Information design and communication - Presentation Transcript
Information Design and Communication
Martin Foessleitner, International Institute for Information Design (IIID) Board Member
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
NAGOYA
Little Journey
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
Visualogue - Icograda Conference 2003
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
Quality of Information
Cultural Context Competence
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
ITALY
Definition of Beauty
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
Integrity
Harmony
Radiance > Aesthetics
Thomas Aquinas
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
Aesthetics gives us a toolbox
for - beautiful - execution.
Aesthetics the Language of Beauty
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
The more technological our culture becomes
the more we need sensuality.
We often use beauty as a proxy for quality.
Since aesthetics is reinforced by simplicity
and efficiency, it offers a powerful tool for
thriving in an era of diminishing natural resources.
Another three Reasons for the Relevance of Aesthetics
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
PARIS
Vocabulary.
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
Rollout / Implementation of the Project: Progress of Societes.
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
line contrast order,
pattern rhythm texture scale harmony
The principles of aesthetics.
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
line contrast order,
> time different organisation
pattern rhythm texture scale harmony
procedure optimize SoC growth synergy
The aesthetics of strategy.
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
Beauty in nature is never abritrary
but a by-product of function.
Good design exhibits virtues and
depends on a combination of aesthetics and ethics.
Good Design.
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
VIENNA
Design is the intermediary between information and understanding. (R.Grefé)
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
is the defining, planning
and shaping of the contents of a message
and the environments it is presented
with the intention of achieving particular
objectives in relation to the needs of users.
.
Information Design …
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
Beauty
> Beauty
F
Beauty 7724
7724
is the defining, planning
and shaping of the contents of a message
and the environments it is presented
with the intention of achieving particular
objectives in relation to the needs of users.
.
Information Design …
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
Wayfinding Systems
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
Wayfinding Systems
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
Marie Neurath, Western Nigeria 1954
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
Otto Neurath, ISOTYPE (International System of Typographic Picture Education)
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
Otto Neurath, On-tour Vienna 1925
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
KYOTO
Finally …
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
Communication
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
Communication
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
Coffee-Cups
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
Communication Konrad Lorenz / Nobel Prize 1973
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
What is thought - is not always said;
Communication Konrad Lorenz / Nobel Prize 1973
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
What is thought - is not always said;
what is said - is not always heard;
Communication Konrad Lorenz / Nobel Prize 1973
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
What is thought - is not always said;
what is said - is not always heard;
what is heard - is not always understood;
Communication Konrad Lorenz / Nobel Prize 1973
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
What is thought - is not always said;
what is said - is not always heard;
what is heard - is not always understood;
what is understood - is not always agreed;
Communication Konrad Lorenz / Nobel Prize 1973
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
What is thought - is not always said;
what is said - is not always heard;
what is heard - is not always understood;
what is understood - is not always agreed;
what is agreed - is not always concerned;
Communication Konrad Lorenz / Nobel Prize 1973
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
What is thought - is not always said;
what is said - is not always heard;
what is heard - is not always understood;
what is understood - is not always agreed;
what is agreed - is not always concerned;
what is concerned - is not always done;
Communication Konrad Lorenz / Nobel Prize 1973
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
What is thought - is not always said;
what is said - is not always heard;
what is heard - is not always understood;
what is understood - is not always agreed;
what is agreed - is not always concerned;
what is concerned - is not always done;
what is done - is not always done again
Communication Konrad Lorenz / Nobel Prize 1973
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
What is thought - is not always said;
what is said - is not always heard;
what is heard - is not always understood;
what is understood - is not always agreed;
what is agreed - is not always concerned;
what is concerned - is not always done;
what is done - is not always done again and
what is done is often sometimes far from being accepted.
Communication Konrad Lorenz / Nobel Prize 1973
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
Communication Konrad Lorenz / Nobel Prize 1973
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
Design is controlling the differences.
Kenya Hara / Redesigning Design
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
BEAUTY
Thank you for joining.
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
always feel: welcome@high-performance.at
OECD Training Course on: Statistics, Knowledge and Policy: Understanding Societal Change. Kyoto - March 25-27, 2009
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