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This presentation was shared at the opening keynote at the Martin Institute's Fall 2010 conference in Memphis, Tennessee. Much of the world has gone digital, so must learning at school. Creativity is vital, and good leadership matters. Stagnant, accomodation-level technology integration makes technology investments in our schools a waste of money. School leaders can and should encourage teachers to use digital learning tools in transformative ways to open new doors of opportunity for students as well as parents. By focusing on creating, communicating / sharing, and collaborating, principals can help develop a shared instructional vocabularly with teachers which is focused on student engagement. Without creation, there can be no creativity. How will you let your students create? How will you give students choices? How will your students teach the curriculum? These are essential questions to ask together with teachers, as we seek to effectively (and legally) "talk with media / pictures" and leverage the constructive power of digital media tools for learning inside and outside the classroom.