Radical Innovation

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    Radical Innovation - Presentation Transcript

    1. radical innovation INDEX Copenhagen Prelude BOSTON . MILAN . SEOUL
    2. Something without an antecedent that creates value for a core audience
    3. Reliability Corporation = Predictability Consistency
    4. Business Thinking Innovative Thinking Logical Intuitive Deductive reasoning Abductive reasoning Inductive reasoning Requires proof to proceed Asks what if? Looks for precedents Unconstrained by the past Quick to decide Holds multiple possibilities There is right and wrong There is always a better way Uncomfortable with ambiguity Relishes ambiguity Wants results Wants meaning Roger Martin, Dean Rotman School of Management, University of Toronto
    5. Fostering Radical Innovation • Strategic motivation • Cognitive diversity • Unconstrained by existing processes • Unconstrained by existing metrics • Looking in new ways • Leveraging partnerships • Engage the external world Making Innovation Work; Davila, Epstein, Shelton
    6. The Kitchen Floor Biggest home cleaning challenge. On Average: • The kitchen floor is cleaned about once a week for up to 45 minutes • Kitchen floor is swept daily. • Counter tops cleaned twice a day Typically used: • Sponge mop 42% • String mop 26% • Cloth 17% 30% of households buy 1.5 mops or brooms each year No brand recognition (O’Cedar 20%, Quickie 19%, Libman 12%) $300 million/year in sales of mops and broom Source: Habits and Practices, Nielsen, etc.
    7. Ethnographic Research Ethnography starts with a conscious attitude of most complete ignorance. Rather than studying people, ethnography means learning from people. Ethnographers make cultural inferences from three sources: (1) from what people say; (2) from the way people act; and (3) from the artifacts people use. James P. Spradley, The Ethnographic Interview
    8. .
    9. Opportunity for Innovation “mop” with single use disposable “sponge”
    10. July 14, 2003 © Design Continuum, Inc.
    11. 80 70 60 50 40 30 20 10 0 Tool 1 Tool 1 Tool 2 T 2 ool T 2 ool SolutionA SolutionB SolutionX SolutionA SolutionA
    12. Embracing a Radical Innovation Swiffer Sales 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 Product Development Concept Development Launch Ethnographic Research and Envisioning Ongoing Technical research
    13. Strategic Motivation Incremental Radical Consistent reliable growth, Ambitious growth, low risk higher risk Extrapolate current business. Focus on ambition, Identify gaps exploration Making Innovation Work; Davila, Epstein, Shelton
    14. Unconstrained by Existing Progresses Incremental Radical Based on milestones Subjective evaluation of experimental learning Formalized stage gates Informal based on team dynamics Making Innovation Work; Davila, Epstein, Shelton
    15. Unconstrained by Existing Measures Incremental Radical Clear metrics; Input metrics and inputs, process, outputs Experimentation related metrics Avoid failures Learn from failures Making Innovation Work; Davila, Epstein, Shelton
    16. Looking in New Ways Incremental Radical Standardized tools; focus groups, Anthropological, observation, experiential, experimentation conjoint analysis, surveys, prototyping Making Innovation Work; Davila, Epstein, Shelton
    17. Partnerships Incremental Radical Multi-project long term Project based agreements Access to missing capabilities Making Innovation Work; Davila, Epstein, Shelton
    18. Engage the External World Incremental Radical Monitor current competitors Engage idea generators - universities, labs, start-ups, and context and foreign markets Making Innovation Work; Davila, Epstein, Shelton
    19. Radical Innovation Swiffer
    20. The “New” Radical Innovation Money Increased Meaning in Someone’s Life Maker Pump High Lo Swiffer Lo High Degree of Lifestyle Improvement
    21. dan buchner dbuchner@dcontinuum.com BOSTON . MILAN . SEOUL

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    Radical Innovation
    Dan Buchner
    INDEX 2007
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