It’s fine to talk about what makes for good text, but in the real world, we rarely get to write it from scratch. In this session, experienced rewriters walk you through their process of turning curatorial or scientific essays into compelling interpretive text. This session begins with a research-supported overview of what makes good exhibit text. Next, we’ll show you how to turn academic essays into words visitors will want to read. Then, join the conversation to discuss strategies for getting the team on board with visitor-friendly text.
Moderator: Dana Whitelaw, Vice President of Programs, High Desert Museum
Presenters: Jessica Brier, Photography Curatorial Assistant, San Francisco Museum of Modern Art
Maraya Cornell, Principal, The Nature of Story
Laura F. Fry, Haub Curator of Western American Art, Tacoma Art Museum