Your SlideShare is downloading. ×
Jeff Bezos
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Jeff Bezos


Published on

Econ of Ithaca

Econ of Ithaca

Published in: Technology, Business

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Jeff Bezos The Next Internet Kingpin?
  • 2. The Dot Com Bubble • Companies’ stock prices shot up simply by adding “.com” or “e-” to their name. • Tons of startups running into the ground with giant red numbers • Most companies crashed; Amazon didn’t.
  • 3. Foundation of Amazon • Created business plan on cross- country trip. • Like other dot-com companies, fully expected to operate at a loss for the first few years.
  • 4. Surviving the Bubble Burst • No agreed-upon one reason for survival, but several factors may have helped: o 1999 patent of “1-click shopping”  Previously, online shopping done in “shopping cart” model, where items were abandoned in carts.  1 Click shopping eliminated “abandoning” and buyer confusion  Patent lawsuit temporarily forced Barnes-And-Noble, who was using a similar system, out of business at Christmas holiday rush o Customer Service: “The competition is watching us, and we’re watching the customers.”  One of the first to encrypt credit card numbers  Built distribution centers with money most companies used to advertise  Amazon had a reputation left standing after bubble burst crashed advertising capital.
  • 5. Moving On: The New Innovations Making Startups Easier than Ever • Elastic Compute Cloud: o Sells server power o Very economic: Amazon normally only uses 10% of potential server power (other 90% reserved for spikes) • Fulfillment: o Sells unused warehouse space o Automates everything: As soon as buyer orders are sent, warehouse automatically ships
  • 6. New Innovations cont. Task Distribution Management • Amazon Mechanical Turk: o Some tasks are just better done by humans instead of computers (image recognition, etc.) o People post these tasks on AMT and other people complete these tasks, sometimes for money. The Original Mechanical Turk: A chess o Rewards really not that playing “machine” secretly operated by a large: ~10 cents hidden person inside. It’s how Amazon’s Mechanical Turk produces human-like results; because work is done by unseen humans (the users)!
  • 7. The Fight for the Web 2.0 • Web 2.0 is about platforming: providing the basic layer for website-building. • Google has been leading this, but: • ECC, AMT, Fulfillment have attracted big customers: Microsoft, Linden Labs, etc. • So the Big Question is: Will Amazon be the New Microsoft?
  • 8. Works Cited • Bezos, Jeff (1964-). Hutchinson Unabridged Encyclopedia. Helicon Publishing. 2005. eLibrary. ProQuest LLC. ITHACA HIGH SCHOOL. 28 Sep 2009. • Chris Woodyard and Lorrie Grant. “E-Tailers Dash to Wild, Wild Web.” USA Today Jan. 13, 1999: 1B-2B. SIRS Researcher. Web. 28 September, 2009. • Henry Petroski. “Shopping by Design.” American Scientist Vol. 93, No. 6 Nov./Dec. 2005: 491-495. SIRS Researcher. Web. 28 September, 2009. • “Jeff Bezos’ Risky Bet” (Cover Story, Nov. 13, 2006). Business Week. 20 Nov 2006. 22. eLibrary. ProQuest LLC. ITHACA HIGH SCHOOL. 28 Sep 2009.