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MAKING A LIST, CONVERTING IT TWICE: 
HOW POPUPS CAN TAKE YOUR GROWTH FROM 
NAUGHTY TO NICE
TWEET! 
2 
Today’s hashtag: 
#HolidayPopups 
Follow us on Twitter: 
@WhatCounts 
@JustunoSocial
TODAY’S SPEAKERS 
3 
Corey Snow 
VP of Sales, Justuno 
Email: corey@justuno.com 
Twitter: @SeaTeaSnow 
Joy Ugi 
Digital Marketing Coordinator, 
WhatCounts 
Email: jugi@whatcounts.com 
Twitter: @ugigirl
FROM OUR OWN FILES 
4
5 
WHERE WE STARTED 
January 2014: UI redesign & website redesign 
May 2014: Re-implemented website popup
6 
WHERE WE ENDED UP 
new subscribers in 
12 months 
new subscribers in 
1 month
7 
BONUS!
“CONVERTING THE 98%” 
USING ONSITE PROMOTIONS TO INCREASE 
SOCIAL AND SALES CONVERSIONS 
8
9 
WHAT ARE JUSTUNO EMAIL INCENTIVES? 
• How can we use Justuno Email Incentives on our 
site to earn more fans and sales? And by the way… 
What is Justuno anyway? 
But before we get started… answer these few 
questions: 
• What are your email goals for 2015? 
• What email strategies do you plan to use? 
• What kind of promotion are you comfortable with?
EMAIL INCENTIVES 
10 
Email Incentives solve two problems we all have: 
•You have to get more people to click 
through and pay for your 
services/products 
•You have to grow your email & social 
audience somehow
INBOUND 
What are you doing to attract people to your website? 
Typical Inbound Efforts: 
• Spend $$$... and then some more $. 
• SEO, SEM 
• PPC, PPM Advertising 
• Email Marketing 
• Social Advertising (Facebook, Twitter ads) 
• Retargeting (Adroll) 
11
WEBSITE CONVERSIONS 
What is being done for ‘sales conversions’ on your website? 
Typical Onsite Efforts: 
• Sale/Deals section on site 
• Coupons/Discounts 
• Cart abandonment emails 
• A/B Testing (Optimizely) 
• Loyalty 
• Live chat 
12
JUSTUNOBOT IS LIKE A SALESMAN ON YOUR SITE! 
13
14 
A QUICK WALK-THROUGH OF EXAMPLES 
• Video 1 Onsite Email Incentives- Creative Examples 
• Video 2 Onsite – Email List Building, Contests and 
Giveaways 
• What can we expect? 
– Expect 2-4% capture of Website Visitors 
– Expect 10-20% of those getting the promo code to check-out
WHAT STRATEGIES SHOULD WE USE? 
• “Concentrate on the channels you’ll use.” 
• Best Channels: Email 7%, FB 4% conversions 
• Pinterest, Instagram: great for visual products 
• Facebook is still #1, but limits views. Watch “The Problem with Facebook” 
video on Youtube. 
15
SOCIAL INCENTIVE BENEFITS 
• Cut out the Daily Deal and Affiliate Vultures (aka, middle men) 
• Control your own Social Offers, in real-time, on your own site 
• Get the best fans- the people already shopping on your site 
• Reduce Shopping Cart abandonment rates 
• Fast ROI- Sales begin on Day 1 
• Grow your email lists and social media audience naturally, and quickly! 
16
REPORTING 
17
REACH OUT TO US 
18 
www.justuno.com 
www.whatcounts.com 
Twitter: @whatcounts 
@justunosocial 
jugi@whatcounts.com 
corey@justuno.com 
415-275-1714
THANK YOU! 
19 
Thank you for attending our webinar! 
Sign up on www.justuno.com today and get a 
free forever account or a paid account for 25% off 
by using promo code whatcounts25off.
THANKS FOR ATTENDING! 
20

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Making a list, converting it twice: How popups can take your growth from naughty to nice

  • 1. MAKING A LIST, CONVERTING IT TWICE: HOW POPUPS CAN TAKE YOUR GROWTH FROM NAUGHTY TO NICE
  • 2. TWEET! 2 Today’s hashtag: #HolidayPopups Follow us on Twitter: @WhatCounts @JustunoSocial
  • 3. TODAY’S SPEAKERS 3 Corey Snow VP of Sales, Justuno Email: corey@justuno.com Twitter: @SeaTeaSnow Joy Ugi Digital Marketing Coordinator, WhatCounts Email: jugi@whatcounts.com Twitter: @ugigirl
  • 4. FROM OUR OWN FILES 4
  • 5. 5 WHERE WE STARTED January 2014: UI redesign & website redesign May 2014: Re-implemented website popup
  • 6. 6 WHERE WE ENDED UP new subscribers in 12 months new subscribers in 1 month
  • 8. “CONVERTING THE 98%” USING ONSITE PROMOTIONS TO INCREASE SOCIAL AND SALES CONVERSIONS 8
  • 9. 9 WHAT ARE JUSTUNO EMAIL INCENTIVES? • How can we use Justuno Email Incentives on our site to earn more fans and sales? And by the way… What is Justuno anyway? But before we get started… answer these few questions: • What are your email goals for 2015? • What email strategies do you plan to use? • What kind of promotion are you comfortable with?
  • 10. EMAIL INCENTIVES 10 Email Incentives solve two problems we all have: •You have to get more people to click through and pay for your services/products •You have to grow your email & social audience somehow
  • 11. INBOUND What are you doing to attract people to your website? Typical Inbound Efforts: • Spend $$$... and then some more $. • SEO, SEM • PPC, PPM Advertising • Email Marketing • Social Advertising (Facebook, Twitter ads) • Retargeting (Adroll) 11
  • 12. WEBSITE CONVERSIONS What is being done for ‘sales conversions’ on your website? Typical Onsite Efforts: • Sale/Deals section on site • Coupons/Discounts • Cart abandonment emails • A/B Testing (Optimizely) • Loyalty • Live chat 12
  • 13. JUSTUNOBOT IS LIKE A SALESMAN ON YOUR SITE! 13
  • 14. 14 A QUICK WALK-THROUGH OF EXAMPLES • Video 1 Onsite Email Incentives- Creative Examples • Video 2 Onsite – Email List Building, Contests and Giveaways • What can we expect? – Expect 2-4% capture of Website Visitors – Expect 10-20% of those getting the promo code to check-out
  • 15. WHAT STRATEGIES SHOULD WE USE? • “Concentrate on the channels you’ll use.” • Best Channels: Email 7%, FB 4% conversions • Pinterest, Instagram: great for visual products • Facebook is still #1, but limits views. Watch “The Problem with Facebook” video on Youtube. 15
  • 16. SOCIAL INCENTIVE BENEFITS • Cut out the Daily Deal and Affiliate Vultures (aka, middle men) • Control your own Social Offers, in real-time, on your own site • Get the best fans- the people already shopping on your site • Reduce Shopping Cart abandonment rates • Fast ROI- Sales begin on Day 1 • Grow your email lists and social media audience naturally, and quickly! 16
  • 18. REACH OUT TO US 18 www.justuno.com www.whatcounts.com Twitter: @whatcounts @justunosocial jugi@whatcounts.com corey@justuno.com 415-275-1714
  • 19. THANK YOU! 19 Thank you for attending our webinar! Sign up on www.justuno.com today and get a free forever account or a paid account for 25% off by using promo code whatcounts25off.

Editor's Notes

  1. In January, we redesigned our platform UI and a website redesign was inevitable. If you’ve ever moved before, you know that a lot of things get lost in the shuffle. The same thing happened to us, and our website popup lay dormant until May 2014. We woke up and realized we were missing an important way of touching our website visitors and gaining new subscribers. This was rudimentary until we could design a better popup and figure out a way to add advanced targeting rules – which we soon did with Justuno. The only business rule we had set up around this basic popup was only to show it to people who had seen it less than three times per visit.
  2. We’re big fans of testing the waters. Since we had no previous metrics to go off of, we didn’t have a solid goal. So we decided to run the popup for a month, evaluate, and set goals from there. In the 12 months before implementing the popup, we’d received 2,058 subscribers via our website. In the one month we re-implemented a website popup, we received 1,300 new subscribers alone via the website.
  3. On Sept. 28, we implemented a Justuno strategic popup and targeting rules on our website. Popup and tab do not show on our homepage until you scroll down b/c of the video. Collecting emails as well as Facebook, Twitter and Instagram likes Visitor only sees it three times a visit. Added a different popup to our client login page to promote our referral program. Exit intent is on. Social follows: 14 new social follows Emails collected: 229 After Thanksgiving, we are planning to implement different popup and tab designs.
  4. “Social Lead Generation”--- Using big data from over 10k online retailers, Justuno presents offers at optimized moments during the shopping experience. Whether it’s more sales, fans, emails subscribers you’re after, Justuno is the easiest tool to help. “The highest quality fans are the visitors already on your site.” Promotions 100% focused On-site “Social Offers” Exit Offers Campaign Based
  5. For every $10 that is spent on attarcting people to a site, only $1 is psent on capturing that person, and converting them into a follower, or a sale. That’s incredible. “Now, once you get them to your website, what are you doing to KEEP them as a prospective customer?”
  6. Uno Offers: Making it easier than ever to convert visitors. Daily website traffic is great, but it can be tricky converting these visitors into customers. Justuno helps solve this by bringing back the salesperson to retail. Where does Justuno fit in? Justunobot is like the salesperson that is ‘working the floor’ on your site. Engage consumer upfront in real time. Catch them before they leave Flash sales, sense of urgency offers Real time promotional targeting of website visitors “You can present an offer to a specific subset of visitors to your site.” Multiple visits A customer who has not followed, Liked or engaged socially Visitors from Referring sites Behavior on Site Visited a certain page (ie, Clearance, certain items)