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Chap02

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It,s from Operation and supply Management 12 th edition by RICHARD,RAVI

It,s from Operation and supply Management 12 th edition by RICHARD,RAVI

Published in: Business, Career

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    • 1. McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
    • 2. Chapter 2 Operations and Supply Strategy
    • 3.
      • Operations and Supply Strategy
      • Competitive Dimensions
      • Order Qualifiers and Winners
      • Strategy Design Process
      • A Framework for Manufacturing Strategy
      • Service Strategy Capacity Capabilities
      • Productivity Measures
      OBJECTIVES 2-
    • 4. What is Operations and Supply Strategy?
      • Operations and supply strategy is concerned with setting broad policies and plan for using the resources of a firm to best support its long-term competitive strategy.
      2-
    • 5. Competitive Dimensions
      • Cost or Price
        • Make the Product or Deliver the Service Cheap
      • Quality
        • Make a Great Product or Deliver a Great Service
      • Delivery Speed
        • Make the Product or Deliver the Service Quickly
      • Delivery Reliability
        • Deliver It When Promised
      • Coping with Changes in Demand
        • Change Its Volume
      • Flexibility and New Product Introduction Speed
        • Change It
      • Other Product-Specific Criteria
        • Support It
      2-
    • 6. Dealing with Trade-offs For example, if we improve customer service problem solving by cross-training personnel to deal with a wider-range of problems, they may become less efficient at dealing with commonly occurring problems. For example, if we reduce costs by reducing product quality inspections, we might reduce product quality. 2- Cost Quality Delivery Flexibility
    • 7. Order Qualifiers and Winners Defined
      • Order qualifiers are the basic criteria that permit the firms products to be considered as candidates for purchase by customers
      • Order winners are the criteria that differentiates the products and services of one firm from another
      2-
    • 8. Operations and Supply Strategy Framework 2-
    • 9. What is Productivity? Defined
      • Productivity is a common measure on how well resources are being used. In the broadest sense, it can be defined as the following ratio:
      • Outputs
      • Inputs
      2-
    • 10. Total Measure Productivity
      • Total Measure Productivity = Outputs Inputs
      or = Goods and services produced All resources used 2-
    • 11. Partial Measure Productivity
      • Partial measures of productivity =
      • Output or Output or Output or Output
        • Labor Capital Materials Energy
      2-
    • 12. Multifactor Measure Productivity
      • Multifactor measures of productivity =
      • Output
        • Labor + Capital + Energy
        • or
      • Output
        • Labor + Capital + Materials
      2-
    • 13. Example of Productivity Measurement
      • You have just determined that your service employees have used a total of 2400 hours of labor this week to process 560 insurance forms. Last week the same crew used only 2000 hours of labor to process 480 forms.
      • Which productivity measure should be used?
      • Answer: Could be classified as a Total Measure or Partial Measure.
      • Is productivity increasing or decreasing?
      • Answer: Last week’s productivity = 480/2000 = 0.24, and this week’s productivity is = 560/2400 = 0.23. So, productivity is decreasing slightly.
      2-
    • 14. Question Bowl
      • An operations and supply strategy is concerned with which of the following?
      • Setting specific policies and plans
      • Short-term competitive strategies
      • Coordination of operational goals
      • All of the above
      • None of the above
      Answer: c. Coordination of operational goals 2-
    • 15. Question Bowl
      • Typically a strategy breaks down into what major components?
      • Operations effectiveness
      • Customer management
      • Production innovation
      • All of the above
      • None of the above
      Answer: d. All of the above 2-
    • 16. Question Bowl
      • A criterion that differentiates the products and services of one firm from another can be which of the following?
      • An order qualifier
      • An order winner
      • PWP
      • KPI
      • None of the above
      Answer: b. An order winner 2-
    • 17. Question Bowl
      • A travel agency processed 240 customers on Day 1 with a staff of 12, and 360 customers the on Day 2 with a staff of 15. What can be said about the productivity shift from Day 1 to Day 2?
      • An increase in productivity from Day 1 to Day 2
      • A decrease in productivity from Day 1 to Day 2
      • The same productivity from Day 1 to Day 2
      • Can not be computed from data above
      • None of the above
      Answer: a. An increase in productivity from Day 1 to Day 2(Day 1 productivity = 240/12=20 Day 2 productivity = 360/15=24) 2-
    • 18. End of Chapter 2 2-