Personal Branding for Job Seekers

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You can make it easier for recruiters and hiring managers to find you on the Internet. These personal branding techniques should be part of your personal search engine optimization plan. You can control your Google results using these methods!

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  • Personal Branding for Job Seekers

    1. 1. Personal Branding Tools I built for my job search that can help you 26 March 2009 © 2009 Walter Feigenson
    2. 2. Why I Manage My Brand <ul><li>Initially, to get a job, but now to help others… </li></ul><ul><ul><li>To prove that it’s possible </li></ul></ul><ul><ul><li>To promote my services, and to </li></ul></ul><ul><ul><li>To create a legacy </li></ul></ul>26 March 2009 © 2009 Walter Feigenson
    3. 3. My strategies <ul><li>Make it easy to find me online </li></ul><ul><li>Research new trends fast and deeply </li></ul><ul><li>Organize and digest my new knowledge </li></ul><ul><li>Publish, using new knowledge to augment career experience </li></ul><ul><li>Network aggressively, because brand isn’t only online! </li></ul>26 March 2009 © 2009 Walter Feigenson
    4. 4. The Big Claim <ul><li>I control most of the results from a Google search of my name </li></ul>26 March 2009 © 2009 Walter Feigenson
    5. 5. Visibility, Credibility * 26 March 2009 © 2009 Walter Feigenson LinkedIn GooglePages Zoominfo Press release Rapleaf
    6. 6. Today’s Realities <ul><li>You need to make your opportunities </li></ul><ul><li>You need to create and promote your brand </li></ul><ul><li>Talent acquisition/management is electronic </li></ul><ul><li>Everyone Googles you first </li></ul>26 March 2009 © 2009 Walter Feigenson
    7. 7. Do These Things Today <ul><li>Get a GMail account </li></ul><ul><li>Claim your ZoomInfo identity </li></ul><ul><li>Subscribe to Workit.com </li></ul><ul><li>LinkedIn needs more thought… </li></ul>26 March 2009 © 2009 Walter Feigenson
    8. 8. The One-Day Plan <ul><li>Optimize your LinkedIn presence </li></ul><ul><li>Set up profiles on Ziggs, Ziki; use their Google Adwords - $5/month </li></ul><ul><li>Get business cards </li></ul><ul><ul><li>VistaPrint.com </li></ul></ul><ul><ul><li>GotPrint.com </li></ul></ul><ul><li>Ongoing maintenance: 1 hour/week </li></ul>26 March 2009 © 2009 Walter Feigenson
    9. 9. The Two-Day Plan <ul><li>Set up Google Reader and find blogs </li></ul><ul><li>Job seekers: add RSS job feeds, use JibberJobber.com </li></ul><ul><li>Start reading and assimilating; use OneNote or Evernote for notes </li></ul><ul><li>Join other social networking and personal branding sites </li></ul><ul><li>Daily commitment: ½-2 hours </li></ul>26 March 2009 © 2009 Walter Feigenson
    10. 10. The One-Week Plan <ul><li>Start publishing articles </li></ul><ul><ul><li>Post to blogs or create your own </li></ul></ul><ul><ul><li>Post to Google Base or better venue </li></ul></ul><ul><li>Build a website </li></ul><ul><li>Work on your personal SEO plan </li></ul><ul><li>Set up Google Analytics </li></ul>26 March 2009 © 2009 Walter Feigenson
    11. 11. Today Get Gmail 26 March 2009 © 2009 Walter Feigenson <ul><li>Use professional ID </li></ul><ul><li>Many IDs already taken </li></ul><ul><li>Consider whether you want to enable web history </li></ul>
    12. 12. Today Claim Your ZoomInfo ID 26 March 2009 © 2009 Walter Feigenson
    13. 13. Today Subscribe to Workit.com 26 March 2009 © 2009 Walter Feigenson Incredible list of Bay Area Events emailed weekly
    14. 14. THE SPECIFICS… 26 March 2009 © 2009 Walter Feigenson
    15. 15. Before you start, consider: Your Internet Presence… 26 March 2009 © 2009 Walter Feigenson OR
    16. 16. One Day Plan LinkedIn – Recruiters’ Home <ul><ul><li>Be Somebody! </li></ul></ul><ul><ul><ul><li>“ I coulda had class. I coulda been a contender. I coulda been somebody, instead of a bum.” </li></ul></ul></ul><ul><ul><li>Control your “dictionary definition” for over 500,000 recruiters </li></ul></ul>26 March 2009 © 2009 Walter Feigenson
    17. 17. LinkedIn Techniques * <ul><li>Create a full description </li></ul><ul><li>Include email address in summary </li></ul><ul><li>Use a professional picture </li></ul><ul><li>Join relevant groups </li></ul><ul><ul><li>You can contact anybody in your group directly </li></ul></ul><ul><ul><li>Many headhunters use groups like LinkSV </li></ul></ul><ul><ul><li>Or create your own group </li></ul></ul><ul><li>Update frequently! </li></ul><ul><li>Use “What am I doing now?” </li></ul>26 March 2009 © 2009 Walter Feigenson
    18. 18. LinkedIn – Other Ideas <ul><li>Recommendations are important – do them and ask for them </li></ul><ul><li>Consider upgrading your account: $20/month </li></ul><ul><ul><li>Gets icon plus chance to be “Featured” and listed first in results </li></ul></ul><ul><ul><li>Get 3 InMails per month – to contact anybody </li></ul></ul><ul><ul><li>Use OpenLink to let anybody contact you </li></ul></ul><ul><ul><li>Include links to your own website and sites like Ziggs in your profile </li></ul></ul><ul><li>Add keywords in “Additional Information” </li></ul>26 March 2009 © 2009 Walter Feigenson
    19. 19. LinkedIn Groups – Free InMail * 26 March 2009 © 2009 Walter Feigenson Search Results Showing the first 500 users in your network matching your criteria. only Link Silicon Valley, LLC members
    20. 20. LinkedIn – Results <ul><li>Your LinkedIn profile gets top billing on Google Searches, especially if you update it often </li></ul><ul><li>Watch your LinkedIn stats: </li></ul><ul><li>“ Your profile has been viewed by 18 people in the last 30 days. In the last week, you've appeared in search results 34 times.” </li></ul>26 March 2009 © 2009 Walter Feigenson
    21. 21. Get business cards printed 26 March 2009 © 2009 Walter Feigenson
    22. 22. Personal Branding Sites * <ul><li>Build your online brand. $5/mo for paid search listing on Google </li></ul><ul><li>Reputation Management site – also gives you a temporary site: first.last.naymz.com </li></ul><ul><li>Ziki.com – great Google results </li></ul><ul><li>Zoominfo.com – claim your identity, you’re probably in their database already </li></ul>26 March 2009 © 2009 Walter Feigenson
    23. 23. Use Ziggs Paid Listings 26 March 2009 © 2009 Walter Feigenson
    24. 24. Ziggs Real-time Reports 26 March 2009 © 2009 Walter Feigenson
    25. 25. Two-day plan Google Reader Saves Time * <ul><li>Blogs: the de facto source of info </li></ul><ul><li>Feeds are constant, info comes to you </li></ul><ul><li>Subscribe, using their RSS feeds </li></ul><ul><ul><li>Most blogs support RSS </li></ul></ul><ul><ul><li>Most news sources have them also </li></ul></ul><ul><ul><li>Look for the RSS logo: </li></ul></ul><ul><li>Read them in Google Reader </li></ul>26 March 2009 © 2009 Walter Feigenson
    26. 26. 26 March 2009 © 2009 Walter Feigenson
    27. 27. How to Add RSS feeds to Google Reader 26 March 2009 © 2009 Walter Feigenson Click on RSS feed logo on any site – Firefox shows this
    28. 28. How to Add RSS feeds to Google Reader <ul><li>Find the content you want; look for </li></ul><ul><li>Copy the URL – highlight, then Ctrl-C </li></ul><ul><li>In Google Reader, click Add Sub- scription </li></ul><ul><li>Paste URL – Ctrl-V </li></ul>26 March 2009 © 2009 Walter Feigenson
    29. 29. One week plan Publish So You Don’t Perish <ul><li>Upload articles to base.google.com – or find a better venue </li></ul><ul><li>Get free home page at googlepages.com </li></ul><ul><li>Link to your articles from the home page </li></ul><ul><li>Use Google Analytics to track traffic on your home page – or use AdWords </li></ul><ul><li>Watch traffic to your articles </li></ul>26 March 2009 © 2009 Walter Feigenson
    30. 30. Base.google.com * 26 March 2009 © 2009 Walter Feigenson
    31. 31. One of My articles * 26 March 2009 © 2009 Walter Feigenson
    32. 32. Create a Web Site * 26 March 2009 © 2009 Walter Feigenson GooglePages Home page Feigenson.us Home page
    33. 33. Network Aggressively <ul><li>At industry events – I go to at least one SVASE meeting every week </li></ul><ul><li>In affinity groups </li></ul><ul><ul><li>Success Teams </li></ul></ul><ul><ul><li>Toastmasters </li></ul></ul><ul><ul><li>Chamber of Commerce </li></ul></ul><ul><li>At Job Fairs </li></ul><ul><li>Everywhere – bar, barber, and church </li></ul>26 March 2009 © 2009 Walter Feigenson
    34. 34. Other things you can do… <ul><li>Get people to link to your articles and home page – this affects Google rank </li></ul><ul><li>Write more articles </li></ul><ul><li>Do press releases </li></ul><ul><li>Get mentioned on .gov sites </li></ul><ul><li>Create Wikis for your success team or other groups </li></ul>26 March 2009 © 2009 Walter Feigenson
    35. 35. Resources and links <ul><li>My contact info: [email_address] (I don’t answer Comcast Emails) </li></ul><ul><ul><li>http://feigenson.us http://feigenson.us/blog </li></ul></ul><ul><li>Wix.com - easy, free Flash websites </li></ul><ul><li>Google.com/reader – Google reader </li></ul><ul><li>Base.Google.com – Publish articles </li></ul><ul><li>Create and manage your online brand </li></ul><ul><ul><li>Ziggs.com </li></ul></ul><ul><ul><li>Ziki.com </li></ul></ul><ul><ul><li>Naymz.com </li></ul></ul><ul><ul><li>ZoomInfo.com </li></ul></ul><ul><ul><li>123people.com </li></ul></ul><ul><li>Workit.com – Northern CA events </li></ul><ul><li>Indeed.com – Best job meta search </li></ul><ul><li>Jibberjobber.com – Track your job search </li></ul><ul><li>Blogs – techcrunch.com and techmeme.com – find on technorati.com or blogsearch.google.com </li></ul><ul><li>Biz cards: http://vistaprint.com or http://gotprint.com </li></ul><ul><li>Scariest site on the Internet – see what HR will see – http://spokeo.com </li></ul>26 March 2009 © 2009 Walter Feigenson

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