Communication Arts magazine premiered in 1959. Since then, it has
chronicled the major trends in print and media design.
This timeline shows examples of logos, print ads, type design, and
television spots for each year since the magazine's first issue.

Timeline: 40 Years of Design and Advertising

1959
NASA “meatball” logo (revived
in 1992): James Modarelli
1959
1959
Litton annual report
Communication Arts first issue
Robert Miles RunyanAssociates
1959 ––––––––>

1959
Monet exhibition poster:
1959 Norm Gollin
Westinghouse logo:
Paul Rand 1959
“Around the World ” ad
for IBM:
<––––––––––––––1959 –––––––––––––––>

1960
International Paper logo:
Lester Beall
1960
Saul Bass designs title
sequence and directs shower
1960
scene for Alfred Hitchcock’s
Parisian Bakeries identity:
film, Psycho
Marget Larsen
1960 ––––––––>

1960
1960
Exodus film logotype: 1960
VW Beetle print campaign begins:
Saul Bass & Associates Eagle Shirtmakers print ad:
Doyle Dane Bernbach
Weiner & Gossage
<––––––1960 ––––––––>

1960
1961
Hunt Foods print ad:
1961
United Parcel Service logo:
Young & Rubicam
Hillside Press logo:
Paul Rand
Keith Bright
1961 ––––––––>

Helvetica
ABCDEFGHIJK
abcdfghijklmn
a
1234567
1961
CBS Television Network print ad:
Lou Dorfsman/Al Amato
1961
Helvetica (Linotype), a reinterpretation of existing Grotesks by Edouard Hoffman
and Max Miedinger in 1957, becomes one of the most widely specified typeface
families in the U.S. during the ’60s and ’70s. Redesigned and expanded as Neue
Helvetica® in 1983
<––––––1961 ––––––––>

1962
1961
Holiday magazine:
Chun King TV commercial:
Frank Zachary, art director
BBDO, agency; Freberg Ltd., production
company
1962
Show magazine:
Henry Wolf, art director
1962 ––––––––>

1962
National Broadcasting Company ad:
Chermayeff andGeismar, designers;
1962
McCann-Erickson, agency 1962
T. Eaton Co. Ltd. print ad:
Burlington Industries annual report:
Jack Parker, art director
George Tscherny
<––––––1962 ––––––––>

1963
1963 Levy’s Bread print ad:
Commemorative postage stamp for the centennial of the Doyle Dane Bernbach
Emancipation Proclamation:
Georg Olden
1963 ––––––––>

1963
Avis Rent-a-car ad campaign:
Doyle Dane Bernbach
1963
American Broadcasting 1964
Corporation (ABC) trademark: Fuller Paints Company logo:
Paul Rand Saul Bass & Associates
1964 ––––––––>

1964
Lyndon Johnson political TV
commercial (during his campaign
against Barry Goldwater); the “Daisy”
TV commercial of a girl picking daisies
cut with a countdown to nuclear explo-
sion was shown only once:
Doyle Dane Bernbach, agency;
Tony Schwartz, production company
1964
“The blind are also color blind”
1964
newspaper ad during debate of
The White Father book cover:
Civil Rights Voting Guarantee Bill:
Milton Glaser
Carson/Roberts
<––––––1964 ––––––––>

1964
Coty lipstick print ad:
Papert, Koenig, Lois, Inc.
1964
Mobil corporate identity:
Chermayeff & Geismar
1964
Talon trade ad:
Delehanty, Kurnit & Geller
<–––––––––––––––––––––––––––––1964 ––––––––>

1965
Knoll International corporate identity:
1965
Unimark International
New Chicago Foundation magazine:
Carl Regehr
1965
Rebellion, in denim blue and Carnaby
Street brights from London, gives the
decade a youthful look.
1965 ––––––––––––––––––––––––––––>

1966
Mother & Child masthead:
Herb Lubalin/Tom Carnase/Alan Peckolick
1966
1965
Mobil (public service anti-drunk-driving print ad):
New York Subway System map:
Doyle Dane Bernbach
Vignelli & Associates
1966 ––––––––>

1966
Exxon Oil Company logotype:
Raymond Loewy
1966
1966 Volkswagen “Floating Beetle” ad:
Alka-Seltzer: “Man vs. Stomach” Doyle Dane Bernbach
animated TV commercial:
Jack Tinker & Partners, agency;
Electra, production company 1959
Communication Arts first issue
<––––––1966 ––––––––>

1967
Che Guevara cover for Evergreen Review:
Paul Davis
1967
1967
Bob Dylan poster:
Hunt-Wesson Foods print ad:
Milton Glaser
Young & Rubicam, Inc.
1967 ––––––––>

1968
Mexico City Olympics stamps:
Lance Wyman/Peter Murdoch
1967
and Associates
Public Service newspaper ad:
1968
Doyle Dane Bernbach
John Wanamaker newspaper ad:
in-house
1968 ––––––––>

1968
Los Angeles County Human Relations Commission newspaper ad
“Is your neighborhood all-white or all-American?”:
Chiat/Day
1968
Wool Mark trademark:
1968
Francesco Saroglia
Esquire magazine cover:
George Lois
<––––––1968 ––––––––>

1969
West magazine:
Mike Salisbury
1969
Typeface ITC Avant Garde Gothic:
Herb Lubalin/Tom Carnase
1968
CBS News “Black History” series newspaper ad:
Lou Dorfsman
1969 ––––––––>

1969
Vietnam War protest poster:
Art Workers Coalition
1970
1969
American Airlines poster:
Friends of the Earth “Memo to
Fred Troller Associates
the Fur Industry” trade ad:
Freeman, Mander & Gossage
1970 ––––––––>

1970
Herman Miller’s Sweet Corn
Festival poster:
Stephen Frykholm/Philip Mitchell
1970
1970
Alka-Seltzer “Mama Mia” TV commercial:
The Push Pin Style:
Doyle Dane Bernbach, agency;
published by Communication Arts
Zieff Films, production company
<––––––1970 ––––––––>

1971
Mennen Company Packaging:
Ernie Smith
1970
1971
Bell System “bell” trademark:
Photosun print ad:
Saul Bass & Associates
Warner, Bicking & Fenwick, Inc.
1971––––––––>

1971
“Swoosh” symbol:
designed by student Carol Davidson, 1971
sold to Nike for $35 Official symbol for the U.S. Bicentennial:
1971
Chermayeff and Geismar
Perdue Chicken print ad:
Scali, McCabe, Sloves, Inc
<––––––1971 ––––––––>

1972
1972
Pacific Film Archive poster:
Jockey Tall Man and Big Man underwear trade ad:
David Lance Goines
Levine, Huntley, Schmidt
1972 ––––––––>

1972
American Airlines poster:
1972
Doyle Dane Bernbach
Florence Eiseman Clothes poster:
McDonald, Davis, Weller
1972

1973
Peridot Films poster:
Push Pin Studios
1973
Smithsonian Traveling Exhibition poster:
David Ashton
1973 ––––––––>

1973
Beethoven Piano Concerto poster:
Dan Friedman
1974
Earth tones marked the ’70s.
1973
Rusts, oranges and browns and
American Tourister print ad:
the infamous avocado green make
Doyle Dane Bernbach
the ’70s often the butt of color jokes
1974 ––––––––>

1974
National Zoo environmental graphics:
Wyman & Cannan
1974
Kawasaki “Let the good times roll” campaign:
Cunningham & Walsh
1974

1974
NASA “worm” logo (discontinued in 1992):
Danne & Blackburn
1974
7 Up: live and animated Busby
Berkeley style “U N C O L A” TV commercial:
J. Walter Thompson, agency;
Robert Abel & Associates, production company
1974

1974
Southern Airways TV commercial:
McDonald & Little, agency;Sedelmaier Films, production company
1974
Ragu Spaghetti Sauce: “Now that’s Italian!” TV commercial:
Waring & LaRosa, agency; Bob Giraldi, production company
1974
Department of Transportation Symbol Signs:
Cook and Shanosky Associates
1974

1974
United Airlines trademark:
Saul Bass & Associates
1975
Wall Street Journal campaign:
Jim Johnston Advertising
1974
Hebrew National
Beef Hot Dogs “We answer to a higher authority” TV commercial:
Scali, McCabe, Sloves, agency; Steve Horn production company
1975 ––––––––>

1976
Wet magazine:
April Greiman in collaboration with Jayme Odgers
1976
Kawasaki: TV commercial
J. Walter Thompson, agency;
Robert Abel & Associates, production company
1976
NBC introduces new logo;
discovers it to be almost identical with that used by the Nebraska ETV Network
1976 ––––––––>

1977
Powers of Ten film:
Charles and Ray Eames
1976
Campaign for North Carolina Department of Tourism:
McKinney Silver & Rockett
1977––––––––>

1977
CBS Records “Chicago” album cover:
John Berg
1977
1978
U.S. National Park Services Unigrid
Bell Centennial designed for AT&T, specifically
system: Vignelli Associates/ National
for telephone directory typesetting:
Park Service
Matthew Carter
1978 ––––––––>

1978
Nike marathon poster:
1978 John Brown & Partners
Fresh Paint poster:
Implement, Ltd.
1978

1979
Federal Express “When it absolutely,
positively has to be there overnight” TV commercial:
Ally & Gargano, agency;
Sedelmaier Productions, production company
1979
BMW North America “The Ultimate Driving Machine” print ad:
Ammirati & Puris
1979 ––––––––>

1979
Fetish: The Magazine of the Material World:
Doublespace
1979
1979
Washburn College Bible: Bradbury
H.J. Heinz annual report:
Thompson
Corporate Graphics
1979

1979
Maxell print ad:
Scali, McCabe, Sloves
1979
ITC Franklin Gothic:
Vic Caruso (M.F. Benton, 1904)
1979

1979
Helvetica poster:
Jack Summerford
1980
The Napier Company jewelry print ad:
Lord, Geller, Federico, Einstein
1980 ––––––––>

1980
Brigham Young University poster
1980
1980 Nikon print ad:
“Stars in Motion “ symbol for 1984 Los Angeles Olympics: Scali, McCabe, Sloves
Robert Miles Runyan Associates
1980

1981
Tulip Time poster:
Herman Miller Corporate Communications
1980
Architecture Dallas poster:
Pirtle Design
1981 ––––––––>

1981
A Day in the Life:
Rick Smolan
1981
Technicolor annual report:
1981
Robert Miles Runyan Associates
Honda Motor Company poster:
Needham, Harper & Steers
1981

1982
Vertigo clothing store logotype:
April Greiman
1981
The San Diego Zoo print ad:
Phillips-Ramsey
1982 ––––––––>

1982
Perrier “Earth’s First Soft Drink” print ad:
Waring & LaRosa
1982
1982
Rudy VanderLans founds and art directs Emigré
A History of Graphic Design:
Philip B. Meggs
1982

1982
Alaska Airlines TV commercial:
Chiat/Day/Livingston,agency
Sedelmaier Productions, production company
1983
Wendy’s “Where’s the beef?” TV commercial:
1982
Dancer Fitzgerald Sample, agency
Knoll hot pepper poster:
Sedelmaier Productions, production company
Pirtle Design
1983 ––––––––>

1983
Dallas Zoo logo:
Richards, Sullivan, Brock & Associates
1983
1984 Olympic Games poster:
April Greiman/ Jayme Odgers
1983
L.J. Skaggs and Mary C. Skaggs
Foundation annual report:
Vanderbyl Design
<––––––1983 ––––––––>

1983
Royal Caribbean print ad:
McKinney, Silver & Rockett
1984
Nike outdoor board for LA Olympics:
Chiat/Day
1984 ––––––––>

1984
Rolling Stone “Perception/Reality” print ad:
Fallon, McElligott, Rice
1984
AT&T digitized globe logo:
Bass & Yager
<––––––1984 ––––––––>

1984 Summer Olympics environmental graphics:
Sussman/Prejza & Co.
1984
Nancy Reagan red and red or
yellow power ties are ’80s
color staples. Money and
1984 power were sociological
“1984” Apple Macintosh TV commercial earmarks of the decade. Red,
Chiat/Day, agency; black and glitter gold are
Fairbanks Films, production company fitting colors to sum up this era
<––––––1984 ––––––––>

1984
Potlatch annual report:
1984
Jonson Pedersen Hinrichs & Shakery
Children’s Defense Fund poster:
1985
Fallon McElligott
Early Emigre typeface designs:
Zuzana Licko
1985 ––––––––>

1985
1985
Royal Viking Line
John Hancock Financial Services 1985
company publication:
“Real life, real answers“ TV commercial: One from a series of Shoshin Society
Jonson Pedersen Hinrichs & Shakery
Hill, Holliday, Cosmopulos, agency; posters commemorating the bombing of
Pytka, production company Hiroshima:
BYU Graphics
<––––––1985 ––––––––>

1986
1985 Next Computers logo:
Swatch Watch USA poster Paul Rand
parodies Herbert Matter’s Swissair poster
1986
from the1930s:
Zolo playsculpture:
Koppel and Scher
Higashi Glaser Design
1986 ––––––––>

1986
1986
“I Heard it Through the Grapevine”
Expeditors International annual report: Van Dyke Company
California Raisins TV commercial:
Foote, Cone & Belding, agency;
Will Vinton Productions, production company
<––––––1986 ––––––––>

1986
“This is your brain on drugs” TV commercial:
1987
keye/donna/pearlstein, agency;
Cracker Barrel Old Country
Pytka, production company
Store annual report:
1987
Thomas Ryan Design
American Express “Membership
has its privileges” print ad:
Ogilvy & Mather
1987 ––––––––>

1988
Progressive Corporation annual report:
Nesnadny & Schwartz
1987 1987
Ralph Lauren Chaps poster: Levi’s 501 jeans TV commercial:
Duffy Design Group Foote, Cone & Belding, agency;
Power & Light, production company
1988 ––––––––>

1988
Steuben Glass “The Clearest Form of Expression” print ad:
Doyle Graf Mabley
1988
Royal Viking Line print ad: Goodby, Berlin & Silverstein
<––––––1988 ––––––––>

1988
Museum of Modern Art exhibition poster:
April Greiman
1988 1989
The Society of Text book cover: Il Fornaio identity:
MIT Press Design Michael Mabry Design
1989––––––––>

1989
Beach Culture magazine:
David Carson
1989
Groucho poster:
1989
Seymour Chwast
Keds Corporation “Shoeshine kit” print ad:
Leonard Monahan Lubars & Partners
<––––––1989 ––––––––>

1989
The Timberland Company print ad: 1989
Mullen Eveready Energizer
“Still going” pinkbunny TV commercial:
Chiat/Day/Mojo, agency;
Coppos Films, production company
<––––––1989 ––––––––>

1990
Template Gothic
(Emigre): Barry Deck.
Experimental typeface inspired by common
1989 plastic lettering templates but with a post- 1990
Bathhouse Theatre poster: industrial twist of irregular nuances in the Time Warner annual report:
Art Chantry character shapes within the typeface. Frankfurt Gips Balkind
1990 ––––––––>

1990
Bicycling West poster:
Gerald Bustamante
1990
Nike Air “Just do it” print ad:
Wieden & Kennedy
<––––––1990 ––––––––>

1991
Saturn “A different kind of company“ TV commercial:
1991
Hal Riney & Partners, agency;
Everlast Activewear print ad:
Dektor Higgins & Associates,
Goldsmith/Jeffrey
1991
production company
The Village Voice subscription ad:
Mad Dogs & Englishmen
<––––––1991 ––––––––>

1991
FF Meta, a humanistic sans serif typeface
family
(FontShop International): Erik Spiekermann
1991
Apriori clothing print ad:
Weiss, Whitten, Carroll, Stagliano
<––––––1991 ––––––––>

1991
YMCA/Chicago annual report:
1991
Samata Associates
The Dunham Company boots
“They get the job done” print ad:
1991 Doyle Advertising & Design Group
ABC poster:
Pattee Design
<––––––1991––––––––>

1992
Harley-Davidson print ad:
1992 Carmichael Lynch
Knoll stationery standards:
Chermayeff & Geismar 1992
Black & Decker annual report:
Cook and Shanosky Associates
<––––––1992 ––––––––>

1992
Wired magazine:
John Plunkett/Barbara Kuhr
1992
Myria Multiple Master Font
1993
(Adobe Systems, Inc.), first multiple master type-
Metro Furniture brochure: Michael
face:
Mabry Design
<––––––1992 ––––––––> 1993 ––––––––>

1993
Nike TV commercial:
1993 Wieden & Kennedy, agency;
Dr. Martens print ad: Pytka, production company
Cole & Weber
<––––––1993 ––––––––>

1993
Chicago Board of Trade annual report:
VSA Partners, Inc.
1993
Healthtex print ad:
The Martin Agency
<––––––1993 ––––––––>

1994
World Cup Soccer ’94 environmental graphics:
various design firms
1993
Earth Technology annual report:
Rigsby Design
1994––––––––>

1994
1994
California Fluid Milk Processor Advisory
Consumers buy corals, soft
Board “Got Milk?” TV commercial:
yellows and yellow-greens.
Goodby, Silverstein & Partners, agency;
Effects such as pearlescent,
Propaganda Films,production company
iridescent, holographic and
metallic are changing the
1994
future of color
Racism poster:
James Victore
<––––––1994 ––––––––>

1994
Norwegian Cruise Line “It’s different out here” print ad:
Goodby, Silverstein & Partners
1994
Rolling Stone: Fred Woodward
<––––––1994 ––––––––>

1995
United States Holocaust Memorial Museum:
Ralph Applebaum Associates
1994
Altoids “The Curiously Strong Mints” poster:
Leo Burnett Company
1995 ––––––––>

1995
VizAbility CD-ROM:
MetaDesign
1995
The Document Company Xerox trademark:
1995
Landor Associates
Time print ad:
Fallon McElligott
<––––––1995 ––––––––>

1995
Seven movie title:
Kyle Cooper
1995
Little Ceasar’s Pizza “Training Camp”
TV commercial: 1995
Cliff Freeman & Partners, agency; The Public Theater poster:
Propaganda Films, production company Pentagram Design
<––––––1995 ––––––––>

1996 1996
1996
Golden Gate National ParksAssociation David Byrne “Feelings” CD packaging:
Rational Software annual report:
poster: Michael Schwab Sagmeister, Inc.
Cahan & Associates
<––––––1996 ––––––––>

1997
Turner Classic Movies Director of the Month title
sequence:
R/Greenberg Associates
1996
Polaroid “See what develops” print ad:
Goodby, Silverstein & Partners
1997 ––––––––>

1997
Rock and Roll Hall of Fame and Museum Rock Facts
handbook: Pentagram Design
1997 1997
Mercedes-Benz “Service” Conductus annual report:
print ad: Lowe & Partners/SMS Tolleson Design
<––––––1997 ––––––––>

1997 1997
Mars, Inc. Snickers Dial-A-Mattress TV
“Not going anywhere for a while?” commercial:
TV commercial: Dweck & Campbell,
BBDO, agency; agency; hungry man,
@radical.media,production company
1997
General Motors EV1 print ad:
Hal Riney & Partners
<––––––1997 ––––––––>

1998
1998 Swiss Army Brands print ad:
1998
Triangle Theatre poster: Mullen Advertising
Apple Computer, Inc. “Think different” poster:
Luba Lukova Studio
TBWA Chiat/Day
<––––––1998 ––––––––>

1998
American Oncology Resources annual report:
Rigsby
Design, Inc.
1998
Volkswagen tradeshow booth:
Mauk Design
<––––––1998 ––––––––>

TheEnd.
1998
Volkswagen New Beetle outdoor poster:
Arnold Communications, Inc.
Press HERE to quit.
<––––––1998