Social Networking 3 - Final

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One of three variations of social networking / social media presentations. All three are all very similar. However, each has a slightly different approach to explaining social networking.

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Social Networking 3 - Final

  1. 1. #sn2991Social Business for IT Professionals:Career EnhancementsSession Number 2991Copyright © IBM Corporation 2012All rights reserved. #ibmiod Social Icons by iconshock.com
  2. 2. #sn2991 Just something to remind you to use Twitter Suggested hashtags to use when posting to TwitterSocial Business for IT Professionals:Career EnhancementsSession Number 2991 QR code – Try it #ibmiod
  3. 3. For Twitter, use hashtags #ibmiod and #zdwdb2 for this sessionPlease Note: IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the users job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.Slide 3 of 84
  4. 4. For Twitter, use hashtags #ibmiod and #zdwdb2 for this sessionAcknowledgements and Disclaimers: Availability. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. The workshops, sessions and materials have been prepared by IBM or the session speakers and reflect their own views. They are provided for informational purposes only, and are neither intended to, nor shall have the effect of being, legal or other guidance or advice to any participant. While efforts were made to verify the completeness and accuracy of the information contained in this presentation, it is provided AS-IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this presentation or any other materials. Nothing contained in this presentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. © Copyright IBM Corporation 2012. All rights reserved. – U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp. IBM, the IBM logo, and ibm.com are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml Other company, product, or service names may be trademarks or service marks of others.Slide 4 of 84
  5. 5. Introduction to our speakers today Surekha Parekh Willie Favero WW DB2 for z/OS Senior Certified Consulting IT Software Specialist WW Marketing Program Director Data Warehouse for System z Swat Team - DB2 SME Information Management Social Media Lead DB2 for z/OS Blogger IDUG DB2 EMEA liaisonSlide 5 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  6. 6. What you will learn ?  What is Social Networking/Media ?  The importance of Social Media  What Social Media Channels are available for DB2 professionals? o Blogs o Facebook o LinkedIn o Twitter o World of DB2 for z/OS  Getting Started of Social Media Channels  Pros & Cons of Social Media Networking ?  IBM Social Media Guidelines  Hints and Tips  Questions & AnswersSlide 6 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  7. 7. What is Social Media Networking? “Social networking is the practice of expanding the number of ones business and/or social contacts by making connections through individuals.” * “Social Media refers to using online services for business and/or relationship building – it is a new technique not a new world for effective business and/or social contacts” * WhatIs.com at TechTarget.comSlide 7 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  8. 8. Importance of Social Media for Business Recent research from analyst house Gartner has forecast that not responding to social media will become as fatal to a brand image as not replying to phone calls and emails are today. Gartners’ 3 point Strategy for Businesses 1.Participate and don’t let a negative remark put you off 2.Don’t have a blanket reply; develop appropriate responses dependent on the comment 3.Plan for a spike in social commentary and develop communications practices to cope with it Perhaps worryingly, Gartner found that while over half of companies monitor their social media usage and response, just under a quarter (23%) collect and analyse the data.Slide 8 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  9. 9. Some of What’s Out There* And there are many, many more….Slide 9 of 64 Copyright © IBM Corporation 2012 All rights reserved.Social Business for IT Professionals: Careerdesigned for iShiftSession by Manuel López, a graphic designer from Spain and distributed at no charge. * The “SocialShift” icon set above was Enhancements - readers #2991 #ibmiod
  10. 10. The Social Networks ranked as “Top 5”  Based on popularity (Unique Monthly Visitors) o Facebook • Estimated at 750,000,000 (total visit estimated at 1.7 billion) o Twitter • Estimated at 250,000,000 o LinkedIn • Estimated at 110,000,000 o MySpace • Estimated at 70,500,000 o Google Plus+ • Estimated at 65,000,000 *From “Top 15 Most Popular Social Networking Sites | August 2012”, http://www.ebizmba.com/articles/social-networking-websitesSlide 10 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  11. 11. Types Social Media Channels  Blogs - Web sites designed to let you easily update or change content and allow readers to post their own opinions and reactions  Social Networking Services - Originally developed to facilitate the exchange of personal information (messages, photos, videos) to o Full Networks :- Facebook or MySpace o Micro Blogging (short messages) :- Twitter o Professional Networks :- LinkedIn Plaxo o Other Speciality Networks within vertical industry or demographic  Community Building services o NING (World of DB2 for z/OS) o DeveloperWorks  Social Networking Sharing Services – facilitate posting & commenting on videos, photos & audio o YouTube , Flicker, Podcast AlleySlide 11 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  12. 12. Types Social Media Channels  Social Bookmarking Services-Like private bookmarks of your favourite sites but publicly viewable list of sites that others have recommended o Recommendation services e.g. Del.icio.us, StumbleUpon o Shopping Services:- Kaboodle or ThisNext  Social News services – On these peer-based lists of recommended articles from news sites, blogs or web pages. Users often “vote” o Digg, o Technorati, o Reddit,  Social geo locations and Meeting places o Foursquare, Gowalla, Loopt o Other GPS applications many of which operate on mobile devicesSlide 12 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  13. 13. What Else Should Be Considered?*  Bookmarking Sites o Reddit, Digg, Del.icio.us, StumbleUpon, Technorati, and many more  Other Professional-Networking Sites o Ecademy, Focus, YorZ, Xing, Ziggs, Plaxo, and yes there are many more  Job Sites o CareerBuilder.com, The Wall Street Journals CareerJournal, CollegeRecruiter.com, Monster, Sologig, AllFreelance.com, Freelance Switch Job Listings, GoFreelance, Yahoo! Hot Jobs, and others * 50 Social Sites That Every Business Needs a Presence onSlide 13 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  14. 14. Blogs (Web log) - Term First Used in 1997  Easy to publish website that serves as a platform to share specialized knowledge or a unique perspective o Allows individuals (or groups) to directly and easily share ideas with others online.  A conversation catalyst, not just a publishing medium. o Ability of readers to comment encourages discussion, debate and sense of extended community. o Results in active interlinking among blogsSlide 14 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  15. 15. Willie Favero’s Primary Blog os/ 2z /db gs blo m/ .co ox oolb :// it.t httpSlide 15 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  16. 16. Why have blogs become so popular?  We are all interested in what bloggers say because we want to: o Hear the story behind the document/article o Learn from an expert’s ideas and opinions o Confirm what we think we know o Decide what we should pay attention to o Keep up with fast-changing information o Feel connected to someone who has similar interests and knowledge 16 Blogs allows us to tap into the power of people: BTE2 “behind the eyes and between the ears”Slide 16 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  17. 17. Why should YOU be interested in blogging?  Establish YOUR personal brand.  Enhance your career.  Establish / strengthen YOUR SME credibility  Expand your personal network  Improve your communication skills  Helps you do your job better: o Share news and detailed information o Clear up misconceptions in the market o Understand the needs of our customers and constituents o Refine key messages and selling points  Helps sell your brand  Influence / educate othersSlide 17 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  18. 18. Types Social Media Channels • Blogs - Web sites designed to let you easily update or change content and allow readers to post their own opinions and reactions  Social Networking Services - Originally developed to facilitate the exchange of personal information (messages, photos, videos) to  Full Networks :- Facebook or MySpace o Micro Blogging (short messages) :- Twitter o Professional Networks :- LinkedIn Plaxo o Other Speciality Networks within vertical industry or demographic  Community Building services o NING (World of DB2 for z/OS)  Social Networking Sharing Services – facilitate posting & commenting on videos, photos & audio  YouTube , Flicker, Podcast AlleySlide 18 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  19. 19. #1 Social Network is Facebook  As of Oct 2012, Facebook has over 1 Billion active users  Facebook users can o Create a personal profile o Add other users as friends o Exchange messages • Includes automatic notifications of profile updates users o Join common-interest user groups Work or pleasure?????Slide 19 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  20. 20. Facebook – The World of DB2Companies useFB to maintain ongoing publicdialogue withcolleagues ,customers & Z os orprospectsIntegrated with Fother socialmedia channelssuch as D b2TwitterYouTubePinterest /I bmFacebook c omFACTS o k.Over 1Billionusers e bo c1 in 7 people in fa w.the world use FB ww35+ ://Demographicsrepresent 30% oruser base sIn 20 minutes 1M t tplinks are sharedon Facebook h71% of USAinternet20 of 64are Slide users Copyright © IBM Corporation 2012on Facebook All rights reserved. #ibmiod Social Business for IT Professionals: Career Enhancements - Session #2991
  21. 21. Facebook – The World of DB2 for z/OSJoin DB2 FacebookFan page andstay in touchyourCommunityCollaborateShareSocial orbusinessinformationwith “like-minded “individuals Slide 21 of 64 Copyright © IBM Corporation 2012 Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  22. 22. Twitter & Hashtags What is Twitter?  Online social networking service and Microblogging service  Users can send and read text-based messages up to 140 characters, ("tweets“). • Tweets posted to your timeline, sent to your followers, and are searchable via Twitter Search (http://search.twitter.com/) • More than 500M users - 170M active (as of 2012)Slide 22 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  23. 23. Twitter accounts activity for top 20 countriesSlide 23 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  24. 24. Twitter Terminology @ -- how you refer to another Twitter user. For example, @wfavero means youre either sending a tweet to “Willie Favero” or youre talking about “Willie Favero” in a tweet. Replies and mentions both contain the @ symbol. On your Twitter home page, youll see a @Mentions link, which is where you can find mentions of your username. Replies will have "in reply to" indicated next to their time stamp. If a tweet does not have this, its a Mention. Direct message (DM) is like a private message; replies are public. You can only send a direct message to someone who is following you. To send a DM, start your tweet with "DM @username." Hashtags are keywords that provide additional context to your tweets and make them easier for others to find. To create a hashtag, prefix a word with the hash symbol: #. You can track tags on Twitter Search. Retweeting on Twitter involves copying an original message, pasting it in a new Twitter message, then adding "RT @username" before the message to denote whom you received the original tweet from.Slide 24 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  25. 25. Follow us on Twitter 868 Followers D B2 M /IB om te r.c w it : //t h ttpSlide 25 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  26. 26. Managing Tweets Tweet Deck & HootSuite / mo .c ck e td ee tw w. w w :// tp ht / m .co ite su ot ho :// tp htSlide 26 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  27. 27. Putting Twitter to a Business Use / om t.c tc ha ee //tw tp: htSlide 27 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  28. 28. LinkedIn – More for the Professional  LinkedIn is the most Powerful B2B Social Network  61% B2B companies have acquired a customer via LinkedIn  (source www.hubspot.com)  LinkedIn drove more B2B website traffic nearly 3 TIMES > Twitter  (source www.leadformix.com 2010 survey)  Main Use is for documenting professional experiences o Also… • Professional networking – Maintaining contact list • Professional discussion groups • Job opportunities  http://www.linkedin.com/Slide 28 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  29. 29. Getting Started Complete Profile Just the START  Use Keywords find the right words to describe your current position use KEYWORDS in PROFILE HEADLINE & Summary (Search Engines & LinkedIn use KEYWORDS)  Add PHOTO  Add your company website URL not personal URL  LinkedIn Status not like FB – should be Business Focused not PERSONALSlide 29 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  30. 30. Build a network of STRONG TIES  Follow an in-person meeting with LinkedIn Connection request  Follow up on phone calls with LinkedIn requests  Do not use generic requests add some details  Review LinkedIn suggested contacts  Connect to all work colleagues shows strong impressive of connected company  Reach out to people in your groups but ADD context to REQUESTSSlide 30 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  31. 31. “The World of DB2 for z/OS” on LinkedIn–3480 members http://www.linkedin.com/groups/World-DB2-z-OS-Stay-1753547Slide 31 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  32. 32. Join DB2 for z/OS – What’s On !  JOIN *  CONNECT  SHARE &COLLABORATE  AND request subgroup for Regional DB2 USER GROUPS * Live Link, try it and click throughSlide 32 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  33. 33. Business Value Through SHARING  Create Business Value by SHARING o Import BLOGS & Twitter feeds  Grow RecommendationsSlide 33 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  34. 34. Why Join DB2 LinkedIn Group ? Upcoming EventsLooking for CareerOpportunitie s Feed your Education Requirements Polls QuizzesSlide 34 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  35. 35. “The World of DB2 for z/OS” Subgroups  DB2 10 for z/OS *  DB2 Tools for z/OS  DB2 for z/OS Nordics  DB2 for z/OS Speakers  Data Warehousing & Business Analytics on System z  San Francisco DB2 User Group  Latin America DB2 for z/OS Community  Polish DB2 for z/OS Community  China DB2 for z/OS User Community  DB2 for z/OS User (GSE) Group Belux  DB2 for z/OS Regional User Group Leaders  System IntegratorsSlide 35 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  36. 36. Types Social Media Channels Blogs - Web sites designed to let you easily update or• change content and allow readers to post their own opinions and reactions Social Networking Services - Originally developed to facilitate the exchange of personal information (messages, photos, videos) to o Full Networks :- Facebook or MySpace o Micro Blogging (short messages) :- Twitter• Community Building Services o Professional Networks :- LinkedIn Plaxo •World of DB2 for z/OS (NING) o Other Speciality Networks within vertical industry or demographic •Developers Work Social Networking Sharing Services – facilitate posting & commenting on videos, photos & audio o YouTube , Flicker, Podcast Alley Slide 36 of 64 Copyright © IBM Corporation 2012 Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  37. 37. World of DB2 for z/OS e-community>2000 members Community Building Social Platform • Integrated e-community - one stop shop over 2000 members – Events, conferences, local seminars, webcasts, whitepapers, red books , User Group meetings, blogs etc join community * • Next Steps after you 1. Complete your profile 2. Connect to colleagues, friends and DB2 experts 3. Invite your colleagues and friends to join 4. Share and collaborate 5. Feedback so we can improve your community * Live URL, click throughSlide 37 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  38. 38. World of DB2 for z/OS Main Page Currently 2033 members http://db2forzos.ning.com/ Upcoming Events Top Content Integrated blogs Integrated With Twitter & FacebookSlide 38 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  39. 39. DB2 for z/OS Upcoming Events http://db2forzos.ning.com/eventsSlide 39 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  40. 40. Invitations for Events, Webcasts etc 1 s- -o r-z 0 -fo 1 b2- -d m - ib r-in ize im pt e -o -th m f ro e w- s -n - hat s/w e nt v /e m .co i ng s .n rzo fo d b2 :// tp htSlide 40 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  41. 41. Integrated with YouTubeSlide 41 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  42. 42. Integrated with Twitter & Twitter TrackerSlide 42 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  43. 43. Integrated with IBM DB2 for z/OS Website U RL e sit W eb /OS orz 0f 21 DBSlide 43 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  44. 44. 40 + Webcasts On Demand on replaySlide 44 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  45. 45. DB2 for z/OS on developerWorks Heres our DB2 for z/OS landing page:http://www.ibm.com/developerworks/data/products/db2zosSlide 45 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  46. 46. DB2 for z/OS Best Practices https://www.ibm.com/developerworks/data/bestpractices/db2zos/Slide 46 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  47. 47. Types Social Media Channels• Blogs - Web sites designed to let you easily update or change content and allow readers to post their own opinions and reactions Social Networking Services - Originally developed to facilitate the exchange of personal information (messages, photos, videos) to o Full Networks :- Facebook or MySpace o Micro Blogging (short messages) :- Twitter o Professional Networks :- LinkedIn Plaxo o Other Speciality Networks within vertical industry or demographic Community Building Services • NING (World of DB2 for z/OS) Social Networking Sharing Services – facilitate posting & commenting on videos, photos & Work e.g YouTube , Flicker, Podcast Alley • Developers audioSlide 47 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  48. 48. World of DB2 for z/OS on YouTube S zO or 2f DB B M r/I se /u om .c u be ut yo w. ww :// tp htSlide 48 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  49. 49. Slideshare – The IBM Network http://www.slideshare.net/IBMSlide 49 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  50. 50. Slideshare – Willie Favero http://www.slideshare.net/wfavero/presentationsSlide 50 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  51. 51. Benefits of Social Media Networking  Facilitates two way communication and content sharing  Can become productive component of career development  Can enhance your companys online visibility,  Strengthen relationships with clients, partners, suppliers et al  Minimal upfront cash required  FAST Access to information, resources and peopleSlide 51 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  52. 52. Cons of Social Media  Can be time consuming  Can be additive – need self discipline and strong time schedule  Need to learn new skills and follow social computing guidelines  Don’t participate in for its own sake, or just because everyone else has.  Be selective about social media platforms – tailor to your own business and personal goals.Slide 52 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  53. 53. IBM Social Computing Guidelines – Part 1  Know and follow IBMs Business Conduct Guidelines.  IBMers are personally responsible for the content they publish on-line, whether in a blog, social computing site or any other form of user-generated media. Be mindful that what you publish will be public for a long time—protect your privacy and take care to understand a sites terms of service.  Identify yourself—name and, when relevant, role at IBM—when you discuss IBM or IBM- related matters, such as IBM products or services. You must make it clear that you are speaking for yourself and not on behalf of IBM.  If you publish content online relevant to IBM in your personal capacity use a disclaimer such as this: "The postings on this site are my own and dont necessarily represent IBMs positions, strategies or opinions."  Respect copyright, fair use and financial disclosure laws.  Dont provide IBMs or anothers confidential or other proprietary information and never discuss IBM business performance or other sensitive matters publicly.Slide 53 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  54. 54. IBM Social Computing Guidelines – Part 2  Dont cite or reference clients, partners or suppliers without their approval. When you do make a reference, link back to the source. Dont publish anything that might allow inferences to be drawn which could embarrass or damage a client.  Respect your audience. Dont use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in IBMs workplace. You should also show proper consideration for others privacy and for topics that may be considered objectionable or inflammatory—such as politics and religion.  Be aware of your association with IBM in online social networks. If you identify yourself as an IBMer, ensure your profile and related content is consistent with how you wish to present yourself with colleagues and clients.  Dont pick fights, be the first to correct your own mistakes.  Try to add value. Provide worthwhile information and perspective. IBMs brand is best represented by its people and what you publish may reflect on IBMs brand.  Do not use IBM logos or trademarks unless approved to do so.Slide 54 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  55. 55. IBM Social Computing Guidelines – Part 3  The “Guidelines” contain much more detail… o “In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog.” And that we will share…..  IBM Social Computing Guidelines o for Blogs, wikis, social networks, virtual worlds and social media are available at: http://www.ibm.com/blogs/zz/en/guidelines.htmlSlide 55 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  56. 56. Summary - Would You Like to Network? Sad to say, there are still many more not listed above.►► IBM System z on Campus zNextGen Master the Mainframe Contest DB2Rockstar► System z Advocates zNextGen Houston Area DB2 User Group (HADUG) Data Warehousing on System z IBM Academic Initiative Ambassadors► DB2 for z/OS – Stay in Touch !►►► QR Code► ►Slide 56 of 64 ► ► Not bad for business ► Maybe, maybe not ►Watch out Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  57. 57. What Else Do I Mess Around With? DB2 Listserve Other Blogs of Interest DB2-L Home Page Craig Mullins (DB2 Portal) DB2-L@WWW.IDUG.ORG Craig Mullins Data & Tech Robert Catterall http://listorious.com/wfavero Troy Coleman https://pinterest.com/ Dave Beulke Cristian Molaro Triton Consulting Chris Eaton (LUW) Martin Packer (Mainframe Perf) The Mainframe Blog Susan Visser Surekha ParekhSlide 57 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  58. 58. My Internet Presence / .c om ro fa ve i llie p://w httSlide 58 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  59. 59. Aggregate Your Social FeedsSlide 59 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  60. 60. How to CustomizeSlide 60 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  61. 61. BEST PRACTICESSlide 61 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  62. 62. Top DB2 for z/OS Communities  World of DB2 for z/OS http://db2forzos.ning.com/  DB2 10 LinkedIn http://linkd.in/IBMDB210  DB2 for z/OS What’s On LinkedIn http://linkd.in/kd05LH  DB2 for z/OS YouTube http://www.youtube.com/user/IBMDB2forzOS  WW IDUG LinkedIn Group http://linkd.in/IDUGLinkedIn  IDUG.ORG http://www.idug.org  DB2 for z/OS Exchange Forum http://ibm.co/DB2zHotline  IBM developerWorks http://www.ibm.com/developerworks/data/community/Slide 62 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  63. 63. Thank You For Attending!Slide 63 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod
  64. 64. Willie Favero DB2 SME Data Warehousing for System z Swat Team IBM Silicon Valley Laboratory http:www.WillieFavero.comSlide 64 of 64 Copyright © IBM Corporation 2012Social Business for IT Professionals: Career Enhancements - Session #2991 All rights reserved. #ibmiod

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