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5. not inbox zero
6. inbox silence
9. “The pause – that impressive silence, that eloquent silence, that geometrically progressive silence, which often achieves a desired effect where no combination of words, howsoever felicitous, could accomplish it.” – Mark Twain
12. Strive to make noise onlywhen it improves the silence.
14. How have we gotten here?
15. Conﬁrm private info Login on the website Click a link in the emailFind the notiﬁcation in the email Open the email Read the subject line Notify the user
16. Why are we compelled to keep sending more?
19. Bundling Wisely
20. Highlight Favorites
21. Since You’ve Been Gone
23. Don’t forgetthe important stuff.
24. Stephanie Hay
25. Don’t beataround the bush.
26. Nail your metadata.
27. 1. App or company name in the From line2. Keep the From line to 20-25 chars.3. Specific subject lines
28. Effective messages are designed messages.
29. Careful with the promos.
30. Feedback, please!spkr8.com/t/6126 Find me on Twitter @whafro