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How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
How MacGyver Would Do Design Research
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How MacGyver Would Do Design Research

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A presentation given at the Web 2.0 Expo SF 2009 and Refresh Baltimore

A presentation given at the Web 2.0 Expo SF 2009 and Refresh Baltimore

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  • 1. HOW MACGYVER DESIGN WOULD DO RESEARCH RESOURCE-FRIENDLY TIPS TO PROMOTE A QUALITY UX REFRESH B’MORE | M. JACKSON WILKINSON | JUNE 10, 2009
  • 2. THE INTRO
  • 3. That’s “Michael” M. JACKSON WILKINSON Aficionado: 1980s Network Television
  • 4. Angus “Mac” MacGyver
  • 5. PROBLEM SOLVER
  • 6. CHALLENGING PROBLEMS
  • 7. ELEGANT SOLUTIONS
  • 8. Us, the... DESIGNERS
  • 9. PROBLEM SOLVERS
  • 10. EXPERTS
  • 11. DESIGN PROBLEMS
  • 12. ELEGANT SOLUTIONS
  • 13. The PROBLEM
  • 14. TIME
  • 15. BUDGET
  • 16. The CHALLENGE
  • 17. DESIGN PROBLEMS
  • 18. ELEGANT SOLUTIONS
  • 19. TIME
  • 20. BUDGET
  • 21. Two Potential SOLUTIONS
  • 22. Solution #1: EFFICIENCY
  • 23. USER RESEARCH
  • 24. Method #1: REDUCE THE NUMBER OF PARTICIPANTS
  • 25. Method #2: INCREASE RECRUITING EFFICIENCY
  • 26. Method #3: RESEARCH ONLY WHAT IS NECESSARY
  • 27. Method #4: GUERILLA DESIGN RESEARCH
  • 28. Method #5: TALK TO PEOPLE WHO TALK TO CUSTOMERS
  • 29. Method #6: USE YOUR CUSTOMER FEEDBACK LOOP
  • 30. INTERACTION DESIGN
  • 31. Method #1: START DELIVERING SKETCHES
  • 32. Method #2: TEST USING PAPER PROTOTYPES
  • 33. Method #3: EXPLORE ALTERNATE DESIGNS
  • 34. Method #4: WORK WITHIN AGILE PROCESSES
  • 35. Solution #2: EXPERTISE
  • 36. Tool #1: DESIGN THINKING
  • 37. DESIGN THINKING: Solving design challenges through interdisciplinary methods grounded in user & business goals.
  • 38. DESIGN THINKING: A The Problem B The Solution
  • 39. DESIGN THINKING: { Trial & Error } A The Problem B The Solution
  • 40. DESIGN THINKING: { Design Theory } { Trial & Error } A The Problem B The Solution
  • 41. Method #1: DESIGN THEORY
  • 42. Method #1: DESIGN THEORY Research from other disciplines which may apply to design challenges.
  • 43. Method #1: DESIGN THEORY Example: SOCIAL IDENTITY THEORY
  • 44. Method #1: DESIGN THEORY Example: MENTAL MODELS
  • 45. DESIGN THINKING: { Design Principles } { Design Theory } { Trial & Error } A The Problem B The Solution
  • 46. Method #2: DESIGN PRINCIPLES
  • 47. Method #2: DESIGN PRINCIPLES Derived from theory, design principles are fairly actionable conclusions applied to design.
  • 48. Method #2: DESIGN PRINCIPLES Example: COGNITIVE LOAD
  • 49. Method #2: DESIGN PRINCIPLES Example: LOSS AVERSION
  • 50. DESIGN THINKING: { Design Patterns } { Design Principles } { Design Theory } { Trial & Error } A The Problem B The Solution
  • 51. Method #3: DESIGN PATTERNS
  • 52. Method #3: DESIGN PATTERNS Solutions many others have had to particular design problems in the past
  • 53. Method #3: DESIGN PATTERNS WARNING: These are solutions to others’ problems, not necessarily to your problem.
  • 54. DESIGN THINKING: { Design Patterns } { Design Principles } { Design Theory } { Trial & Error } A The Problem B The Solution
  • 55. Tool #2: HEURISTICS
  • 56. CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING
  • 57. CONTENT the site has ample content that is worth being sought and found by its intended audience FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING
  • 58. CONTENT FINDABILITY content is found or discovered easily through searching, browsing, and or spidering EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING
  • 59. CONTENT FINDABILITY EFFICIENCY a user’s time would be well-spent in the effort to achieve their goals on this site CONSISTENCY LEARNABILITY PRESENTATION MARKETING
  • 60. CONTENT FINDABILITY EFFICIENCY CONSISTENCY a user would encounter a consistent experience throughout the site and duration of the visit LEARNABILITY PRESENTATION MARKETING
  • 61. CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY the site’s interface is easy to use, and any applicable learning curves are reasonably short PRESENTATION MARKETING
  • 62. CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION the site conveys an appealing and appropriate visual message to further the site’s objectives MARKETING
  • 63. CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING the site has effective social, search, & e-mail hooks to further appropriate goals
  • 64. Tool #3: FOCUS
  • 65. FIN
  • 66. Get in Touch! speakerrate.com/whafro jackson@jounce.net @whafro

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