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Amplified individuals, amplified organizations


Amplified individuals, amplified organizations …

Amplified individuals, amplified organizations
Andrea Saveri
NLab social networks conference 2008

Published in Business , News & Politics
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  • 1. Amplified Individuals, Amplified Organizations: An Emerging Small Business Ecosystem Andrea Saveri Institute for the Future [email_address] June 19, 2008
  • 2. our roots
    • Founded in 1968
    • Spin-off of the RAND Corporation
    • Methodologies to forecast the future, applied to business, government, & non-profits
    • Our founders:
      • Paul Baran
      • Olaf Helmer
      • Jacques Vall é e
  • 3.  
  • 4. future of work map
  • 5. amplified individual
  • 6. Provide social filters for massive amounts of information highly social
  • 7. highly social: sharing resources
  • 8. highly social: sharing photos
  • 9. highly social: sharing news
  • 10. highly social: life details
  • 11. Tap into and contribute to the intelligence of crowds highly collective
  • 12. highly collective: wikis
  • 13. highly collective: prediction markets
  • 14. highly collective: crowdsourcing
  • 15. highly collective: crowdsourcing
  • 16. i love bees
  • 17. Band together ad hoc to create infrastructure and accomplish tasks highly improvisational
  • 18. highly improvisational: coworking hat factory, san francisco
  • 19. highly improvisational: virtual worlds
  • 20.  
  • 21.  
  • 22. Employ systems, tools, and hacks to enhance cognitive abilities and coordination skills highly augmented
  • 23. highly augmented: ambient devices
  • 24. highly augmented: attention interfaces
  • 25. highly augmented: attention interfaces Anti-procrastination alert: You have been browsing the Internet for 10 minutes. You can turn off these alerts in System Preferences. OK
  • 26. highly augmented: attention interfaces
  • 27. Organizational Superheroes New skills for an emerging business ecosystem
  • 28.
    • The ability to work in large groups
    • A talent for organizing and collaborating with many people simultaneously
  • 29.
    • The ability to be persuasive in multiple social contexts and media spaces
    • An understanding that each context and space requires a different persuasive strategy and technique
  • 30.
    • Measures your responsiveness to other people’s requests for engagement
    • Your propensity and ability to reach out to others in a network
    ping quotient
  • 31.
    • Fearless innovation in rapid, iterative cycles
  • 32.
    • Creating content for public consumption and modification
    open authorship
  • 33.
    • Fluency in working with different capitals, e.g., natural, intellectual, social, and financial
  • 34.
    • Thinking in terms of higher level systems, cycles, the big picture
  • 35.
    • Filtering meaningful info, patterns, and commonalities from massively-multiple streams of data
    signal/noise management
  • 36. cooperation radar
    • The ability to sense, almost intuitively, who would make the best collaborators on a particular task
  • 37. what’s important for small business?
    • Amplified individuals have the motivation and know-how to create new structures and processes that bypass traditional constraints and frame a new relationship with “big” business and the market.
  • 38. How?
    • Economies of sociality
    • Asymmetric power
    • Responsive resilience
    • New market niches