Amplified individuals, amplified organizations
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Amplified individuals, amplified organizations



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Amplified individuals, amplified organizations
Andrea Saveri
NLab social networks conference 2008



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Amplified individuals, amplified organizations Amplified individuals, amplified organizations Presentation Transcript

  • Amplified Individuals, Amplified Organizations: An Emerging Small Business Ecosystem Andrea Saveri Institute for the Future [email_address] June 19, 2008
  • our roots
    • Founded in 1968
    • Spin-off of the RAND Corporation
    • Methodologies to forecast the future, applied to business, government, & non-profits
    • Our founders:
      • Paul Baran
      • Olaf Helmer
      • Jacques Vall é e
  • future of work map
  • amplified individual
  • Provide social filters for massive amounts of information highly social
  • highly social: sharing resources
  • highly social: sharing photos
  • highly social: sharing news
  • highly social: life details
  • Tap into and contribute to the intelligence of crowds highly collective
  • highly collective: wikis
  • highly collective: prediction markets
  • highly collective: crowdsourcing
  • highly collective: crowdsourcing
  • i love bees
  • Band together ad hoc to create infrastructure and accomplish tasks highly improvisational
  • highly improvisational: coworking hat factory, san francisco
  • highly improvisational: virtual worlds
  • Employ systems, tools, and hacks to enhance cognitive abilities and coordination skills highly augmented
  • highly augmented: ambient devices
  • highly augmented: attention interfaces
  • highly augmented: attention interfaces Anti-procrastination alert: You have been browsing the Internet for 10 minutes. You can turn off these alerts in System Preferences. OK
  • highly augmented: attention interfaces
  • Organizational Superheroes New skills for an emerging business ecosystem
    • The ability to work in large groups
    • A talent for organizing and collaborating with many people simultaneously
    • The ability to be persuasive in multiple social contexts and media spaces
    • An understanding that each context and space requires a different persuasive strategy and technique
    • Measures your responsiveness to other people’s requests for engagement
    • Your propensity and ability to reach out to others in a network
    ping quotient
    • Fearless innovation in rapid, iterative cycles
    • Creating content for public consumption and modification
    open authorship
    • Fluency in working with different capitals, e.g., natural, intellectual, social, and financial
    • Thinking in terms of higher level systems, cycles, the big picture
    • Filtering meaningful info, patterns, and commonalities from massively-multiple streams of data
    signal/noise management
  • cooperation radar
    • The ability to sense, almost intuitively, who would make the best collaborators on a particular task
  • what’s important for small business?
    • Amplified individuals have the motivation and know-how to create new structures and processes that bypass traditional constraints and frame a new relationship with “big” business and the market.
  • How?
    • Economies of sociality
    • Asymmetric power
    • Responsive resilience
    • New market niches