11 Signs Of Great Email Creative
BEFORE WE GET STARTED…•    Having technical difficulties?           Use the Q&A dialog box to let us            know     ...
TWEET!Tweet about this webinar using #createwcFollow us on Twitter:@WhatCountshttp://ar.gy/whatcountswhitepaper          3
TODAY’S SPEAKERS                  Alex Bardoff                Creative Manager                WhatCounts, Inc.            ...
1What Makes An Email Creative Great?                                  5
11It looks professional  and positions youas a credible source.                        6
11It looks professional  and positions youas a credible source.                        7
10 It’s unique to you and your brand – making itstand out from the pack.                           8
10 It’s unique to you and your brand – making itstand out from the pack.                           9
Try This:                           - Print out your email. 10 It’s unique to you and                           - Cut off ...
9 9Has a compelling andengaging subject line.                         11
9 9Has a compelling andengaging subject line.                         12
9 9Has a compelling andengaging subject line.                         13
9 9Has a compelling andengaging subject line.                         14
- October Newsletter 9 9Has a compelling and                         - New Stories, Great Tips                         - T...
9 9Has a compelling and                         When the content and subject line is                         optimized, we...
88Creates a consistent    experience. Creates a consistent         experience.http://www.istockphoto.com/stock-photo-18594...
88Creates a consistent    experience. Creates a consistent         experience.http://www.istockphoto.com/stock-photo-18594...
77Looks great on mobile.Creates consistency in look, feel, structure& voice with the overarching brand.                   ...
- Mobile readership of email                              will surpass desktop by the                              end of ...
77Looks great on mobile.Creates consistency in look, feel, structure& voice with the overarching brand.                   ...
77Looks great on mobile.                          When we cater to mobile users,                          we have seen mob...
6Great balance of text & imagery.                   23
6Great balance of text & imagery.                   24
6Great balance of text & imagery.                   25
6Great balance of text & imagery.                   26
6                   When there is a good balance of                   text & imagery versus an email                   dri...
55Uses clear, concise andobvious calls-to-action.  http://www.istockphoto.com/stock-photo-1876328-intrigued.php?st=906395f...
OK                           SHOP NOW 55                                            Good                         SHOP NOW ...
44 Get the most out ofthe real-estate within   your template. http://www.istockphoto.com/stock-photo-17373455-blueprints.p...
Desktop                                                  500x500                                                          ...
33Clearly defined content       hierarchy.                          32
33Clearly defined content       hierarchy.                          33
Try This:                          - Get your email out in front of you. 33Clearly defined content                        ...
2    2   Compelling content andlayouts that engage the user  and truly make them care.    http://www.istockphoto.com/stock...
2    2   Compelling content andlayouts that engage the user  and truly make them care.    http://www.istockphoto.com/stock...
CTR: 4 – 6%11Great email creative    performs.                                     37
TEST, TEST, TEST: 1                       - Test into new creative concepts.1Great email creative    performs.            ...
Designing For Email,1   Is Unlike Designing For    Any Other Platform.                              39
Designing For Email, Is UnlikeDesigning For Any Other Platform.1- The rules constantly change.- Results are measured more ...
Webinar Participants Only:When You Sign Up For Creative Services20% Off Creative ServicesBefore December 15th
QUESTIONS?             42
CONTACT US             43
CONTACT WHATCOUNTS                                 WhatCounts, Inc.                                 3630 Peachtree Road, N...
THANK YOU FOR ATTENDING!                           45
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11 Signs of Great Email Creative: Slide Deck

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11 Signs of Great Email Creative: Slide Deck

  1. 1. 11 Signs Of Great Email Creative
  2. 2. BEFORE WE GET STARTED…• Having technical difficulties?  Use the Q&A dialog box to let us know  If we can’t help you call Citrix at 888-259-8414 for technical support .  Or you can chat with a Citrix representative at www.citrixgcs.com/chat Today’s Moderator:• To submit questions during the webinar, use the Q&A chat box Sarah Zibanejadrad• Everyone will receive a link to a recording of the presentation and a copy of the slide Inbound Marketing Coordinator deck within 1 to 2 business days WhatCounts, Inc. 2
  3. 3. TWEET!Tweet about this webinar using #createwcFollow us on Twitter:@WhatCountshttp://ar.gy/whatcountswhitepaper 3
  4. 4. TODAY’S SPEAKERS Alex Bardoff Creative Manager WhatCounts, Inc. creative@whatcounts.com 4
  5. 5. 1What Makes An Email Creative Great? 5
  6. 6. 11It looks professional and positions youas a credible source. 6
  7. 7. 11It looks professional and positions youas a credible source. 7
  8. 8. 10 It’s unique to you and your brand – making itstand out from the pack. 8
  9. 9. 10 It’s unique to you and your brand – making itstand out from the pack. 9
  10. 10. Try This: - Print out your email. 10 It’s unique to you and - Cut off the header and footer. - Show the email to 5 people who are not intimate with your email program. your brand – making itstand out from the pack. - Were they able to tell who the email was from? - Entrench details of your email: buttons, images, styles, etc… in your brand – and truly stand out. 10
  11. 11. 9 9Has a compelling andengaging subject line. 11
  12. 12. 9 9Has a compelling andengaging subject line. 12
  13. 13. 9 9Has a compelling andengaging subject line. 13
  14. 14. 9 9Has a compelling andengaging subject line. 14
  15. 15. - October Newsletter 9 9Has a compelling and - New Stories, Great Tips - The Latest & Greatest of 2012engaging subject line. - Come On In, It’s Scary Good 15
  16. 16. 9 9Has a compelling and When the content and subject line is optimized, we have seen increases in click to open rates of up to 100%.engaging subject line. 16
  17. 17. 88Creates a consistent experience. Creates a consistent experience.http://www.istockphoto.com/stock-photo-18594536-chef-at-work.php?st=a0a0ec2 17
  18. 18. 88Creates a consistent experience. Creates a consistent experience.http://www.istockphoto.com/stock-photo-18594536-chef-at-work.php?st=a0a0ec2 18
  19. 19. 77Looks great on mobile.Creates consistency in look, feel, structure& voice with the overarching brand. 19
  20. 20. - Mobile readership of email will surpass desktop by the end of THIS year.77Looks great on mobile. - 30-75% of your list are opening on mobile.Creates consistency in look, feel, structure - Emails that do not render& voice with the overarching brand. well on mobile are only being read by a small percentage of mobile users. 20
  21. 21. 77Looks great on mobile.Creates consistency in look, feel, structure& voice with the overarching brand. 21
  22. 22. 77Looks great on mobile. When we cater to mobile users, we have seen mobile interactions increase between 50% – 100%.Creates consistency in look, feel, structure& voice with the overarching brand. 22
  23. 23. 6Great balance of text & imagery. 23
  24. 24. 6Great balance of text & imagery. 24
  25. 25. 6Great balance of text & imagery. 25
  26. 26. 6Great balance of text & imagery. 26
  27. 27. 6 When there is a good balance of text & imagery versus an email driven purely on images, weGreat balance of have seen click-through rates text & imagery. increase up to 50-75%. 27
  28. 28. 55Uses clear, concise andobvious calls-to-action. http://www.istockphoto.com/stock-photo-1876328-intrigued.php?st=906395f 28
  29. 29. OK SHOP NOW 55 Good SHOP NOW →Uses clear, concise andobvious calls-to-action. Better SHOP NOW → http://www.istockphoto.com/stock-photo-1876328-intrigued.php?st=906395f Best SHOP MEN’S SHORTS → 29
  30. 30. 44 Get the most out ofthe real-estate within your template. http://www.istockphoto.com/stock-photo-17373455-blueprints.php?st=528752c 30
  31. 31. Desktop 500x500 Mobile 320x49044 Get the most out ofthe real-estate within your template. http://www.istockphoto.com/stock-photo-17373455-blueprints.php?st=528752c 31
  32. 32. 33Clearly defined content hierarchy. 32
  33. 33. 33Clearly defined content hierarchy. 33
  34. 34. Try This: - Get your email out in front of you. 33Clearly defined content - Close your eyes… - Open them and say the first thing you immediately see out loud. hierarchy. - Was it the most important thing on the page? Or even the second? Or third? - Rework and tweak until you are immediately making the visual progression that is intended. 34
  35. 35. 2 2 Compelling content andlayouts that engage the user and truly make them care. http://www.istockphoto.com/stock-photo-15388401-businessman-whistling-at-computer.php?st=58e127b 35
  36. 36. 2 2 Compelling content andlayouts that engage the user and truly make them care. http://www.istockphoto.com/stock-photo-15388401-businessman-whistling-at-computer.php?st=58e127b 36
  37. 37. CTR: 4 – 6%11Great email creative performs. 37
  38. 38. TEST, TEST, TEST: 1 - Test into new creative concepts.1Great email creative performs. - Test the little things. - Inconclusive creative tests are NOT bad tests. Companies who test regularly have seen upwards of a 15% increase in click-through and open rates. 38
  39. 39. Designing For Email,1 Is Unlike Designing For Any Other Platform. 39
  40. 40. Designing For Email, Is UnlikeDesigning For Any Other Platform.1- The rules constantly change.- Results are measured more often than any other medium.- Competition is fierce. 40
  41. 41. Webinar Participants Only:When You Sign Up For Creative Services20% Off Creative ServicesBefore December 15th
  42. 42. QUESTIONS? 42
  43. 43. CONTACT US 43
  44. 44. CONTACT WHATCOUNTS WhatCounts, Inc. 3630 Peachtree Road, NE Suite 900 Alex Bardoff Atlanta, Georgia 30326 Creative Manager, WhatCounts 1-866-804-0076 creative@whatcounts.com www.whatcounts.com Twitter: @WhatCounts sales@whatcounts.com
  45. 45. THANK YOU FOR ATTENDING! 45
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