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Changing Supply and Demand: Lessons Learned From the Real Estate Industry
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Changing Supply and Demand: Lessons Learned From the Real Estate Industry

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Presented at the ONREC/Kennedy Information Recruiting Conference in Chicago on Nov 3, 2009. Discusses how Better Homes and Gardens Real Estate is focusing on attracting new and experienced real estate …

Presented at the ONREC/Kennedy Information Recruiting Conference in Chicago on Nov 3, 2009. Discusses how Better Homes and Gardens Real Estate is focusing on attracting new and experienced real estate agents to our network.

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  • The difference is your opportunity gap.

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  • 1. Changing Supply and Demand: Lessons Learned From the Real Estate Industry
    Wendy Forsythe
    Vice President Network ServicesBetter Homes and Gardens Real Estate LLC
  • 2. Meredith Corporation
    The Meredith media portfolio includes:
    26 Subscription Magazines
    400 books in print
    200 Special Interest Publications
    32 Websites
    12 TV Stations
    Reaching 8 out of 10 home-owning households and 6 out of 10 women in America
  • 3. Realogy Family of Brands
    Venture Partner:
  • 4.
  • 5.
  • 6.
  • 7. National Association of REALTORS®Membership Count (Sept to Sept)
    – 8.5%
    – 9.0%
  • 8. Why is this happening?
  • 9. “ Consider the estimation that 58% of Realtors will be retiring in the next 5–10 years.”
    Glen Jaffee
    VP AlignMark Inc. Generation Y–An Opportunity and a Challenge RIS Media
  • 10.
  • 11.
  • 12.
  • 13. A-D Talent Attraction and Selection Platform
    Attract
    Bond
    Commit
    Develop
    1Prominent talent attraction section on the consumer website
    2 National & local inquiry generation campaigns
    3 Corporate inquiry management system
    4 Talent attraction and retention tools
    5 Welcome to BH&G RE program
    6 New agent survey
    7 Anniversary emails
    8 Personal coaching and consultation with brokers/managers
    9 National quarterly conference call
    10 Monthly e-newsletter
    13
  • 14. www.bhgrealestate.com/careers
  • 15. Leadership
    Environment
    15
  • 16.
  • 17. What is your highest gain activity?
  • 18. What percentage of your time is spent on that activity right now?
  • 19. How much of your time should you be spending on this activity?
  • 20.
  • 21.
  • 22. Happy Talent Attracting!
    Wendy Forsythe
    Vice President Network ServicesBetter Homes and Gardens Real Estate LLC
    973.407.5936
    wendy.forsythe@bhgrealestate.com
    Twitter.com/bhgre_wendy
    Facebook.com/wendy.forsythe
    Linkedin.com/in/wendyforsythe