BarCamp WebLinksWorld - 16.50 Social media and Networking governance (Joris)

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  • Another myth about social media
  • New stats from Nielsen Online show that by the end of 2008, social networking had overtaken email in terms of worldwide reach. According to the study, 66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email. The most popular online activities remain search and Web portals (with around 85% reach) and the websites of software manufacturers.The far-reaching study also explored a number of other trends within the social networking space. In 2008, users spent 63% more time on member communities than they did in the previous year. However, within member communities, Facebook saw growth of 566% in time spent on it by users worldwide. As has been reported elsewhere, Facebook’s fastest growth demographic is older users – the social network tacked on 12.4 million people between ages 35-49 in 2008 according to Nielsen.Some other key findings from the report:- Globally, Facebook reaches 29.9% of global Internet users, versus 22.4% for MySpace.- MySpace remains the most profitable social network, generating an estimated $1 billion in revenue versus $300 million for Facebook in 2008.- Facebook is the top social network in all countries except Germany, Brazil, and Japan (Nielsen still has MySpace as tops in US in the report, but as of January ’09, that had changed).- On Twitter, CNN, The New York Times, and BBC have the greatest reach among mainstream media companies as of late February.Overall, most of these trends aren’t surprising if you’ve been following the space, but nonetheless, tie some numbers to them. Most impressive is the rise of Facebook, who is outpacing the growth of the social networking space on the whole by nearly tenfold.
  • Here’s 10 reasons your CIO should not block Social Networking.1. Innovation and Idea Incubation – With the Rapid pace of today’s environment the future of your company may depend on it. It’s where both industry and new ideas are being born.2. Real customer interaction happens – whether or not you are there, your customers are there and they are either praising or bashing your product and looking to engage.  Is someone there set to monitor it… at a minimum?3. Social Networking – Think of the networking.  Getting like people together.  Your engineers and specialists need to be connecting with their industry and sharing ideas.4. If you think you can block it with a proxy or firewall rule it will happen anyway – This is the 21st century and people have mobile devices and will likely be on it at home, which you can’t block anyway.  How much better would it be if you could use the positive energy and at least coach the people on how to use it properly including time management.5. Training and Expertise – Business is transforming at light speed.  By leveraging what is happening your business can be taught to be more agile.  You’d be surprised how much the ideas of the consumer social web translate into the enterprise social web.6. It’s not going away – while it will most likely be transformed, social networking is advantageous for those that take advantage of it.  As a platform for a CIO, it becomes a great way to become more approachable and scalable even more human.  Your ability to connect and network with your employees can be appreciated as you share your thoughts on a blog and make an accessible profile.7. Data Mining – Stop looking at Twitter as noise and people just chatting about what they ate for lunch, and do some searching, some topic trending, and build some charts.  Look at Topsy search on your favorite terms and be blown away.8. Community – When you start to look at what you could be building by simply catering to the needs of your product community.  There’s a lot of reasons you want a community.  Not just the obvious feedback, and research, but less understood changes in the heartbeat of your market.  Awareness of trends, market awareness, and news.9. A major shift has happened… The Web has transformed – Do your IT, Marketing, and HR departments and product business units get it?  Do they understand how they can take advantage of it?  There’s a competitive edge, is it understood?10. Your Departments have reasons that will not be well understood by IT – HR has recruiting needs, Marketing has research, R&D has research, PR has some tracking they need to do.  If it’s all blocked, they will find other ways of doing it, or live in ignorance, or pay someone else to gather and trust someone else's data.  Oh, and as well, these are the obvious uses.  There are likely way more reasons that each department could find that either research or engaging their customers or clients ads real business value that would be extremely expensive and slow by other means.All this social networking… With SharePoint 2010, will your company know how to leverage the technology?  The transformation in the consumer world will provide a shot in the arm to boost enterprise social platforms.  Enterprise corporate *Governance* and company culture are going to be KEY to that success.  While simply blocking it won’t solve the problem and in fact may exacerbate the problem, forcing employees to reach out in more untraceable manner.  Policies, practices are really the only things ultimately that you can do.  Blocking it won’t solve your concerns, it will make your employees feel like you are out of touch, and old fashioned… and despite whether you get it or not, they’ll think you don’t. As they update their status on their mobile phone… my CIO is out of touch!

Transcript

  • 1. Social Media and Networking GovernanceWho is hanging out your dirty laundry?
  • 2. What is social media?
  • 3. Social Media and Networking is of all ages! LinkedIn Classmates EcademyTwitter Facebook
  • 4. Turning big numbers into business
  • 5. "Cisco just offered me a job! Now I have toweigh the utility of a fatty paycheck against thedaily commute to San Jose and hating thework”
  • 6. Scared?• Productivity loss• Reputation damage• Loss of control over brand and image• Afraid to make mistakes• Security risk• Cost – no money• Fear of unknown - Ignorance• Lack of experience and expertise• Lack of leadership• No resources to contribute• Terrified of feedback and truth• Unwilling to be transparent• Uninformed - Confused• Not used in B2B environment• Customers do not use it (?)• Information overload• Does not fit into company structure• Traditional media more important• No results or ROI• No monitoring ROI tools
  • 7. Embrace! Customer Acquisition Online Reputation Management Community Management Advertising Crisis Management P.R. Lead Generation Business Development Recruiting Market Research Education Internal collaboration Advocacy Marketing Corporate Communications Sales Customer Support Consumer Insights Thought Leadership Business Measurement Event Management Customer Retention Mobility Search/SEOVanguard Leadership Fund-Raising
  • 8. Social Media in your company... Social networks are being blocked
  • 9. Social Media in your company... Social networks are being blocked
  • 10. Social Media in your company... Social networks are open
  • 11. Process to implement a Social media plan and policy Awareness Social Media Inventory Training Monitoring Building Policy Goals, Object Teams Project: Ambassadors ives, strategy define – roll-outVanguard Leadership
  • 12. Awareness Building 1.What 2.Who 3.Benefits 4.Dangers Presentation WorkshopVanguard Leadership
  • 13. Where do you think you are?
  • 14. Where do you think you are?
  • 15. Inventory
  • 16. Social Media Policy or Guidelines?
  • 17. Social Networking Governance Policy or Guidelines?• Areas to be covered • Monitoring• Who is involved? • Hardware & software• Code of conduct considerations• Identity • Disciplinary actions• Information protection • Etc.• Etc. More and detailed information available upon request
  • 18. Training • Social Media • LinkedIn • Facebook • Twitter • Blogging • Customized
  • 19. Social Media Monitoring• Brand monitoring • People monitoring • Tracebuzz • 123People • Attentio • WieoWie • Engagor • Pipl • Radian6 • Etc. • SocialMention
  • 20. What are our solutions?• Social Networking Inventory Service• Social Networking Policy Creation• Social Networking Awareness Building• Social Networking Training and Education• Social Networking Monitoring• Social Media Starter Conversation management
  • 21. Target Clients• Simple: all companies of all sizes !• CEO• HR• Marketing
  • 22. @VanguardLeadwww.vanguard-leadership.bewww.facebook.com/VanguardLeadership