Fit for Innovation
Thought Leadership Forum, June 25th 2002
How can companies become more innovative?
What can the Swiss government do to enhance innovation
in our country?

Idea 1: Need some quality time?
• «Quality time for ideas»

Idea 2: The sound of ideas
• Informal business culture enhances ideas

Idea 3: It’s all my idea.
• «Imitate and Innovate»

Idea 4: Good Ideas. Guaranteed.
• «ISO 9000i» label guarantees quality of ideas

Idea 5: Mom, what’s an idea?
• «Start early challenging»: learn about ideas in kindergarten.

Idea 6: Doppelstunde Flop
• «Learn about flops» in school and be prepared for an entrepreneurial
life.

Idea 7: The world at your fingertips
• «IdeaCircuit»: Good ideas from abroad brought to Swiss companies, good ideas
from Switzerland taken abroad. Sponsored by the Swiss Idea Ministry.

Idea 8: Who pays?
• «Ideas are fully tax-deductible»

Idea 9: Outside in
• «Outsider thinking»: encourage ideas from the outside in every
ideation process.

Idea 10: My job is your job.
• «Institutionalize job rotation» in companies and government.

Evening Participants were asked to vote
on the Ten Ideas presented
Fi r st i m p r e ssi o n
Average (1-10)
0 1 2 3 4 5 6 7 8 9 10
7.8
Start early challenging
7.5
Doppelstunde Flop
7
Outside in
6.5
My job is your job
6.1
Imitate and innovate
5.9
The sound of ideas
5.9
Who pays?
5.6
Quality time
4.3
The world at your fingertips
3.5
ISO 900i

Evening Participants were asked to vote
on the Ten Ideas presented
Polarization
Standard deviation first impression
0 1 2 3 4
3.3
Who pays?
3
The world at your fingertips
2.8
Imitate and innovate
2.7
ISO 900i
2.6
My job is your job
2.5
Quality time
2.5
The sound of ideas
2.5
Outside in
2.4
Doppelstunde Flop
2.2
Start early challenging

Thought Leader Input
“What is your opinion on what lies behind the
idea and how it could be implemented?”
Ideas What’s behind the How could it be
idea? implemented?
Please fax these
pages to L i l i a n
Start early challenging
Furrer at First
Tuesday Zurich:
043 268 8439 DoppelstundeFlop
Outside in
My job is your job
Imitate and innovate

Thought Leader Input – continued
“What is your opinion on what lies behind the
idea and how it could be implemented?”
Ideas What’s behind the idea? How could it be
implemented?
Please fax these
pages to L i l i a n The sound of ideas
Furrer at First
Tuesday Zurich:
Who pays?
043 268 8439
Quality time
The world at your finger
tips
ISO 900i