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Csikszentmihalyi and the Systems Perspective for the Study of Creativity
 

Csikszentmihalyi and the Systems Perspective for the Study of Creativity

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A class presentation for ADV 6383 - Creativity as Problem Solving by graduate students Catherine Cacheris and Samantha Rugani at SMU's Temerlin Advertising Institute.

A class presentation for ADV 6383 - Creativity as Problem Solving by graduate students Catherine Cacheris and Samantha Rugani at SMU's Temerlin Advertising Institute.

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  • Hello Glenn

    I enjoyed this - great PPT, thank you.

    You may be interested in this -- some of my doctoral research on this same area: http://storyality.wordpress.com/2012/12/21/storyality-44-biological-evolution-cultural-evolution-and-creativity-film/

    Best

    JT Velikovsky
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    Csikszentmihalyi and the Systems Perspective for the Study of Creativity Csikszentmihalyi and the Systems Perspective for the Study of Creativity Presentation Transcript

    • Chapter 16: Implications of a Systems Perspective for the Study of Creativity
      Mihaly Csikszentmihalyi
      Handbook of Creativity: edited by Robert J. Sternberg
      Samantha Rugani
      Catherine Cacheris
      AVD 6383 Creativity as Problem Solving
    • Biography: Mihaly Csikszentmihalyi
      • Professor of Psychology at Claremont Graduate
      University
      • Director: Quality of Life Research Center
      Ph.D., University of Chicago, 1965B.A., University of Chicago, 1960
      Image 1
      • Interests:
      Creativity and Innovation, Managing Flow
      • Current Research Interests:
      Director of the Quality of Life Research Center (QLRC). A non-profit
      research institute that studies "positive psychology“: Human strengths such
      as optimism, creativity, intrinsic motivation, and responsibility.
      Image 2
      Biographical information source: www.cgu.edu
      Image: 1) http://educononline.com/tag/mihaly-csikszentmihalyi/ 2) http://www.cgu.edu/pages/1871.asp
    • OUTLINE OF MAJOR TOPIC AREAS:
      • Introduction to the Systems Model
      • Why is the systems approach necessary / important?
      • Structure of the Systems Model
      • Culture
      • Culture as a set of domains
      • Role of the domain in the creative process
      • Society
      • How society is relevant to creativity
      • Role of the field within the Systems Model
      • Personal Background
      • The role of individuals in the creative process
      • Concluding Thoughts
    • Introduction: Why is the Systems approach necessary?
      • External Variables:
      “…variables external to the individual must be taken into account if
      one wishes to explain why, when, and where new ideas or products
      arise from and become established in a culture” (Sternberg 313).
      • The Systems Model has been developed in order to account for
      external variables:
      - The importance of public recognition
      - Social judgments as central to creativity
    • SYSTEMS MODEL OF CREATIVITY:
      Source: http://www.cultural-science.org/journal/index.php/culturalscience/article/view/11/48
      “Creativity is a process that can be observed only at the intersection where individuals, domains, and fields interact” (Sternberg, 314).
    • CULTURE :
      • Cultures differ in the way that memes are stored
      • Accessibility
      • Differentiation: Number of Separate Domains
      • Integration of the culture
      • Openness
    • CULTURE : Domain
      • System of notation
      • Tightly integrated information versus too loosely organized
      • Centrality of domain to culture (religion in the middle ages)
      • Accessibility (innovation is more difficult in elite domains)
      • How autonomous is the domain from the rest of the culture?
      (More difficult to produce variations in a subordinate domain)
    • SOCIETY:
      • A new meme must be socially valued:
      • Importance of the reaction of society on
      creativity. - Example: Van Gogh
      • Social conditions that influence creativity:
      - wealth, interests, external threats, location
      • Role of the Field:
      - Questions who had the right to decide whether a particular meme
      should be implemented into society
      - In the systems model, these people are collectively designated
      to the field
      -Example: New Coke
      Source: http://www.arttoheartweb.com/starry_night.htm
    • INDIVIDUAL/PERSONAL BACKGROUND:
      • Special Talents
      -Genetic Inheritance
      • Curious/Interested/Intrinsically Motivated
      • Divergent thinker interested in discovery
      -Necessary cognitive abilities (for producing novelty)
      • Relevant personality traits
      -Vary depending on field and historical period
      -perseverance
      openness
    • Conclusion / Internalizing the Creative system:
      • One must internalize the rules of the systems model
      • One must be confident in ideas
      • Creativity must be recognized as it operates within a social system
      -must be supported by society
      “Instead of focusing exclusively on individuals, it will make more sense to
      focus on communities that may or may not nurture genius. In the last
      analysis, it is the community and not the individual who makes creativity
      manifest” (Sternberg, 333).
    • Connection: What's Behind Viral Success? Great Meme Marketing
      “Memes are the ideas, symbols or practices that naturally spread throughout a culture. These thoughts are the things that just seem to "catch on," whether it's coffee houses… or tight-rolling your jeans back in the '80s. The concept of measuring these "units of thought" is nothing new… the new opportunity marketers have now is to apply this study of memes (or, memetics) to how they create messages for their clients.”
      http://adage.com/digitalnext/article?article_id=139609
    • Memes: Social Media is the new flint blade
      “I can take a video clip and replicate the entire viewing experience on my blog or Facebook or MySpace. And in doing so, I've validated that meme, because the people watching it on my blog know ME. If they want to pass on the meme in the same way, all they have to do is copy-paste. Simply put, great memes are easy for consumers to reproduce.”
      -Eric Swayne, What’s Behind Viral Success? Great Meme Marketing
    • “ What’s the most resilient parasite? An Idea. A single idea from the human mind can build cities. An idea can transform the world and rewrite all the rules. Which is why I have to steal it.” -Cobb, Inception
    • Connection 2:
      ADVERTISING
      Tropicana Discovers Some Buyers Are Passionate About Packaging
                                                 
      New York Times, February 2009
      New York Times, February 2009
      Adage, April 2009
      http://www.nytimes.com/2009/02/23/business/media/23adcol.html?pagewanted=all
      http://www.youtube.com/watch?v=WJ4yF4F74vc
    • Discussion Questions:
      1. Do you think that any one of the three parts of the systems model is more important to the creativity
      process than others?
      2. Can you think of ways in which the ideals of the systems model could negatively influence
      creativity? More specifically, how can the three areas of culture, society, and personal background
      have a negative impact on creativity?
      3. What are, if any, the flaws of the systems model?
      4. What are some examples of domains within our culture today that are particularly attractive and thus
      may result / have resulted in creative expansion?
      5. How do you think the systems model study of creativity compares to the psychological study of
      creativity? Do you think the two should be examined separately or in conjunction with each other?
    • Discussion Questions:
      6. Csikszentmihalyi states that “Original thought does not exist in a vacuum. It must operate on a set of
      already existing objects, rules, representation, or notions (315). If this is true, then how do we know if
      something is original and can be defined as creative if it is always based on something from the past?
      7. What is the relationship between a culture and a domain? How does this relationship play out in the
      systems model?
      8. Society today has an extremely large influence on the success or failure of a product. With new
      technological advances such as social media, it has become increasing easier for the public to
      express their opinions. Do you think that social media is changing the role that both society and culture
      play in the systems model and how is this influence affecting the success of products?
      9. What is an example of a meme that is used in today’s society? How can this meme contribute to other
      creative innovations?
      10. What are some of the ways that US culture affects creativity both positively and negatively?
      http://prezi.com/jcyppt0lrir5/discussion-questions/