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Project Communications

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JISC Event: Using technology for effective project communication.

JISC Event: Using technology for effective project communication.

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  • Transcript

    • 1. Project Communications
    • 2. Topics
      • Communication & dissemination
      • Why a final report isn’t enough
      • Who are you communicating to?
      • What’s the best method?
      • Limiting factors
      • Based on responses from consultation
    • 3. Communication vs. Dissemination
      • Communication
      • “the act or process of communicating”
      • Dissemination
      • “the action of scattering or spreading … dispersion, diffusion”
      • Dissemination is more strategic?
      • Strategic communication?
    • 4. Strategic Communication
      • Raising Awareness
      • Telling others about your project, stimulating discussion, seeking expert advice/input…
      • Understanding and change
      • Encouraging take up/implementation…
    • 5.
      • “ Having lost our communication officer recently, we're acutely aware of how exposed projects become when they take good communication for granted and we're embarking on a big task right now to put that straight.”
    • 6. Who to? Funders Community Project team Communication
    • 7. Funders
      • The dreaded final report
      • Outcome = success or failure?!
      • Not searchable
      • Often very long
      • Often too late
    • 8. Community ownership
      • “ We kept the community in touch with the project's progress through a regular blog, email and face-to-face workshops…
      • As a consequence the community … felt a sense of ownership and offered critique … willingly and publicly, which we blogged to inspire others.”
    • 9. Project Team
      • Communication is:
      • “ essential for aligning the efforts of individuals”
      • “ vital for a project team to work together”
      • Nice example:
      • "Blogs have replaced weekly team member updates which used to be single side of A4 in MS Word/on paper."
    • 10. Gaining momentum
      • “ The combination of this (informal meetings, face-to-face) and my regular blog postings kept the momentum up. ”
    • 11. Identify your audience
      • Project/institution internal or external?
      • Funding body or practitioner?
      • Specialists or general public?
      • Local, national or international?
    • 12. Understand your audience
      • What are their needs?
      • How much detail do they want?
      • What do they care most about?
    • 13. Intent and impact
      • What’s your intention?
        • To inform, influence, sell, amuse, entertain…
      • What is the likely impact?
      • … and for how long?
    • 14. The Power of Language “ The web is all about communication … every detail furthers the conversation” Bronwyn Jones, Better Writing Through Design, A List Apart (July 31, 2007)
    • 15. Words matter!
      • Maintain credibility
      • Consider two options…
      • Tell them quick before they go
      • versus
      • Encourage users to “stay a while”
    • 16.
      • “ Every opening paragraph is the beginning of a delicate and transient relationship between reader and writer.”
      • Gentle Reader, Stay Awhile; I Will Be Faithful
      • Amber Simmons (A List Apart article)
    • 17. Tools, tools, tools…
      • Traditional
      • versus
      • New & emerging
      “ I have to say you need to pick the right tool for the right project!”
    • 18. Limiting factors
      • “ Blogs need commitment - perhaps setting aside 30 min a week at first, but it gets easier and needs less time with practise.”
      • “ Overall, technology has made
      • life easier, not harder”
      “ One problem is that smaller projects just don't have the resource. Also, JISC generally only promotes the benefits.” “ There needs to be recognition that this is time consuming.”
    • 19. Summary
      • Plan your communications & be strategic
      • Identify & understand your audiences
      • Consider your intent
      • Assess the impact
      • Write well & appropriately
      • Embrace new technologies!

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