FACEBOOK MINISTRY  By: Jason Stambaugh, Wevival
MINISTRY AND OUTREACHIN THE SOCIAL MEDIA ERA
SOCIAL MEDIA, MARKETING AND WEB STRATEGY FIRM
ONLINE PLATFORM BUILDING
ONLINE PLATFORM BUILDING SOCIAL MEDIA COACHING
Contact Uswww.wevival.comjason@wevival.com   @jaytheson
THE HEART OFFACEBOOK MINISTRY
BRIDGE THE COMMUNITYGAP BETWEEN SUNDAYS
REACH AND SERVE  MORE PEOPLE
INTRODUCE PEOPLE  TO THE GOSPEL
WHY FACEBOOK?
WHY FACEBOOK?  845 Million
WHY FACEBOOK?It’s simple and free
WHY FACEBOOK?Meaningful Connections
WHY FACEBOOK?Share your life’s story
THE OPPORTUNITY FOR    YOUR CHURCH
YOUR OPPORTUNITY  157 Million (50%)
YOUR OPPORTUNITYAvg. User has 234 Friends
YOUR OPPORTUNITYOut of 175 members 88 are       on Facebook.
YOUR OPPORTUNITYHow else could your church  reach 20,000 people?
YOUR OPPORTUNITY• Direct   Mail: $25,000                             Facebook• Pay   Per Click: $20,000• Email    Blast: $...
GO. MAKE DISCIPLES.
GO. MAKE DISCIPLES.
GO. MAKE DISCIPLES.
GETTING STARTED WITH FACEBOOK MINISTRY
#1 ASSEMBLE A TEAM
#2 CREATE A CHURCH     FAN PAGE
#3 DEVELOP A CONTENT      STRATEGY
#4 TRAIN YOUR CHURCH   FOR FB MINISTRY
Team Qualities                                   Action Items1. Understand Facebook Culture      1. Identify the leader2. ...
Team Qualities                                   Action Items1. Understand Facebook Culture      1. Identify the leader2. ...
Fan Page DNA                                 Daily Activity1. Cover photo                    1. Post daily (think member)2...
Fan Page DNA                                 Daily Activity1. Cover photo                    1. Post daily (think member)2...
Objectives                                             Suggestions1. Close the community gap between       1. Think member...
Objectives                                             Suggestions1. Close the community gap between       1. Think member...
“The secret to growing your church and reaching more  people is staring back at you Sunday morning. Yourchurch members are...
KEY TRAINING POINTS
BE SALT AND LIGHT ON     FACEBOOK
Reflect       Listen        ShareRelationships    Praise                Engage    Authentic                           Auth...
Reflect       Listen        ShareRelationships    Praise                Engage    Authentic                           Auth...
Reflect       Listen        ShareRelationships    Praise                Engage    Authentic                           Auth...
Reflect       Listen        ShareRelationships    Praise                Engage    Authentic                           Auth...
Reflect       Listen        ShareRelationships    Praise                Engage    Authentic                           Auth...
Reflect       Listen        ShareRelationships    Praise                Engage    Authentic                           Auth...
(410) 857-7525  jason@wevival.com      @jaythesonwww.heartyourchurch.comNEED SOME HELP?
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How to Start a Facebook Ministry

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Facebook offers one of the greatest local ministry and outreach opportunities of our time. This presentation makes the case for Facebook Ministry and provides practical steps to get Facebook ministry going at your church.

Published in: Technology, Spiritual
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How to Start a Facebook Ministry

  1. 1. FACEBOOK MINISTRY By: Jason Stambaugh, Wevival
  2. 2. MINISTRY AND OUTREACHIN THE SOCIAL MEDIA ERA
  3. 3. SOCIAL MEDIA, MARKETING AND WEB STRATEGY FIRM
  4. 4. ONLINE PLATFORM BUILDING
  5. 5. ONLINE PLATFORM BUILDING SOCIAL MEDIA COACHING
  6. 6. Contact Uswww.wevival.comjason@wevival.com @jaytheson
  7. 7. THE HEART OFFACEBOOK MINISTRY
  8. 8. BRIDGE THE COMMUNITYGAP BETWEEN SUNDAYS
  9. 9. REACH AND SERVE MORE PEOPLE
  10. 10. INTRODUCE PEOPLE TO THE GOSPEL
  11. 11. WHY FACEBOOK?
  12. 12. WHY FACEBOOK? 845 Million
  13. 13. WHY FACEBOOK?It’s simple and free
  14. 14. WHY FACEBOOK?Meaningful Connections
  15. 15. WHY FACEBOOK?Share your life’s story
  16. 16. THE OPPORTUNITY FOR YOUR CHURCH
  17. 17. YOUR OPPORTUNITY 157 Million (50%)
  18. 18. YOUR OPPORTUNITYAvg. User has 234 Friends
  19. 19. YOUR OPPORTUNITYOut of 175 members 88 are on Facebook.
  20. 20. YOUR OPPORTUNITYHow else could your church reach 20,000 people?
  21. 21. YOUR OPPORTUNITY• Direct Mail: $25,000 Facebook• Pay Per Click: $20,000• Email Blast: $7,000 $0• Billboard: $6,000• Newspaper: $1,300
  22. 22. GO. MAKE DISCIPLES.
  23. 23. GO. MAKE DISCIPLES.
  24. 24. GO. MAKE DISCIPLES.
  25. 25. GETTING STARTED WITH FACEBOOK MINISTRY
  26. 26. #1 ASSEMBLE A TEAM
  27. 27. #2 CREATE A CHURCH FAN PAGE
  28. 28. #3 DEVELOP A CONTENT STRATEGY
  29. 29. #4 TRAIN YOUR CHURCH FOR FB MINISTRY
  30. 30. Team Qualities Action Items1. Understand Facebook Culture 1. Identify the leader2. Update their account regularly 2. Jointly select the team3. Model church-goer 3. Create Facebook Group4. Heart for people 4. Connect team to event calendar5. Flexible schedule* 5. Meeting to discuss (next 3 things)6. Good with web and graphics* 6. Pray ASSEMBLE A TEAM
  31. 31. Team Qualities Action Items1. Understand Facebook Culture 1. Identify the leader2. Update their account regularly 2. Jointly select the team3. Model church-goer 3. Create Facebook Group4. Heart for people 4. Connect team to event calendar5. Flexible schedule* 5. Meeting to discuss (next 3 things)6. Good with web and graphics* 6. Pray ASSEMBLE A TEAM
  32. 32. Fan Page DNA Daily Activity1. Cover photo 1. Post daily (think member)2. Profile photo 2. Pin one post per week3. About section 3. Capture images/videos4. Milestones 4. Upload images/videos with desc.5. Apps and views 5. Promote events using app/image6. Invite people to “like” page 6. Respond to comments/?’s/messages CHURCH FAN PAGE
  33. 33. Fan Page DNA Daily Activity1. Cover photo 1. Post daily (think member)2. Profile photo 2. Pin one post per week3. About section 3. Capture images/videos4. Milestones 4. Upload images/videos with desc.5. Apps and views 5. Promote events using app/image6. Invite people to “like” page 6. Respond to comments/?’s/messages CHURCH FAN PAGE
  34. 34. Objectives Suggestions1. Close the community gap between 1. Think member the sundays 2. “Front Door” Content2. Reach and serve more people in 3. Sermon piggybacks your local community 4. Local news3. Introduce more people to the gospel 5. Photos/videos from events message 6. Great quotes/scriptures CONTENT STRATEGY
  35. 35. Objectives Suggestions1. Close the community gap between 1. Think member the sundays 2. “Front Door” Content2. Reach and serve more people in 3. Sermon piggybacks your local community 4. Local news3. Introduce more people to the gospel 5. Photos/videos from events message 6. Great quotes/scriptures CONTENT STRATEGY
  36. 36. “The secret to growing your church and reaching more people is staring back at you Sunday morning. Yourchurch members are meaningfully connected to far more people than you can reach on your own.” TRAIN YOUR CHURCH
  37. 37. KEY TRAINING POINTS
  38. 38. BE SALT AND LIGHT ON FACEBOOK
  39. 39. Reflect Listen ShareRelationships Praise Engage Authentic Authenticity
  40. 40. Reflect Listen ShareRelationships Praise Engage Authentic Authenticity
  41. 41. Reflect Listen ShareRelationships Praise Engage Authentic Authenticity
  42. 42. Reflect Listen ShareRelationships Praise Engage Authentic Authenticity
  43. 43. Reflect Listen ShareRelationships Praise Engage Authentic Authenticity
  44. 44. Reflect Listen ShareRelationships Praise Engage Authentic Authenticity
  45. 45. (410) 857-7525 jason@wevival.com @jaythesonwww.heartyourchurch.comNEED SOME HELP?
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