PLANNING
FOR SUCCESSFUL
INNOVATIONS
SYSTEMATICALLY
VIJAY KUMAR
ASSOCIATE PROFESSOR
INSTITUTE OF DESIGN
ILLINOIS INSTITUTE OF TECHNOLOGY
CHICAGO, USA
INSTITUTE OF DESIGN STRATEGY CONFERENCE
MAY 18-19, 2005 CHICAGO
Vijay Kumar . Institute of Design . Chicago . USA 1

INNOVATION
Vijay Kumar . Institute of Design . Chicago . USA 2

HOW
Vijay Kumar . Institute of Design . Chicago . USA 3

INNOVATION
CULTURE?
CONTINUOUSLY …
TRACK TRENDS
SEE OPPORTUNITIES
THINK INNOVATION
Vijay Kumar . Institute of Design . Chicago . USA 4

INNOVATION
COLLAB?
SHARING …
ACTIVITIES
CONTENT
TOOLS
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MANY
PLAYERS Technologist
Engineer
IN THE SHARED SPACE
Designer
Strategist
Ethnographer
Manager
Marketer
mer
usto nity
C u
omm
C
PLE
PEO
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ACTIVITIES
Shared ways of working
No process re-inventing every time
Increased productivity
CONTENT
?
Reusable information
Growing methods & tools
Shared project archives
TOOLS
Shared methods & tools
Supports shared activities
Brings discipline and rigor
Vijay Kumar . Institute of Design . Chicago . USA 7

ACTIVITIES
Shared ways of working
No process re-inventing every time
Increased productivity
CONTENT
?
Reusable information
Growing methods & tools
Shared project archives
TOOLS
Shared methods & tools
Supports shared activities
Brings discipline and rigor
Vijay Kumar . Institute of Design . Chicago . USA 8

ACTIVITIES Abstract
Analysis Synthesis
Insights Concepts Plans
?
Hypothesis
Know Make
Intent
Research Implement
Prototype
Pilot
Context Users Offering Launch
Real
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ACTIVITIES
?
Sense Know Know Frame Explore Make Deliver
Intent Users Context Insights Concepts Plans Offering
Vijay Kumar . Institute of Design . Chicago . USA 10

ACTIVITIES + SUB-ACTIVITIES
?
Sense Know Know Frame Explore Make Deliver
Intent Users Context Insights Concepts Plans Offering
Sense trends
Diagnose condition
Find opportunities
State initial intent
Vijay Kumar . Institute of Design . Chicago . USA 11

ACTIVITIES + SUB-ACTIVITIES
?
Sense Know Know Frame Explore Make Deliver
Intent Users Context Insights Concepts Plans Offering
Make research plan
Observe users
Ask users
Participate users
Make databases
Vijay Kumar . Institute of Design . Chicago . USA 12

ACTIVITIES + SUB-ACTIVITIES
?
Sense Know Know Frame Explore Make Deliver
Intent Users Context Insights Concepts Plans Offering
See state-of-the-art
See overviews
Know history
Mine knowledge
Vijay Kumar . Institute of Design . Chicago . USA 13

ACTIVITIES + SUB-ACTIVITIES
?
Sense Know Know Frame Explore Make Deliver
Intent Users Context Insights Concepts Plans Offering
Find structures
Map value flows
Make profiles
Map experiences
Model systems
Use frameworks
Define opportunities
Vijay Kumar . Institute of Design . Chicago . USA 14

ACTIVITIES + SUB-ACTIVITIES
?
Sense Know Know Frame Explore Make Deliver
Intent Users Context Insights Concepts Plans Offering
Sense trends Make research plan See state-of-the-art Find structures Frame concept space Make roadmaps Make prototypes
Diagnose condition Observe users See overviews Map value flows Define concepts Define strategies Evaluate prototypes
Find opportunities Ask users Know history Make profiles Systemize concepts Define tactics Define initiatives
State initial intent Participate users Mine knowledge Map experiences Manage concepts Make business case Create pilots
Make databases Model systems Evaluate concepts Create briefs Plan launch
Use frameworks Create platforms
Define opportunities Make scenarios
Vijay Kumar . Institute of Design . Chicago . USA 15

TOOLS
?
Sense Know Know Frame Explore Make Deliver
Intent Users Context Insights Concepts Plans Offering
Make research plan
Video Ethnography Tool
Observe users
Field Observation Tool
Ask users
Day-In-The-Life Study
Shadowing
Participate users
Immersion
Make databases
POEMS frame
Motivations frame
Human Factors frame
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TOOLS
?
Sense Know Know Frame Explore Make Deliver
Intent Users Context Insights Concepts Plans Offering
See state-of-the-art
Company diagnostics
See overviews
Competitive landscape
Know history
Industry innovation map
Cultural hotspots
Mine knowledge
Demographics map
Vijay Kumar . Institute of Design . Chicago . USA 17

TOOLS
?
Sense Know Know Frame Explore Make Deliver
Intent Users Context Insights Concepts Plans Offering
Entity-Relation Matrix
Find structures
Money management goals
Contribute to savings/investments
Identify personal investments
NVTS Tools
Track existing investments
Finance a major purchase
Evaluate investment plan
Minimize interest on debt Map value flows
Minimize loan payments
Modify investment plan
Position Maps
Maintain balances
Manage expenses
Maximize return
Make profiles
Pay off bills
Map experiences
Identify personal investments 4 3 3 2 4 3 0 0 0 0 0 0
Modify investment plan 3 4 4 4 4 4 0 0 0 0 0 0
Evaluate investment plan 3 4 4 4 4 4 1 0 0 1 0 0
Track existing investments 2 4 4 4 4 2 0 0 0 0 0 0
Maximize return 4 4 4 4 4 1 0 0 0 1 0 1
Model systems
Contribute to savings/investments 3 4 4 2 1 4 3 2 1 1 1 2
Manage expenses 0 0 1 0 0 3 4 4 4 3 2 2
Maintain balances 0 0 0 0 0 2 4 4 4 2 2 1
Pay off bills 0 0 0 0 0 1 4 4 4 2 2 4
Minimize loan payments 0 0 1 0 1 1 3 2 2 4 4 4
Use frameworks
Finance a major purchase 0 0 0 0 0 1 2 2 2 4 4 4
Minimize interest on debt 0 0 0 0 1 2 2 1 4 4 4 4
Define opportunities
Vijay Kumar . Institute of Design . Chicago . USA 18

TOOLS
?
Sense Know Know Frame Explore Make Deliver
Intent Users Context Insights Concepts Plans Offering
Frame concept space
Define concepts
Idea clustering
Systemize concepts
Life cycle plan
Manage concepts Scenario planning
Roadmap
Evaluate concepts
Create platforms
Make scenarios
Vijay Kumar . Institute of Design . Chicago . USA 19

TOOLS
?
Sense Know Know Frame Explore Make Deliver
Intent Users Context Insights Concepts Plans Offering
Frame concept space
Define concepts
Systemize concepts
Manage concepts
Evaluate concepts
Create platforms
Make scenarios
Vijay Kumar . Institute of Design . Chicago . USA 20

TOOLKIT
?
Sense Know Know Frame Explore Make Deliver
Intent Users Context Insights Concepts Plans Offering
Sense trends Make research plan See state-of-the-art Find structures Frame concept space Make roadmaps Make prototypes
Diagnose condition Observe users See overviews Map value flows Define concepts Define strategies Evaluate prototypes
Find opportunities Ask users Know history Make profiles Systemize concepts Define tactics Define initiatives
State initial intent Participate users Mine knowledge Map experiences Manage concepts Make business case Create pilots
Make databases Model systems Evaluate concepts Create briefs Plan launch
Use frameworks Create platforms
Define opportunities Make scenarios
Vijay Kumar . Institute of Design . Chicago . USA 21

HOW TO USE
ADD OTHER TOOLS
Sense trends Make research plan See state-of-the-art Find structures Frame concept space Make roadmaps Make prototypes
Diagnose condition Observe users See overviews Map value flows Define concepts Define strategies Evaluate prototypes
Find opportunities Ask users Know history Make profiles Systemize concepts Define tactics Define initiatives
State initial intent Participate users Mine knowledge Map experiences Manage concepts Make business case Create pilots
Make databases Model systems Evaluate concepts Create briefs Plan launch
Use frameworks Create platforms
Define opportunities Make scenarios
Vijay Kumar . Institute of Design . Chicago . USA 22

HOW TO USE
PROJECT
SELECT FOR YOUR Improve products
Create new offering
Create strategic plan
Conceive new venture
Sense trends Make research plan See state-of-the-art Find structures Frame concept space Make roadmaps Make prototypes
Diagnose condition Observe users See overviews Map value flows Define concepts Define strategies Evaluate prototypes
Find opportunities Ask users Know history Make profiles Systemize concepts Define tactics Define initiatives
State initial intent Participate users Mine knowledge Map experiences Manage concepts Make business case Create pilots
Make databases Model systems Evaluate concepts Create briefs Plan launch
Use frameworks Create platforms
Define opportunities Make scenarios
Vijay Kumar . Institute of Design . Chicago . USA 23

INNOVATION LAB WORKING WITH THE TOOLKIT
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INNOVATION LAB SCHEDULING AND TEAMING
Position Position
Organiz ation Organiz ation
Skills Skills
ms
Tea
Role Role
Calendar Calendar
Preferences Preferences
Output:
les
Output: Output:
edu
Context Map
Sch
Plan Criteria Strategy Plan
Concept
Evaluation
nes
Workshop
sto
Mile
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VIRTUAL LAB
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FINALLY…
IT IS MY STRONG
BELIEF THAT THE
SHARABLE
INNOVATION
TOOLKIT &
ENVIRONMENT
DESCRIBED HERE
PROMOTES A
STRONG
COLLABORATIVE
INNOVATING
CULTURE IN
ORGANIZATIONS
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THANKS
vijay@id.iit.edu
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