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Jesus Is A Brand Of Jeans
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Jesus Is A Brand Of Jeans

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  • 1. Jesus is a Brand of Jeans Jean Kilbourne
  • 2. Messages of Advertising
    • Consumerism will solve your problems
    • Products will make you more attractive, cool, loveable
    • Products are better to you than humans
    • Human relationships are messy and complicated but products aren’t.
      • Is this true?
  • 3. Messages cont’d
    • Humans grow up, grow old, grow fat and love goes cold. They move out and move on…but products don’t.
      • Is that true?
    • Seek your identity through acquiring products.
    • Transformation without sacrifice
    • Objectification/sexualization of humans/body parts
  • 4. Messages cont’d
    • Advertisements EXPLOIT human emotions and relationships between humans:
      • Man/woman
      • Parent/children
      • Father/son/daughter