Eskimo investor pack oct 2011


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Frozen Food

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Eskimo investor pack oct 2011

  1. 1. ESKIMO FROZEN FOODS LIMITED<br />Investor Pitch<br />October 2011<br />
  2. 2. Company Overview<br />Eskimo Frozen Foods Ltd are re-building a previous business that traded as Eismann and went into administration.<br />We have changed the business model from franchises to direct employed driver deliveries from one depot, Eismann paid in excess of £500,000 a year in rents for 11 depots to service 45,000 customers, we can service 30,000 customers from one depot.<br />Eismann allowed its franchise drivers to collect cash/payments and were owed £900,000 by the franchisees when it went into administration, all payments to Eskimo will be in advance by credit/debit card, either through the internet or by telesales staff.<br />Our purpose built facility at Wllstead, Bedfordshire is in easy reach of a number of wealthy counties:-<br />Bedfordshire<br />Buckinghamshire<br />Cambridgshire<br />Hertfordshire<br />Northamptonshire<br />Oxfordshire<br />2<br />
  3. 3. Consumers <br />want <br />to use <br />Internet<br />Consumers<br /> want<br /> quick <br />nutritious <br />meals<br />Consumers <br />Lead<br />Ever Busier<br />Lives . <br />Limited time<br /> to shop<br />Supermarkets <br />offer <br />poor <br />Choice of <br />Frozen Food<br />The Eskimo Opportunity<br />PROBLEM<br />
  4. 4. Quality<br />Customer <br />Service<br />Choice<br />ESKIMO<br />OFFER<br />The Eskimo SOLUTION<br />Eskimo will supply high quality frozen food products to a broad range of customers via Telesales calling and internet based sales<br />Eskimo deliveries will be at the convenience of the customer <br />Eskimo will sell a core set of unique, high quality products not found commonly in supermarkets that will be complimented by a large variety of basic products to supplement the range. <br />4<br />
  5. 5. Great <br /> Management <br />Team<br />Growing <br />Market <br />Sector<br />Tried <br />and<br /> Tested <br />“Concept”<br />Nationwide<br />Expansion<br />Potential<br />Why Invest / Lend ?<br />Experience and Expertise<br />Profitable and cash generative<br />Strong Existing Proven and Massive Untapped Demand<br />5<br />
  6. 6. Jerry<br />Marwood<br />Chairman<br />Ian<br />Matthews<br />Managing<br />Director<br />Bill<br />Asling<br />Operations<br />Director<br />Darren<br />West<br />Chief Financial <br />Officer<br />Strong Management Team<br />Jerry has been Managing Director of Spar Stores in the UK and Ireland for the past 12 years<br />and has extensive retail experience, he pioneered home delivery at Somerfield Stores and saw <br />the expansion of retail sales in the UK through home delivery. His vast experience, contact with suppliers and in the frozen food industry will be invaluable <br />Ian has extensive experience in the home delivery business, he built Abel & Cole from £3 million to £18 million turnover and improved margins from 12 to 44 per cent, instigated and completed contracts to supply Dairy Crest Home Delivery and OCADO with Organic Food boxes. <br />He has also been responsible for the start up of Grovefresh, the Organic juice company, which sold for £18 million. <br />Bill Asling is a degree educated manager with 33 years experience in a variety of roles from operations through sales to quality processes and implementation of system solutions. <br />He has worked in the frozen food industry for the past 8 years and before this worked in management system implementation and operations. <br />Darren West is a chartered accountant with twenty five years experience in a broad range of market sectors including start up, hi-tech, dairy manufacturing and food retail.<br />He has held senior finance and audit roles with <br /><ul><li>Allied Domecq Plc
  7. 7. Kerry Plc
  8. 8. Farmright Group</li></ul>Experience of listing companies<br />6<br />
  9. 9. Growing Market Sector (1)<br />ACCELERATING GROWTH FOR RETAIL FROZEN FOODS<br />The latest data kindly supplied by Kantar Worldpanel shows that the frozen food market is worth over £5.2 billion for the 52 weeks ending 12th June and is growing at 2.6% year on year. Most encouragingly, the volume growth has also shown a big increase to now 2.2% growth year on year.<br />
  10. 10. Growing Market Sector (2)<br />Record results from frozen foods group Iceland<br />We expect the home delivery market to grow 3.5% to £47.5bn in 2011, exceeding the 3.1% growth experienced in 2010. These two years of growth follow a dip in 2009 when the market declined by 1.2%. The biggest contributors to growth in 2011 are food & grocery (an extra £0.55bn) and clothing & footwear (£0.43bn).<br /><br />
  11. 11. BEDFORDDEPOT<br />Tried and Tested “Concept” (1)<br />Existing Customer Database<br />These are customers that previously purchased products from Eismann – so are already used to buying frozen food.<br />75 Miles – 30,000<br />100 Miles – 45,000<br />
  12. 12. Tried and Tested “Concept” (2)<br />Cool benefits of frozen food<br /><ul><li>Freezing is a natural process and does not usually require the use of any preservatives.
  13. 13. Frozen food seals in freshness. Frozen vegetables, for example, are picked and frozen within hours of harvest, therefore locking in the vitamins and minerals, as well as the taste and texture.
  14. 14. Thanks to freezing technology, people can enjoy all types of food throughout the year, regardless of the season at affordable prices.
  15. 15. Freezing food could kill or reduce many potentially harmful microbes, which cause food poisoning.
  16. 16. Frozen food tends to cost less than fresh, can be stored for much longer and offers brilliant flexibility for meal planning, thereby reducing wastage.
  17. 17. Manufacturers are able to freeze food within minutes, which, compared to home freezing, gives a superior texture, taste and appearance, as well as retaining the nutritional value.
  18. 18. Frozen food is easy to keep and easy to use, and there is little waste, whereas two thirds of the population ditch anything up to 20 items of fresh and chilled food a month.
  19. 19. Frozen food gives consumers a quick and convenient way of fitting in a nutritious meal.</li></li></ul><li>Unique Products – selected with knowledge of what customers want<br />Eskimo Competitive Advantages<br />Learnt from mistakes of Eismann<br />Warm to Hot Eismann Customer Database<br />Latest Software <br />and Technology<br />
  20. 20. EXPANSION OPPORTUNITIES<br />Cheshire/Lancashire<br />Midlands<br />Current<br /> Bedford<br /> Site<br />London/Essex/Hampshire/Kent/Surrey/Sussex *<br />Cornwall/ Devon / Somerset / Avon<br />12<br />* In respect of London Depot we already have close to 15,000 previous Eismann ACTIVE customers to target<br />
  21. 21. Web-Site Now LIVE<br /><br />
  22. 22. Value of Orders Taken<br />Growing Sales<br />Orders<br />Week 4 - Forecast<br />Week 3 - Forecast<br />Week 2 - Actual<br />£25K<br />£20K<br />Week 1 - Actual<br />Weeks<br />£16K<br />£9K<br />14<br />
  23. 23. Growing Brand<br />Our Unique Vans will shortly be on the Roads.<br />The vans are specially built for us using a Mercedes chassis.<br />
  24. 24. Forecast<br />
  25. 25. Investment / Loan<br />
  26. 26. EXIT STRATEGY<br />Trade <br />Sale<br />MBO<br />Listing<br />Exit Strategy<br />There are a number of European companies<br />that would be interested in using us<br />to enter the UK market<br />We would considera purchase <br />by the prevailing management team<br />We would look to list on the<br />Frankfurt Bourse or UK AIM market<br />Your Text<br />
  27. 27. Thank You!<br />Please contact<br />Darren West<br />Chief Financial Officer<br />Email:<br />Phone: 0788 599 6423<br />Fax: 01626 240191<br />