How MacGyver Would Do Design Research

HOW MACGYVER DESIGN WOULD DO RESEARCH RESOURCE-FRIENDLY TIPS TO PROMOTE A QUALITY UX REFRESH B’MORE | M. JACKSON WILKINSON | JUNE 10, 2009

THE INTRO

That’s “Michael” M. JACKSON WILKINSON Aficionado: 1980s Network Television

Angus “Mac” MacGyver

PROBLEM SOLVER

CHALLENGING PROBLEMS

ELEGANT SOLUTIONS

Us, the... DESIGNERS

PROBLEM SOLVERS

EXPERTS

DESIGN PROBLEMS

ELEGANT SOLUTIONS

The PROBLEM

BUDGET

The CHALLENGE

DESIGN PROBLEMS

ELEGANT SOLUTIONS

BUDGET

Two Potential SOLUTIONS

Solution #1: EFFICIENCY

USER RESEARCH

Method #1: REDUCE THE NUMBER OF PARTICIPANTS

Method #2: INCREASE RECRUITING EFFICIENCY

Method #3: RESEARCH ONLY WHAT IS NECESSARY

Method #4: GUERILLA DESIGN RESEARCH

Method #5: TALK TO PEOPLE WHO TALK TO CUSTOMERS

Method #6: USE YOUR CUSTOMER FEEDBACK LOOP

INTERACTION DESIGN

Method #1: START DELIVERING SKETCHES

Method #2: TEST USING PAPER PROTOTYPES

Method #3: EXPLORE ALTERNATE DESIGNS

Method #4: WORK WITHIN AGILE PROCESSES

Solution #2: EXPERTISE

Tool #1: DESIGN THINKING

DESIGN THINKING: Solving design challenges through interdisciplinary methods grounded in user & business goals.

DESIGN THINKING: A The Problem B The Solution

DESIGN THINKING: { Trial & Error } A The Problem B The Solution

DESIGN THINKING: { Design Theory } { Trial & Error } A The Problem B The Solution

Method #1: DESIGN THEORY

Method #1: DESIGN THEORY Research from other disciplines which may apply to design challenges.

Method #1: DESIGN THEORY Example: SOCIAL IDENTITY THEORY

Method #1: DESIGN THEORY Example: MENTAL MODELS

DESIGN THINKING: { Design Principles } { Design Theory } { Trial & Error } A The Problem B The Solution

Method #2: DESIGN PRINCIPLES

Method #2: DESIGN PRINCIPLES Derived from theory, design principles are fairly actionable conclusions applied to design.

Method #2: DESIGN PRINCIPLES Example: COGNITIVE LOAD

Method #2: DESIGN PRINCIPLES Example: LOSS AVERSION

DESIGN THINKING: { Design Patterns } { Design Principles } { Design Theory } { Trial & Error } A The Problem B The Solution

Method #3: DESIGN PATTERNS

Method #3: DESIGN PATTERNS Solutions many others have had to particular design problems in the past

Method #3: DESIGN PATTERNS WARNING: These are solutions to others’ problems, not necessarily to your problem.

DESIGN THINKING: { Design Patterns } { Design Principles } { Design Theory } { Trial & Error } A The Problem B The Solution

Tool #2: HEURISTICS

CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING

CONTENT the site has ample content that is worth being sought and found by its intended audience FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING

CONTENT FINDABILITY content is found or discovered easily through searching, browsing, and or spidering EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING

CONTENT FINDABILITY EFFICIENCY a user’s time would be well-spent in the effort to achieve their goals on this site CONSISTENCY LEARNABILITY PRESENTATION MARKETING

CONTENT FINDABILITY EFFICIENCY CONSISTENCY a user would encounter a consistent experience throughout the site and duration of the visit LEARNABILITY PRESENTATION MARKETING

CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY the site’s interface is easy to use, and any applicable learning curves are reasonably short PRESENTATION MARKETING

CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION the site conveys an appealing and appropriate visual message to further the site’s objectives MARKETING

CONTENT FINDABILITY EFFICIENCY CONSISTENCY LEARNABILITY PRESENTATION MARKETING the site has effective social, search, & e-mail hooks to further appropriate goals

Tool #3: FOCUS

Get in Touch! speakerrate.com/whafro jackson@jounce.net @whafro

How MacGyver Would Do Design Research

by M. Jackson Wilkinson on Jul 19, 2009

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