Personal Branding Tools I built for my job search that can help you 26 March 2009 © 2009 Walter Feigenson

Why I Manage My Brand Initially, to get a job, but now to help others… To prove that it’s possible To promote my services, and to To create a legacy 26 March 2009 © 2009 Walter Feigenson

Initially, to get a job, but now to help others…

To prove that it’s possible

To promote my services, and to

To create a legacy

My strategies Make it easy to find me online Research new trends fast and deeply Organize and digest my new knowledge Publish, using new knowledge to augment career experience Network aggressively, because brand isn’t only online! 26 March 2009 © 2009 Walter Feigenson

Make it easy to find me online

Research new trends fast and deeply

Organize and digest my new knowledge

Publish, using new knowledge to augment career experience

Network aggressively, because brand isn’t only online!

The Big Claim I control most of the results from a Google search of my name 26 March 2009 © 2009 Walter Feigenson

I control most of the results from a Google search of my name

Visibility, Credibility * 26 March 2009 © 2009 Walter Feigenson LinkedIn GooglePages Zoominfo Press release Rapleaf

Today’s Realities You need to make your opportunities You need to create and promote your brand Talent acquisition/management is electronic Everyone Googles you first 26 March 2009 © 2009 Walter Feigenson

You need to make your opportunities

You need to create and promote your brand

Talent acquisition/management is electronic

Everyone Googles you first

Do These Things Today Get a GMail account Claim your ZoomInfo identity Subscribe to Workit.com LinkedIn needs more thought… 26 March 2009 © 2009 Walter Feigenson

Get a GMail account

Claim your ZoomInfo identity

Subscribe to Workit.com

LinkedIn needs more thought…

The One-Day Plan Optimize your LinkedIn presence Set up profiles on Ziggs, Ziki; use their Google Adwords - $5/month Get business cards VistaPrint.com GotPrint.com Ongoing maintenance: 1 hour/week 26 March 2009 © 2009 Walter Feigenson

Optimize your LinkedIn presence

Set up profiles on Ziggs, Ziki; use their Google Adwords - $5/month

Get business cards

VistaPrint.com

GotPrint.com

Ongoing maintenance: 1 hour/week

The Two-Day Plan Set up Google Reader and find blogs Job seekers: add RSS job feeds, use JibberJobber.com Start reading and assimilating; use OneNote or Evernote for notes Join other social networking and personal branding sites Daily commitment: ½-2 hours 26 March 2009 © 2009 Walter Feigenson

Set up Google Reader and find blogs

Job seekers: add RSS job feeds, use JibberJobber.com

Start reading and assimilating; use OneNote or Evernote for notes

Join other social networking and personal branding sites

Daily commitment: ½-2 hours

The One-Week Plan Start publishing articles Post to blogs or create your own Post to Google Base or better venue Build a website Work on your personal SEO plan Set up Google Analytics 26 March 2009 © 2009 Walter Feigenson

Start publishing articles

Post to blogs or create your own

Post to Google Base or better venue

Build a website

Work on your personal SEO plan

Set up Google Analytics

Today Get Gmail 26 March 2009 © 2009 Walter Feigenson Use professional ID Many IDs already taken Consider whether you want to enable web history

Use professional ID

Many IDs already taken

Consider whether you want to enable web history

Today Claim Your ZoomInfo ID 26 March 2009 © 2009 Walter Feigenson

Today Subscribe to Workit.com 26 March 2009 © 2009 Walter Feigenson Incredible list of Bay Area Events emailed weekly

THE SPECIFICS… 26 March 2009 © 2009 Walter Feigenson

Before you start, consider: Your Internet Presence… 26 March 2009 © 2009 Walter Feigenson OR

One Day Plan LinkedIn – Recruiters’ Home Be Somebody! “ I coulda had class. I coulda been a contender. I coulda been somebody, instead of a bum.” Control your “dictionary definition” for over 500,000 recruiters 26 March 2009 © 2009 Walter Feigenson

Be Somebody!

“ I coulda had class. I coulda been a contender. I coulda been somebody, instead of a bum.”

Control your “dictionary definition” for over 500,000 recruiters

LinkedIn Techniques * Create a full description Include email address in summary Use a professional picture Join relevant groups You can contact anybody in your group directly Many headhunters use groups like LinkSV Or create your own group Update frequently! Use “What am I doing now?” 26 March 2009 © 2009 Walter Feigenson

Create a full description

Include email address in summary

Use a professional picture

Join relevant groups

You can contact anybody in your group directly

Many headhunters use groups like LinkSV

Or create your own group

Update frequently!

Use “What am I doing now?”

LinkedIn – Other Ideas Recommendations are important – do them and ask for them Consider upgrading your account: $20/month Gets icon plus chance to be “Featured” and listed first in results Get 3 InMails per month – to contact anybody Use OpenLink to let anybody contact you Include links to your own website and sites like Ziggs in your profile Add keywords in “Additional Information” 26 March 2009 © 2009 Walter Feigenson

Recommendations are important – do them and ask for them

Consider upgrading your account: $20/month

Gets icon plus chance to be “Featured” and listed first in results

Get 3 InMails per month – to contact anybody

Use OpenLink to let anybody contact you

Include links to your own website and sites like Ziggs in your profile

Add keywords in “Additional Information”

LinkedIn Groups – Free InMail * 26 March 2009 © 2009 Walter Feigenson Search Results Showing the first 500 users in your network matching your criteria. only Link Silicon Valley, LLC members

LinkedIn – Results Your LinkedIn profile gets top billing on Google Searches, especially if you update it often Watch your LinkedIn stats: “ Your profile has been viewed by 18 people in the last 30 days. In the last week, you've appeared in search results 34 times.” 26 March 2009 © 2009 Walter Feigenson

Your LinkedIn profile gets top billing on Google Searches, especially if you update it often

Watch your LinkedIn stats:

“ Your profile has been viewed by 18 people in the last 30 days. In the last week, you've appeared in search results 34 times.”

Get business cards printed 26 March 2009 © 2009 Walter Feigenson

Personal Branding Sites * Build your online brand. $5/mo for paid search listing on Google Reputation Management site – also gives you a temporary site: first.last.naymz.com Ziki.com – great Google results Zoominfo.com – claim your identity, you’re probably in their database already 26 March 2009 © 2009 Walter Feigenson

Build your online brand. $5/mo for paid search listing on Google

Reputation Management site – also gives you a temporary site: first.last.naymz.com

Ziki.com – great Google results

Zoominfo.com – claim your identity, you’re probably in their database already

Use Ziggs Paid Listings 26 March 2009 © 2009 Walter Feigenson

Ziggs Real-time Reports 26 March 2009 © 2009 Walter Feigenson

Two-day plan Google Reader Saves Time * Blogs: the de facto source of info Feeds are constant, info comes to you Subscribe, using their RSS feeds Most blogs support RSS Most news sources have them also Look for the RSS logo: Read them in Google Reader 26 March 2009 © 2009 Walter Feigenson

Blogs: the de facto source of info

Feeds are constant, info comes to you

Subscribe, using their RSS feeds

Most blogs support RSS

Most news sources have them also

Look for the RSS logo:

Read them in Google Reader

26 March 2009 © 2009 Walter Feigenson

How to Add RSS feeds to Google Reader 26 March 2009 © 2009 Walter Feigenson Click on RSS feed logo on any site – Firefox shows this

How to Add RSS feeds to Google Reader Find the content you want; look for Copy the URL – highlight, then Ctrl-C In Google Reader, click Add Sub- scription Paste URL – Ctrl-V 26 March 2009 © 2009 Walter Feigenson

Find the content you want; look for

Copy the URL – highlight, then Ctrl-C

In Google Reader, click Add Sub- scription

Paste URL – Ctrl-V

One week plan Publish So You Don’t Perish Upload articles to base.google.com – or find a better venue Get free home page at googlepages.com Link to your articles from the home page Use Google Analytics to track traffic on your home page – or use AdWords Watch traffic to your articles 26 March 2009 © 2009 Walter Feigenson

Upload articles to base.google.com – or find a better venue

Get free home page at googlepages.com

Link to your articles from the home page

Use Google Analytics to track traffic on your home page – or use AdWords

Watch traffic to your articles

Base.google.com * 26 March 2009 © 2009 Walter Feigenson

One of My articles * 26 March 2009 © 2009 Walter Feigenson

Create a Web Site * 26 March 2009 © 2009 Walter Feigenson GooglePages Home page Feigenson.us Home page

Network Aggressively At industry events – I go to at least one SVASE meeting every week In affinity groups Success Teams Toastmasters Chamber of Commerce At Job Fairs Everywhere – bar, barber, and church 26 March 2009 © 2009 Walter Feigenson

At industry events – I go to at least one SVASE meeting every week

In affinity groups

Success Teams

Toastmasters

Chamber of Commerce

At Job Fairs

Everywhere – bar, barber, and church

Other things you can do… Get people to link to your articles and home page – this affects Google rank Write more articles Do press releases Get mentioned on .gov sites Create Wikis for your success team or other groups 26 March 2009 © 2009 Walter Feigenson

Get people to link to your articles and home page – this affects Google rank

Write more articles

Do press releases

Get mentioned on .gov sites

Create Wikis for your success team or other groups

Resources and links My contact info: [email_address] (I don’t answer Comcast Emails) http://feigenson.us http://feigenson.us/blog Wix.com - easy, free Flash websites Google.com/reader – Google reader Base.Google.com – Publish articles Create and manage your online brand Ziggs.com Ziki.com Naymz.com ZoomInfo.com 123people.com Workit.com – Northern CA events Indeed.com – Best job meta search Jibberjobber.com – Track your job search Blogs – techcrunch.com and techmeme.com – find on technorati.com or blogsearch.google.com Biz cards: http://vistaprint.com or http://gotprint.com Scariest site on the Internet – see what HR will see – http://spokeo.com 26 March 2009 © 2009 Walter Feigenson

My contact info: [email_address] (I don’t answer Comcast Emails)

http://feigenson.us http://feigenson.us/blog

Wix.com - easy, free Flash websites

Google.com/reader – Google reader

Base.Google.com – Publish articles

Create and manage your online brand

Ziggs.com

Ziki.com

Naymz.com

ZoomInfo.com

123people.com

Workit.com – Northern CA events

Indeed.com – Best job meta search

Jibberjobber.com – Track your job search

Blogs – techcrunch.com and techmeme.com – find on technorati.com or blogsearch.google.com

Biz cards: http://vistaprint.com or http://gotprint.com

Scariest site on the Internet – see what HR will see – http://spokeo.com