Successful brands recognize the importance of reaching potential customers on a deeper level. As humans we subscribe to ideas, feelings, values and creeds. We use our emotional responses as a barometer for the lives we choose to lead, the services we engage with, and the products we purchase.

1. Appeal To Your Customers Senses Why Animation for Businesses is a Smarter Marketing Tool
Successful brands recognize the importance of reaching potential customers on a deeper level. As
humans we subscribe to ideas, feelings, values and creeds. We use our emotional responses as a
barometer for the lives we choose to lead, the services we engage with, and the products we
purchase. Therefore, in order for a brand to gain trust from their customer base, it needs to not
only provide them with valuable products or services, but also touch their hearts, and reach them
emotionally.
The best way to make a lasting connection with potential customers is to appeal to their senses.
We are now seeing animation for businesses being used as an essential driving factor to bridge
the gap between useful, analytical information and fun, visually stimulating images that elicit
strong reactions. When a brand uses explainer videos that feature animation, both goals are easily
achieved.
Explainer Videos to Help Drive ROI
Whether it is for internal or external usage, when a brand creates an explainer video the purpose
is to convert to actual sales or increased engagement. But how can you get viewers to pay
attention to your message and retain the information?
Sight and sound are two of the most essential senses to the human psyche, and when a brand is
able to strike a chord with customers by targeting their senses, customers not only remember the
brand, but it becomes a part of their DNA creating loyal future brand ambassadors.
SIGHT
In the book “Brain Rules”, Molecular Biologist, John Media tells us that “when you tell a story
visually, people remember it because human beings are creatures driven by sight.” It is no
surprise then that sight is the most powerful tool a brand can use to reach people. Video is
everywhere. It is how we receive information, and how we communicate. It is hard to remain
relevant in the current competitive landscape unless your message is being conveyed visually.
SOUND
Sound is a universal medium that people have strong reactions to. Sound is what we use to give
something more texture, add layers, and how we bring it to life. Today more than ever, people are
being pulled in a million different directions and attention spans are extremely short and limited.
Therefore it is important to grab your viewers attention in the first 5 seconds, and sound
stimulation is the most successful way of doing that.

2. “All we have to believe with is our senses, the tools we use to perceive the world” - Neil Gaiman
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