Introducing the Azure Services Platform Ned Curic Platform Strategy Advisor e: nedc@microsoft.com

Cloud Computing & Virtualization - IT's Top Two Topics – SysCon Cloud computing shapes up as big trend for 2009 – CIO Magazine CIOs are advised to “start taking cloud seriously.” -Gartner Cloud Computing works in tough economy – World News Cloud Computing Begins to Gain Traction on Wall Street -Bank Systems and Technology Online A Buzz – Today's News

Cloud Computing & Virtualization - IT's Top Two Topics – SysCon

Cloud computing shapes up as big trend for 2009 – CIO Magazine

CIOs are advised to “start taking cloud seriously.” -Gartner

Cloud Computing works in tough economy – World News

Cloud Computing Begins to Gain Traction on Wall Street -Bank Systems and Technology Online

What is Cloud Computing ? When you combine the ever-growing power of devices and the increasing ubiquity of the Web, you come up with a sum that is greater than its parts. Software-plus-Services is that greater sum.

Extending tools and platform to cloud Experience across multiple devices Best-in-class SLAs and IT governance Services Software Best of both worlds User in control Deployment choices for IT

Extending tools and platform to cloud

Experience across multiple devices

Best-in-class SLAs and IT governance

Best of both worlds

User in control

Deployment choices for IT

Online Services Live Services Computers Networks Building Block Services 3 rd Party Apps & Solutions Datacenters

Power of Choice

Azure for Developer Audiences Web Corporate ISV Develop applications at Internet scale Use one platform for expansive user experience and device support Bridge to existing on-premise applications Reach broad market with Microsoft Live properties Extend existing and build new applications Accelerate Innovation with new IT flexibility Use consistent, familiar programming models & tools Maintain enterprise architecture & process governance Integrate applications with partners across networks Accelerate SaaS solutions development Deepen customer relationships and continuously provide new value Capture built-in multi-tenancy Inherent extensibility & integration features Flexibility Reliability Scalability Security Interoperability

Develop applications at Internet scale

Use one platform for expansive user experience and device support

Bridge to existing on-premise applications

Reach broad market with Microsoft Live properties

Extend existing and build new applications

Accelerate Innovation with new IT flexibility

Use consistent, familiar programming models & tools

Maintain enterprise architecture & process governance

Integrate applications with partners across networks

Accelerate SaaS solutions development

Deepen customer relationships and continuously provide new value

Capture built-in multi-tenancy

Inherent extensibility & integration features

Flexibility Reliability Scalability Security Interoperability

Roadmap PDC 2009 Future Compute Simple Storage Developer Tools Native Code Support Advanced logging and tracing Dynamic Scaling Variable VM sizes Global datacenter presence Support for Windows Server VM’s 3rd party open standards support, e.g. PHP, Ruby , Python, Eclipse Services Library/ Marketplace Query support for Joins, Top, OrderBy Simple Data Model Transactional Consistency Data Protection Rich data types Relational queries Business Intelligence as a Service Access Control Workflow Service Bus Message Queuing Live Services Live Framework for developers Live Mesh Experience Live Mesh services in next major release of Windows Live Additional data elements via Live Framework

Compute

Simple Storage

Developer Tools

Native Code Support

Advanced logging and tracing

Dynamic Scaling

Variable VM sizes

Global datacenter presence

Support for Windows Server VM’s

3rd party open standards support, e.g. PHP, Ruby , Python, Eclipse

Services Library/ Marketplace

Query support for Joins, Top, OrderBy

Simple Data Model

Transactional Consistency

Data Protection

Rich data types

Relational queries

Business Intelligence as a Service

Access Control

Workflow

Service Bus

Message Queuing

Live Services

Live Framework for developers

Live Mesh Experience

Live Mesh services in next major release of Windows Live

Additional data elements via Live Framework

Call to Action Learn Build Extend Find out more at www.azure.com Use MSDN resources msdn.microsoft.com/en-us/azure Participate in readiness activities Download the SDK’s & build your service/application Provision & deploy your service on Azure Provide feedback on technology & model Participate in blogs & forums

Find out more at www.azure.com

Use MSDN resources msdn.microsoft.com/en-us/azure

Participate in readiness activities

Download the SDK’s & build your service/application

Provision & deploy your service on Azure

Provide feedback on technology & model

Participate in blogs & forums

THANK YOU

Appendix

Services Overview

Cloud Operating System .NET Services Developer Experience Service Hosting Service Management Consistent with on-premises Standard support - REST & SOAP Support for 3rd party languages Coming soon Scalable (elastic) Flexible Secure & Reliable Tracing & logging Upgrade service w/o downtime Real-time monitoring & metering

Consistent with on-premises

Standard support - REST & SOAP

Support for 3rd party languages Coming soon

Scalable (elastic)

Flexible

Secure & Reliable

Tracing & logging

Upgrade service w/o downtime

Real-time monitoring & metering

Services for application integration .NET Services Access Control Workflow Service Bus Support user identities securely across different organizations Model and execute business logic and service interactions Exchange messages between loosely coupled, composite applications Claims-based identity management Interoperable & based on standard protocols (WS-Trust) Manage through web page and/or a services API Supports CardSpace, LiveID, Username/Password Runtime execution environment for XAML-based workflows Enables the orchestration of services Extension of Windows Workflow Foundation XAML-based models can be uploaded to the cloud Simple publish-subscribe eventing Firewall friendly messaging Flexible connection modes Connectivity to on-premises applications to enable hybrid S+S scenarios Extension of Windows Communication Foundation

Claims-based identity management

Interoperable & based on standard protocols (WS-Trust)

Manage through web page and/or a services API

Supports CardSpace, LiveID, Username/Password

Runtime execution environment for XAML-based workflows

Enables the orchestration of services

Extension of Windows Workflow Foundation

XAML-based models can be uploaded to the cloud

Simple publish-subscribe eventing

Firewall friendly messaging

Flexible connection modes

Connectivity to on-premises applications to enable hybrid S+S scenarios

Extension of Windows Communication Foundation

Cloud database services SQL Services Developer Agility Scalability and Flexibility Reliability and Security Relational queries Blobs XML wire format SOAP and REST support Data partitioned for throughput and unlimited Scale Transactional Consistency. Flexible data model - no enforced schema Built using Microsoft SQL Server technology Authentication & Authorization Backup and geo-distribution for Business Continuity

Relational queries

Blobs

XML wire format

SOAP and REST support

Data partitioned for throughput and unlimited Scale

Transactional Consistency.

Flexible data model - no enforced schema

Built using Microsoft SQL Server technology

Authentication & Authorization

Backup and geo-distribution for Business Continuity

Extensible components to build rich consumer services Live Services

Microsoft Dynamics CRM and SharePoint Services Today Using today’s Microsoft Dynamics CRM 2007 and SharePoint Online developers can build applications that access Azure Services In the future With familiar developer tools like Visual Studio, developers can rapidly build custom apps using Microsoft Dynamics CRM Services and SharePoint Services in Azure These selected building blocks will be exposed to developers which they can use for application development on premise or in Azure Future additions to the Azure Services Platform Microsoft Dynamics CRM Services Microsoft SharePoint Services

Today

Using today’s Microsoft Dynamics CRM 2007 and SharePoint Online developers can build applications that access Azure Services

In the future

With familiar developer tools like Visual Studio, developers can rapidly build custom apps using Microsoft Dynamics CRM Services and SharePoint Services in Azure

These selected building blocks will be exposed to developers which they can use for application development on premise or in Azure

Using Azure

The Power of Choice Extend existing On-Premise Application Deploy Complete Application in the Cloud Compose New Application from Cloud Services

1. Write Applications for Azure

2. Use Services

3. Software + Services

Strong Ecosystem of Developers, Applications, & Partners Best Developer On-ramp Comprehensive Cloud Platform Value from Software+Services .NET developers use existing skills Use familiar tools such as Visual Studio Built on standards and web protocols such as REST & SOAP Low/no cost to get started Broad set of developer services Mix & match services based on the needs of your application Extensible portfolio of proven applications: Windows Office Live SharePoint CRM Online Integrate with existing assets such as AD & premises applications Platform spans mobile, client, server & cloud Technical depth from proven technologies

.NET developers use existing skills

Use familiar tools such as Visual Studio

Built on standards and web protocols such as REST & SOAP

Low/no cost to get started

Broad set of developer services

Mix & match services based on the needs of your application

Extensible portfolio of proven applications:

Windows

Office Live

SharePoint

CRM Online

Integrate with existing assets such as AD & premises applications

Platform spans mobile, client, server & cloud

Technical depth from proven technologies

Next Steps

Roadmap PDC 2009 Future Compute Simple Storage Developer Tools Native Code Support Advanced logging and tracing Dynamic Scaling Variable VM sizes Global datacenter presence Support for Windows Server VM’s 3rd party open standards support, e.g. PHP, Ruby , Python, Eclipse Services Library/ Marketplace Query support for Joins, Top, OrderBy Simple Data Model Transactional Consistency Data Protection Rich data types Relational queries Business Intelligence as a Service Access Control Workflow Service Bus Message Queuing Live Services Live Framework for developers Live Mesh Experience Live Mesh services in next major release of Windows Live Additional data elements via Live Framework

Compute

Simple Storage

Developer Tools

Native Code Support

Advanced logging and tracing

Dynamic Scaling

Variable VM sizes

Global datacenter presence

Support for Windows Server VM’s

3rd party open standards support, e.g. PHP, Ruby , Python, Eclipse

Services Library/ Marketplace

Query support for Joins, Top, OrderBy

Simple Data Model

Transactional Consistency

Data Protection

Rich data types

Relational queries

Business Intelligence as a Service

Access Control

Workflow

Service Bus

Message Queuing

Live Services

Live Framework for developers

Live Mesh Experience

Live Mesh services in next major release of Windows Live

Additional data elements via Live Framework

Call to Action Learn Build Extend Find out more at www.azure.com Use MSDN resources msdn.microsoft.com/en-us/azure Participate in readiness activities Download the SDK’s & build your service/application Provision & deploy your service on Azure Provide feedback on technology & model Participate in blogs & forums

Find out more at www.azure.com

Use MSDN resources msdn.microsoft.com/en-us/azure

Participate in readiness activities

Download the SDK’s & build your service/application

Provision & deploy your service on Azure

Provide feedback on technology & model

Participate in blogs & forums

THANK YOU

Appendix

We’re running scale services now 2B Live Search queries/month 10B MSN page views/month 30B Live ID authentications/month 240B Messenger messages/month We’re building to run your services $500 million per data center 10,000 servers/month

We’re running scale services now

2B Live Search queries/month

10B MSN page views/month

30B Live ID authentications/month

240B Messenger messages/month

We’re building to run your services

$500 million per data center

10,000 servers/month

Build, test, debug, and deploy using a single familiar toolset Azure & .NET Framework On-premises & Hosted Servers Desktop & Mobile Experiences Client Server Services

Consistent platform for modeling complex distributed applications Oslo Modeling Platform Windows Server “Dublin” BizTalk Server System Center Active Directory SharePoint Server SQL Server Dynamics Azure Services Platform Quadrant Partners Server Assets Oslo Modeling Repository Your Application Combining Oslo and Strata, customers and partners can: define solutions across cloud and on-premise environments using models use a consistent modeling experience that extends to cloud based deployments Reduce complexity inherent in building large scale distributed apps Tools

Windows Server “Dublin”

BizTalk Server

System Center

Active Directory

SharePoint Server

SQL Server

Dynamics

Azure Services Platform

Combining Oslo and Strata, customers and partners can:

define solutions across cloud and on-premise environments using models

use a consistent modeling experience that extends to cloud based deployments

Reduce complexity inherent in building large scale distributed apps

Commitment to Interoperability C#