’t • Embrace your evangelists

Slide 44: 10. Seed the clouds

Slide 45: • Let a hundred flowers blossom

Slide 46: • Let a hundred flowers blossom • Enable test drives

Slide 47: • Let a hundred flowers blossom • Enable test drives • Find the influencers

Slide 48: 11. Be a mensch

Slide 49: • Help people who cannot help you

Slide 50: • Help people who cannot help you • Do the right thing, the right way

Slide 51: • Help people who cannot help you • Do the right thing, the right way • Pay back society

Slide 52: Photo by Sim Kok Chwee The Art of Emailing For copies, send an email to: guy@garage.com Stock photos from iStockphoto.com

Slide 53: Question and Answer