Facebook Timeline for Fan Pages: Overview

Introduction FACEBOOK TIMELINE FOR FAN PAGES By: Jason Stambaugh, WevivalWednesday, March 14, 2012

SOCIAL MEDIA, MARKETING AND WEB STRATEGY FIRM WevivalWednesday, March 14, 2012

ONLINE PLATFORM BUILDING WevivalWednesday, March 14, 2012

ONLINE PLATFORM BUILDING SOCIAL MEDIA COACHING WevivalWednesday, March 14, 2012

Contact Us www.wevival.com jason@wevival.com @jaytheson WevivalWednesday, March 14, 2012

MEET THE NEW LAYOUT The BasicsWednesday, March 14, 2012

WHY DID FACEBOOK RELEASE TIMELINE? (1) Makes Facebook more beautiful and engaging The BasicsWednesday, March 14, 2012

WHY DID FACEBOOK RELEASE TIMELINE? (2) Enhanced branding opportunities for businesses The BasicsWednesday, March 14, 2012

WHY DID FACEBOOK RELEASE TIMELINE? (3) Increase Facebook advertising revenue The BasicsWednesday, March 14, 2012

Cover Photo (851x315 pixels) COVER PHOTO AnatomyWednesday, March 14, 2012

Profile Photo (180x180 pixels) NEW PROFILE PICTURE AnatomyWednesday, March 14, 2012

About (essential information) NEW PROFILE PICTURE AnatomyWednesday, March 14, 2012

***Default Landing Pages are Dead*** Apps and Views (Replaced Tabs) *App and View Photos (111x74 pixels) APPS AND VIEWS AnatomyWednesday, March 14, 2012

Fans Can Now Send & You Can Respond to Direct Messages MESSAGES AnatomyWednesday, March 14, 2012

Navigation TIMELINE (R.I.P. WALL) TimelineWednesday, March 14, 2012

(1) (2) (1) Friends who like the page (2) What people are saying FRIENDS & USER ACTIVITY TimelineWednesday, March 14, 2012

*7 days* Pinned Posts (aka featured post) PIN POSTS TimelineWednesday, March 14, 2012

Highlighted Post HIGHLIGHTED POSTS TimelineWednesday, March 14, 2012

Milestone (photo 843x403 pixels) INTRODUCING MILESTONES MilestonesWednesday, March 14, 2012

New products, locations, services, etc. ANY BIG COMPANY NEWS MilestonesWednesday, March 14, 2012

STRENGTHS WEAKNESSES + Better fan experience + Increased fan page control + More branding opportunities OPPORTUNITIES THREATS TIMELINE SWOT SWOTWednesday, March 14, 2012

STRENGTHS WEAKNESSES + Better fan experience - No default landing page + Increased fan page control - Heavy emphasis on photos + More branding opportunities - Frequent Updates Required OPPORTUNITIES THREATS TIMELINE SWOT SWOTWednesday, March 14, 2012

STRENGTHS WEAKNESSES + Better fan experience - No default landing page + Increased fan page control - Heavy emphasis on photos + More branding opportunities - Frequent Updates Required OPPORTUNITIES THREATS + Engage fans more effectively + Increase brand awareness + Share a compelling company story TIMELINE SWOT SWOTWednesday, March 14, 2012

STRENGTHS WEAKNESSES + Better fan experience - No default landing page + Increased fan page control - Heavy emphasis on photos + More branding opportunities - Frequent Updates Required OPPORTUNITIES THREATS + Engage fans more effectively - Increased FB advertising expense + Increase brand awareness - Maintenance time/talent/dollars + Share a compelling company story - Visibility of brand feedback TIMELINE SWOT SWOTWednesday, March 14, 2012

Before 3/30/12 Visit Page and “Preview” Profile Cover Photo Profile Photo Review Existing Timeline Posts Milestones Apps and Views CHECKLIST ChecklistWednesday, March 14, 2012

Before 3/30/12 Post-Launch Visit Page and “Preview” Profile Post daily (think customer) Cover Photo Pin one post per week Profile Photo Capture images/videos of your work Review Existing Timeline Posts Upload images/videos with desc. Milestones Explore custom apps for fan page Apps and Views Respond to comments/?’s/messages CHECKLIST ChecklistWednesday, March 14, 2012

Need some help? jason@wevival.com LIVE PREVIEW Live!Wednesday, March 14, 2012

Facebook Timeline for Fan Pages: Overview

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