Amplified Individuals, Amplified Organizations: An Emerging Small Business Ecosystem Andrea Saveri Institute for the Future [email_address] June 19, 2008

our roots Founded in 1968 Spin-off of the RAND Corporation Methodologies to forecast the future, applied to business, government, & non-profits Our founders: Paul Baran Olaf Helmer Jacques Vall é e

Founded in 1968

Spin-off of the RAND Corporation

Methodologies to forecast the future, applied to business, government, & non-profits

Our founders:

Paul Baran

Olaf Helmer

Jacques Vall é e

future of work map

amplified individual

Provide social filters for massive amounts of information highly social

highly social: sharing resources

highly social: sharing photos

highly social: sharing news

highly social: life details

Tap into and contribute to the intelligence of crowds highly collective

highly collective: wikis

highly collective: prediction markets

highly collective: crowdsourcing

highly collective: crowdsourcing

i love bees

Band together ad hoc to create infrastructure and accomplish tasks highly improvisational

highly improvisational: coworking hat factory, san francisco

highly improvisational: virtual worlds

Employ systems, tools, and hacks to enhance cognitive abilities and coordination skills highly augmented

highly augmented: ambient devices

highly augmented: attention interfaces

highly augmented: attention interfaces Anti-procrastination alert: You have been browsing the Internet for 10 minutes. You can turn off these alerts in System Preferences. OK

highly augmented: attention interfaces

Organizational Superheroes New skills for an emerging business ecosystem

The ability to work in large groups A talent for organizing and collaborating with many people simultaneously mobbability

The ability to work in large groups

A talent for organizing and collaborating with many people simultaneously

The ability to be persuasive in multiple social contexts and media spaces An understanding that each context and space requires a different persuasive strategy and technique influency

The ability to be persuasive in multiple social contexts and media spaces

An understanding that each context and space requires a different persuasive strategy and technique

Measures your responsiveness to other people’s requests for engagement Your propensity and ability to reach out to others in a network ping quotient

Measures your responsiveness to other people’s requests for engagement

Your propensity and ability to reach out to others in a network

Fearless innovation in rapid, iterative cycles protovation

Fearless innovation in rapid, iterative cycles

Creating content for public consumption and modification open authorship

Creating content for public consumption and modification

Fluency in working with different capitals, e.g., natural, intellectual, social, and financial multi-capitalism

Fluency in working with different capitals, e.g., natural, intellectual, social, and financial

Thinking in terms of higher level systems, cycles, the big picture longbroading

Thinking in terms of higher level systems, cycles, the big picture

Filtering meaningful info, patterns, and commonalities from massively-multiple streams of data signal/noise management

Filtering meaningful info, patterns, and commonalities from massively-multiple streams of data

cooperation radar The ability to sense, almost intuitively, who would make the best collaborators on a particular task

The ability to sense, almost intuitively, who would make the best collaborators on a particular task

what’s important for small business? Amplified individuals have the motivation and know-how to create new structures and processes that bypass traditional constraints and frame a new relationship with “big” business and the market.

Amplified individuals have the motivation and know-how to create new structures and processes that bypass traditional constraints and frame a new relationship with “big” business and the market.

How? Economies of sociality Asymmetric power Responsive resilience New market niches

Economies of sociality

Asymmetric power

Responsive resilience

New market niches