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11 Signs of Great Email Creative: Slide Deck

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  • 1. 11 Signs Of Great Email Creative
  • 2. BEFORE WE GET STARTED…• Having technical difficulties?  Use the Q&A dialog box to let us know  If we can’t help you call Citrix at 888-259-8414 for technical support .  Or you can chat with a Citrix representative at www.citrixgcs.com/chat Today’s Moderator:• To submit questions during the webinar, use the Q&A chat box Sarah Zibanejadrad• Everyone will receive a link to a recording of the presentation and a copy of the slide Inbound Marketing Coordinator deck within 1 to 2 business days WhatCounts, Inc. 2
  • 3. TWEET!Tweet about this webinar using #createwcFollow us on Twitter:@WhatCountshttp://ar.gy/whatcountswhitepaper 3
  • 4. TODAY’S SPEAKERS Alex Bardoff Creative Manager WhatCounts, Inc. creative@whatcounts.com 4
  • 5. 1What Makes An Email Creative Great? 5
  • 6. 11It looks professional and positions youas a credible source. 6
  • 7. 11It looks professional and positions youas a credible source. 7
  • 8. 10 It’s unique to you and your brand – making itstand out from the pack. 8
  • 9. 10 It’s unique to you and your brand – making itstand out from the pack. 9
  • 10. Try This: - Print out your email. 10 It’s unique to you and - Cut off the header and footer. - Show the email to 5 people who are not intimate with your email program. your brand – making itstand out from the pack. - Were they able to tell who the email was from? - Entrench details of your email: buttons, images, styles, etc… in your brand – and truly stand out. 10
  • 11. 9 9Has a compelling andengaging subject line. 11
  • 12. 9 9Has a compelling andengaging subject line. 12
  • 13. 9 9Has a compelling andengaging subject line. 13
  • 14. 9 9Has a compelling andengaging subject line. 14
  • 15. - October Newsletter 9 9Has a compelling and - New Stories, Great Tips - The Latest & Greatest of 2012engaging subject line. - Come On In, It’s Scary Good 15
  • 16. 9 9Has a compelling and When the content and subject line is optimized, we have seen increases in click to open rates of up to 100%.engaging subject line. 16
  • 17. 88Creates a consistent experience. Creates a consistent experience.http://www.istockphoto.com/stock-photo-18594536-chef-at-work.php?st=a0a0ec2 17
  • 18. 88Creates a consistent experience. Creates a consistent experience.http://www.istockphoto.com/stock-photo-18594536-chef-at-work.php?st=a0a0ec2 18
  • 19. 77Looks great on mobile.Creates consistency in look, feel, structure& voice with the overarching brand. 19
  • 20. - Mobile readership of email will surpass desktop by the end of THIS year.77Looks great on mobile. - 30-75% of your list are opening on mobile.Creates consistency in look, feel, structure - Emails that do not render& voice with the overarching brand. well on mobile are only being read by a small percentage of mobile users. 20
  • 21. 77Looks great on mobile.Creates consistency in look, feel, structure& voice with the overarching brand. 21
  • 22. 77Looks great on mobile. When we cater to mobile users, we have seen mobile interactions increase between 50% – 100%.Creates consistency in look, feel, structure& voice with the overarching brand. 22
  • 23. 6Great balance of text & imagery. 23
  • 24. 6Great balance of text & imagery. 24
  • 25. 6Great balance of text & imagery. 25
  • 26. 6Great balance of text & imagery. 26
  • 27. 6 When there is a good balance of text & imagery versus an email driven purely on images, weGreat balance of have seen click-through rates text & imagery. increase up to 50-75%. 27
  • 28. 55Uses clear, concise andobvious calls-to-action. http://www.istockphoto.com/stock-photo-1876328-intrigued.php?st=906395f 28
  • 29. OK SHOP NOW 55 Good SHOP NOW →Uses clear, concise andobvious calls-to-action. Better SHOP NOW → http://www.istockphoto.com/stock-photo-1876328-intrigued.php?st=906395f Best SHOP MEN’S SHORTS → 29
  • 30. 44 Get the most out ofthe real-estate within your template. http://www.istockphoto.com/stock-photo-17373455-blueprints.php?st=528752c 30
  • 31. Desktop 500x500 Mobile 320x49044 Get the most out ofthe real-estate within your template. http://www.istockphoto.com/stock-photo-17373455-blueprints.php?st=528752c 31
  • 32. 33Clearly defined content hierarchy. 32
  • 33. 33Clearly defined content hierarchy. 33
  • 34. Try This: - Get your email out in front of you. 33Clearly defined content - Close your eyes… - Open them and say the first thing you immediately see out loud. hierarchy. - Was it the most important thing on the page? Or even the second? Or third? - Rework and tweak until you are immediately making the visual progression that is intended. 34
  • 35. 2 2 Compelling content andlayouts that engage the user and truly make them care. http://www.istockphoto.com/stock-photo-15388401-businessman-whistling-at-computer.php?st=58e127b 35
  • 36. 2 2 Compelling content andlayouts that engage the user and truly make them care. http://www.istockphoto.com/stock-photo-15388401-businessman-whistling-at-computer.php?st=58e127b 36
  • 37. CTR: 4 – 6%11Great email creative performs. 37
  • 38. TEST, TEST, TEST: 1 - Test into new creative concepts.1Great email creative performs. - Test the little things. - Inconclusive creative tests are NOT bad tests. Companies who test regularly have seen upwards of a 15% increase in click-through and open rates. 38
  • 39. Designing For Email,1 Is Unlike Designing For Any Other Platform. 39
  • 40. Designing For Email, Is UnlikeDesigning For Any Other Platform.1- The rules constantly change.- Results are measured more often than any other medium.- Competition is fierce. 40
  • 41. Webinar Participants Only:When You Sign Up For Creative Services20% Off Creative ServicesBefore December 15th
  • 42. QUESTIONS? 42
  • 43. CONTACT US 43
  • 44. CONTACT WHATCOUNTS WhatCounts, Inc. 3630 Peachtree Road, NE Suite 900 Alex Bardoff Atlanta, Georgia 30326 Creative Manager, WhatCounts 1-866-804-0076 creative@whatcounts.com www.whatcounts.com Twitter: @WhatCounts sales@whatcounts.com
  • 45. THANK YOU FOR ATTENDING! 45

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