Personal Branding - CHispPA Keynote Speech

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You can get found on the Internet! Here's how.

You can get found on the Internet! Here's how.

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  • The 'In" icon indicates the LinkedIn user has a premium account. To change your icon display preference, click "Account" at the top of the page, then "Name, Location, & Privacy". Users who have selected to show the "in" icon may become "featured" search results. The "Featured" icon also reflects the most accurate results of a People Search. Those users who most closely meet the search criteria, and are premium member, will appear as "Featured".
  • 12 FACILITATOR NOTES Objective: engage participants early in the session Read the directions, then assure the participants that if a statement applies to them and they feel comfortable (challenge by choice) , take 2 steps forward. When they have responded to the question, take notice of who is in the circle and who has been left outside the circle. Let them know you will only make the statement one time . It will not be repeated. (Read the statements in a monotone voice, not emphasizing any particular words or phrases. Organize the statements around the We Connect Diversity Circle.) Use the phrase, “Challenge by Choice.” Thank the participants for having the courage to step inside or stay outside the circle. TRANSITION Ask participants to share a word or phrase that expresses how they felt about the activity. FLIPCHART THE RESPONSES

Transcript

  • 1.
    • CHispPA Quarterly Membership Meeting
    • “ Effective Career Transition Strategies”  
    • Friday, September 11, 2009
    •  
    • Host – Employment Connection
    •  
  • 2. “ Effective Career Transition Strategies”     Agenda   1:30PM Networking  2:00PM Welcome   2:05PM Keynote Presentation - Personal Branding Walter Feigenson – Personal Branding Advisor   2:30PM Panel Discussion and Q&A Moderator - Eduardo Salaz (Chief Diversity Officer – Intuit)   Randy Block, Career Transition Coach   Nancy Lin, Marketing Consultant & Life Coach   Hilda Ramirez, Branding & Marketing Consultant David Lemos, Executive Recruiter Key Impact Solutions   3:40PM Networking and Job Fair   4:50PM Close    
  • 3. Get Found! Manage your personal brand http://BrandingMyself.com 11 September2009 © 2009 Walter Feigenson
  • 4. Why I Manage My Brand
    • Initially, to get a job, later to help others find jobs…
    • Now, to support my personal and small business branding firm
    11 September2009 © 2009 Walter Feigenson
  • 5. My strategies
    • Make it easy to find me online – and for the right things
    • Research new trends fast and deeply
    • Organize and digest the research
    • Publish frequently and with insight
    • Become a thought leader and initiate trends!
    11 September2009 © 2009 Walter Feigenson
  • 6. The Personal Branding Claim
    • I control most of the results from a Google search of my name
    11 September2009 © 2009 Walter Feigenson
  • 7. Visibility, Credibility * 11 September2009 © 2009 Walter Feigenson LinkedIn GooglePages Zoominfo Press release Rapleaf
  • 8. Subject Matter Expert Claim 11 September2009 © 2009 Walter Feigenson Search: “personal branding ideas” “ My blog: above the fold” on p1 on Google
  • 9. Your Steps
    • Complete the basics so you can be found
      • Google Profile
      • LinkedIn, ZoomInfo, Ziggs
    • Read relevant blogs – Google Reader
    • Start commenting on blogs
    • Create your own blog, become an SME
    • Promote your blog through social media
    • Do it until you become a thought leader
    11 September2009 © 2009 Walter Feigenson
  • 10. BUT - before you start, consider: Your Internet Presence… 11 September2009 © 2009 Walter Feigenson OR
  • 11. Your Internet Presence starts with Personal Branding Statement
    • Short, concise, punchy
    • Not your title!
    • Thought provoking
      • I help people get found on the Internet
      • For the Mum - ‘Household CEO, where slavery meets leadership’
      • I am Elmer J. Fudd, millionaire. I own a mansion and a yacht.
    11 September2009 © 2009 Walter Feigenson
  • 12. Do These Things Today
    • Get a GMail account
    • Complete Google profile
    • Claim your ZoomInfo identity
    • Subscribe to Workit.com
    • Start on your personal branding statement
    11 September2009 © 2009 Walter Feigenson
  • 13. The One-Day Plan
    • Optimize your LinkedIn presence
    • Set up profiles on Ziggs, Ziki; use their Google Adwords - $5/month
    • Set up Google Alerts
    • Get business cards
      • VistaPrint.com
      • GotPrint.com
    • Ongoing maintenance: 1 hour/week
    11 September2009 © 2009 Walter Feigenson
  • 14. Get business cards printed 11 September2009 © 2009 Walter Feigenson
  • 15. The Two-Day Plan
    • Set up Google Reader and find blogs
    • Job seekers: add RSS job feeds, use JibberJobber.com
    • Start reading and assimilating; use OneNote or Evernote for notes
    • Join other social networking and personal branding sites
    • Daily commitment: ½-2 hours
    11 September2009 © 2009 Walter Feigenson
  • 16. The One-Week Plan
    • Start publishing articles
      • Post to blogs or create your own
      • Post to Google Base or better venue
    • Build a website
    • Work on your personal SEO plan
    • Set up Google Analytics
    11 September2009 © 2009 Walter Feigenson
  • 17. The Forever Plan
    • Promote yourself
      • Twitter
      • Facebook
      • Younoodle
      • FriendFeed
      • Ning
      • Reciprocal links
      • Guest blogging
    11 September2009 © 2009 Walter Feigenson
  • 18. THE SPECIFICS… 11 September2009 © 2009 Walter Feigenson
  • 19. Today Get Gmail 11 September2009 © 2009 Walter Feigenson
    • Use professional ID
    • Many IDs already taken
    • Consider whether you want to enable web history
  • 20. New at Google – free ad!
    • Create/edit your Google profile – it’s now shown on name searches
      • http://www.google.com/profiles/
    11 September2009 © 2009 Walter Feigenson
  • 21. Today Claim Your ZoomInfo ID 11 September2009 © 2009 Walter Feigenson
  • 22. Today Subscribe to Workit.com 11 September2009 © 2009 Walter Feigenson Incredible list of Bay Area Events emailed weekly
  • 23. One Day Plan LinkedIn – Recruiters’ Home
      • Be Somebody!
        • “ I coulda had class. I coulda been a contender. I coulda been somebody, instead of a bum.”
      • Control your “dictionary definition” for over 520,000 recruiters
    11 September2009 © 2009 Walter Feigenson
  • 24. LinkedIn Stats
    • Over 40 million users total
    • Average age: 41, average income: $110,000, 64% male
    • Growing by 500k+ each week (one new user per second)
    • Every Fortune 500 has director level or above representation
    • 2.5% are senior management (C and V level)
    • About 50% select “career opportunities”
    • Roughly 10 million (about a third) have ten or fewer connections:
    • Almost 4.5 million people have only 1 connection!
    • Only 52,700 users have 500+ connections (about 0.2%)
    • More: http://www.jobmachine.net/sourcer/communities/linkedin
    11 September2009 © 2009 Walter Feigenson
  • 25. LinkedIn Techniques
    • Create a full description
    • Include email address in summary
    • Use a professional picture
    • Join relevant groups
      • You can contact anybody in your group directly
      • Many headhunters use groups like LinkSV
      • Or create your own group
    • Update frequently!
    • Use “What am I doing now?”
    11 September2009 © 2009 Walter Feigenson
  • 26. LinkedIn – Other Ideas
    • Recommendations are important – do them and ask for them
    • Consider upgrading your account: $20/month
      • Gets icon plus chance to be “Featured” and listed first in results
      • Get 3 InMails per month – to contact anybody
      • Use OpenLink to let anybody contact you
      • Include links to your own website and sites like Ziggs in your profile
    • Add keywords in “Additional Information”
    11 September2009 © 2009 Walter Feigenson
  • 27. LinkedIn Groups – Free InMail 11 September2009 © 2009 Walter Feigenson Search Results Showing the first 500 users in your network matching your criteria. only Link Silicon Valley, LLC members
  • 28. LinkedIn – Results
    • Your LinkedIn profile gets top billing on Google Searches, especially if you update it often
    • Watch your LinkedIn stats:
    • “ Your profile has been viewed by 18 people in the last 30 days. In the last week, you've appeared in search results 34 times.”
    11 September2009 © 2009 Walter Feigenson
  • 29. Personal Branding Sites
    • Build your online brand. $5/mo for paid search listing on Google
    • Reputation Management site – also gives you a temporary site: first.last.naymz.com
    • Ziki.com – great Google results
    • Zoominfo.com – claim your identity, you’re probably in their database already
    11 September2009 © 2009 Walter Feigenson
  • 30. Use Ziggs Paid Listings 11 September2009 © 2009 Walter Feigenson
  • 31. Ziggs Real-time Reports 11 September2009 © 2009 Walter Feigenson
  • 32. Two-day plan Google Reader Saves Time
    • Blogs: the de facto source of info
    • Feeds are constant, info comes to you
    • Subscribe, using their RSS feeds
      • Most blogs support RSS
      • Most news sources have them also
      • Look for the RSS logo:
    • Read them in Google Reader
    11 September2009 © 2009 Walter Feigenson
  • 33. 11 September2009 © 2009 Walter Feigenson
  • 34. How to Add RSS feeds to Google Reader 11 September2009 © 2009 Walter Feigenson Click on RSS feed logo on any site – Firefox shows this
  • 35. How to Add RSS feeds to Google Reader
    • Find the content you want; look for
    • Copy the URL – highlight, then Ctrl-C
    • In Google Reader, click Add Sub- scription
    • Paste URL – Ctrl-V
    11 September2009 © 2009 Walter Feigenson
  • 36. One week plan Publish So You Don’t Perish
    • Upload articles to base.google.com – or find a better venue
    • Get free home page at googlepages.com
    • Link to your articles from the home page
    • Use Google Analytics to track traffic on your home page – or use AdWords
    • Watch traffic to your articles
    11 September2009 © 2009 Walter Feigenson
  • 37. Publishing Venues 11 September2009 © 2009 Walter Feigenson Free Content Sites
  • 38. Base.google.com 11 September2009 © 2009 Walter Feigenson
  • 39. One of My articles 11 September2009 © 2009 Walter Feigenson
  • 40. Create a Web Site 11 September2009 © 2009 Walter Feigenson GooglePages Home page Feigenson.us Home page
  • 41. Create a Blog 11 September2009 © 2009 Walter Feigenson
  • 42. Blogs – posterous.com 11 September2009 © 2009 Walter Feigenson
  • 43. WordPress - #1 for Bloggers 11 September2009 © 2009 Walter Feigenson
  • 44. Network Aggressively
    • At industry events – I go to at least one SVASE meeting every week
    • In affinity groups
      • Success Teams
      • Toastmasters
      • Chamber of Commerce
    • At Job Fairs
    • Everywhere – bar, barber, and church
    11 September2009 © 2009 Walter Feigenson
  • 45. Other things you can do…
    • Get people to link to your articles and home page – this affects Google rank
    • Write more articles
    • Do press releases
    • Get mentioned on .gov sites
    • Create Wikis for your success team or other groups
    11 September2009 © 2009 Walter Feigenson
  • 46. Pick your keywords! Google Keyword Tool 11 September2009 © 2009 Walter Feigenson Use your results to select keywords for LinkedIn, your resume, and more. https://adwords.google.com/select/KeywordToolExternal Better buy - > volume < demand
  • 47. Resources and links
    • My contact info: [email_address]
      • http://feigenson.us http://feigenson.us/blog
    • Wix.com - easy, free Flash websites
    • Google.com/reader – Google reader. Google.com/alerts – Google Alerts Google.com/profiles – free ad.
    • Keyword tool - https://adwords.google.com/select/KeywordToolExternal
    • Base.Google.com – Publish articles Google.com/profiles
    • Create and manage your online brand
      • Ziggs.com , Ziki.com, Naymz.com, ZoomInfo.com, 123people.com
    • Workit.com – Northern CA events
    • Indeed.com – Best job meta search
    • Jibberjobber.com – Track your job search
    • Blogs – read techcrunch.com and techmeme.com – find on technorati.com or blogsearch.google.com. Create : http://wordpress.com or http://posterous.com
    • Biz cards: http://vistaprint.com or http://gotprint.com
    • Scariest site on the Internet – see what HR will see – http://spokeo.com
    11 September2009 © 2009 Walter Feigenson
  • 48. Job Support Groups
    • Job Connections – Danville
      • http://jobconnections.org
    • CSIX – Cupertino and Saratoga
      • http://csix.org
    • Experience Unlimited – throughout CA
      • http://tinyurl.com/JobGroups
      • May have other names: ProNet in Fremont
    11 September2009 © 2009 Walter Feigenson
  • 49.
    • CHispPA Human Resource/Employment Group
    • Purpose Statement – to be clearly defined
    • Assist members through their transition
      • Identifying job leads
      • Providing Career Transition Workshops
      • Offer personal & career coaching
      • Access to recruiters
      • Access to professional mentors
  • 50. Table Question
    • At your table (take 5 minutes total) and discuss the
    • following question
    • What is “one thing” you have learned in the last
    • 6 months that has made the biggest impact on career
    • transition (yourself, family member or friend)
    • (Everyone share, report out on “1” key learning)