BarcCamp WebLinksWorld - 15.55 “Touchatag and Mobile Wallet Service” (Alex)
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BarcCamp WebLinksWorld - 15.55 “Touchatag and Mobile Wallet Service” (Alex)

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BarcCamp WebLinksWorld - 15.55 “Touchatag and Mobile Wallet Service” (Alex) Presentation Transcript

  • 1. From touchatag to Mobile Wallet ServiceAlex Van Boxel2012-01-25 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  • 2. Disclaimer• Sorry for people expecting @hansdemondt , he couldn’t make it• You will have to settle with me Alex Van Boxel ( @alexvb ) 3 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  • 3. touchatag CommunityDIY Internet of Things 4 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  • 4. touchatag CommunityDIY Internet of Things 5 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  • 5. Mobile Wallet ServiceEvolution of the Platform 6 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  • 6. Mobile Wallet ServicePilot : A Kaart - Goesting in ‘t Stad 7 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  • 7. Mobile Wallet Service+ City tourist card • Packaging of the free time & culture offer of the city towards tourists • Stimulate use of a broad offer during a small time frame (48h) • Get an insight in tourist behavior • Facilitate financial transactions between the involved parties Buy it for 30 euro and get free access to all free time & cultural offering during 48 hours 8 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  • 8. Mobile Wallet ServiceArchitecture  Alcatel-LucentAdministrator Card Holder Cashier  card management  reader management Admin Registration My  rule management Console Application Card Proximity BBDO Front-end  transaction management Applications  Proximity BBDO Customer & Campaign Management MWS Admin Rule API Console Manager  City ICT  POS Infrastructure Alcatel-Lucent MWS  ticketing systems SVA ACS  logistics management Correlation API Points Workflow mgmt Offering Card mgmt Affiliates, Locations  9 months implementation Rewards Transactions process 9 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  • 9. Real time tagging mapEarn points / Redeem points 10 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  • 10. What’s next The internet will be every where and every thing 11 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
  • 11. +Alex Van Boxel @alexvb