Six degrees of separation is the theory that anyone on the planet can be connected to any other person on the planet through a chain of acquaintances that has no more than five intermediaries.LinkedIn uses three degrees. Trusted human relationships break down beyond three degrees. Too far removed.
The first order of business when you join LinkedIn is to set up your profile. This is probably the single most important thing you’ll do on LinkedIn so do it with CARE!Ask for my help if you’re unsure of how to write it – and look at other profiles to see what you might want to borrow from them.- encapsulate your life here - what do you do that helps clients?What areas do you specialize in?If you were a White House intern, that’s interesting and relevant – even though it may have nothing to do with your current job. It sets you apart.
Relationships are built on trust. Degree 1: one-to-one, high trust level. Degree 2: reference through highly trusted relationship, mid high trust level. Degree 3: Like second-cousin removed. Trust level is relative.
“Your network of trusted professionals” grows in quantity, dilutes in quality, at each outward level.
20130111 TU Delft en LinkedIn
Please attribute Willem van Valkenburghttp://willemvanvalkenburg.nl |
Willem van ValkenburgDirector Initiator of TU DelftTU Delft Social Media CaféOpenCourseWareAssistant to the President Manager ofof the OpenCourseWare TU Delft MobileConsortiumProject managerOCW in Europe twitter.com/wfvanvalkenburg slideshare.net/wfvanvalkenburg |
Agenda• TU Delft on Social Media• What is LinkedIn?• Personal Profile• Company on LinkedIn• Tips• Questions | 4
What is LinkedIn?• On-line business networking portal• Based upon the premise of Six Degrees of Separation • However, LinkedIn uses only three degrees in its model• Can also be used as: • Business e-mail address book • Substitute on-line resume • Professional marketing brochure • Job research tool (bi-directional) … and more. | 10
Your profile• Post a photo• Add workexperience• Includeeducation• Seekrecommendations• Start makingconnections! |
Profile tips• Use your resume as a starting point – but don’t cut and paste• Focus on the benefits you provide to clients• Be sure to include specializations - they help you stand out• Include most professional experience – even if it doesn’t relate to what you do now |
Social networking etiquette• Be professional• Only connect with people you’d recommend• Seek to give rather than to receive• Engage – social networking involves give and take• Don’t divulge client names• Just assume that everything you post online is public• Don’t brag but do self-promote• When in doubt, don’t. |