How MacGyver Would Do Design Research

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    How MacGyver Would Do Design Research - Presentation Transcript

    1. HOW MACGYVER DESIGN WOULD DO RESEARCH RESOURCE-FRIENDLY TIPS TO PROMOTE A QUALITY UX REFRESH B’MORE | M. JACKSON WILKINSON | JUNE 10, 2009
    2. THE INTRO
    3. That’s “Michael” M. JACKSON WILKINSON Aficionado: 1980s Network Television
    4. Angus “Mac” MacGyver
    5. PROBLEM SOLVER
    6. CHALLENGING PROBLEMS
    7. ELEGANT SOLUTIONS
    8. Us, the... DESIGNERS
    9. PROBLEM SOLVERS
    10. EXPERTS
    11. DESIGN PROBLEMS
    12. ELEGANT SOLUTIONS
    13. The PROBLEM
    14. TIME
    15. BUDGET
    16. The CHALLENGE
    17. DESIGN PROBLEMS
    18. ELEGANT SOLUTIONS
    19. TIME
    20. BUDGET
    21. Two Potential SOLUTIONS
    22. Solution #1: EFFICIENCY
    23. USER RESEARCH
    24. Method #1: REDUCE THE NUMBER OF PARTICIPANTS
    25. Method #2: INCREASE RECRUITING EFFICIENCY
    26. Method #3: RESEARCH ONLY WHAT IS NECESSARY
    27. Method #4: GUERILLA DESIGN RESEARCH
    28. Method #5: TALK TO PEOPLE WHO TALK TO CUSTOMERS
    29. Method #6: USE YOUR CUSTOMER FEEDBACK LOOP
    30. INTERACTION DESIGN
    31. Method #1: START DELIVERING SKETCHES
    32. Method #2: TEST USING PAPER PROTOTYPES
    33. Method #3: EXPLORE ALTERNATE DESIGNS
    34. Method #4: WORK WITHIN AGILE PROCESSES
    35. Solution #2: EXPERTISE
    36. Tool #1: DESIGN THINKING
    37. DESIGN THINKING: Solving design challenges through interdisciplinary methods grounded in user & business goals.
    38. DESIGN THINKING: A The Problem B The Solution
    39. DESIGN THINKING: { Trial & Error } A The Problem B The Solution
    40. DESIGN THINKING: { Design Theory } { Trial & Error } A The Problem B The Solution
    41. Method #1: DESIGN THEORY
    42. Method #1: DESIGN THEORY Research from other disciplines which may apply to design challenges.
    43. Method #1: DESIGN THEORY Example: SOCIAL IDENTITY THEORY
    44. Method #1: DESIGN THEORY Example: MENTAL MODELS
    45. DESIGN THINKING: { Design Principles } { Design Theory } { Trial & Error } A The Problem B The Solution
    46. Method #2: DESIGN PRINCIPLES
    47. Method #2: DESIGN PRINCIPLES Derived from theory, design principles are fairly actionable conclusions applied to design.
    48. Method #2: DESIGN PRINCIPLES Example: COGNITIVE LOAD
    49. Method #2: DESIGN PRINCIPLES Example: LOSS AVERSION
    50. DESIGN THINKING: { Design Patterns } { Design Principles } { Design Theory } { Trial & Error } A The Problem B The Solution
    51. Method #3: DESIGN PATTERNS
    52. Method #3: DESIGN PATTERNS Solutions many others have had to particular design problems in the past
    53. Method #3: DESIGN PATTERNS WARNING: These are solutions to others’ problems, not necessarily to your problem.
    54. DESIGN THINKING: { Design Patterns } { Design Principles } { Design Theory } { Trial & Error } A The Problem B The Solution
    55. Tool #2: HEURISTICS
    56. CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING
    57. CONTENT the site has ample content that is worth being sought and found by its intended audience FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING
    58. CONTENT FINDABILITY content is found or discovered easily through searching, browsing, and or spidering EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING
    59. CONTENT FINDABILITY EFFICIENCY a user’s time would be well-spent in the effort to achieve their goals on this site CONSISTENCY LEARNABILITY PRESENTATION MARKETING
    60. CONTENT FINDABILITY EFFICIENCY CONSISTENCY a user would encounter a consistent experience throughout the site and duration of the visit LEARNABILITY PRESENTATION MARKETING
    61. CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY the site’s interface is easy to use, and any applicable learning curves are reasonably short PRESENTATION MARKETING
    62. CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION the site conveys an appealing and appropriate visual message to further the site’s objectives MARKETING
    63. CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING the site has effective social, search, & e-mail hooks to further appropriate goals
    64. Tool #3: FOCUS
    65. FIN
    66. Get in Touch! speakerrate.com/whafro jackson@jounce.net @whafro

    + M. Jackson WilkinsonM. Jackson Wilkinson, 4 months ago

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