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Social Media Strategies that Work for Small Business
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If your social media efforts aren't making the phone ring or moving products off the shelves, then you have a major problem. None of us want to spin our wheels. We know there are incredible small ...

If your social media efforts aren't making the phone ring or moving products off the shelves, then you have a major problem. None of us want to spin our wheels. We know there are incredible small business marketing opportunities online. It's just a matter of knowing how. This presentation makes the case for social media marketing and presents strategies from business owners in Carroll County, Maryland.

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Social Media Strategies that Work for Small Business Presentation Transcript

  • 1. SHOW ME THE MONEY Social Media Strategies that Work for Small Business Moderated by Jason Stambaugh of WevivalWednesday, September 26, 2012
  • 2. AGENDA Panel Introductions Social Media Overview Keys to Success Blogging, Facebook, Twitter, Social Ads Q&AWednesday, September 26, 2012
  • 3. OUR PANEL [ They are Great! ]Wednesday, September 26, 2012
  • 4. MEET THE PANEL Todd Burrier / LifePlus Million Lives Team www.toddburrier.com Sherri Hosfeld Joseph / Birdie’s Cafe www.birdiescoffee.com Ben Scheper / Apple Plumbing & Heating www.appleplumbing.comWednesday, September 26, 2012
  • 5. SOCIAL MEDIA [ Pretty much the whole internet. ]Wednesday, September 26, 2012
  • 6. CHANNELS [ Personal ] [ Business ]Wednesday, September 26, 2012
  • 7. Social networking.Wednesday, September 26, 2012
  • 8. It happens online too.Wednesday, September 26, 2012
  • 9. Open 24/7.Wednesday, September 26, 2012
  • 10. PERSONAL It isnt just what you know, and it isnt just who you know. Its actually who you know, who knows you, and what you do for a living. - Bob BurgWednesday, September 26, 2012
  • 11. Getting the word out.Wednesday, September 26, 2012
  • 12. It happens online too.Wednesday, September 26, 2012
  • 13. Itʼs “free”.Wednesday, September 26, 2012
  • 14. BUSINESS Here’s why I love social media: It sells sh*t. - Gary VaynerchuckWednesday, September 26, 2012
  • 15. CAUTION! “If your reputation sucks, none of it matters. People with lousy products, crummy business practices, and shady backgrounds get found out. And word spreads with frightening speed.” - Sonia SimoneWednesday, September 26, 2012
  • 16. 5 KEYS TO SUCCESS [ Be a human. ]Wednesday, September 26, 2012
  • 17. 1. Lifestyle ChangeWednesday, September 26, 2012
  • 18. 2. Pace YourselfWednesday, September 26, 2012
  • 19. 3. Great ContentWednesday, September 26, 2012
  • 20. 4. Be HumanWednesday, September 26, 2012
  • 21. 5. ExperimentWednesday, September 26, 2012
  • 22. Social Networking is not about hunting. It is about farming. It’s about cultivating relationships. Don’t engage in ‘premature solicitation’. You’ll be a better social networker if you remember that. – Dr. Ivan MisnerWednesday, September 26, 2012
  • 23. BLOGGING [ Todd Burrier ]Wednesday, September 26, 2012
  • 24. BLOGGING Drives Organic Search Traffic Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates LeadsWednesday, September 26, 2012
  • 25. BLOGGING Drives Organic Search Traffic Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates LeadsWednesday, September 26, 2012
  • 26. BLOGGING Drives Organic Search Traffic Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates LeadsWednesday, September 26, 2012
  • 27. BLOGGING Drives Organic Search Traffic Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates LeadsWednesday, September 26, 2012
  • 28. BLOGGING Drives Organic Search Traffic Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates LeadsWednesday, September 26, 2012
  • 29. BLOGGINGWednesday, September 26, 2012
  • 30. FACEBOOK FAN PAGE [ Sherri Hosfeld Joseph ]Wednesday, September 26, 2012
  • 31. FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website TrafficWednesday, September 26, 2012
  • 32. FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website TrafficWednesday, September 26, 2012
  • 33. FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website TrafficWednesday, September 26, 2012
  • 34. FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website TrafficWednesday, September 26, 2012
  • 35. FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website TrafficWednesday, September 26, 2012
  • 36. FACEBOOK FAN PAGEWednesday, September 26, 2012
  • 37. FACEBOOK FAN PAGEWednesday, September 26, 2012
  • 38. FACEBOOK FAN PAGEWednesday, September 26, 2012
  • 39. FACEBOOK FAN PAGEWednesday, September 26, 2012
  • 40. FACEBOOK FAN PAGEWednesday, September 26, 2012
  • 41. FACEBOOK FAN PAGEWednesday, September 26, 2012
  • 42. TWITTER [ Jason Stambaugh ]Wednesday, September 26, 2012
  • 43. TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website TrafficWednesday, September 26, 2012
  • 44. TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website TrafficWednesday, September 26, 2012
  • 45. TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website TrafficWednesday, September 26, 2012
  • 46. TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website TrafficWednesday, September 26, 2012
  • 47. TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website TrafficWednesday, September 26, 2012
  • 48. TWITTERWednesday, September 26, 2012
  • 49. SOCIAL ADVERTISING [ Ben Scheper ]Wednesday, September 26, 2012
  • 50. SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website TrafficWednesday, September 26, 2012
  • 51. SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website TrafficWednesday, September 26, 2012
  • 52. SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website TrafficWednesday, September 26, 2012
  • 53. SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website TrafficWednesday, September 26, 2012
  • 54. SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website TrafficWednesday, September 26, 2012
  • 55. SOCIAL ADVERTISINGWednesday, September 26, 2012
  • 56. Q&A [ Panel ] Have more questions? Jason Stambaugh www.wevival.com jason@wevival.com / @jaytheson / 410.857.7525Wednesday, September 26, 2012