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Engaging the Wharton Network: Your Communications Tooklit

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  • 1. ENGAGING THE WHARTON NETWORK: YOUR COMMUNICATIONS TOOLKIT Sherrie A. Madia, Ph.D. Executive Director of Communications and Stewardship, Wharton External Affairs
  • 2. OVERVIEW
    • Wharton Content
    • Your Role in the Conversation
    • Social Media and Tips for Smart Engagement
    • Content Considerations
    • Social Media Planning
    ENGAGING THE WHARTON NETWORK
  • 3. TAPPING INTO WHARTON CONTENT
    • Range of sources
    • Timely content
    • Value-added
    • Conversation starters
    • Building the network
    ENGAGING THE WHARTON NETWORK
  • 4. WHARTON CONNECT ENGAGING THE WHARTON NETWORK
  • 5. PENN’S SOCIAL MEDIA DIRECTORY ENGAGING THE WHARTON NETWORK
  • 6. WHARTON SOCIAL MEDIA ENGAGING THE WHARTON NETWORK
  • 7. WHARTON SOCIAL MEDIA ENGAGING THE WHARTON NETWORK
  • 8. WHARTON MAGAZINE ENGAGING THE WHARTON NETWORK
  • 9. WHARTON BLOG NETWORK ENGAGING THE WHARTON NETWORK
  • 10. WHARTON MAGAZINE-FINAL EXAM ENGAGING THE WHARTON NETWORK
  • 11. LINKEDIN—WHARTON SCHOOL ALUMNI ENGAGING THE WHARTON NETWORK
  • 12. FACEBOOK—THE WHARTON SCHOOL ENGAGING THE WHARTON NETWORK
  • 13. TWITTER—THE WHARTON SCHOOL ENGAGING THE WHARTON NETWORK
  • 14. WHARTON—FLICKR ENGAGING THE WHARTON NETWORK
  • 15. WHARTON—YOUTUBE ENGAGING THE WHARTON NETWORK
  • 16. WHARTON EBLASTS ENGAGING THE WHARTON NETWORK
  • 17. WHARTON EBLASTS ENGAGING THE WHARTON NETWORK
  • 18. WHARTON UPDATE E-NEWSLETTER ENGAGING THE WHARTON NETWORK
  • 19. KNOWLEDGE@ WHARTON ENGAGING THE WHARTON NETWORK
  • 20. WEBINAR SERIES ENGAGING THE WHARTON NETWORK
  • 21. WAYS WHARTON ALUMNI CAN ENGAGE ENGAGING THE WHARTON NETWORK
    • Blog contributor
    • Guest commentary in Wharton Magazine
    • Class Notes
    • Regional event video
    • Regional event photos
  • 22.
      • QUESTIONS?
    • Sherrie A. Madia, Ph.D.
    • Executive Director, Communications
    • Wharton External Affairs
    • [email_address]
    • Tel: 215.898.1190
    ENGAGING THE WHARTON NETWORK