Design and the art of storytelling

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    Design and the art of storytelling - Presentation Transcript

    1. Design and the art of storytelling - DMI Paris 2008
    2. What do we mean by design and what is it we are trying to link?
    3. Brand Gap #2 - Activation 1976 - 1988 Production Design
    4. Brand strategy not aligned (linked) with business strategy. Competing processes and conflicting outcomes.
    5. CEO Finance Operations Manufacturing HR Sales / Mkting BRAND
    6. CEO Finance Operations Manufacturing HR Sales / Mkting B R A ND
    7. Dist IT HR Customer Ops Legal Experience Fin Mfg S/M

    + whatidiscoverwhatidiscover, 2 years ago

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    Design and the art of storytelling
    Chris Bedford
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