How MacGyver Would Do Design Research

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A presentation given at the Web 2.0 Expo SF 2009 and Refresh Baltimore

Published in: Design, Business, Technology

How MacGyver Would Do Design Research

  1. 1. HOW MACGYVER DESIGN WOULD DO RESEARCH RESOURCE-FRIENDLY TIPS TO PROMOTE A QUALITY UX REFRESH B’MORE | M. JACKSON WILKINSON | JUNE 10, 2009
  2. 2. THE INTRO
  3. 3. That’s “Michael” M. JACKSON WILKINSON Aficionado: 1980s Network Television
  4. 4. Angus “Mac” MacGyver
  5. 5. PROBLEM SOLVER
  6. 6. CHALLENGING PROBLEMS
  7. 7. ELEGANT SOLUTIONS
  8. 8. Us, the... DESIGNERS
  9. 9. PROBLEM SOLVERS
  10. 10. EXPERTS
  11. 11. DESIGN PROBLEMS
  12. 12. ELEGANT SOLUTIONS
  13. 13. The PROBLEM
  14. 14. TIME
  15. 15. BUDGET
  16. 16. The CHALLENGE
  17. 17. DESIGN PROBLEMS
  18. 18. ELEGANT SOLUTIONS
  19. 19. TIME
  20. 20. BUDGET
  21. 21. Two Potential SOLUTIONS
  22. 22. Solution #1: EFFICIENCY
  23. 23. USER RESEARCH
  24. 24. Method #1: REDUCE THE NUMBER OF PARTICIPANTS
  25. 25. Method #2: INCREASE RECRUITING EFFICIENCY
  26. 26. Method #3: RESEARCH ONLY WHAT IS NECESSARY
  27. 27. Method #4: GUERILLA DESIGN RESEARCH
  28. 28. Method #5: TALK TO PEOPLE WHO TALK TO CUSTOMERS
  29. 29. Method #6: USE YOUR CUSTOMER FEEDBACK LOOP
  30. 30. INTERACTION DESIGN
  31. 31. Method #1: START DELIVERING SKETCHES
  32. 32. Method #2: TEST USING PAPER PROTOTYPES
  33. 33. Method #3: EXPLORE ALTERNATE DESIGNS
  34. 34. Method #4: WORK WITHIN AGILE PROCESSES
  35. 35. Solution #2: EXPERTISE
  36. 36. Tool #1: DESIGN THINKING
  37. 37. DESIGN THINKING: Solving design challenges through interdisciplinary methods grounded in user & business goals.
  38. 38. DESIGN THINKING: A The Problem B The Solution
  39. 39. DESIGN THINKING: { Trial & Error } A The Problem B The Solution
  40. 40. DESIGN THINKING: { Design Theory } { Trial & Error } A The Problem B The Solution
  41. 41. Method #1: DESIGN THEORY
  42. 42. Method #1: DESIGN THEORY Research from other disciplines which may apply to design challenges.
  43. 43. Method #1: DESIGN THEORY Example: SOCIAL IDENTITY THEORY
  44. 44. Method #1: DESIGN THEORY Example: MENTAL MODELS
  45. 45. DESIGN THINKING: { Design Principles } { Design Theory } { Trial & Error } A The Problem B The Solution
  46. 46. Method #2: DESIGN PRINCIPLES
  47. 47. Method #2: DESIGN PRINCIPLES Derived from theory, design principles are fairly actionable conclusions applied to design.
  48. 48. Method #2: DESIGN PRINCIPLES Example: COGNITIVE LOAD
  49. 49. Method #2: DESIGN PRINCIPLES Example: LOSS AVERSION
  50. 50. DESIGN THINKING: { Design Patterns } { Design Principles } { Design Theory } { Trial & Error } A The Problem B The Solution
  51. 51. Method #3: DESIGN PATTERNS
  52. 52. Method #3: DESIGN PATTERNS Solutions many others have had to particular design problems in the past
  53. 53. Method #3: DESIGN PATTERNS WARNING: These are solutions to others’ problems, not necessarily to your problem.
  54. 54. DESIGN THINKING: { Design Patterns } { Design Principles } { Design Theory } { Trial & Error } A The Problem B The Solution
  55. 55. Tool #2: HEURISTICS
  56. 56. CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING
  57. 57. CONTENT the site has ample content that is worth being sought and found by its intended audience FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING
  58. 58. CONTENT FINDABILITY content is found or discovered easily through searching, browsing, and or spidering EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING
  59. 59. CONTENT FINDABILITY EFFICIENCY a user’s time would be well-spent in the effort to achieve their goals on this site CONSISTENCY LEARNABILITY PRESENTATION MARKETING
  60. 60. CONTENT FINDABILITY EFFICIENCY CONSISTENCY a user would encounter a consistent experience throughout the site and duration of the visit LEARNABILITY PRESENTATION MARKETING
  61. 61. CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY the site’s interface is easy to use, and any applicable learning curves are reasonably short PRESENTATION MARKETING
  62. 62. CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION the site conveys an appealing and appropriate visual message to further the site’s objectives MARKETING
  63. 63. CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING the site has effective social, search, & e-mail hooks to further appropriate goals
  64. 64. Tool #3: FOCUS
  65. 65. FIN
  66. 66. Get in Touch! speakerrate.com/whafro jackson@jounce.net @whafro

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