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Brief

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  • 1. InCongoPrinter InCongoPrinter’s Profile Business Address: Chirag Delhi A384 second floor Postal Code: 110017 Tel; Landline: Mobile: 00918527386949 00911141024733 Email: incongoprinter@yahoo.in Facebook Page: InCongoPrinter Website: www.incongoprinter.in Skype Operator: InCongoPrinter Fax: Not applicable yet VAT: Not applicable yet Company registration number (CRN): Not applicable yet Main Members: Manasse Wetshi : Financial Officer, external data collector (India based) Xxxxxxxx : Marketing executive (India Based) External members: Abdullah: Candy Lemba: Rajiv Kumar: Communicator, Data collector, negotiator Order takers, inquiry assistance ( India Base) Graphic Designer (India/Mumbai Base) 1
  • 2. InCongoPrinter Overview. 1. Company Background ……………………………………….3 1.a Company History ……………………………………………... 3 1.b what do we do …………………………………….…………… 3 2. Vision & Mission statements ……………………………… 5 2.a Vision statement ……….………………………………………. 5 2.b Mission statement ….……….…………………………………. 5 2.c Our Values ……………………………………………………... 5 2.d Business Goals & Objectives ……………………..…………. 6 3. Products and Services …………………………………….. 7 3.a Books printings ……………………………………………….. 7 3.b Brochures ………………………………………………………7 3.c Folders ………………………………………………………… 8 3.d Marriage Invitation …………………………………………. 8 3.e Business card ………………………………………….………9 3.f Flyers ………………………………………………………….. 9 3.g Plastic card ………………………………………………….. 10 3.h Catalogue ……………………………………………………. 10 3.i Certificate ...…………………………………………………. 11 3.j Banners and Posters ……………………………………….. 11 3.k Rack Card …………………………………………………… 12 3.l Personalized mugs………………………………………… 12 3.m Photo Cards ……………………………………………….. 13 3.n Calendars …………………………………………………... 13 3.o Miscellaneous ……………………………………………... 14 2
  • 3. InCongoPrinter 1. Background a. Company History InCongoPrinting was born on the 7th month of November by a group of hardworking students, who came up one day with an extraordinary idea to link up with some of the most awesome printing companies in India, in order to deliver the best printing services, at the cost effective rate to the Congolese Potential customers. The Idea of outsourcing printing was brought by as a result of the unaffordable printing cost which was and still is offered in DRC Congo. Hopelessly, the domestic industries are making it harder to own something as simple as a visit card, business card! Technically speaking, It all started by an interactive talk between Two friends, whose college majors was totally unrelated ( computer operator, Business management), but yet decided to combine their skills and abilities in order to affiliate with one of the most outstanding printing outlet in India, up to date, with a high quality control, but at an economical price as compared to the domestic market. b. What do we do? At InCongoPrinter, we are offering the best printing services ever seen in DRC Congo, which can meet with our customer specifications to reach a satisfactory level. With a large printing capacity, which can lay out more than 1000 articles in a day of any size, InCongoPrinter is able to accommodate the large demand of Congolese people. Our strive to excellences, transparency, time effectiveness makes us the most reliable company in DRC Congo. 3
  • 4. InCongoPrinter Our talented and skilful staffs enable us to make the work at a fast pace, deliver the product on time, and keep the quality up to the benchmark. Your specifications and requirements are listed as our priorities at the first place. We are here to satisfy our customers ‘needs of printing at a lower cost and best quality. InCongoPrinter uses fully automated machines, which monitor the whole printing process from the beginning to the end, and minimize common printing error that humans often make as a result of inaccuracy. The whole printing work is done with the help of computerized robots, which follow through details, and keep an eye on the quality. In InCongoPrinter, we always feel proud, simply because we are leading the printing Industry in Congo, and no Printing shop can compare to what we have to Offer at the most economical cost. Therefore, we are making a commitment to give our prospective customers the best value in a very budget friendly price. Therefore we guarantee our customers that regardless of the nature of their printout demands, we can make anything happen, and we mean anything related to ink, paper, plastics and textiles. Nevertheless, in case the nature of the printout requests goes far beyond our printing capacity, we have adopted an outsourcing approach, 100% implemented, which consist of passing the excessive demand to our business partner in order to always be able to meet our customers’ ultimate expectations. http://www.wix.com/?utm_campaign=vir_wixad_preview&experiment_id=1 2. Vision & Mission Statements 4
  • 5. InCongoPrinter a. Vision statement InCongoPrinter’s vision is to be the number one advertisement company at the most economical rate in DRC Congo, an industry leader in third world countries in pursuit of quality and services excellences. As a business, we are fully committed to our principals, our people and our planet. b. Mission Statement Our mission is to constantly deliver the finest quality commercial printouts across the whole country, with exceptional value on time, as well as to meet our customers’ expectation in order to enhance their businesses sustainability and make them more famous. We will act as consultants, guiding our customers toward the best print solution and communicate with them effectively in order to efficiently process their requests. c. Our values InCongoPrinter has a high expectation in the printing Industry, which is not only to pull the market share on our side, but as well to promote the printing industry in DRC Congo. Based on this premise, we formed values to help ourselves in achieving those ultimate goals. 1. Foster respect and cooperation 2. Listen attentively to specification given 3. Always give a feedback form as soon as the service is delivered 4. Give them the same privilege irrespectively to their orders 5. Open to partner with domestic firms willing to link up 5
  • 6. InCongoPrinter We aim to conduct our entire Business process by remaining faithful to our fundamental principles of Transparency, Honesty, Integrity, fairness and ethical norms. Those fundamental principles embody our visual personality, therefore allowing us to be more credible in the eyes of potential customers. We also make sure that all our staff members will abide in with our fundamental principles, with the risk of immediate employees layoff in case of misconduct reports from one of our customer. d. Business Goals & Objectives 1. Goals: Our primary Goal is cover up the whole country in the printing industry, be able to accommodate the largest demands possible from Government agencies, Private Corporation and general public. Our secondary Goal is to maximize profit enough in order to open new branches all across the country, thereby develop the printing industry in DRC Congo, and minimize the cost of printing in this 21stcentury, where digital world is supposed to be an affordable necessity to all. 2. Objectives: Our internal Objective is to make new design and innovate outstanding printable material in order to surprise our customers with our innovative spirit, and attract more demands in return. Our external Objective on the other hand is to partake in the development of our society through social responsibility activities, and promote young entrepreneur through pertinent advertisement, worth the price. 6
  • 7. InCongoPrinter 3. Products and service InCongoPrinter offers a variety of printing services. Below are the types of printing services we offer: a. Books Printings With InCongoPrinter Book Machines, solution is 100% integrated, with an automatic printing mechanism, monitored by high tech computers. Thanks to our well trained staffs, we are able to duplicate books, print out new edition, regardless of the number of item demanded from our customers. Figure 3.1 shows a snapshot of our books printing machines b. Brochures Printings Our Customer’ specifications will be our priority as stated in our values right above. But in order to give our customers a clear picture of what a brochure looks like, here are snapshots of it. Figure 3.2 shows types of brochure c. Folders Printings 7
  • 8. InCongoPrinter Make a difference in the eyes of the public, Office visitors and competitors with high quality folders that can’t be overlooked. We are offering our customers series of folder designs as well as quality paper to choose from. Here are few sample selected to show off what we can do. Figure 3.3 shows few samples of our folder types d. Marriage Invitation Card Most of the time, regardless of cultural background, it has been noticed that Marriage Invitation Card are in the range of 4.5 inches to 6, with a rectangular form, but couples can also make suggestions on shapes, scripts and many other to make it more appealing to the readers. Figure 3.4 shows samples of what can be done 8
  • 9. InCongoPrinter e. Business card In current Business Industries, keeping in touch with prospective customers has become the focus point of Marketing strategies. Our business card designs will allow you to leave a great Impact on your customers. We are dedicated to provide all kind of design in order to keep customers amazed by our outstanding innovation. Figure 3.5 shows some examples of some business card design we can design and print, but note that many others can still be generated. f. Flyers A flyer, which is also known as leaflet, handbill is a form of advertisement paper, usually light and thick, which is widely posted and distributed to the general public for awareness purpose. A well designed and quality flyer can make a great impact to the viewers, as it’s a part of visual Identity, people tend to judge according to what they see. So we are offering you series of flyer you can choose from, but still your own design requirement will be set as our priority. Figure 3.6 show few samples of flyer that can be produced: g. Plastic card 9
  • 10. InCongoPrinter In today’s current business activities, Plastic cards have become very popular, starting from a simple driver’s license, membership card, and identification badges to more complex usage such as digital debit and credit card. As a result of their durability, standard shape as well as portability, it has become the best choice for many applications. InCongoPrinter is offering you a wide range of plastic card, in order for you to use it sustainably, and be satisfied with the plastic quality. Figure 3.7 shows some samples of what we can do: h. Catalogue A catalogue is a hardcopy book, emphasizing a list of goods and services a company is offering, including their complete description and prices published. Businesses that offer a wide variety of goods and services are desperately in needs of a printed document, which will disclose a list of products they’re offering, in a more accurate and professional manner. How you present your product has a great impact in the eyes of your prospective customer. Figure 3.8 shows some typical catalogues, but your specification comes first! 10
  • 11. InCongoPrinter i. Certificate A certificate is a document testifying the truthiness of something, it’s a kind of document issued to someone who has completed a degree. InCongoPrinter is constantly in pursuit of educational enhancement, we are fully committed to improve the education quality, therefore, we are offering a set of valuable certificates. Figure 3.9 shows some sample certificates we can print out: j. Banners and posters Basically, a banner is a big flag, or large piece of textile bearing symbols, logos, or an important message. In order to promote campaigns, whether it’s marketing, political based or whatsoever in nature, we believe that impressive banners cannot be overlooked by passersby. Figure 4.0 shows some examples of banners we can design and print, but our customers’ preferences are set as our priority. 11
  • 12. InCongoPrinter k. Rack cards Rack card is a sort of document which businesses use for commercial advertising. It is more frequent in Hotels, Restaurants, Conveniences stores and many other areas where on foot traffickers hang around. Rack card are typically 4 by 9 in sizes with a great outlook impacts. Figure 4.1 shows some sample of rack card l. Personalized mugs Leave your friends in awe with this beautiful designed cup bearing your picture on it. Figure 4.2 shows samples we can do m. Photo cards 12
  • 13. InCongoPrinter InCongoPrinter is passionate about creating the best snapshot possible, in order to please people’s eyes with our outstanding decoration. Figure 4.3 shows samples of real snapshot captured n. Calendars Find a much more attractive calendar to keep your family updated with the time. Did you know that you can fetch your picture in a calendar? Figure 4.4 shows a sample of calendar with someone picture in it a. Wall type b. Desk type 13
  • 14. InCongoPrinter o. Miscellaneous 1. Letterhead 2. Note card 3. Envelop seals 4. Thank you cards. Here are some samples: Internal Information 14
  • 15. InCongoPrinter 4. SWOT Analysis In this section of our business plan, we are going to describe in details why we believe we have a great chance to succeed, as facts shown in data below. a. Strength We believe that the elements enlisted below all together constitute our undefeatable strength in this Congolese market competition. 1. Economic advantages 2. Affiliation 3. Skilful workforce Use technological advancement. Advanced Transportation System 20 times cost saving than domestic offers in DRC Congo. Easiness to connect with corporate printing press constitutes our strength. Undisputable Graphic designers Fast connection maker Bilingual communicators Staff communication undoubtedly strong between us. b. Weakness 15
  • 16. InCongoPrinter Besides all the advantages brought out in the above section, yet some major and minor challenges arise in the midst of regular operation. Therefore, InCongoPrinter is committed to overcome those challenges, which are related to delivery time estimation, which may constitute later on a delay in our delivery system, and hindrance from our customers. Here below are the major and minor challenges presented. 1. Printing press delivery 2. Cargo services 4. Time estimation It takes minimum of 3 days depending on the quantity ordered. Maximum of 10 days for huge quantity. E.g. 5000 posters & Banners.... Our express cargo delivery takes about 3 days in order to reach the final point. Normal speed delivery takes about 6 days in order to reach the final point. A minimum time estimation estimated to be 5 to 6 days Maximum time estimation estimated to be 10 to 14. is is 16
  • 17. InCongoPrinter Note: the time estimation given in the table above is as according to the quantity demanded. But in some cases, it might happen to be delivered prematurely. c. Opportunity With an eagle eye, InCongoPrinter is able to detect the infinite opportunities presented in the current market besides the ones brought out in the table below. Since Congolese businesses Industries are on the verge of markets explosion, many Congo based companies are in great need of powerful advertisement tools. Listed below are the key points we believe constitute our opportunity to succeed in the printing industry. 1. From DCR Congo 2. From India Fast pace growing numbers of new businesses, implying needs of innovative marketing strategies in order to stay in respective industries. Huge competition in India has turned the cost of printing into a simple matter. Needs to go global is a great impulse which stimulate cooperation between Indian and foreign Markets. 17
  • 18. InCongoPrinter d. Threat Although all the advantages we have in the Congo market place, it’s inevitable that new entrants will be tempted to give it big shot. As a result of our government partnership with china, copy paste has become a way to survive in businesses. Here are some presented threats which might constitute an obstacle to our expected rapid growth: The influence of china in domestic market which constitute a free entry in any promising business for Chinese people. Powerful Investors might attempt to enter in the market by the acquisition of advanced printing machines. Government putting high barrier to entry by tightening taxes return. 5. Financial section. 18
  • 19. InCongoPrinter a. Financial requirements. In order for this business to start properly, some basic fees need to be allocated in order to meet our prospective customers’ expectation. A.1. Start-up requirements 1. Machines 1 INR Computer Est. Price Unit Total 7500 2 15000 2. Furnitures Off. Chair Est. Price Unit Total 3. Off. Supplies 1 A4 papers Est Price Unit Total 500 2 1000 4. Cont 1 INR pen&Mark er Est. Price INR Total Net Total 400 2 800 3 stapler 100 2 200 2 3 Grand total 500 2 1000 26500 35500 5 Grand Total misc. 2000 1 2000 3000 9000 3000 13000 4 Bus Card 400 2 800 5 Calculator 4 Shelves 1000 2 2000 2 Stamps 12000 1 12000 3 Chairs 1500 2 3000 4 fax mach. 1000 2 2000 2 Tables 1500 2 3000 3 landline 5500 1 5500 1 INR INR 2 Printer 5 folders 150 300*25u 2 3 300 900 4 6 Grand Total Register 5 500 1 500 1950 3700 6 Grand Total Stamp pads Notebook s C. envelop Fax papers Miscelaneous 250 2 500 250 5 500 3 100 300 80 5 400 1000 1983 1000 3500 55700 Note: This start-up cost can be cut into instalment, as some of those expenses will be incurred in the course of the business activities & growth. The price information provided here is based on the average estimation. That price information is derived from online based market research. 19
  • 20. InCongoPrinter Thank you for taking the time to read our company profile. If there are any questions or comments, please feel free to contact us. 20

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