Leveraging the Potential
of Social Media for
School Public Relations
by Wesley Fryer
handouts.wesfryer.com/publicrelations
speedofcreativity.org
Oklahoma School Public Relations Association Conference - 23 April 2009
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www.flickr.com/photos/wwworks/2908834379/
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www.flickr.com/photos/wwworks/440672445/
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www.youtube.com/watch?v=4AMc3ZqQ6RU
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<video>
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“Oklahoma warns athletes www.flickr.com/photos/raulc/2268707348
about dangers on Web”
AP - 20 April 2009
\"'Partying,'
'drinking,' and
'getting wasted' do
not qualify as real
hobbies or
interests,\" the
policy warns.
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Text to 99503
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“Introducing the Book”
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www.flickr.com/photos/94353977@N00
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www.whitehouse.gov
22 April 2009
“Follow the Live-Blog”
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www.whitehouse.gov
22 April 2009
blog YouTube Video
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www.youtube.com/user/whitehouse
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core message:
proactively embrace
social media
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www.flickr.com/photos/astromysicism/2928862568/
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terms
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twitter
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blogging
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podcast
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social
networking
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web 2.0
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celebrate
oklahoma
voices
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storychasers
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digital citizenship
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constructive use
of social media
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www.flickr.com/photos/isabisa/1557879712/
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<1> stats
<2> examples
<3> reasons
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www.flickr.com/photos/dwightevans/366178808/
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March 2009
34,235 unique visitors
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<1> stats
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http://pewresearch.org/pubs/1162/internet-typology-users-
mobile-communication-devices
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“Deepening attachment to digital resources -- wired and
wireless -- means connectivity is for many users now about
continual information exchange.
For many in the \"motivated by mobility\" groups, a multiple
platform world creates a virtuous cycle with respect to
digital resources: \"Always on\" broadband draws them down
a path of digital engagement that \"always connected\"
mobile access deepens and accelerates. Some 31% of adults
say that very frequent information exchanges over high-
speed wires and mobile devices are cornerstones of their
digital profiles. These are the adults in the following groups:
Digital Collaborators, Ambivalent Networkers, Media
Movers and Roving Node.”
PEW Internet & American Life Project - 25 March 2009
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The study was comprised of three surveys: an online
survey of 1,277 nine- to 17-year-old students, an
online survey of 1,039 parents and telephone
interviews with 250 school district leaders who
make decisions on Internet policy.
Reexamine social networking policies: Many schools
initially banned or restricted Internet use, only to ease up
when the educational value of the Internet became clear.
The same is likely to be the case with social net-
working. Safety policies remain important, as does
teaching students about online safety and responsible
online expression — but students may learn these
lessons better while they’re actually using social
networking tools.
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www.flickr.com/photos/flattop341/223996906/
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www.nmc.org/pdf/2009-Horizon-Report-K12.pdf
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“Technology continues to profoundly affect the way
we work, collaborate, communicate, and succeed.”
“Technology is increasingly a means for empowering
students, a method for communication and
socializing, and a ubiquitous, transparent part of
their lives.”
From the Executive Summary of the 2009 K-12
Horizon Report, www.nmc.org/pdf/2009-Horizon-
Report-K12.pdf
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<2> examples
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www.flickr.com/photos/jowens/2813350988/
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CLE Live!
Howe, Oklahoma
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www.howeschools.org
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www1.schooltube.com/Organization/OrganizationHome.aspx?oid=188207
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<video>
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http://twitter.com//HoweSchools
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Teacher Team Blog
Howe, Oklahoma
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UStream broadcast
Oklahoma A+ Schools
Edmond, Oklahoma
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www.aplusok.org
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www.ustream.tv/aplusok/videos
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www.mid-del.net
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http://twitter.com/middelnews
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http://middeltechgeeks.ning.com
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http://lc.celebrateoklahoma.us/video
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MOODLE!
www.crescent.k12.ok.us
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92
courses!
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www.wosc.edu
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http://westernok.ning.com/
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other
examples
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www.mpsomaha.org/willow/Radio/
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http://web.mac.com/rockourworld/iWeb/Site/Podcast/Podcast.html
http://twitter.com/rockourworld
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http://mabryonline.org http://drtimtyson.com
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http://room9nelsoncentral.blogspot.com/
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http://classblogmeister.com/blog.php?blogger_id=41233
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http://blog.scottjelias.net/
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http://youthvoices.net/
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<3> reasons
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Why proactively
embrace social media?
<discuss>
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www.flickr.com/photos/63154013@N00/474537624/
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www.flickr.com/photos/looking4poetry/2389965725/
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www.flickr.com/photos/47672503@N00/181922975/
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www.flickr.com/photos/dario_marc/102653033/
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www.flickr.com/photos/fabrisalvetti/2784055902/
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www.flickr.com/photos/dougww/405962640/
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www.flickr.com/photos/stevendepolo/3245814719/
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www.flickr.com/photos/beija-flor/285959152
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www.flickr.com/photos/aaronescobar/2170448724/
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www.scottmcleod.net/oklahoma
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<resources>
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www.speedofcreativity.org
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http://socialmediaguidelines.pbwiki.com/
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http://celebrateoklahoma.us
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http://unmaskdigitaltruth.pbwiki.com
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<closing frame>
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www.flickr.com/photos/envision/258845617/
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Leveraging the Potential
of Social Media for
School Public Relations
by Wesley Fryer
handouts.wesfryer.com/publicrelations
speedofcreativity.org
Oklahoma School Public Relations Association Conference - 23 April 2009
89