The Hub ™
Business Plan and Executive Summary
Publication Date: February 16, 2009
A. The Hub is a Non-profit Organization (NPO) start-up to enrich education for
Students (age 16 or older), Participants and Worker Retraining Programs. It
includes hands-on, distance-learning and mentoring provided by entrepreneurs,
educators, industry professionals… The Hub will provide educational in addition
to income-earning opportunities for designing, constructing, opening, operating,
managing and growing a Mobile Technologies Help Desk business and a Bricks-
and-Clicks, E-Commerce, M-Commerce emerging-concept built around:
Small Mid-size Business (SMB) Management, Entrepreneurship
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Retail, Restaurant Operations (A-Z) and Merchandising
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WIKINOMICS – “How Mass Collaboration Changes Everything”
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Point-of-Sale Systems, Inventory Management, RFID …
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Entertainment Venues, Events Planning (A-Z)
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Mobile Web, Text Message Marketing for YouTube, MySpace,
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FaceBook … that support social dimensions of learning.
Robert Kiyosaki's CASHFLOW 101 Game combined with Career
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Planning and Team Performance Programs
The 7th Mass Media Channel – Mobile Web, Text Messaging
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B. Several examples of why The Hub is important to implement in 2009 for our Texas
Economy are:
1. High School dropouts cost Texas billions in lost wages. The Texas
economy could have benefited from an additional $32 billion in wages if
students would not have dropped out of high school in 2007.
2. U.S. Census Bureau data shows that the average annual income for a high
school dropout in 2005 was almost $10,000 less than a high school
graduate. The Alliance for Excellent Education report “The High Cost of
High School Dropouts: What the Nation Pays for Inadequate High School”
indicates that the high school dropouts drain the state and nation’s
economy by lowering tax revenues and increasing the cost of social
programs. High School graduates, in turn, typically make higher wages,
are less likely to be teen parents, commit crimes and rely on government
health care.

C. The Hub will blend-together Cisco Systems WebEx, eLearning, SMB Owners /
Executive Speakers, Professional Trainers, “Lunch & Learn” Sessions in a Bricks-
and-Clicks, E-Commerce, M-Commerce Expo Center for hands-on and Webcam -
Video based education. Students, Educators and Participants throughout Texas
and America will have Online, Mobile Web (Anywhere) and On-demand (Anytime)
Access to learn at The Hub from their homes, classrooms…
In addition, The Hub learning model will encourage, mentor Students to complete
their education paths including leadership skills training, career planning and
focused initiatives on graduating from High School.
The Hub will include an emerging-concept (40,000 to 65,000 sf of surplus retail
space) in Dallas, Texas to provide Career Skills Advancement, Distance-learning
Opportunities to over 1,000,000 Students and Participants per year across
America. (Phase 2 and Phase 3)
D. The Hub will also offer Free Distance-learning in addition to multiple income-
earning opportunities for Students, Educators, Participants and the Support
Team that includes:
Mobile Web Software Help Desk Operations (Phase 1 – Spring 2009)
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Mobile Expense Management (MEM) for Small Mid-size Business (Phase 1)
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Mobile Web Publishing, Text Messaging – Marketing Campaigns (Phase 1)
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Web 2.0 Marketing, E-Commerce and M-Commerce (Phase 3)
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Mobile Web Software Development (Phase 3)
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Cisco Systems and Microsoft Certifications (Phase 3)
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Global Positioning Systems (GPS) Applications, Games Consoles Software
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Development, Education Portals - Moodle, Drupal Integration (Phase 3)

E. Is The Hub a worthwhile initiative that can add-value to the American
Education System for Students and add-value to the American Economy ?
Yes, The Hub fully lines up to address the following types of major initiatives,
opportunities for improvement in planning or already active across America
today:
1. President Obama plans to create 4 million jobs over the next two years
with his \"New Deal-style\" Recovery Package ($13 Billion in new K-12
education spending for disadvantaged Students; $1.2 Billion for Youth
Summer Job Programs; $79 Billion to fund schools and other education
programs; $16 Billion in extra college financial aid for Students; $1.5
Billion for Worker Retraining Programs; $1 Billion extra for Head Start
School Programs)
2. Each day, over 7,000 Kids dropout of High School resulting in One-third of
Students never finishing High School in America.
3. Statements from AT&T Executives - \"Investing in a well-educated
workforce may be the single most important thing we can do to help
America remain the leader in the digital economy.” “High school dropout
rates are a serious issue affecting more than 1 million students in this
country each year.”
4. AT&T Aspire was launched in April 2008 by putting $100 Million on the
table to find ways to reduce the High School Dropout Rate in America.
For example: Alabama has a 39% High School Dropout Rate. A R&D Pilot
Program in Alabama received $400,000 from AT&T Aspire to help 50 At-risk
Students per year (2008 –2011) and to develop best-practices on:
Mentoring
Leadership Training
Service Learning
Exposure to Global Awareness
Tutoring
Building Teen Confidence
In addition to the high school retention program grants, AT&T Aspire is funding
initiatives in the following key areas:
Student job shadowing initiative involving 400,000 AT&T employee hours
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that will give 100,000 students a firsthand look at the skills they will need
to succeed in the 21st century worldwide.
The underwriting of national research. Support for 100 state and
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community dropout prevention summits.

F. Here are just several examples of the education programs and organizations
that The Hub can enhance for Cooperative Education, Workforce Skills
Advancement and Training Programs in Texas today:
Texas Education Agency (TEA) – Texas Essential Knowledge and Skills (TEKS)
Program for High School Students
North Texas Job Corps Center (NTJCC) and Texas Workforce Commission
University of North Texas (UNT) Cooperative Education
Dallas County Community College Cooperative Education
Tarrant County Community College Cooperative Education
Southern Methodist University (SMU) Cooperative Education
University of Texas at Dallas (UT Dallas) Cooperative Education
University of Dallas Cooperative Education
G. The Hub guidelines for Students (age 16 or older) coordinated by Senior
Administrators, Educators with Charter Schools, Public Schools and Online
Schools experience follows:
The position description is an accurate representation of the student’s
responsibilities.
The Student (age 16 or older) will be supervised by a practicing
professional in the fields of Retail, Restaurant, Entertainment, Technology,
Facilities, Marketing …
A supervisor, professional trainer or mentor will evaluate the student’s
performance at the end of each semester, project task or event.
The Hub will not hinder the student’s academic progress.
The work environment is appropriate to the profession.
The Hub will provide a safe working environment for the student.
Students must have a 2.0 GPA or higher to initially join The Hub then
maintain a 2.5 GPA or higher. Distance-learning and Free Tutoring will
also be made available for High School Students applying to be part of
The Hub or Students that are active participants of The Hub.
Abide by good ethical standards and practices on campus and at The Hub.

H. Following are just several of the organizations that influence our Texas
economy; endorse Cooperative Education and that can help The Hub become a
success for our future generation of business leaders, skilled workforce,
entrepreneurs, government leaders, educators, scientists, doctors, engineers,
military personnel … for America.

I. How will The Hub Non-profit Organization (NPO) generate funds for its
operational expenses, surplus, start-up debt repayment and growth ?
Phase 1 – (Spring 2009) Mobile Technologies Help Desk Operations: The Hub
Founder already has two Mobile Internet Software Companies on-boarding as its
first clients for The Hub to be cash-flow positive within 60 days. They are
Mobile-MarketingSolutions.com and C-ComSolutions.com
Phase 1 will include learning and income-earning opportunities for Students and
Participants from their homes, dorms … on Mobile Web Software Support (7th
Mass Media Channel) and Mobile Expense Management (MEM) for SMB.
Phase 2 – (Summer 2009) A Retail, Restaurant, Entertainment, E-Commerce, M-
Commerce, Bricks-and-Clicks with promotions, retail tie-ins, concerts and contests
that add-value, revenue to The Hub. Phase 2 also includes Business and
Employment Co-operative (BEC) opportunities for Students, Participants to become
Entrepreneurs.
Phase 3 – (Fall 2009) Sponsors, Marketing - Focus Groups and Consumer
Products R&D: The Hub has over 35,000 Consumers in North Texas for inviting to
its Retail - Expo Center #1 Grand Opening. Its Online, Mobile Web, Text Message
Marketing for Consumers, Students could exceed 3.7 million Participants based on
the projected 5% minimum response rate from the Millennial’s Consumers Group
(9 to 27 years old) in America.
J. What is a market niche for The Hub Emerging-concept, Entertainment,
Indoor Expo, Food Pavilion … and what are several of the proven-successful
marketing techniques to attract Customers to The Hub Bricks-and-Clicks ?
The Hub market niches include the 74 million Millennial Customers ages 9 to 27
years old in America that have a substantial impact on the American Economy
and Education. As validated by Genesys in October 2008 “Maturing with the
Millennial’s”, The Hub marketing plan will include the following strategies:
Participate in viral marketing and peer-to-peer recommendation sites.
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(41% effective)
Sponsor or advertise in areas populated by Millennial’s such as extreme
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sports, music venues, chat rooms, social networking. (36% effective)
Delivering great products at a great price (35% effective)
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Focus not only on Millennial’s but also on their key influencers – parents,
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peers (30% effective). Wireless text messaging (21% effective).
Contribute to social causes that Millennial’s support (28% effective)
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Contribute to corporate or issue blogs (21% effective)
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Executive Summary
The Hub will provide Students, Participants with an exciting opportunity to build a
Mobile Technologies Help Desk business (Phase 1) followed by a Bricks-and-Clicks
business from scratch (Phase 2 and Phase 3) and published on YouTube, Facebook,
MySpace … This will enable over 1,000,000 Students, Participants to be part of The
Hub learning experiences. Its’ Retail – Expo Center will include Webcams, Cisco
Systems WebEx Technologies for collaborating (WIKINOMICS) on products, marketing
strategies, merchandising … The Hub Students, Participants, Guests, Customers will
also be able to stop-by for enjoying its entertainment venues, food pavilion, retail and
service businesses small-footprints geared for social networking and fun-learning.
The entrepreneurs, educators key-deliverables for The Hub are: 1) Provide business-
skills training, eLearning opportunities for over 5,000 Students, Participants per month
within 90 days utilizing eLearning technologies. 2) Develop best practices to reduce
the High School Dropout Rate in North Texas by over 15%. 3) Publish an Open
Source, Free-of-Charge “The Hub: Best Practices” and “The Hub: A-Z Video
Library” for others to build upon for enriching education across America.
Learning + Entertainment + Food + Retail = The Hub
The Hub Mobile Technologies Help Desk Operations business (Phase 1 - Spring 2009)
projected start-up costs with cash-flow positive operations by day 60 are:
Company Legal Setup Expenses 10,000
Help Desk Training and Support 30,000
G&A, Marketing Expenses (MEM) 25,000
Cisco Systems – WebEx Expenses 5,000
Professional Grant Writing Expenses 20,000
Contingency 10,000
Total Funding to Raise for Start-up $ 100,000
Phase 1 start-up business loan proposed agreement: 10% Ownership of The Hub as
secured collateral for $100K with loan repayment due within 24-months at 7%.
The Hub Phase 2 and Phase 3 funding requirements will be $1.2 million and raised
from: Phase 1 Revenues; Federal Grant Applications, Corporate Grant Applications for
Non-profit Organizations; Angel Funding or Private Funding with 30% Ownership of
The Hub as secured collateral (Terms TBD). Please Text or Call 972.467.1759 for
additional information, questions and thank you very much for your time.

About several of the volunteers, support team, entrepreneurs that have helped
design The Hub emerging-concept (WIKINOMICS) and are ready to help enrich
education for Students, Educators and Participants:
Invented and Patented the “Scuba Tool”. Started a manufacturing and
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marketing company that generated $3M in sales within its first 2 years.
Developed the operational foundation for a $58M per year hybrid
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restaurant-retail operation.
Championed a Management Training and Development Program to train
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over 100 store managers and kitchen managers.
Developed a 10,000 square foot scuba retail business and increased sales
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by creating a Bricks-and-Clicks, Web 2.0 Storefront to support social
networking.
Received the Cisco “Growing with Technology” Retail Industry Award.
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Featured Small Mid-size Business (SMB) Owner - Operator in Entrepreneur
Magazine, UPS Magazine, Wall Street Journal, Business Week and the Dallas
Business Journal.
Developed a 26,000 square foot indoor paintball fields business with retail
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pro shop, WebCams, Web 2.0 … designed to host birthday parties,
tournaments, social networking and corporate team building events for Best
Buy, Microsoft, Cisco, Frito Lay, Echo Chainsaw …
Featured speaker on Customer Service, E-Commerce and Marketing for
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Cisco, Baylor University; annual speaker at the Oceanic International
Business Conference and Seminars in Australia.
JC Penney - Internet Technology Senior Trainer. Mobile Technology Senior
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Advisor, Project Manager for a $7 Billion Texas Corporation.
AT&T Research and Development. Chief Architect for Verizon Wireless.
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United Nations (UN) Committee Chairman.
Vice President, Technology for a Mobile Web, Text Messaging - Marketing
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Software-as-a-Service (SaaS) Company.
Vice President, Technology for a Mobile Web, Text Messaging, Web 2.0
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Education Software-as-a-Service (SaaS) Company.
Technology R&D Director integrating Nintendo Wii, Microsoft XBOX and
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Sony PlayStation with Education Portals and Mobile Web Devices.
MICROS Research and Development Senior Technologist for the Retail,
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Restaurant, Hospitality and Entertainment Industries.

Married for 19 years with two children ages 13 and 17 (Millennial
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Consumers) and our Family, Friends … send, receive over 5,000 Text
Messages each month.
Volunteer Technology Advisor for the largest charter school district in Texas
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that spans twenty-seven campuses across Texas including experience with
Special Improvement Project (SIP) Grants.
Small Mid-size Business Entrepreneurs with Business Management,
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Marketing Degrees. Management School in Japan thru Pacific Export
Services.
Volunteer for the Texas Education Agency (TEA) – Electronic Course Pilot
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(eCP) Distance-learning Program. Reviews and researches TEA Health &
Safety Program publications. Texas Public School Districts Senior
Administration.
Brinker International – Project Management, Information Technology
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Management, Emerging-concepts and Coast-to-Coast New Store openings.
Senior Trainer for a Technology Help Desk Company (Stream) to support
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Microsoft, Acer Computers and AOL.
Technology Help Desk Support for Global Non-Profits located throughout
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North America, UK, Australia and South Africa supporting over 40 million
Constituents (Oracle, Microsoft and IBM Solutions).
Over 25 years of experience conceptualizing, analyzing, developing and
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implementing various sales and marketing campaigns for tangible and
intangible products and services for Fortune 1000 corporations in America
and Japan.
Exceptional business developer with innovative sales, recruiting, and
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negotiating talents involving the National Football League, Shell Oil, SAP,
Cannon ….
Thomson Reuters – Computer Operations and Help Desk Management
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(Fast-Tax).
Information Technology Director for Accelerated Computer Education
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Center and Imprimis Group.
Professional Musician. Started the first “Musicians Computer-based Referral
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Service” business concept in America that included a 10,000 square foot
retail store and recording studio.