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How MacGyver Would Do Design Research
 

How MacGyver Would Do Design Research

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A presentation given at the Web 2.0 Expo SF 2009 and Refresh Baltimore

A presentation given at the Web 2.0 Expo SF 2009 and Refresh Baltimore

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    How MacGyver Would Do Design Research How MacGyver Would Do Design Research Presentation Transcript

    • HOW MACGYVER DESIGN WOULD DO RESEARCH RESOURCE-FRIENDLY TIPS TO PROMOTE A QUALITY UX REFRESH B’MORE | M. JACKSON WILKINSON | JUNE 10, 2009
    • THE INTRO
    • That’s “Michael” M. JACKSON WILKINSON Aficionado: 1980s Network Television
    • Angus “Mac” MacGyver
    • PROBLEM SOLVER
    • CHALLENGING PROBLEMS
    • ELEGANT SOLUTIONS
    • Us, the... DESIGNERS
    • PROBLEM SOLVERS
    • EXPERTS
    • DESIGN PROBLEMS
    • ELEGANT SOLUTIONS
    • The PROBLEM
    • TIME
    • BUDGET
    • The CHALLENGE
    • DESIGN PROBLEMS
    • ELEGANT SOLUTIONS
    • TIME
    • BUDGET
    • Two Potential SOLUTIONS
    • Solution #1: EFFICIENCY
    • USER RESEARCH
    • Method #1: REDUCE THE NUMBER OF PARTICIPANTS
    • Method #2: INCREASE RECRUITING EFFICIENCY
    • Method #3: RESEARCH ONLY WHAT IS NECESSARY
    • Method #4: GUERILLA DESIGN RESEARCH
    • Method #5: TALK TO PEOPLE WHO TALK TO CUSTOMERS
    • Method #6: USE YOUR CUSTOMER FEEDBACK LOOP
    • INTERACTION DESIGN
    • Method #1: START DELIVERING SKETCHES
    • Method #2: TEST USING PAPER PROTOTYPES
    • Method #3: EXPLORE ALTERNATE DESIGNS
    • Method #4: WORK WITHIN AGILE PROCESSES
    • Solution #2: EXPERTISE
    • Tool #1: DESIGN THINKING
    • DESIGN THINKING: Solving design challenges through interdisciplinary methods grounded in user & business goals.
    • DESIGN THINKING: A The Problem B The Solution
    • DESIGN THINKING: { Trial & Error } A The Problem B The Solution
    • DESIGN THINKING: { Design Theory } { Trial & Error } A The Problem B The Solution
    • Method #1: DESIGN THEORY
    • Method #1: DESIGN THEORY Research from other disciplines which may apply to design challenges.
    • Method #1: DESIGN THEORY Example: SOCIAL IDENTITY THEORY
    • Method #1: DESIGN THEORY Example: MENTAL MODELS
    • DESIGN THINKING: { Design Principles } { Design Theory } { Trial & Error } A The Problem B The Solution
    • Method #2: DESIGN PRINCIPLES
    • Method #2: DESIGN PRINCIPLES Derived from theory, design principles are fairly actionable conclusions applied to design.
    • Method #2: DESIGN PRINCIPLES Example: COGNITIVE LOAD
    • Method #2: DESIGN PRINCIPLES Example: LOSS AVERSION
    • DESIGN THINKING: { Design Patterns } { Design Principles } { Design Theory } { Trial & Error } A The Problem B The Solution
    • Method #3: DESIGN PATTERNS
    • Method #3: DESIGN PATTERNS Solutions many others have had to particular design problems in the past
    • Method #3: DESIGN PATTERNS WARNING: These are solutions to others’ problems, not necessarily to your problem.
    • DESIGN THINKING: { Design Patterns } { Design Principles } { Design Theory } { Trial & Error } A The Problem B The Solution
    • Tool #2: HEURISTICS
    • CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING
    • CONTENT the site has ample content that is worth being sought and found by its intended audience FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING
    • CONTENT FINDABILITY content is found or discovered easily through searching, browsing, and or spidering EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING
    • CONTENT FINDABILITY EFFICIENCY a user’s time would be well-spent in the effort to achieve their goals on this site CONSISTENCY LEARNABILITY PRESENTATION MARKETING
    • CONTENT FINDABILITY EFFICIENCY CONSISTENCY a user would encounter a consistent experience throughout the site and duration of the visit LEARNABILITY PRESENTATION MARKETING
    • CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY the site’s interface is easy to use, and any applicable learning curves are reasonably short PRESENTATION MARKETING
    • CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION the site conveys an appealing and appropriate visual message to further the site’s objectives MARKETING
    • CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING the site has effective social, search, & e-mail hooks to further appropriate goals
    • Tool #3: FOCUS
    • FIN
    • Get in Touch! speakerrate.com/whafro jackson@jounce.net @whafro