Guerrilla Ethnography

Guerrilla Ethnography Workshop For Doors East 2005 18 – 20 March 2005 1/57| © NOKIA | User Research | 12.09.04 | Company Confidential

With Prerna Barla, Lokesh Bitra, Uma V. Chandru, Jan Chipchase, Anne Fairbrother, Ishan Ghosh, Merja Heino, Arvind lodiya, Aman Midha, Arvind Prabhakar, Vasundhara Parakh, Jasmine Patheja, Emils Rode, Priyanka Sharma, Simona Weiland, Smriti Sain ,Eduardo Staszowski, Ashish Tripathi, and the people of Delhi 2/57| © NOKIA | User Research | 12.09.04 | Company Confidential

Guerrilla Ethnography Workshop 3 day workshop to explore the value of ethnographic research 3/57| © NOKIA | User Research | 12.09.04 | Company Confidential

Guerrilla Ethnography Workshop 3 day workshop to explore the value of ethnographic research our starting assumption is that it has no value 4/57| © NOKIA | User Research | 12.09.04 | Company Confidential

ams of researchers, with cameras, notebooks and open minds exploring Personal Mobility their task one journey to Old Delhi Station, using different modes of transport 5/57| © NOKIA | User Research | 12.09.04 | Company Confidential

6/57| © NOKIA | User Research | 12.09.04 | Company Confidential

I want it 8/57| © NOKIA | User Research | 12.09.04 | Company Confidential

I want it and I want it phataphat 9/57| © NOKIA | User Research | 12.09.04 | Company Confidential

hone as status symbol 10/57| © NOKIA | User Research | 12.09.04 | Company Confidential

but this man is an extrovert 11/57| © NOKIA | User Research | 12.09.04 | Company Confidential

but this man is an extrovert how does this bias the data? 12/57| © NOKIA | User Research | 12.09.04 | Company Confidential

this is irrelevant to the cost of your journey 13/57| © NOKIA | User Research | 12.09.04 | Company Confidential

this is irrelevant to the cost of your journey but it could be useful if this traffic policeman stops him 14/57| © NOKIA | User Research | 12.09.04 | Company Confidential

finger locked 15/57| © NOKIA | User Research | 12.09.04 | Company Confidential

chair? safety device? barrier to communication? taxi 17/57| © NOKIA | User Research | 12.09.04 | Company Confidential

truly mobile phone 21/57| © NOKIA | User Research | 12.09.04 | Company Confidential

ould someone carry a (heavy) bag above their head? 22/57| © NOKIA | User Research | 12.09.04 | Company Confidential

He looks like he's txting 24/57| © NOKIA | User Research | 12.09.04 | Company Confidential

He looks like he's txting but to understand what he's doing and why we will have to discuss with him 25/57| © NOKIA | User Research | 12.09.04 | Company Confidential

in an emergency who has the key? 26/57| © NOKIA | User Research | 12.09.04 | Company Confidential

in an emergency who has the key? (actually you wont find any first aid there anyway) 27/57| © NOKIA | User Research | 12.09.04 | Company Confidential

touch wood 28/57| © NOKIA | User Research | 12.09.04 | Company Confidential

Bus stop efficient 30/57| © NOKIA | User Research | 12.09.04 | Company Confidential

the other people are on the shared taxi are listening to cricke 32/57| © NOKIA | User Research | 12.09.04 | Company Confidential

the other people are on the shared taxi are listening to cricke is it socially acceptable to take a phone call? 33/57| © NOKIA | User Research | 12.09.04 | Company Confidential

independently doing the same thing 35/57| © NOKIA | User Research | 12.09.04 | Company Confidential

we were wrong to take this picture 36/57| © NOKIA | User Research | 12.09.04 | Company Confidential

ere we wrong to show you this photo? 37/57| © NOKIA | User Research | 12.09.04 | Company Confidential

media distribution 38/57| © NOKIA | User Research | 12.09.04 | Company Confidential

tire change 39/57| © NOKIA | User Research | 12.09.04 | Company Confidential

if you can read this sign its already too late ut actually no-one appears to read any of the signs anyway 41/57| © NOKIA | User Research | 12.09.04 | Company Confidential

photogenic vs. value to research what's the difference between ethnography and photojournalism? tourism? 43/57| © NOKIA | User Research | 12.09.04 | Company Confidential

where you sit s printed on the outside of the train so you can (re)check your seat number 52/57| © NOKIA | User Research | 12.09.04 | Company Confidential

where you sit s printed on the outside of the train so you can (re)check your seat number you can also check who will be sitting next to you 53/57| © NOKIA | User Research | 12.09.04 | Company Confidential

where you sit s printed on the outside of the train So you can (re)check your seat number you can also check who will be sitting next to you (and they can do the same for you) 54/57| © NOKIA | User Research | 12.09.04 | Company Confidential

Guerrilla Ethnography

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