SHOW ME THE MONEY                                             Social Media Strategies that Work for Small Business        ...
AGENDA                          Panel Introductions                          Social Media Overview                        ...
OUR PANEL                                 [ They are Great! ]Wednesday, September 26, 2012
MEET THE PANEL              Todd Burrier / LifePlus Million Lives Team              www.toddburrier.com              Sherr...
SOCIAL MEDIA                                [ Pretty much the whole internet. ]Wednesday, September 26, 2012
CHANNELS                  [ Personal ]              [ Business ]Wednesday, September 26, 2012
Social networking.Wednesday, September 26, 2012
It happens online too.Wednesday, September 26, 2012
Open 24/7.Wednesday, September 26, 2012
PERSONAL                                 It isnt just what you know, and it                                 isnt just who ...
Getting the word out.Wednesday, September 26, 2012
It happens online too.Wednesday, September 26, 2012
Itʼs “free”.Wednesday, September 26, 2012
BUSINESS                                 Here’s why I love social media: It                                 sells sh*t.   ...
CAUTION!                                  “If your reputation sucks,                                  none of it matters. ...
5 KEYS TO SUCCESS                                [ Be a human. ]Wednesday, September 26, 2012
1. Lifestyle ChangeWednesday, September 26, 2012
2. Pace YourselfWednesday, September 26, 2012
3. Great ContentWednesday, September 26, 2012
4. Be HumanWednesday, September 26, 2012
5. ExperimentWednesday, September 26, 2012
Social Networking is not about hunting.                     It is about farming.                     It’s about cultivatin...
BLOGGING                                 [ Todd Burrier ]Wednesday, September 26, 2012
BLOGGING                          Drives Organic Search Traffic                          Demonstrates Expertise            ...
BLOGGING                          Drives Organic Search Traffic                          Demonstrates Expertise            ...
BLOGGING                          Drives Organic Search Traffic                          Demonstrates Expertise            ...
BLOGGING                          Drives Organic Search Traffic                          Demonstrates Expertise            ...
BLOGGING                          Drives Organic Search Traffic                          Demonstrates Expertise            ...
BLOGGINGWednesday, September 26, 2012
FACEBOOK FAN PAGE                                [ Sherri Hosfeld Joseph ]Wednesday, September 26, 2012
FACEBOOK FAN PAGE                          Access 1 Billion People (Approx. 120K Local)                          “Free” Tw...
FACEBOOK FAN PAGE                          Access 1 Billion People (Approx. 120K Local)                          “Free” Tw...
FACEBOOK FAN PAGE                          Access 1 Billion People (Approx. 120K Local)                          “Free” Tw...
FACEBOOK FAN PAGE                          Access 1 Billion People (Approx. 120K Local)                          “Free” Tw...
FACEBOOK FAN PAGE                          Access 1 Billion People (Approx. 120K Local)                          “Free” Tw...
FACEBOOK FAN PAGEWednesday, September 26, 2012
FACEBOOK FAN PAGEWednesday, September 26, 2012
FACEBOOK FAN PAGEWednesday, September 26, 2012
FACEBOOK FAN PAGEWednesday, September 26, 2012
FACEBOOK FAN PAGEWednesday, September 26, 2012
FACEBOOK FAN PAGEWednesday, September 26, 2012
TWITTER                                [ Jason Stambaugh ]Wednesday, September 26, 2012
TWITTER                          Demonstrate Thought Leadership                          Discover Great Content           ...
TWITTER                          Demonstrate Thought Leadership                          Discover Great Content           ...
TWITTER                          Demonstrate Thought Leadership                          Discover Great Content           ...
TWITTER                          Demonstrate Thought Leadership                          Discover Great Content           ...
TWITTER                          Demonstrate Thought Leadership                          Discover Great Content           ...
TWITTERWednesday, September 26, 2012
SOCIAL ADVERTISING                                [ Ben Scheper ]Wednesday, September 26, 2012
SOCIAL ADVERTISING                          Access to Millions of Prospects                          Hyper-Target Customer...
SOCIAL ADVERTISING                          Access to Millions of Prospects                          Hyper-Target Customer...
SOCIAL ADVERTISING                          Access to Millions of Prospects                          Hyper-Target Customer...
SOCIAL ADVERTISING                          Access to Millions of Prospects                          Hyper-Target Customer...
SOCIAL ADVERTISING                          Access to Millions of Prospects                          Hyper-Target Customer...
SOCIAL ADVERTISINGWednesday, September 26, 2012
Q&A                                                 [ Panel ]                                       Have more questions?  ...
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Social Media Strategies that Work for Small Business

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If your social media efforts aren't making the phone ring or moving products off the shelves, then you have a major problem. None of us want to spin our wheels. We know there are incredible small business marketing opportunities online. It's just a matter of knowing how. This presentation makes the case for social media marketing and presents strategies from business owners in Carroll County, Maryland.

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Social Media Strategies that Work for Small Business

  1. 1. SHOW ME THE MONEY Social Media Strategies that Work for Small Business Moderated by Jason Stambaugh of WevivalWednesday, September 26, 2012
  2. 2. AGENDA Panel Introductions Social Media Overview Keys to Success Blogging, Facebook, Twitter, Social Ads Q&AWednesday, September 26, 2012
  3. 3. OUR PANEL [ They are Great! ]Wednesday, September 26, 2012
  4. 4. MEET THE PANEL Todd Burrier / LifePlus Million Lives Team www.toddburrier.com Sherri Hosfeld Joseph / Birdie’s Cafe www.birdiescoffee.com Ben Scheper / Apple Plumbing & Heating www.appleplumbing.comWednesday, September 26, 2012
  5. 5. SOCIAL MEDIA [ Pretty much the whole internet. ]Wednesday, September 26, 2012
  6. 6. CHANNELS [ Personal ] [ Business ]Wednesday, September 26, 2012
  7. 7. Social networking.Wednesday, September 26, 2012
  8. 8. It happens online too.Wednesday, September 26, 2012
  9. 9. Open 24/7.Wednesday, September 26, 2012
  10. 10. PERSONAL It isnt just what you know, and it isnt just who you know. Its actually who you know, who knows you, and what you do for a living. - Bob BurgWednesday, September 26, 2012
  11. 11. Getting the word out.Wednesday, September 26, 2012
  12. 12. It happens online too.Wednesday, September 26, 2012
  13. 13. Itʼs “free”.Wednesday, September 26, 2012
  14. 14. BUSINESS Here’s why I love social media: It sells sh*t. - Gary VaynerchuckWednesday, September 26, 2012
  15. 15. CAUTION! “If your reputation sucks, none of it matters. People with lousy products, crummy business practices, and shady backgrounds get found out. And word spreads with frightening speed.” - Sonia SimoneWednesday, September 26, 2012
  16. 16. 5 KEYS TO SUCCESS [ Be a human. ]Wednesday, September 26, 2012
  17. 17. 1. Lifestyle ChangeWednesday, September 26, 2012
  18. 18. 2. Pace YourselfWednesday, September 26, 2012
  19. 19. 3. Great ContentWednesday, September 26, 2012
  20. 20. 4. Be HumanWednesday, September 26, 2012
  21. 21. 5. ExperimentWednesday, September 26, 2012
  22. 22. Social Networking is not about hunting. It is about farming. It’s about cultivating relationships. Don’t engage in ‘premature solicitation’. You’ll be a better social networker if you remember that. – Dr. Ivan MisnerWednesday, September 26, 2012
  23. 23. BLOGGING [ Todd Burrier ]Wednesday, September 26, 2012
  24. 24. BLOGGING Drives Organic Search Traffic Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates LeadsWednesday, September 26, 2012
  25. 25. BLOGGING Drives Organic Search Traffic Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates LeadsWednesday, September 26, 2012
  26. 26. BLOGGING Drives Organic Search Traffic Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates LeadsWednesday, September 26, 2012
  27. 27. BLOGGING Drives Organic Search Traffic Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates LeadsWednesday, September 26, 2012
  28. 28. BLOGGING Drives Organic Search Traffic Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates LeadsWednesday, September 26, 2012
  29. 29. BLOGGINGWednesday, September 26, 2012
  30. 30. FACEBOOK FAN PAGE [ Sherri Hosfeld Joseph ]Wednesday, September 26, 2012
  31. 31. FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website TrafficWednesday, September 26, 2012
  32. 32. FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website TrafficWednesday, September 26, 2012
  33. 33. FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website TrafficWednesday, September 26, 2012
  34. 34. FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website TrafficWednesday, September 26, 2012
  35. 35. FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website TrafficWednesday, September 26, 2012
  36. 36. FACEBOOK FAN PAGEWednesday, September 26, 2012
  37. 37. FACEBOOK FAN PAGEWednesday, September 26, 2012
  38. 38. FACEBOOK FAN PAGEWednesday, September 26, 2012
  39. 39. FACEBOOK FAN PAGEWednesday, September 26, 2012
  40. 40. FACEBOOK FAN PAGEWednesday, September 26, 2012
  41. 41. FACEBOOK FAN PAGEWednesday, September 26, 2012
  42. 42. TWITTER [ Jason Stambaugh ]Wednesday, September 26, 2012
  43. 43. TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website TrafficWednesday, September 26, 2012
  44. 44. TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website TrafficWednesday, September 26, 2012
  45. 45. TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website TrafficWednesday, September 26, 2012
  46. 46. TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website TrafficWednesday, September 26, 2012
  47. 47. TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website TrafficWednesday, September 26, 2012
  48. 48. TWITTERWednesday, September 26, 2012
  49. 49. SOCIAL ADVERTISING [ Ben Scheper ]Wednesday, September 26, 2012
  50. 50. SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website TrafficWednesday, September 26, 2012
  51. 51. SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website TrafficWednesday, September 26, 2012
  52. 52. SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website TrafficWednesday, September 26, 2012
  53. 53. SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website TrafficWednesday, September 26, 2012
  54. 54. SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website TrafficWednesday, September 26, 2012
  55. 55. SOCIAL ADVERTISINGWednesday, September 26, 2012
  56. 56. Q&A [ Panel ] Have more questions? Jason Stambaugh www.wevival.com jason@wevival.com / @jaytheson / 410.857.7525Wednesday, September 26, 2012

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