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Windows Azure Partner Presentation

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Windows Azure Platform presentation to partners

Windows Azure Platform presentation to partners


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  • HIGH LEVELBuild a service or set of offerings on the Azure services platform and sell those to your customers without requiring them to have a relationship with Microsoft. Microsoft will give you a discount for consuming Azure resources as a Microsoft Partner. Applications that include the Windows Azure platformCustomer buy applications and Azure from PartnerPartner buys Azure from MicrosoftPartner relationship to Microsoft:Pay Microsoft for usageMicrosoft provides partner with support Partner relationship with customerSells complete offering to customerSupports complete offeringBills customer for use of service inclusive of the Windows Azure platform
  • HIGH LEVELBuild and sell your services or offerings which are accessible via the Windows Azure platform. Your customer is responsible for any Azure services usage associated from your service and pays Microsoft for that. Applications built for the Windows Azure platformCustomer buys Azure from MicrosoftCustomer buys applications from partnerPartner relationship to Microsoft:Microsoft provides partner with support Partner relationship with customerSells their service to customerSupports customer for their offeringBills customer for use of service exclusive of the Windows Azure platform
  • Transcript

    • 1. Wes YanagaPartner Evangelistwesy@microsoft.com
      July 2009
    • 2.
    • 3. Ambiguity Creates Complexity
      “Cloud computing is a reality, and it's a force that IT professionals need to quickly come to terms with. The economic and social motivation for the Cloud is high, the business need for speed and agility is greater than ever before, and the technology has reached a level in which prudent investments in Cloud services are fast and easy.”
      –Network World, May 2009
      “’Cloud computing’ is the latest buzz term sweeping through the information-technology industry, but it’s losing whatever meaning it once had as an increasing number of companies apply the label to their wares.”
      –Wall Street Journal
      Sept 2008
      “The interesting thing about Cloud computing is that we’ve redefined Cloud computing to include everything that we already do… Maybe I’m an idiot, but I have no idea what anyone is talking about. What is it?”
      –Larry Ellison, Oracle CEO
      No clear definition of “Cloud computing”
      Important to have a common understanding across the industry
      The future
      is now
    • 4. A Cloud Taxonomy
    • 5. Today’s Business Environment
      1
      Cutting Cost and Lowering Capex
      Infrastructure uses up valuable IT resources
      40% CIOs plan to cut IT budgets
      2
      Driving value for the business with tight IT budgets
      Leveraging and extending past IT investments to provide future value
      72% CIOs have cut or plan to cut discretionary IT projects*
      “Live with what we have”
      3
      4
      Maintaining security while increasing access and transparency internally and externally
      Many data centers are a limitation
      59% of surveyed CIOs view security and datacenter efficiency as “must do” projects
      5
      Finding the right transformative capabilities across the enterprise: Cloud computing, data-center strategies, SaaS, mobility, IT automation
      6
      Top Projects: SaaS, VoIP, Green IT, Web 2.0 and outsourcing
      Source: CIO Magazine, October 21, 2008, “Cloud Computing Survey: IT Leaders See Big Promise, Have Big Security Questions”
    • 6. The Cloud Opportunity
      25%
      Software
      share
      32%Market
      growth
      $21BRevenue
      25% of new business software will be delivered as a service by 2011 (Gartner)
      32% CAGR worldwide SaaS forecasted, 2007-2011 (IDC)
      $21B market for SaaS sales by 2011 (IDC)
      50% of larger companies are using SaaS today (minimum of 3 applications)
      Eases IT staff workload
      Less infrastructure to buy/configure and support
      Lower TCO
      Increases efficiency by minimizing downtime
      Lower upfront capital costs
      Top drivers for adoption
      Lower upfront capital costs
      Eases IT Staff Workload
      Less infrastructure to buy/configure and support
      Lower TCO
      Increases efficiency by minimizing downtime
    • 7. Microsoft’s View of the Cloud
      Scale
      Automated Service Management
      High Availability
      Multi-Tenancy
      Considerations
      Off Premises
      On Premises
      Location
      Homogeneous
      Heterogeneous
      Infrastructure
      CapEx
      OpEx
      Business model
      Own
      Lease/Rent
      Ownership
      Self
      Third Party
      Management
    • 8. Introducing the Windows Azure platform
      Web and Clouds
      Developer Experience
      Third party Cloud
      Web applications
      Use existing skills and tools.
      Compute
      Storage
      Management
      Management
      Relational data
      Connectivity
      Access control
      On-premises
      LOB Applications
      Composite applications
    • 9. Case Study - The “Taste of Chicago”
      Partner
      Overview
      Solution
      Developed a website for Taste of Chicago
      Needed to be ready for public use in less than two weeks
      Traffic requirements were unknown, estimated at ~50,000 hits/day
      Hosted on Windows Azure
      Microsoft Silverlight 2.0- Deep Zoom
      Interactive features
      Proof of concept – live alerts for event notification via text messages
      Business & technology consulting firm
      Based in Chicago
    • 10. Windows Azure Helped West Monroe Succeed
      Quick to market
      Focused resources
      Streamlined process
      Reliable and scalable
    • 11. Benefits of the Windows Azure Platform
      BUSINESS
      DEMANDS
      TECHOLOGYDEMANDS
      WINDOWS AZUZURE PLATFORM OFFERS
      • Cost-effective solution to manage IT resources
      • 12. Less infrastructure to buy/configure and support
      • 13. Lower TCO
      • 14. Predictable cost
      • 15. Focus on delivering compelling software
      • 16. Monetize new offering quickly without investment in billing and other enablement technologies.
        
      Lower costs
      Efficiency
      Stay Competitive
      Innovation
      Generate New Revenue Quickly
      Agility
      Reduced
      Risk
      Reliability
    • 25. Why Microsoft
      Technology
      innovation
      Partner
      ecosystem
      Power
      of choice
      Developer
      “IDC sees the launch of Windows Azure and Azure Services Platform as a first step in a long evolutionary path that customers will take moving them from today’s self-hosted IT to consuming a hybrid of both internally and externally hosted services, and if so desired, could eventually support a fully outsourced model.”
      —IDC Insight, Microsoft Unveils Cloud Services Strategy and the Azure Services Platform:
      Managing Customer Expectations and Competitive Pressures as Solution Evolves Is Key, Nov 2008, Doc #215034
    • 26. Windows Azure Platform Service Guarantee
      Storage servicewill be available/ reachable (connectivity)
      Your storage requests willbe processed successfully
      .NET Service Bus endpoint will have external connectivity
      Message operation requests willbe processed successfully
      Serviceavailability
      Storage availability
      Database availability
      Role instance monitoring and restart
      Compute connectivity
      Your service is connected and reachable via web
      Internet facing roles will have external connectivity
      Database is connected to the internet gateway
      Availability monitoring every 5-minute interval
      All runningroles will be continuously monitored
      If role is unhealthy, we will detect and initiate corrective state
      Automated Systems Management
      >99.9%
      >99.95%
      >99.9%
      >99.9%
    • 27. Windows Azure Purchasing Models
      Consumption
      Subscription
      Volume licensing
      “Pay as you go and grow”
      Available at PDC launch
      “Value for a commitment”
      Planned for post PDC
      Select offers at PDC
      “Coordinated purchasing”
      • Low barrier to entry and flexibility
      • 28. Optimized for Cloudelasticity
      • 29. Discounts for commitment
      • 30. Plans for paymentpredictability
      • 31. Unified purchasing through EA
      • 32. Introduction to volumediscount
    • Windows Azure Platform Purchasing Models
      Value differentiated by automated management,federated access control, and advanced message patterns
      Value differentiated with scale, managed high availability,and self-provisioning
      Value differentiated by service lifecycle management
      Messages
      Bandwidth
      Web edition
      Business edition
      Bandwidth
      Compute
      Storage
      Bandwidth
      Per transactions
      Per GB transferred
      Per database/month
      Per database/month
      Per GB transferred
      Per service hour
      Per GB stored and transactions
      Per GB transferred
      $0.15/100K*
      $0.10 GB Ingress*
      $0.15 GB Egress*
      $9.99/month*(1 GB)
      $99.99/month*(10 GB)
      $0.10 GB Ingress*
      $0.15 GB Egress*
      $0.12/hour*
      $0.15 GB/month*
      $0.01/10K storage transaction*
      $0.10 GB Ingress*
      $0.15 GB Egress*
      *Price quoted is for U.S.
    • 33. Windows Azure Purchasing Platform Models
      Subscription
      “Value for a commitment”
      Select offers at PDC
      • Discounts for commitment
      • 34. Plans for paymentpredictability
      Development accelerator
      MSDN Premium
      Accelerate cloud development projects
      Flexible (on/off) consumption and use
      Predictable payment and discounted price
      MPN subscription benefit: gold, certified, BizSpark, Empower
      Build and test cloud applications
      MPN Partners receive a 5% discount
    • 35. Software + Services
      Users experience consistency from PCs and web browsers to mobile devices to servers
      Applications are
      managed automatically
      Developers use familiar toolset to enable fast
      time to market for
      new applications
      Solutions integrate easily with a variety of
      web-scalable services
    • 36. Partner Momentum
      “ With Azure, your ability to deliver solutions becomes much faster and you can really innovate and be competitive.” – JitendraThethi, Principle Architect
      “ Cloud computing democratizes access to carrier-class data center technology with better performance, higher efficiency, and lower costs; Microsoft’s Azure adds to that integration with a first-class development platform, decades of operations experience, and a developer toolbox of customizable services.” – Brian Mathews - VP Autodesk Labs
      “ Making a reliable cloud application can be really hard, and Azure uses .NET and Visual Studio tools we already know and that we already know how to put out into a marketplace. That's very helpful for us and it's helpful for our customers.” – Erik Johnson, Research Director
      eduify | write faster
    • 37. Windows Azure Partner Quick Start
      http://azure.com/partnerquickstart
      The one stop shop for partners to access:
      Training
      Tools
      Content
      Updates
      Announcements
      …and connect with Microsoft
      Developers: http://www.msdev.com
      Facebook: http://partnerhuddle.net
      Blog: http://cdspartners.wordpress.com
      NEXT STEPS
    • 38. Windows Azure Platform CTAs
      Visit Azure.com/PartnerQuickstart
      Learn about Azure, and how to quickly start making money!
      Sign up for the Azure CTP
      Be on the leading edge of new innovation
      Register for David Chappell’s Road Show near you
      Hear first hand from a global thought leader about Azure cloud
    • 39. Questions and Answers
    • 40. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
      The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
    • 41. Appendix
    • 42. Cloud Definitions
    • 43. Three models for running enterprise apps in the Cloud
      2
      1
      3
      Subscribe to SaaS editions of
      traditional packaged applications
      Switch to SaaS versions of programs like Office, CRM, etc. instead of installing and maintaining the software on your internal servers (e.g., Exchange Online instead of Exchange)
      The software is hosted by the company who makes it (e.g., Office Online is hosted by Microsoft, Google Apps is hosted by Google).
      Write applications specifically to
      run on a Cloud platform
      Advantages: Get Cloud features like infinite scaling and live servicing
      Disadvantages: Often cannot take apps written for one Cloud platform directly to another, since they differ.
      Host existing Windows or Linux
      applications as VMs in the Cloud
      Rather than re-writing existing apps, package the OS + application as a virtual machine, and run that virtual machine in the Cloud.
      You’re still running Windows apps on a Windows OS – it’s just now running in the Cloud instead of on your servers.
      Advantages: No need to re-write apps. No need to manage physical servers.
      Disadvantages: Can’t take direct advantage of native Cloud features like scaling.
      Email
      Packaged app
      LOB app
    • 44. Defining PaaS
      “OS environment in the sky”, running in an Internet scale data center.
      The hardware, Cloud operating system and data center facilities are owned and managed by the Cloud provider, and not by the enterprise.
      Shared multi-tenant infrastructure offers infinite scale, pay-as-you-go use model, metered billing, anywhere access, etc.
      Third party ISVs can also build/host their applications on this Cloud infrastructure, and expose them as SaaS offerings to enterprise customers
      Potential Scenarios
      Build native Cloud applications that leverage available Cloud provider APIs and services
      Host your existing LOB and packaged applications as virtual machines in the Cloud
      Consume SaaS offerings from enterprise software vendors
      Email
      LOB app
      Native Cloud app
      Enterprises run their apps on this Cloud infrastructure, paying-as-they-go for the server resources they consume (e.g., CPU, storage, bandwidth).
      Enterprise IT admins mainly need to be concerned about the application layer. The OS and hardware layers are the responsibility of the Cloud provider.
      The Cloud environment can co-exist with on-premises IT, or can replace it.
    • 45. Defining IaaS
      The Cloud offers scalable hardware resources (e.g., CPU cycles, storage, networking, etc.) as a service.
      Customers don’t need to own or manage hardware or datacenter facilities.
      Applications are built natively in the Cloud to leverage this infrastructure, or existing Windows/Linux workloads are hosted as virtual machines in the Cloud.
      Potential Scenarios
      Replace your on-premise physical servers/ datacenters with Cloud based infrastructure
      Cloud for storage, backup and disaster recovery
      Get additional compute capacity (CPU, storage, etc.) for on-premise apps on-demand, i.e., “burst capacity”
      Enterprises can run their apps on this Cloud infrastructure, paying-as-they-gofor raw server resources (e.g., CPU cycles, storage MBs, bandwidth, etc.) they consume.
      On-premise workloads can tap into the Cloud for additional serving capacity on demand (augmenting on-premise infrastructure). Or enterprise workloads can be hosted entirely in the Cloud (replacing on-premise infrastructure).
    • 46. Defining Private Clouds
      Traditional On-Premises Model
      Servers are dedicated to specific workloads
      Individual servers sized for peak or average capacity of a given workload
      Substantial idle/wasted capacity
      An application can’t scale beyond the boundaries of boxes it resides on
      Provisioning new capacity takes time
      Private Cloud Model
      Servers are treated as a virtual pool of resources
      Apps consume from the pool rather than having dedicated resources
      Idle servers automatically shut down or put to sleep until needed
      Apps can scale to the available provisioned capacity in the pool
      Adding a new server adds capacity to the entire pool for all apps
      Dedicated infrastructure (i.e., Cloud resources are only accessible to your company, and not shared with others)
    • 47. The Windows Azure platform reduces the complexity of Cloud computing
      Benefit Drivers
      FLEXIBILITY: Host services in
      the Cloud, or integrate with on-
      premises applications
      AGILITY: Respond quickly to
      business with software and
      services integration
      EFFICIENCY: Add and remove
      capacity on demand, pay for
      only what you use
      FOCUS: Invest in delivering
      services and value, not on
      managing technology infrastructure
      SCALABLE COMPUTING
      STORAGE
      AUTOMATED SERVICE MANAGEMENTAZURE SERVICES PLATFORM INTEGRATION
    • 48. Cloud Business Benefits
    • 49. Cloud Computing Transforms
      the Economics of Business Computing
      FOCUS ESSENTIAL IT RESOURCES
      ON BUSINESS SOLUTIONS
      – NOT INFRASTRUCTURE
      PAY AS YOU GO TO ACHIEVE
      MASSIVE SCALABILITY
      INCREASE BUSINESS AGILITY
      AND EFFICIENCY
      BRING APPLICATIONS TO MARKET
      FASTER TO ACCELERATE INNOVATION
    • 50. Benefits of Cloud Computing
      SHARING "PERISHABLE AND INTANGIBLE" COMPUTING
      POWER AMONG MULTIPLE TENANTS OPTIMIZES
      COSTS FOR ALL
      PAY FOR ACCESS
      – NOT OWNERSHIP –
      OF IT RESOURCES
      IMPROVE TIME-TO-MARKET FOR NEW APPLICATIONS, SERVICES AND SOLUTIONS
      STAFF AND PLAN FOR TYPICAL USAGE. SCALE TO THE CLOUD AT PEAK TIMES – PLANNED OR UNPLANNED
      End of quarter reporting, tax-time,
      payroll, slashdot effect
    • 51. Introducing Windows Azure
      Windows Azure delivers Cloud computing for the enterprise
      “It’s the transformation of our software, it’s
      the transformation of our strategy and our offerings across the board to fundamentally embrace services.”
      –Ray Ozzie
      Chief Software Architect
      Microsoft
    • 52. Partner Models
    • 53. How We Will Work With PartnersEmbedded Windows Azure platform
      Discount
      Partner
      Partner offering
      Partner offering
      Customer
    • 54. How We Will Work With PartnersBuilt for Windows Azure platform
      Partner
      Partner offering
      Partner offering
      Customer
    • 55. Q&A
      Q. What languages will Windows Azure support?
      At commercial launch, Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, India, Italy, Japan, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK, and the United States. Israel is currently being evaluated for commercial availability at PDC.
      In the March 2010 timeframe we expect commercial availability to expand to Brazil, Chile, Colombia, Czech Republic, Greece, Hong Kong, Hungary, Israel, South Korea, Malaysia, Mexico, Poland, Puerto Rico, Romania, Singapore, and Taiwan.
    • 56. Q&A
      Q How does MS differentiate SQL Azure from SQL Server?
      SQL Azure is exposing a large subset of these relational capabilities and extending them as services in the cloud.
      These services feature built-in high scale, availability, and self-management, and are provided in a way that makes it easy for customers and partners to consume over the Internet. Although SQL Azure in its first iteration exposes only the core RDBMS capabilities of what is in the full SQL Server data platform, Microsoft expects this to increase over time, with likely future features including Reporting, Analytics, ETL and other premium services etc. SQL Server and SQL Azure share some technologies and will share some innovations bilaterally.
    • 57. Q&A
      Q. How are Compute, Storage and Bandwidth Metered?
      Compute – Charged only for when your app is deployed.
      Storage
      • Metered in units of average daily amount of data stored (in GB) over a monthly period (ex. Uploaded 30gb and stored for one day, the bill would be for one GB; if stored for 30 days (30gb charge)
      • 58. Metered in terms of storage transactions used to add, update, read and delete data. (.01/10K transactions)
      Bandwidth – total amount of data going in and out of the Windows Azure platform via the internet in a 30 day period.
    • 59. Q&A
      SQL Azure – Web and Business Edition
      The SQL Azure Web Edition DB includes
      • Up to 1 GB of T-SQL based relational database
      • 60. Self-managed DB, auto high availability and backup
      • 61. Auto Scale with pay-as-you grow
      • 62. Best suited for Web application, Departmental custom apps.
       
      The SQL Azure Business Edition DB includes
      • Up to 10 GB of T-SQL based relational database
      • 63. Self-managed DB, auto high availability and backup
      • 64. Auto Scale, Pay-as- you grow
      • 65. Additional features in the future like auto-partition, CLR, fanouts etc.
      • 66. Best suited for ISVs packaged LOB apps, Department custom apps
    • Q&A
      How is SQL Azure database metered?
      • SQL Azure database is charged based on the portion of database consumed by the application.
    • How does .NET Services meter messages?
      .NET Services allow developers to easily connect their cloud applications and databases with existing software assets and users. This connection between cloud and on-premises assets is facilitated by the exchange of messages. The consumption-based pricing model means that customers will pay only for the number of message operations that their applications use. The definition of a “message operation” includes Service Bus messages and Access Control tokens. Messages are charged to the customer in discrete blocks of 100,000 (“100k”) for each monthly billing period, meaning that:
       
      • A customer who consumed 95,000 messages would be billed for 1x100k messages (plus the bandwidth used to send messages in or out).
      • 67. A customer who uses 150,000 messages in a billing period would be charged for 2x100k messages (plus the bandwidth used to send messages in or out).
      • 68. A customer who uses 20 million messages in a billing period would be charged for 200x100k messages (plus the bandwidth used to send messages in or out).