One Planet living and the challenge of corporate responsibility

One Planet Living and The Challenge of Corporate Responsibility Jean-Paul Jeanrenaud Head, Business and Industry Relations, WWF International Director, One Planet Living Romania, April 2007

The Challenge “Our biggest challenge this new century is to take an idea that seems abstract – sustainable development – and turn it into a reality for all the world’s people” Kofi Annan, Former UN Secretary General, 2001.

One Planet Living…It all started with Living the Living Planet Report…A health-check for the World

The Living Planet Report

Nature is paying the price…

…as we live beyond our means

Global Footprint A Light Touch?

Bringing it home 12bn hectares – 6.5bn people Per capita global quota – 1.8 hectares European footprint - 6 hectares North American footprint – 10 hectares Average Romanian needs 1.5 planets Average European needs 3 planets Average North American needs 5 planets

Where are the Impacts? we need to see the whole picture gy od te l ve as ls er Fo a Ho En W Tr

Local Food Kent - Israel - Kent - Scotland London London Local Food: - 50 Kms max from site

Why Work with Business? Critical to WWF’s Mission Ensuring that the use of renewable natural resources is sustainable; Conserving the world's biological diversity Promoting the reduction of pollution and wasteful consumption Top 200 corporations generate a third of global economic activity Business Footprint

Why Work With Business? Comparison of Top 100 Companies and 100 Governments 23 are Nations 77 are Corporations With more than $315 billion in 2005 sales, Wal-Mart is larger than the economies of – Israel - $106 billion – Ireland - $87 billion – Venezuela $117 billion Source : Worldwatch– State of the World 2006

Vision and Strategic Intent Vision WWF sees a future in which business makes a net positive contribution to the well-being of society and the planet. Strategic Intent To achieve this, WWF will engage in challenging and innovative partnerships with business to drive change...

The Changing Role of Business From creating demand for non-essential goods and services to…. ….creating and selling solutions to the world’s problems

Vision and Strategic Intent … towards a One Planet Economy that will deliver…

…The Basket of Needs for Everyone Food Clothing Housing Energy Health Education Mobility Leisure

The Evolving Role of the Private Sector

Public Opinion 80% of people say: “Business has a responsibility to society and the environment, beyond the simple generation of profits” Mori 2003

WWF’s Challenge for Change Not Philanthropy to My Business Offset Impacts Transformation Compliance Reducing And Beyond Impact Transformation Zero Global Strategies for Risk Impact Management and Cost Efficiencies Transformation Net Positive Selling Solutions to Impact the World’s problems

Creating value within ecological limits

A Common Approach Co-operation Solutions-oriented Implementation Maximising Joint Benefits Challenging Standards High Standards Ensure Relationship Has High Value.

Conservation Partners Some Examples Focus on Communications Focus on Marketing Challenge : Focus on Performance Targets Philanthropy : Focus on Freshwater Conservation Employee engagement : Focus on Learning

The First Step: Environmental Performance Indicators environmental audits quarry rehabilitation emissions reduction energy consumption waste production & recycling waste recovery alternative / renewable fuels water consumption

C02 Emission Reduction On 6 November 2001, Lafarge announced its commitment to: 10% reduction in CO2 - below 1990 levels - by 2010 in developed countries and 20% reduction per tonne/cement worldwide - Real bottom line impact -

WWF and Lafarge Elements of Success Dedicated people on both sides, starting with CEOs Trust Local level implementation Controlled risk-taking…and courage Transparency Time, diplomacy and negotiation Clear framework and rules of engagement (agree to disagree)

Nokia Partnership - Objectives • Broaden environmental awareness within Nokia • Stimulate staff to make Sustainable Development part of their mainstream activities • Engage stakeholders • WWF message extended to a wider audience • Develop Nokia's environmental activities • Improve Nokia's environmental performance over time Connect to Protect

Environmentally Sustainable Business Programme • Creates business cases which generate value for both the company and the environment • Mainstreams environmental issues and sustainability thinking into business decision-making • Tackles live environmental issues (eg packaging takeback & recycling) • Staff develop innovative projects to solve the problems

Environmentally Sustainable Business Programme Packaging Project * FSC & recycled materials * 54% less materials used * 50% increase in transport efficiency * 1,200 fewer trucks * 60 million phones * € millions saved

Business Futures From “the business of business is business” …. to….“The business of NEW business is creating value from products and services that are good for people and the planet.”

Biomimicry From “Cradle to Grave”…. To…. “Cradle to Cradle”

BedZED Answering the 3-planet challenge

BedZED - Beddington Zero fossil Energy Development London UK 100 Live-work units £15 million Includes social housing Peabody Trust BioRegional Bill Dunster Architects

Making it Easy, Affordable and Attractive highly energy efficient building design efficient lights & appliances on-site renewable energy public transport links local food delivery car club

Reducing Footprint Energy Plan Results reduced energy needs - 88% central heating - 57% hot water - 25% electricity consumption Transport Plan Results - 65% less CO2 emitted Water Saving Plan Results - 50% reduction in water use per resident

BedZED Results From 3 planets to 1.6

Together we need to do more Next Steps

A joint initiative

OPL a Compelling Vision \"A world in which people everywhere can lead happy, healthy lives within their fair share of the earth's resources.\" el av Tr

Guiding Principles of One Planet Living Measurable Targets + Meeting Basket of Human Needs

OPL Programme establish Pioneer OPL Communities on each continent establish OPL Centres to communicate message promote OPL Products and Services Develop One Planet Leaders

The OPL Communities Network UK •BedZED •Brighton •Gallions Canada •London Project •Montreal •Middlehaven •Ottawa Portugal • Mata de Sesimbra near Lisbon China USA •Guangzhou • Washington DC •Shanghai • New Orleans •California Australia •Adelaide South Africa •Canberra •Johannesburg •Sydney •Cape Town •Melbourne •Durban

OPL South Africa

China

Household budget Annual Costs Base Option Z-Squared Difference Difference £ £ £ Utilities 1356 1052 -304 Community facilities 4,130 4,160 30 Consumer Goods etc. 8,500 7,050 -1450 Transport 2,900 1,000 -1900 Mortgage 7,020 7,020 0 -15% Totals 23,906 20,282 -3,624

Middlehaven Middlesbrough, UK

Mixed-use regeneration on 30 ha. dock site, 750 homes, approx. 70k m2 of office space, 40k m2 of commercial leisure / retail, hotel, parking, event space

2150 NEW JOBS 630,000 VISITORS

Brighton NEQ Brighton, UK

30% affordable housing On-site community centre and OPL centre Contribution towards OPL plan for Brighton (OPL Cities)

Current Projects – One Gallions One Gallions London, UK

Winning bid for London Mayor’s Zero Carbon scheme Primarily residential scheme comprising around 200 homes on brownfield site in Beckton, East London Joint venture with Crest Nicholson, working with Southern Housing Group Planning submission in summer 2007 with push to start on site in early 2008

OPL Portugal - masterplan area Master plan area 5.000 ha PELICANO / ESPART area 700 ha

8,000 eco-homes, hotels, shops 100% solar powered by 15-hectare solar farm 25,000 residents 5,000 hectares €1.1 billion private investment 11,000 new jobs

Minimum 50% goods and services from 50km radius Transport Plan: €95 Million

Eco-housing Portugal

CO2 50% less Building Waste 40% less Renewable Energy 100% Recycled Materials 50% more

Electricity Consumption 40% less Water heating energy 60% less Space heat/cooling 95% less Water Consumption 25% less

PORTUGAL Mata de Sesimbra Densified land use model enables biodiversity regeneration

Portugal - Mata de Sesimbra €40 Million Conservation Plan 5,000 hectares forest restoration

A Metabolism

The London 2012 Olympics Focus on: • The Build-up • The Event • The Legacy

OPL in the Mainstream “Every part of our economy will have to change dramatically if we are to live within our environmental limits. One Planet Living is the new bottom line.” David Miliband – DEFRA Minister, January 2007 “One Planet Living should become the official target of government policy with a pathway and timetable to achieve it” New Economics Foundation July 2006

Fun ‘The Chip-fat Chevy’

‘One Planet Leaders’ Bridging the Implementation Gap WWF’s new training, exploration and implementation programme in corporate responsibility and sustainability. sustainability

Why ‘One Planet Leaders’ ? The problem: environmental and social trends point to increasing inequality and environmental stress The business need: mainstream environmental and social issues The opportunity: companies need to build staff competence to help transform operations into more sustainable business models WWF response: to help companies understand sustainability, challenge their thinking and develop responses to a rapidly changing world

What is ‘One Planet Leaders’? It is a 3 month face-to-face and web-based staff development programme that: Explores the latest sustainability approaches and practices Challenges participants thinking and understanding through guided learning Applies their experiences in practical ways back to their businesses.

Topics 1 The natural world 2 Human and social systems 3 How humans relate to the environment 4 Environmental and social externalities 5 Environmental and social impacts 6 Responses to environmental and social issues 7 The role of business 8 One Planet Business – towards sustainable business

Why do companies need ‘One Planet Leaders’ ?

Timings Programme initiated by WWF International in early 2006 WWF and project partners discussing programme with key business organisations and leaders in CR and sustainability – collaborating with WEF, Exeter University School of Leadership Studies. The first programme scheduled September 2007 in Switzerland. Further programmes to be scheduled as project develops.

Summary The OP Leaders programme combines the very best of on-line learning and face-to face support. The programme focuses on ‘bridging the implementation gap’ between policy and practice. It will create strong global communities committed to progressing change within organisations. It has the potential to make a real difference.

The Long Term Objective

One Planet Living THANK YOU

One Planet living and the challenge of corporate responsibility

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