Stories in the Mirror Kevin Brooks, Ph.D. Motorola Labs UPA 2006 - Usability Through Storytelling

Kevin Brooks, Ph.D.

Motorola Labs

Overview Who is this storyteller Corporate Storytelling Story Models UPA 2006 as story elements A final story

Who is this storyteller

Corporate Storytelling

Story Models

UPA 2006 as story elements

A final story

Documentary film to short stories Discovering storytelling This Storyteller

Documentary film to short stories

Discovering storytelling

This Storyteller

Storyteller for a large corporation Corporate Storyteller Research Experience Design and Prototyping Lab Marketing Legal

Storyteller for a large corporation

Corporate Storyteller

Research Experience Design and Prototyping Lab

Marketing

Stories to help keep the human in human interface Morning mirror stories Corporate Storyteller

Stories to help keep the human in human interface

Morning mirror stories

Corporate Storyteller

Story Models Aristotle Story = Beginning + Middle + End

Aristotle

Story = Beginning + Middle + End

Story Models Gustav Freytag (1816-1895) Freytag Triangle

Gustav Freytag (1816-1895)

Story Triangle Context Story Storyteller Audience

Story Triangle Story Storyteller Audience Context - Connects with the audience - Conveys sequence of events - Honors relationship with the audience - TRUTHFUL - Stays out of the way of the story

Story Triangle Story Storyteller Audience Context - Listens to the storyteller Recreates the story for themselves! Internalizes the experience

- Listens to the storyteller

Recreates the story for themselves!

Internalizes the experience

Story Triangle Story Storyteller Audience Context The listener becomes the protagonist, the emotional center of the story, and this in turn can drive the listener to take action. - Leah Radner and Beth Toland, Create Compelling User Stories

Story Triangle Story Storyteller Audience Context - Carries the symbols representing the storyteller’s intention - Leaves room for the audience to do a lot of the heavy lifting

Story Triangle Story Storyteller Audience Context “ Stories put fact into context, making them easier to remember.” - Whitney Quesenbery, Persona Stories

Custom Stories bespoke

Custom Stories

All stories are bespoke - customized for each story event by both the storyteller and the audience, no matter what is being told. Each story is customized by every listener for their own purposes, in ways that the storyteller will likely never know. Custom Stories

All stories are bespoke - customized for each story event by both the storyteller and the audience, no matter what is being told. Each story is customized by every listener for their own purposes, in ways that the storyteller will likely never know.

Custom Stories

Storyteller Steve Denning Get their attention - Stimulate desire - Reinforce with Reason Leadership is about change - changing the world, locally and globally. Only 10% of perception is based on what is seen, while 90% is based on expectation.

Steve Denning

Get their attention - Stimulate desire - Reinforce with Reason

Leadership is about change - changing the world, locally and globally.

Only 10% of perception is based on what is seen, while 90% is based on expectation.

Storyteller Jay Joichi - Scriptwriting Techniques Worked with the Screen Actors Guild to create a participatory process and end product tailor made for the film industry. For an online casting system, using screenplay format to communicate value to all stake holders.

Jay Joichi - Scriptwriting Techniques

Worked with the Screen Actors Guild to create a participatory process and end product tailor made for the film industry.

For an online casting system, using screenplay format to communicate value to all stake holders.

Storyteller Rich Gunther - The Business of Usability - Metrics Flexible approach to applying metrics. Meta-metrics! Otherwise a usability metric is like a hammer in the hand – everything looks like a nail. Need to constantly collect user stories to tell. The woman who cried .

Rich Gunther - The Business of Usability - Metrics

Flexible approach to applying metrics. Meta-metrics! Otherwise a usability metric is like a hammer in the hand – everything looks like a nail.

Need to constantly collect user stories to tell. The woman who cried .

Storyteller Leigh Rubin - Telling 365 Short Stories a Year Reaching them!

Leigh Rubin - Telling 365 Short Stories a Year

Reaching them!

Storyteller Laura Packer - Storyteller People have been using stories to understand how the world works for a really long time. We are all storytellers! We need to hear stories and have our stories heard. Storytelling can be a community practice - Red Riding Hood .

Laura Packer - Storyteller

People have been using stories to understand how the world works for a really long time.

We are all storytellers!

We need to hear stories and have our stories heard.

Storytelling can be a community practice - Red Riding Hood .

Story Exercise Telling Listening Appreciating

Telling

Listening

Appreciating

Audience Susan Hura - Smarter VUI Interfaces The balance of freeing users while not burdening them. Most users of speech-enabled applications are not using the technology for its own sake.

Susan Hura - Smarter VUI Interfaces

The balance of freeing users while not burdening them.

Most users of speech-enabled applications are not using the technology for its own sake.

Audience Fulcher, Garb, Liston, & Slote - How Not to Destroy a Great User Experience - TiVo Be aware of executive mantras Documentation for this and the next design team UI Historian

Fulcher, Garb, Liston, & Slote - How Not to Destroy a Great User Experience - TiVo

Be aware of executive mantras

Documentation for this and the next design team

UI Historian

Story Whitney Quesenbery - Persona Stories Personas establish a common language, putting the discussions about how the research viewpoints fit at the beginning of a project. Personas and stories are not something added to the human experience, they are the human experience!

Whitney Quesenbery - Persona Stories

Personas establish a common language, putting the discussions about how the research viewpoints fit at the beginning of a project.

Personas and stories are not something added to the human experience, they are the human experience!

Story Larry Constantine - Breakthrough Design: Innovating for User Performance Innovation is never free, but it does discourage copying. Abstraction is a gateway to creative innovation. Models anchored in concrete reality can keep designers anchored in concrete.

Larry Constantine - Breakthrough Design: Innovating for User Performance

Innovation is never free, but it does discourage copying.

Abstraction is a gateway to creative innovation. Models anchored in concrete reality can keep designers anchored in concrete.

Story Roberts, Schadewitz, Wallace, Yin, Wei, Adler Projects Designed to Enhance Storytelling within Communities Convivio - the European Thematic Network for the human- centered design of interactive technologies. Interactive storytelling to bridge gaps: - Romania - in the national history - Croatia - between the tourists and the locals, for sustainable tourism

Roberts, Schadewitz, Wallace, Yin, Wei, Adler Projects Designed to Enhance Storytelling within Communities

Convivio - the European Thematic Network for the human- centered design of interactive technologies.

Interactive storytelling to bridge gaps: - Romania - in the national history - Croatia - between the tourists and the locals, for sustainable tourism

Story John Thomas - Business Uses of Stories and Storytelling The social dynamics of storytelling: Winners tell the stories Storytelling involves risk and openness

John Thomas - Business Uses of Stories and Storytelling

The social dynamics of storytelling: Winners tell the stories

Storytelling involves risk and openness

Bespoke

Resources National Storytelling Network http://www.storynet.org/ League for the Advancement of New England Storytelling Online Fairy Tale and Myth Resource Page http://www.lanes.org/resources/a_z_karen_chace.html Denver storytelling group http://www.storynet.org/guilds/co.htm August house (storytelling book publisher) http://www.augusthouse.com/ Yellow Moon Press (storytelling book publisher) http://www.yellowmoon.com/309MAIN.html Doug Lipman Improving Your Storytelling, August House, 1999

National Storytelling Network http://www.storynet.org/

League for the Advancement of New England Storytelling Online Fairy Tale and Myth Resource Page http://www.lanes.org/resources/a_z_karen_chace.html

Denver storytelling group http://www.storynet.org/guilds/co.htm

August house (storytelling book publisher) http://www.augusthouse.com/

Yellow Moon Press (storytelling book publisher) http://www.yellowmoon.com/309MAIN.html

Doug Lipman Improving Your Storytelling, August House, 1999

Resources Jack Maguire, The Power of Personal storytelling, Tarcher, 1998 Storytell (a very active storytelling mailing list) http://www.twu.edu/COPE/slis/storytell.htm Storytelling in Organiztions http://www.storytellinginorganizations.com Working Stories http://lists.gjhost.com/mailman/listinfo /workingstories Anthrodesign http://groups.yahoo.com/group/anthrodesign Reference area on my site http://www.media.mit.edu/~brooks/storybiz

Jack Maguire, The Power of Personal storytelling, Tarcher, 1998

Storytell (a very active storytelling mailing list) http://www.twu.edu/COPE/slis/storytell.htm

Storytelling in Organiztions http://www.storytellinginorganizations.com

Working Stories http://lists.gjhost.com/mailman/listinfo /workingstories

Anthrodesign http://groups.yahoo.com/group/anthrodesign

Reference area on my site http://www.media.mit.edu/~brooks/storybiz