Nokia brand & design priorities

Slide 2: The most loved & admired brand in the world.

Slide 3: Our belief… No matter what makes us different, we share one thing.

Slide 4: The uncomplicated desire to connect.

Slide 5: To find what is important in people’s lives…

Slide 6: First, we observe.

Slide 7: The often small, the sometimes big moments of everyday.

Slide 8: And then, we design.

Slide 9: Observe then design.

Slide 10: This is our very human approach to technology.

Slide 12: Nokia wins consumer hearts by 4:1 margin…

Slide 13: Four ways we’re evolving:

Slide 14: Creative How we philosophy innovate. & culture. Observe then design How we Organize Express Around Nokia. Needs.

Slide 15: Our ultimate goal:

Slide 16: Products people fall in love with.

Slide 17: Nokia Design, a world leader in design innovation, creativity & culture.

Slide 18: Creative Culture.

Slide 19: Multidisciplinary teams & collaboration.

Slide 20: Inspiring environment.

Slide 21: Celebrating ‘total design.’

Slide 22: Observe then design.

Slide 23: Simply beautiful objects that simply work.

Slide 24: Grow meaning of Nokia.

Slide 25: Achieve Explore Nokia Eseries Nokia Nseries Collaborative Technology Business solutions. leadership. From 15+ to 6 - 8 campaigns Connect Live Essence of Nokia. Design leadership

Slide 26: To elevate the brand. Life. Love. Lust.

Slide 27: A new way to present the Nokia brand. Expressive. Human. Storied. Emotional. Consistent.

Slide 28: from…

Slide 34: Designing the future.

Slide 35: ‘Our interest is in the future because we are going to spend the rest of our lives there’.

Slide 36: Innovation rules.

Slide 37: innovation Never stop exploring.

Slide 38: innovation Dare to be different.

Slide 39: innovation Take more risks.

Slide 40: innovation Rapid prototyping.

Slide 41: innovation Become a champion.

Slide 42: 2010 a view of the future.

Slide 43: Connect

Slide 44: Explore

Slide 45: Product Faster love. to market. How we innovate. Creative philosophy & culture. Observe then design How we express Nokia. Organize around needs. Increased Simplify preference. choice.

Slide 46: To create the most loved & admired brand in the world.

Slide 47: Thank you.

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