Igniting a climate of innovation

Igniting a Climate of Innovation Lisa Bodell futurethink www.getfuturethink.com 1

What’s with the Cards? 2

What do these things have in common? 3

What do these things have in common? COOK BRUSH MY TEETH STOP SMOKING 4

What do these things have in common? 5

What do these things have in common? innovations inspired by uncommon connections 6

What do these things have in common? P&G + Clorox (Competition) Oral B + Pet Care (Dif. Audience) H-P + Crospon (Dif. Industries) 7

Innovators look at things in different ways… 8

But they all have something in common… They create a climate where innovation is embraced – and expected. 9

The Four Things ALL Leading Innovators Have 10

climate Building a thriving work environment that drives innovative behavior across the organization 11

 Lead by Example Build a thriving work Encourage Smart Risks  environment that drives innovative Collaborate and Share  behavior across the Works in Progress organization Energize your Workforce  12

Role Model: Lead By Example Harley-Davidson Dedicated Employee Involvement (EI) Program dictates that management should lead the charge when it comes to innovation. 14

Role Model: Lead By Example The EI “Guidelines”  Management should show that continuous improvement of quality and efficiency are a way of life.  Management should foster trust between employees and itself.  Employees should be trained in innovation and problem-solving  Employees should be given responsibility and authority for quality, production, maintenance  Creativity should be encouraged with a non-threatening, open atmosphere. 15

Role Model: Lead By Example 16

Discuss: How are you showing that you’re dedicated to innovation? 17

Role Model: Smart Risks Sometime to innovate, you need to isolate (OR: Let us take the risk for you…):  GameChanger teams develop ideas “between and beyond” the existing enterprise.  Promising ideas receive $250,000  Sit within each business unit to identify ‘exciting or threatening ideas’ 19

Role Model: Smart Risks Recognize Smart Failures DuPont rewards ingenuity and experimentation,…. not just outcome. 20

Role Model: Smart Risks Recognize Smart Failures “We knew we had to do something when the punishment for taking a risk was greater than not taking a risk at all.” 21

Discuss: Have you defined what a smart risk is in your organization? 22

Role Model: Collaborate & Share Wachovia: Internal Social Network Contact Information Educational History Employment History Peer Reviews Past Projects Current Projects Areas of Expertise Areas of Interest Ideas Submitted Approved Ideas 24

Role Model: Collaborate & Share Wachovia: Internal Social Network Contact Information Educational History It’s no longer WHAT you know. Employment History Peer Reviews It’s WHO you know, and WHAT THEY KNOW. Past Projects Current Projects Areas of Expertise Areas of Interest Ideas Submitted Approved Ideas 25

Role Model: Collaborate & Share Wachovia: Internal Social Network Collaboration across time, distance Contact Information Educational History Employment History Attract younger generations Peer Reviews Past Projects Retain institutional knowledge Current Projects Areas of Expertise Areas of Interest Idea generation Ideas Submitted Approved Ideas Save money 26

Role Model: Collaborate & Share The HomeLab Designed by its research division, helps teams identify latent needs to develop better products faster. Who comes to watch? •R&D •Marketing •Legal •Supply Management 27

Role Model: Collaborate & Share 28

Discuss: What forums do you currently give employees to share and collaborate? 32

Role Model: Energize Nike: Innovation Kitchen 34

Role Model: Energize The BMW Leipzig Plant: The Factory Built for Transparency 35

Role Model: Energize 36

Discuss: How are you building an innovative environment for your team? 37

Start your own cultural revolution 39

Innovation Resources and Tips Identify Rules to Break The ‘Kill a Stupid Rule’ program challenges employees to identify “stupid” banking rules that fail to satisfy customer needs 40

Innovation Resources and Tips See what they’re sharing. 41

Innovation Resources and Tips Start Socializing 42

Innovation Resources and Tips Start Socializing Common Craft: www.commoncraft.com Facebook: www.facebook.com Twitter: www.twitter.com Xobni: www.xobni.com Meetup: www.meetup.com 43

Innovation Resources and Tips Start Socializing Common Craft: www.commoncraft.com Facebook: www.facebook.com Twitter: www.twitter.com Xobni: www.xobni.com Meetup: www.meetup.com 44

Innovation Resources and Tips Make CHANGE a Habit: Tools and Techniques 1. From Impossible to Possible 2. +3/-3 3. Constrain Yourself 45

From Impossible to Possible 47

From Impossible to Possible “We’d never be able to pull this off for our customers…” “The greatest thing I’d love to see in our company but will never happen….” “It’ll be a cold day before we ever get this to work… “This would make my job easier but we’d never do it…” 48

Examples: Airline: “We’ll never let people smoke on the airplane” “Flying will never be free” “I’ll never be guaranteed NOT to sit next to a screaming baby on my flight.” IT’S JUST IMPOSSIBLE! 49

Examples: Airline: “We’ll never let people smoke on the airplane” “Flying will never be free” “I’ll never be guaranteed NOT to sit next to a screaming baby on my flight.” IT’S JUST IMPOSSIBLE! POSSIBLE! 50

+3/-3: Three Easy Steps Step 1: List out everything you want to enhance:  Parts  Functions  How it’s used  Where it’s used  When it’s used  How often it’s used 52

+3/-3: Three Easy Steps Step 2: ADD/Change Step 3: SUBTRACT +3 Features - 3 Features +3 Functions - 3 Functions +3 Parts - 3 Parts +3 Steps in a process - 3 Steps in a process +3 People in the process - 3 People in the process +Bundle something - Unbundle something Rewards for good behavior No fees Security features No rewards Personal fin. concierge No statements Spend vs. budget report No added services Shape – round? No mag stripe Customize image? No card 53

Innovation Resources and Tips Make Idea Generation a Habit: Tools and Techniques 1. From Impossible to Possible 2. +3/-3 3. Constrain Yourself 54

Constrain Yourself Take a product/service you offer and get ‘back in the box’ with it. Some constraints:  You can only use 2 colors in a design vs. 4  You have half the time to develop something  You have to cut the budget in half & produce the same product  You can only use USED materials, not new  You must eliminate a material from the end-product 55

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Constrain Yourself Trofe Mug Down Quilting Lack Coffee Table $2, one color Chicken Feathers Used Doors 58

Innovation Resources and Tips Listen. Establish a listening day where you make an effort to minimize speaking and just listen 59

Thank you for listening. But where do you go from here? 60

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www.getfuturethink.com 66

Don’t Leave Innovation to Chance… 67

Thank You! futurethink: World’s Largest Innovation Resource Over 250 Topical Guides, Best Practices & Tools www.getfuturethink.com lbodell@getfuturethink.com 68

Igniting a climate of innovation

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Notes on slide 1

2 Favorites & 1 Group