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Ten Tips for Marketing Your Business to Grow in a Shrinking Economy
 

Ten Tips for Marketing Your Business to Grow in a Shrinking Economy

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Learn simple and inexpensive things you can do, plus tips and creative ideas from the pros to better market you and your business in today's economy.

Learn simple and inexpensive things you can do, plus tips and creative ideas from the pros to better market you and your business in today's economy.

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    Ten Tips for Marketing Your Business to Grow in a Shrinking Economy Ten Tips for Marketing Your Business to Grow in a Shrinking Economy Presentation Transcript

    • TEN TIPS
      • for Marketing Your Business to Grow
      Nancy Wilhelms May 14, 2009
    • Why it’s important:
      • We’re in a brand new ballgame!
    • Getting Started
      • Introductions - Name and business
      • What questions would you like answered or discussed today?
    • Goal
      • Make you think about
        • Marketing your business
        • Marketing yourself
    • The same dilemma
      • When there’s little business out there...how do we get the customers to come to us?
    • #1 Communicate BENEFITS of what you do!
    • What is the RESULT?
      • Granite installer: “I make homes more beautiful with granite.”
      • Bedding store owner: “I help people get a good night’s sleep.”
      • Realtor: “I help families achieve the lifestyle they dream of.”
      • Chamber Exec: “I help local businesses succeed.”
    • Exercise
      • Let’s take a minute to write out the benefit(s) of what you do.
    • #2 Know your customers
    • They are your best asset
      • Your best source of repeat business
      • Your best source of new business
      • Your best source of referral business
    • Market to, in this order
      • Current customers
      • Friends and family of current customers
    • and very last...
      • Tall dark strangers
    • #3 Target your customer
    • Go where he/she goes
      • In media
      • In habit
      • For fun
    • #4 Ask for Referrals!
    • Don’t Be Afraid of This!
      • Your current customers are the best source of new customers.
      • If you don’t ask, they won’t share!
    •  
    • Expose Yourself to NEW
      • New “social media”
        • Facebook
        • My Space
        • Linked In
        • Twitter
        • More
    • #6 Go where others aren’t
    • You can do it, too!
      • If no one is advertising/promoting and you are, you stand out!
      • If no one is advertising/promoting and you are, you get the business!
      • This economy is full of customers and opportunities, and they will go the the companies that are VISIBLE!
      • Opportunities can be VERY affordable.
    • Whatever you do
      • GET YOUR CUSTOMERS’ EMAIL ADDRESSES!!!
    • #7 Go Outside the BOX
    • Try Something New
      • Web-newsletter to your clients with links back to your site - Constant Contact.com
      • Add a blog to your website
      • Sponsor a program on NPR - KAJX or KDNK
      • Sponsor an event (join with others) - get your name and logo out there - esp. with “benefits”
      • Sponsor a contest or a giveaway
      • Create traffic - like Las Vegas
      • Be an expert - take a reporter to lunch! Give a talk…like this one!
    • #8 Fly your sail!
    • Get out there!
      • Network
      • Volunteer for something you care about
      • Partner
      • Attend Chamber events!
      • Don’t stay “in”
    • #9 Change Your Environment
    • Make Same-Old NEW
      • Landscape - ColoradoBiz says landscape architecture can boost real estate sales
      • Clean up a retail or professional environment
      • Make the same thing look different - for both you and your customers - paint, re-arrange, re-do for FRESH!
    • 60-Second Exercise:
      • Quick thoughts - What can you do that you’re not doing now?
      • Five quick thoughts!
    • #10 Be CREATIVE
    • Have some fun!
      • Ellie the dog sells real estate
      • Ski jumpers sell high end menswear
      • Gay ski week sells bodywaxing
      • 10 deer sell a magazine
      • A refrigerator magnet sells a health club
    • #11 Be Contrary!
    • Be colorful. Be yourself.
      • Don’t buy in to gloom.
      • Take a break from things that aren’t moving forward.
      • Envision what you want to make happen and make it happen!