Predicting Future Trends
CEO & FOUNDER
WWW.NOOQ.CO @GRAEMEBODYS
GRAEME BODYS
TO CREATE IT
THE BEST WAY YOU CAN PREDICT THE FUTURE IS
READ A LOT
NEW TECHNOLOGY CAPABILITIES
MARKET ANALYSIS
EVENTS & CONFERENCES
FOREIGN MARKETS
PERSONAL EXPERIENCES
1. What is your top 3 biggest problems
2. What is more painful than it should be
3. How can you improve on …
Keep validati...
Predicting future tech trends - how to create a tech startup that is ahead of the curve
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Predicting future tech trends - how to create a tech startup that is ahead of the curve

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Talk given at to product managers at Product Tank Edinburgh May 2014 on how to predict future technology trends, how to create products and a startup that is ahead of the curve. Some tips, techniques I used to create nooQ software on how you can get ahead of the market, find a niche and create something really special

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  • This lightening talk is based on ways that I used to predict future trend and create product nooQ

    Context – 2-5 years out
    Startup 7-10 years to overnight success
    Something new, niche, novel, very very small % of people doing it.

    Hopefully these tips and tools will give you some inspiration.
  • Starting from some mainstream news sources
    Printed press too late
    BBC, FT.COM

    Use blog reader like feedly to gather in all your sources of information

    Blogs, kindle, podcasts – great sources to understand markets and trends before others catch on
    Books – lookup twitter author, check who he follows, what they post, contact author – what are they interested in, what did you research that’s interesting that didn’t make the book
    Read a lot – 30 -50 books per year – get abstract, listen to audiobooks when driving

  • Think how new technology trends, capabilities in languages can be used


    BOOKS, AUDIOBOOKS, PODCASTS

    We used d3, html5 canvas and gary hamels book on MGt 2,0, james surweicki wisdom of crowds as main inspiration for nooQ


    Get involved in


    Research macro trends
    3D printing, bitcoin, internet of things
    discussions research communities and discussions
  • Gartner hype cycle – predicts long range market trends

    What are the influencers saying


  • Check conference web sites, materials, hangouts, themes, webinars…

    Follow the tweet chat on #hashtag

    Conference awards, hackathons, startup competitions.

    Conferences – university research, entrepreneur events
    hashtags on twitter, slideshares, register and drop out of webinars


    Steal notes, read blogs ask questions, don’t need to attend at all

    Awards
  • Research them.
    Follow them and their followers

    Especially who they follow on quora and slideshare

    Engage with influencers in groups and forums – connect with them and find out what else they find interesting

    Where they present

    Research speaker profiles on linked-in, contact them, flatterry works – ASK if you wanted to solve this problem how would you do it, who is doing interesting work in this area

    Moving from easiest to access mainstream to niche more work GO NICHE spot the trendsetters look where few are looking and joining dots

  • Travel – bring ideas that work abroad over here.
    Tech Asia - Follow what is happening in Asia
    Rocket Internet – made billions cloning ebay, twitter, FB into foreign markets

    Finally for all of these….
  • What do friends, family bitch about – how could you do that better?

    Get everyone else bitching. Drink lots of beer – solve the worlds problems, write those ideas down. Then start doing it


    nooQ was personal experience working in a lot of countries and companies see same patterns
    Scratch your own itch

    Once you have looked at all these sources of and listened to people bitching, take inspiration start doing.
  • Network like crazy and keep asking questions

    Keep asking. People, Yourself, Ideas

    If you can answer the first 3 and more importantly keep answering the so what question

    You will have predicted the future !
  • Predicting future tech trends - how to create a tech startup that is ahead of the curve

    1. 1. Predicting Future Trends CEO & FOUNDER WWW.NOOQ.CO @GRAEMEBODYS GRAEME BODYS
    2. 2. TO CREATE IT THE BEST WAY YOU CAN PREDICT THE FUTURE IS
    3. 3. READ A LOT
    4. 4. NEW TECHNOLOGY CAPABILITIES
    5. 5. MARKET ANALYSIS
    6. 6. EVENTS & CONFERENCES
    7. 7. FOREIGN MARKETS
    8. 8. PERSONAL EXPERIENCES
    9. 9. 1. What is your top 3 biggest problems 2. What is more painful than it should be 3. How can you improve on … Keep validating it with the killer validation question YEAH, SO WHAT ? 4 QUESTIONS TO KEEP ASKING

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