Using Technology to Enhance Events


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Slides from the short session, delivered by Steve Boneham & Will Allen from Netskills, for the BA (the British Association for the Advancement of Science) forum held in Newcastle on 12th May 2008.

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  • Aims Consider your current website usage Evaluate potential of emerging technologies Create an action plan We’ve reviewed the BA wesebsites (central and some branches) and made some assumptions – such as what technologies you might want to use and why - so apologies if some of our assumptions are wrong! One assumption is that branches have limited resources and that you might feel that new technologies will mean more work. Hopefully what we’re going to show you is that web technologies can be very easy to use and will actually save you time as well as benefiting your users. Although we’re going to sound like evangelists for all these technologies, a key point for us is that they should only be used where they meet an identified need – not just for the sake of using technology. So be realistic, pragmatic and think about what will be feasible for you.
  • Using Technology to Enhance Events

    1. 1. Using Technology to Enhance Events
    2. 2. About us… Steve Boneham Will Allen
    3. 3. About you… <ul><li>Do you… </li></ul><ul><li>Use the web? </li></ul><ul><li>Blog? </li></ul><ul><li>Podcast? </li></ul><ul><li>Use a digital camera? </li></ul><ul><li>Use an RSS reader? </li></ul><ul><li>Use social networks? </li></ul>
    4. 4. The Technologies
    5. 5. Why use technology? <ul><li>Reach a global audience </li></ul><ul><li>Engage with people </li></ul><ul><li>Increase your productivity </li></ul>
    6. 6. Where to start? <ul><li>Enhance what you already have </li></ul><ul><li>Text structure & style </li></ul><ul><li>Use quotes (feedback) </li></ul><ul><li>Add some images </li></ul><ul><li>Polls </li></ul><ul><li>Consider other media </li></ul>
    7. 7. Custom maps <ul><li>Interactive maps overlaid with your data </li></ul><ul><li>Potential uses </li></ul><ul><ul><li>Directions to events </li></ul></ul><ul><ul><li>Branch locations </li></ul></ul><ul><ul><li>Branch staff </li></ul></ul><ul><ul><li>Members… </li></ul></ul>
    8. 8. Online calendars <ul><li>Private, shared and public </li></ul><ul><li>Allow others to add events </li></ul><ul><li>User download & reuse </li></ul><ul><li>Integrate calendars </li></ul><ul><li>Potential uses </li></ul><ul><ul><li>Events listings </li></ul></ul><ul><ul><li>Meeting schedules </li></ul></ul>Netskills workshop
    9. 9. RSS newsfeeds <ul><li>Provides a summary of new content </li></ul><ul><li>Used on websites, blogs, wikis, podcasts… </li></ul><ul><li>Users subscribe to feed for updates </li></ul><ul><li>Aggregate feeds from any s ource </li></ul><ul><li>Syndicate for reuse elsewhere </li></ul><ul><li>Potential uses </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Events </li></ul></ul>
    10. 10. Blogs <ul><li>Web-based journal with commenting </li></ul><ul><ul><li>Easy to update </li></ul></ul><ul><ul><li>Self-organising </li></ul></ul><ul><ul><li>RSS feed </li></ul></ul><ul><ul><li>Informal & engaging </li></ul></ul><ul><li>Potential uses </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Events review & feedback </li></ul></ul><ul><ul><li>Everything!? </li></ul></ul>&quot; One of the fastest growing mass communication tools of the modern era &quot; [Guardian, 28/4/06]
    11. 11. Podcasting <ul><li>Audio content for download to mobile devices </li></ul><ul><ul><li>Conversational & personal </li></ul></ul><ul><ul><li>Engaging </li></ul></ul><ul><ul><li>Not technically difficult </li></ul></ul><ul><ul><li>Needs commitment </li></ul></ul><ul><li>Potential uses </li></ul><ul><ul><li>Interviews with scientists </li></ul></ul><ul><ul><li>Interviews with participants </li></ul></ul>
    12. 12. Social media <ul><li>Communities built around resource sharing… </li></ul><ul><ul><li>Photographs </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Bookmarks </li></ul></ul><ul><ul><li>Presentations… </li></ul></ul><ul><li>Potential uses </li></ul><ul><ul><li>Hosting </li></ul></ul><ul><ul><li>Viral marketing </li></ul></ul><ul><ul><li>User-generated content </li></ul></ul>
    13. 13. Social networks <ul><li>Large online communities </li></ul><ul><li>Tools to connect people </li></ul><ul><ul><li>Find, friend, message, poke… </li></ul></ul><ul><li>Potential uses </li></ul><ul><ul><li>Focal point for your community </li></ul></ul><ul><ul><li>Discussion, surveys, interaction </li></ul></ul>
    14. 14. Wikis <ul><li>Web pages that can be edited </li></ul><ul><ul><li>Public or restricted </li></ul></ul><ul><ul><li>Versioning control </li></ul></ul><ul><li>Potential uses </li></ul><ul><ul><li>Collaborative authoring </li></ul></ul><ul><ul><li>Note taking </li></ul></ul><ul><ul><li>Intranet </li></ul></ul>
    15. 15. Amplifying events <ul><li>Share presentations </li></ul><ul><li>Live blog commentary </li></ul><ul><li>Wiki for note taking </li></ul><ul><li>Audio/video streaming </li></ul><ul><li>Remote participation </li></ul><ul><li>Social network after event </li></ul>
    16. 16. What about established methods?! <ul><li>Don’t rely on technology alone </li></ul><ul><li>Print is still useful! </li></ul><ul><li>Email is still useful! </li></ul><ul><ul><li>Mailing lists </li></ul></ul><ul><ul><li>Discussion groups </li></ul></ul><ul><li>Events </li></ul><ul><ul><li>Presentations, networking </li></ul></ul>@
    17. 17. Understand Online behaviour <ul><li>Want specific information </li></ul><ul><li>Frustrated by delays </li></ul><ul><li>Multi-tasking </li></ul><ul><li>Short attention span </li></ul><ul><li>Quick to click… </li></ul><ul><li>When using a monitor… reading is slower intelligibility lower </li></ul>
    18. 18. Page Content <ul><li>As a general rule, web content should have: </li></ul><ul><ul><li>Lower word count (than print) </li></ul></ul><ul><ul><li>Front-loaded paragraphs </li></ul></ul><ul><ul><li>Clear structure </li></ul></ul>
    19. 19. Who are you writing for? <ul><li>“ Every opening paragraph is the beginning of a delicate and transient relationship between reader and writer.” </li></ul><ul><li>Gentle Reader, Stay Awhile; I Will Be Faithful </li></ul><ul><li>Amber Simmons (A List Apart article) </li></ul>
    20. 20. Understand your audience <ul><li>What are their needs? </li></ul><ul><li>How much detail do they want? </li></ul><ul><li>What do they care most about? </li></ul>
    21. 21. The Power of Language “ The web is all about communication … every detail furthers the conversation” Bronwyn Jones, Better Writing Through Design, A List Apart (July 31, 2007)
    22. 22. Establish Trust <ul><li>Maintain credibility </li></ul><ul><ul><li>Spelling and grammar </li></ul></ul><ul><ul><li>Up-to-date pages </li></ul></ul><ul><ul><li>Reviewed links </li></ul></ul><ul><li>Keep thinking about your audience </li></ul><ul><ul><li>Entice them to find out more… </li></ul></ul>
    23. 23. Tools, tools, tools… <ul><li>Traditional </li></ul><ul><li>versus </li></ul><ul><li>New & emerging </li></ul>“ I have to say you need to pick the right tool for the right project!”
    24. 24. Issues and Limiting factors <ul><li>What’s feasible? </li></ul><ul><li>Time and resource? </li></ul><ul><li>Who owns the content? </li></ul><ul><li>Online tools are constantly evolving… </li></ul><ul><li>“ There needs to be recognition that this is time consuming.” </li></ul>
    25. 25. Summary <ul><li>Plan your use of technology & be strategic </li></ul><ul><li>Identify & understand your audiences </li></ul><ul><li>Consider your intent </li></ul><ul><li>Write well & appropriately </li></ul><ul><li>Embrace new technologies! </li></ul>
    26. 26. Create an action plan <ul><li>Plan how to take this forward… </li></ul><ul><ul><li>What will you do? </li></ul></ul><ul><ul><li>Why? </li></ul></ul><ul><ul><li>How will you do it? </li></ul></ul>blogs for regional branch Podcast? RSS? Ask Netskills!
    27. 27. Contact us <ul><li>Thanks for listening… Any questions, do get in touch! </li></ul><ul><li>Steve Boneham </li></ul><ul><li>[email_address] </li></ul><ul><li>Will Allen </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>
    28. 28. Further resources <ul><li>For tools featured and demonstrated during the session, visit: </li></ul><ul><li> </li></ul>