How MacGyver Would Do Design Research

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A presentation given at the Web 2.0 Expo SF 2009 and Refresh Baltimore

A presentation given at the Web 2.0 Expo SF 2009 and Refresh Baltimore

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  • 1. HOW MACGYVER DESIGN WOULD DO RESEARCH RESOURCE-FRIENDLY TIPS TO PROMOTE A QUALITY UX REFRESH B’MORE | M. JACKSON WILKINSON | JUNE 10, 2009
  • 2. THE INTRO
  • 3. That’s “Michael” M. JACKSON WILKINSON Aficionado: 1980s Network Television
  • 4. Angus “Mac” MacGyver
  • 5. PROBLEM SOLVER
  • 6. CHALLENGING PROBLEMS
  • 7. ELEGANT SOLUTIONS
  • 8. Us, the... DESIGNERS
  • 9. PROBLEM SOLVERS
  • 10. EXPERTS
  • 11. DESIGN PROBLEMS
  • 12. ELEGANT SOLUTIONS
  • 13. The PROBLEM
  • 14. TIME
  • 15. BUDGET
  • 16. The CHALLENGE
  • 17. DESIGN PROBLEMS
  • 18. ELEGANT SOLUTIONS
  • 19. TIME
  • 20. BUDGET
  • 21. Two Potential SOLUTIONS
  • 22. Solution #1: EFFICIENCY
  • 23. USER RESEARCH
  • 24. Method #1: REDUCE THE NUMBER OF PARTICIPANTS
  • 25. Method #2: INCREASE RECRUITING EFFICIENCY
  • 26. Method #3: RESEARCH ONLY WHAT IS NECESSARY
  • 27. Method #4: GUERILLA DESIGN RESEARCH
  • 28. Method #5: TALK TO PEOPLE WHO TALK TO CUSTOMERS
  • 29. Method #6: USE YOUR CUSTOMER FEEDBACK LOOP
  • 30. INTERACTION DESIGN
  • 31. Method #1: START DELIVERING SKETCHES
  • 32. Method #2: TEST USING PAPER PROTOTYPES
  • 33. Method #3: EXPLORE ALTERNATE DESIGNS
  • 34. Method #4: WORK WITHIN AGILE PROCESSES
  • 35. Solution #2: EXPERTISE
  • 36. Tool #1: DESIGN THINKING
  • 37. DESIGN THINKING: Solving design challenges through interdisciplinary methods grounded in user & business goals.
  • 38. DESIGN THINKING: A The Problem B The Solution
  • 39. DESIGN THINKING: { Trial & Error } A The Problem B The Solution
  • 40. DESIGN THINKING: { Design Theory } { Trial & Error } A The Problem B The Solution
  • 41. Method #1: DESIGN THEORY
  • 42. Method #1: DESIGN THEORY Research from other disciplines which may apply to design challenges.
  • 43. Method #1: DESIGN THEORY Example: SOCIAL IDENTITY THEORY
  • 44. Method #1: DESIGN THEORY Example: MENTAL MODELS
  • 45. DESIGN THINKING: { Design Principles } { Design Theory } { Trial & Error } A The Problem B The Solution
  • 46. Method #2: DESIGN PRINCIPLES
  • 47. Method #2: DESIGN PRINCIPLES Derived from theory, design principles are fairly actionable conclusions applied to design.
  • 48. Method #2: DESIGN PRINCIPLES Example: COGNITIVE LOAD
  • 49. Method #2: DESIGN PRINCIPLES Example: LOSS AVERSION
  • 50. DESIGN THINKING: { Design Patterns } { Design Principles } { Design Theory } { Trial & Error } A The Problem B The Solution
  • 51. Method #3: DESIGN PATTERNS
  • 52. Method #3: DESIGN PATTERNS Solutions many others have had to particular design problems in the past
  • 53. Method #3: DESIGN PATTERNS WARNING: These are solutions to others’ problems, not necessarily to your problem.
  • 54. DESIGN THINKING: { Design Patterns } { Design Principles } { Design Theory } { Trial & Error } A The Problem B The Solution
  • 55. Tool #2: HEURISTICS
  • 56. CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING
  • 57. CONTENT the site has ample content that is worth being sought and found by its intended audience FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING
  • 58. CONTENT FINDABILITY content is found or discovered easily through searching, browsing, and or spidering EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING
  • 59. CONTENT FINDABILITY EFFICIENCY a user’s time would be well-spent in the effort to achieve their goals on this site CONSISTENCY LEARNABILITY PRESENTATION MARKETING
  • 60. CONTENT FINDABILITY EFFICIENCY CONSISTENCY a user would encounter a consistent experience throughout the site and duration of the visit LEARNABILITY PRESENTATION MARKETING
  • 61. CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY the site’s interface is easy to use, and any applicable learning curves are reasonably short PRESENTATION MARKETING
  • 62. CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION the site conveys an appealing and appropriate visual message to further the site’s objectives MARKETING
  • 63. CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING the site has effective social, search, & e-mail hooks to further appropriate goals
  • 64. Tool #3: FOCUS
  • 65. FIN
  • 66. Get in Touch! speakerrate.com/whafro jackson@jounce.net @whafro