2010 West Coast Green Conference Guide

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  • 1. WELCOME 1 WELCOME TO WEST COAST GREEN 2010! If you are holding this conference guide today, I congratulate you for being a part of a groundswell of positive change. It is a privilege to be here with you at this time of tremendous opportunity. Together, we represent a growing human network dedicated to ingenious and inspired solutions. Our conference is designed to be a reflection of the enormous potential within each of us and to provide groundbreaking strategies coupled with fuel for the human spirit. We recognize that innovation is the foundation on which all future forward ideas must be built. To underscore its importance, our theme this year is - The Power of Ten - which celebrates the exponential change generated by collective intelligence. This is the externalization of an inner truth: that we are undeniably connected as one planet and one people. Therefore, it is only fitting that we gather here to celebrate human inventiveness, knowing that there is infinite power in innovation and right action. On behalf of my team, we stand humbly before you, connected to and cognizant of all who have dared to think differently, taken the other path and in doing so did nothing short of improving our world to the power of ten. With tremendous gratitude and respect for the infinite and irreplaceable person that you are. Christi Graham Founder & CEO Abby Monroe Daniel Hinds Jonathan Reese Mike Edelhart Production Manager Program Associate Exhibits Director Stategic Sales Andy Mannle Diane Loviglio Joni Moss Monica Renner Education Director Innovation Pipeline Sponsorships & Exhibits Swiss Army Knife Curator Beth Whiteley Emily Busch Kailani Swenson Sarah Appleman VP Marketing Volunteer Coordinator Communications Sponsorship Coordinator Director Brian Duggan Evan Silver Karen Jackson Seth Chanin Director of Thought Jr. Controller and Chief Development Officer Sales Manager Leadership Programs Office Manager Celia Canfield Gwen Gordon Mary Ann Seth Rosenblatt Chief Development Copywriter Gallagher Chief Financial Officer Advisor Chief Education Officer Chloe Byruck Jackie Marquez Melissa Wee Shelley Lamar Strategic Marketing Sales Liason Innovation Pipeline Controller Advisor Liason Craig Russom Jonathan Solomon Michael Hewitt Tyler Young Corporate Sponsorship Advising CFO Communications Liason Art Director Director
  • 2. Office of the Mayor Gavin Newsom City & County of San Francisco GREETINGS FROM THE MAYOR OF SAN FRANCISCO On behalf of the City and County of San Francisco, it is my great pleasure to host West Coast Green 2010, the world’s leading conference on green innovation for the built environment. The importance of greening our cities has never been clearer. Sustainably constructed buildings are critical to everybody’s health. They preserve natural resources, minimize personal health risks, and mitigate climate change. But it can’t stop there. Buildings are just one facet of the complex system that constitutes the whole built environment – from transportation to utilities to waste treatment. I’m very encouraged to see events like West Coast Green that enable every component of the system to meet in one place and find the best solutions together. Bringing all our resources to building the smartest, most sustainable cities possible is one of the best investments we can make. San Francisco has long been a leader in the green economy with one of the most aggressive programs in the country for green building standards in the private commercial and residential sectors interfacing with the clean energy and clean technology sectors to develop innovative solutions for some of our biggest environmental challenges. If you want to be part of this effort, you’re in the right place. West Coast Green leads the way in showcasing the best thinking of our time and plants the seeds for some of the best solutions in our future. You are the key to spreading this important information. Welcome to San Francisco, and enjoy the conference! With warmest regards, Gavin Newsom Mayor
  • 3. TABLE OF CONTENTS 3 5 Event At-A-Glance 7 Special Acknowledgments 9 Sponsors + Partners 12 Highlighted Events and Experiences 14 Educational Tracks 16 Session Schedules 22 Session Abstracts 36 Book Signing Schedule 38 Urban Ag Showgarden 41 Innovation Pipeline 42 Exhibitor Directory 46 Maps Navigate using the West Coast Green 2010 iPhone App! Just go to the app store and search for West Coast Green. Use it to tweet and review sessions! Don’t forget to use @westcoastgreen and #wcg10
  • 4. We can do this TM by looking for solutions high “PG&E” refers to Pacific Gas and Electric Company a subsidiary of PG&E Corporation. ©2010 Pacific Gas and Electric Company. All rights reserved. and low. At PG&E we are leading by example, and working with customers to ensure a clean and sustainable energy future. That means investing in alternative resources like solar, wind, wave, and methane capture, and making our grid smarter and more efficient. To learn more, visit pge.com
  • 5. SCHEDULE AT-A-GLANCE 5 THURSDAY SEPTEMBER 30 7:00-9:00 Continental Breakfast & Networking 7:30-8:30 Orientation Workshop 9:00-11:00 Opening Keynote 10:00 Tradeshow Floor Opens 11:30-12:30 Conference Sessions 12:30-1:30 Lunch 1:00 - 5:00 Organic Beverage Tasting 1:30-6:00 Conference Sessions 6:00-8:00 Opening Night Floor Party! FRIDAY OCTOBER 1 7:00-9:00 Continental Breakfast & Networking 7:30-8:30 Orientation Workshop 9:00-11:00 Opening Keynote 10:00 Tradeshow Floor Opens 11:30-12:30 Conference Sessions 12:30-1:30 Lunch 1:00 - 5:00 Organic Beverage Tasting 1:30-6:00 Conference Sessions 6:00 Tradeshow Floor Closes 6:00-9:00 Party to the Power of 10 - Official VIP Party! SATURDAY OCTOBER 2 7:00-900 Continental Breakfast & Networking 7:30-8:30 Orientation Workshop 9:00-11:00 Opening Keynote 10:00 Tradeshow Floor Opens 11:30-12:30 Conference Sessions 12:30-1:30 Lunch 1:00-5:00 Organic Beverage Tasting 1:30-4:00 Conference Sessions 3:00 Tradeshow Floor Closes
  • 6. The Home Depot Foundation IS COMMITTED TO building healthy communities AND WE PROUDLY SUPPORT West Coast Green The Home Depot Foundation has made a commitment to invest $400 million in communities over the next ten years. This will help support the creation of 100,000 affordable homes, built responsibly, and the planting of over three million community trees. While we count the homes that are built and the trees that are planted, the true impact of this work will be measured by the stories of people who will be empowered to live healthy, safe and sustainable lives. www.homedepotfoundation.org OUR PLEDGE: $400 million • 100,000 homes • 3 million trees
  • 7. ACKNOWLEDGEMENTS 7 A HEARTFELT SPECIAL THANK YOU TO THE FOLLOWING… PANAMA BARTHOLOMY – for his wicked sharp mind and good humor – always RICK BARSOTTI & SEAN DUNN OF GROOVE11 – for their leadership and support MARCUS BYRUCK – for instilling systems thinking into Chloe Byruck JOSIAH CAIN – for embodying the West Coast Green spirit and creating it on a massive scale for everyone to experience CELIA CANFIELD – for her profound generosity and dedication to transforming business into a catalyst for positive change ERIC COREY FREED – for always saying the most offensive things possible GARY & BARBARA GERBER OF SUN LIGHT & POWER CO – for believing in the possibility of West Coast Green ADRIENNE HUNTER OF IBM – for her tremendous attention to detail and commitment to creating a powerful partnership DAVID JOHNSTON – for having great taste in Scotch, and helping to create powerful new ways of operating MICHELLE KAUFMANN – for her humor, insight, passion and for bringing back “it’s gonna be great!” TOM KAVANAUGH – for brilliantly helping us tell our story MARK PALMER OF THE CITY & COUNTY OF SAN FRANCISCO – for his unwavering commitment to making San Francisco a leader in sustainability MARZIE SALARIE OF INTEL – for her genuine enthusiasm and ability to orchestrate all the elements of our partnership MATT SCHWARTZ – for his passion around affordable community housing NEHEMIAH STONE – for his brilliant leadership in helping us convene a dynamic group of leaders for our inaugural Retrofit Summit TYLER YOUNG – for being such a rock star and inspiring us all REX NORTHERN & KATIE ROBERTS OF CTO – for lending their vast knowledge of Clean Tech MICHAEL OLMSTEAD AND THE ENTIRE E2K TEAM – for managing all of the logistics of making magic BILL SANDHERR & ANAH CORLEY OF STETSON CONVENTION SERVICES – for being the greenest general service provider in the country and an absolute delight to work with CHRIS WAUGH OF IDEO – for indulging in the monstrous creative process of producing WCG JERELYN & ALEX WILSON OF BUILDINGGREEN – for their valuable partnership & industry expertise. Congrats Alex for winning the Hanley Wood award! ALL OUR FABULOUS VOLUNTEERS! – for being the glue that holds the experience together THANK YOU TO THESE GENEROUS PEOPLE FOR PROVIDING SUPPORT AND ALLOWING WEST COAST GREEN TO FLOURISH ROB DAHLBO ✦ SUSAN GRAHAM ✦ MAURICE KANBAR ✦ CARLO FEDERICONI ✦ WILLIAM & DIANE COBERT WITH VERY SPECIAL DEDICATION TO MARTA GRAHAM – the amazing woman who has been an angel in so many ways to West Coast Green, and who is the most graceful and powerful source of it all.
  • 8. Be part of the fastest growing industry on the planet By owning the local ‘SuperGreen Solutions franchise you will be helping to make the world a better place. If you have drive, enthusiasm and commitment and are interested in energy efficiency, this could be the business of your dreams. As a ‘SuperGreen’ franchisee you will have acess to a leading product range that appeals to energy conscious buyers, both builder and homeowner. Our full range of Solar power systems, solar and gas hot water systems, water and energy saving devices, insulation, skylight and ventilation systems is unique. As the cost of energy rises and the growing demand for Energy Efficient Products spirals you will be at the forefront and will become the local ‘one stop’ Energy Efficient shop in your area as part of an ever increasing store chain across the USA. .... FLASH en’ NEWS f the ‘SuperGre tion SuperGreen’s product partners include: o ca launch iPhone appli World o wnload reen. Free d tG t Coas at Wes For more information about SuperGreen Solutions franchises contact Tony Foley on 888-504-2588 Toll free or visit www.supergreensolutions.com and click the franchise link. www.sdi-insulation.com www.energycentrix.com YOUR FULL SERVICE BRINGING ALL SUSTAINABLE & RENEWABLE SOLUTIONS TOGETHER INSULATION CONTRACTOR ENERGYcentrixTM Partners RESIDENTIAL / COMMERCIAL NEW CONSTRUCTION / REMODEL INSULATION REMOVALS SPRAY FOAM SPECIALISTS SUPPLIES AND INSTALLS: ATTIC, FLOOR, & INTERIOR / EXTERIOR WALL INSULATION SPRAY FOAM INSULATION BATT/BLOWN INSULATION Visit our ENERGYcentrix INSULATION REMOVALS FIREPLACES Model Home located at the front of the exhibit hall (650) 685-5500 “The Most Sustainable Energy is Saved Energy”
  • 9. SPONSORS 9 WE ARE PROUD AND The Home TO BE SPONSORED BY THESE LEADERS HONORED Depot Foundation IS COMMITTED TO building healthy communities AND WE PLATINUM SPONSORS PROUDLY SUPPORT West Coast Green The Home Depot Foundation has made a commitment to invest $400 million in communities over the next ten years. This will help support the creation of 100,000 affordable homes, built responsibly, and the planting of over three million community trees. While we count the homes that are built and the trees that are planted, the true impact of this work will be measured by the stories of people who will be empowered to live healthy, safe and sustainable lives. www.homedepotfoundation.org OUR PLEDGE: $400 million • 100,000 homes • 3 million trees GOLD SPONSORS SILVER SPONSORS
  • 10. 10 CONTRIBUTING SPONSORS
  • 11. PARTNERS 11 TOP INDUSTRY PARTNERS EDUCATIONAL PARTNERS MEDIA PARTNERS OUTREACH PARTNERS
  • 12. 12 HIGHLIGHTED EXPERIENCES URBAN AG SHOWGARDEN ALL DAY THURSDAY, FRIDAY & SATURDAY BETWEEN HERBST & FESTIVAL PAVILIONS Check out the next wave of agriculture - it’s happening right here in the city. See page 38 for more information. Made possible by Design Ecology and partners. CYBER CAFÉ THURSDAY, FRIDAY & SATURDAY HERBST PAVILION Get your work on! Enjoy laptop stations, printers, and speedy internet access. Made possible by Dell ASK THE EXPERT THURSDAY, FRIDAY & SATURDAY BACK OF FESTIVAL PAVILION We dare you to stump these experts with your most advanced ques- tions. Representatives from the EPA, the Forest Stewardship Council, Build it Green and others will be there to field your questions and hit answers out of the park. Pay these booths a visit! INNOVATION PIPELINE ALL DAY THURSDAY, FRIDAY & SATURDAY - FESTIVAL PAVILION We have scoured the earth to curate an incredible exhibit with smart products that are sure to stretch your imagination. These cutting-edge, progressive solutions give a glimpse of an abundant, efficient future. All these brilliant technologies and products are in early stages of development so come witness the innovation before it hits the market. Powered by Fast Company and Intel ENERGY CENTRICS DEMO ALL DAY THURSDAY, FRIDAY & SATURDAY OUTSIDE FESTIVAL PAVILION WATER STATIONS ALL DAY THURSDAY, FRIDAY & SDI Energy Centrics demonstration. Experience green SATURDAY MULTIPLE LOCATIONS building envelope products and systems first hand. Visit a hosted water station for complimentary tastes Made possible by and unlimited refills of local water–the best in town. Pick up a glass and silicone Lifefactory water bottle while you’re at it to carry your delicious tap water with you as you go. Brought to you by
  • 13. HIGHLIGHTED EVENTS 13 OPENING NIGHT MEET YOUR FAVORITE AUTHOR FLOOR PARTY THURSDAY, FRIDAY & SATURDAY FESTIVAL PAVILION BOOKSTORE & HERBST PAVILION THEATER Blown away by that keynote? You can meet the author, buy the book and THUSRDAY, 6:00–8:00PM FESTIVAL PAVILION Rub elbows with your heroes and network with your colleagues get it signed right here. The bookstore carries books from the speakers as at this party that includes everyone that’s a part of West Coast well as the most exciting publications in the field. Green. Been hanging out in sessions all day? This is your op- See page 36 for the book-signing schedule. portunity to check out the action on the floor. Remember to tear yourself away from the good conversation and the organic tast- PARTY TO THE ings to catch the sunset behind the Golden Gate Bridge. Made possible by our Beverage Sponsors POWER OF 10- THE OFFICIAL VIP EVENT FRIDAY, 6:00PM MIDNIGHT HERBST LOUNGE, HERBST PAVILION Welcome to the after party for all conference attendees, speakers, and VIPs. ORGANIC TASTING GARDEN THURSDAY, FRIDAY & SATURDAY, 1:00–5:00PM MEZZANINE IN FESTIVAL PAVILION PARTY IN A BOX THURSDAY, FRIDAY & SATURDAY, 1:00–5:00PM Make your way to the Mezzanine for a complimentary taste of organic beverages HERBST PAVILION plus a stunning view of the bay. Meet Enjoy a complimentary drink in eco-groovy other gregarious attendees while tasting style! Digest the abundance of the day in a mobile party-unit solar-powered brew or organic wine! made out of a recycled shipping container complete with Want more than a few sips? Purchase a white leather couches, full stereo and bar. commemorative West Coast Green glass Made possible by Boxman Studios and our and get unlimited drinks for free, Beverage Sponsors compliments of the team. Made possible by our Beverage Sponsors MOBILE WI-FI HOT SPOT ALL DAY THURSDAY, FRIDAY & SATURDAY IN FRONT OF FESTIVAL PAVILION Enjoy free wi-fi on a solar powered Intelligent Transport bus from Bauers! Demonstrating an eco-commuting alternative, the lush chairs and worktables are aboard Gary Bauers fleet of bio-diesel and propane vehicles. Sponsored by
  • 14. 14 EDUCATIONAL TRACKS CLAIM YOUR AIA CONTINUING EDUCATION UNITS How to receive learning units • Provide your AIA membership number when you register for the conference, or onsite at any registration booth. • Have the room attendants log your information upon entering approved sessions. • Records for eligible participants will be reported to the AIA immediately following the conference and will be available three weeks after the conference. Meets AIA/CES criteria Meets AIA/CES criteria for health, safety, & welfare units EDUCATIONAL TRACKS & ADVISORS Better Business, Branding & Social Innovation Energy + H20 Smart Grid = Smart Cities Emerging Business Models | Financing the Alternative Energy Generation I Distributed Intelligent Systems for Energy & Clean Economy | Strategies for Social Renewable Energy I Water & Energy Nexus I Communication I Embedding Intelligence into Innovation | Crowdsourcing | “Slacktivism” | Ecological Bionics I EPA Water-Saving the Built Environment I Smart Grid & EVs I Web 2.0 | Best Practices for the New Econo- Program I Tech Tools for Transformation: BIM Multi-Modal Transportation I Smart Meters, my | Making Green Business Smart Business & Energy Modeling Dashboards, and Metrics I Building Energy | Marketing with Meaning | Innovative and Management Systems Transformative Corporate Messeging Panama Bartholomy, Advisor to Commissioner Douglas, California Donald Simon, Attorney, Wendel, Rosen, Energy Commission Dan Kammen, Director, Transportation Black & Dean Will Sarni, Founder & CEO, DOMANI Sustainability Research Center, and Celia Canfield, Chief Development Advisor, Kristina Skierka, Senior Advisor, Energy Professor, UC Berkeley West Coast Green Efficiency Strategic Plan, California Andy Tang, Senior Director, Integrated Gil Friend, CEO, Natural Logic, Inc. Public Utilities Commission Demand-side Management Products, PG&E Education Partner: Education Partner: Lorie Wigle, GM, Eco-Technology Program Office & President, Climate Savers Computing Initiative, Intel Education Partner:
  • 15. EDUCATIONAL TRACKS 15 A NOTE FROM OUR EDUCATION DIRECTOR As the pace of change has accelerated, West Coast Green has evolved to stay ahead of the curve. From our beginning, five years ago, with greener building materials and design, we have grown to incorporate clean technology, energy policy, emerging business models and now the smart grid and electric vehicles. Each year we put our finger on the pulse and craft a program about what’s pushing the needle of human potential, constantly exploring ways to tap the power of innovation and entrepreneurship to build vibrant, resilient communities. This year we’re addressing scalable solutions and exploring the Power of 10! There’s power in the 10% improvements we can each make in our daily lives, and power in the 10X solutions that can transform all our lives. So this year we honor both capability and possibility by asking: “What’s Your Power of Ten?” At West Coast Green our power is to have 100 speakers hold 1000 conversations that inspire 10,000 people to make a positive difference. So our power is really YOUR power. It is all of our partners, advisors, sponsors, faculty and attendees who bring West Coast Green to life, and we thank you all for creating it with us. Enjoy! Andy Mannle Education Director Future Communities 4.0 Entrepreneurship Training Cool Tech & Hot Products Zero Energy Building I Passive & Prefab How to Develop Your Great Idea I Creating a Hot New Green Building Materials I Innovative Housing I Urban Agriculture I Cross-Sector Business Plan I Building a Team I Getting Products & Technologies-Local & Global Integration: Technology, Transportation & Funding I Sales, Marketing & Branding Infrastructure I Integrative Design I 2011 Alex Wilson, Founder & Executive Editor, CalGreen Building Code I Retrofit Programs I Jon Bonanno, CIO, Sustainable Power BuildingGreen, LLC Gaming for Real World Positive Impact Assets Diane Loviglio, VP Business Development & Kathleen Gilligan, Partner & Co-Founder, Co-Founder, Wattbot EcoStrategy Group Mark Palmer, Municipal Green Building Coordinator, San Francisco Dept of the Education Partner: Education Partner: Environment Tim Block, Program Manager, the Home Depot Foundation Rich Lechner, Vice President, Energy & Environment, IBM Education Partner:
  • 16. 16 THURSDAY SCHEDULE HERBST PAVILION SOUTHSIDE THEATER C370 8:00- Breakfast & Networking West Coast Green Newcomers 9:00 Orientation 9:00- OPENING KEYNOTE IN HERBST PAVILION 11:00 Van Jones, Senior Fellow, Center for American Progress & Founder, Green for All Doug Davis, Vice President, Intel Architecture Group, Intel Corporation William McDonough, Principal, William McDonough + Partners/MBDC 11:30- Technology’s Role in Developing the Integrated Cities Smart Grid Meets Smart Buildings Using Prefab to Get to Net Zero 12:30 of Tomorrow Rich Lechner, Vice President, Energy & Naomi Porat, CEO, ZETA Communities Lorie Wigle, GM Eco-Technology Program Office & President, Climate Savers Environment, IBM David Johnston, President, What’s Computing Initiative John Kennedy, Senior Manager, Sustainable Working, Inc. Andrew Tang, Senior Director, Integrated Demand-side Management Analysis Products, Autodesk Products, PG&E Dan Smith, Principal Jeff Hammarlund, Professor & Senior Research Fellow, Portland State Alan Bright, Senior Vice President & Design Architect, DSA Architects University Clark Brockman, Director of Sustainability Resources Group, SERA Architects Principal, HOK Norbert Klebl, CEO, GEOS Neighborhood Andres Carvallo, Executive Vice President & Chief Strategy Officer, Gridnet Jeff St. John, Clean Tech Analyst, Writer, Jason Wolf, Vice President, Better Place North America GigaOm Pro Lunch Break 1:30- William McDonough: Unplugged Power Up! Changing the Real Can Utilities Be Sustainable? 2:30 William McDonough, Founder, William McDonough + Partners World with Games Lara Ettenson, Director of CA Energy Efficiency Policy, Natural Resources Mathias Crawford, Research Manager, Defense Council; Jack Sahl, Director, Institute for the Future Environment & Resource Sustainability, Southern CA Edison; Jim Parks, Program Byron Reeves, Professor, Co-Director, Manager, Energy R&D, Sacramento H-STAR Institute of Human Sciences Municipal Utility District; Jeanne Clinton, & Technologies Advanced Research, Manager, Energy Division. CA Public Stanford University Utilities Commission; PG&E Representative: TBD 3:00- Engage 360: California’s New Power of 10: Making Change 4:00 Clean Energy Brand and Social Exponential! Movement Platform James Hanusa, 350 Advocate, Change Anne Dougherty, Project Manager, Opinion Collective Dynamics Corporation Nils Moe, Sustainability Advisor, City of Tom Zara, Executive Director, Strategy, Berkeley Interbrand Melanie Nutter, Director, SF Dept of Hunter Marshall, Senior VP, Strategic Environment Planning Director, DraftFCB 4:30- Seeing Beyond the Glare of Home Energy Management- The 6:00 Eco-Bling Smart Home of the Future Katie Fehrenbacher, Cleantech Editor, Peter Pfeiffer, Principal, Barley & Pfeiffer GigaOM.com; Ryan Parker, Director of Mar- Architects keting, Intel; Kristi Burrows, Director, Cus- tomer Insights & Strategy, Best Buy Inc.; Dennis Kyle, Tendril; Jana Corey, Director of Integrated Demand-Side Management Policy Planning (IDSM), PG&E 6:00- Opening Night Floor Party 8:00 Festival Pavilion and network with your colleagues at this party that includes everyone who is a part of West Coast green. Been hanging out in sessions all day? Rub elbows with your heroes This is your opportunity to check out the action on the floor. Tip: Remember to tear yourself away from the good conversation and the organic tastings to catch the sunset. FUTURE COMMUNITIES 4.0 ENERGY & H2O SMART GRID = SMART CITIES
  • 17. THURSDAY SCHEDULE 17 C260 C362 C210 C235 Critical Success Factors for Systems Principles for Women’s Ways of Leadership in Water Wise Guys Startups Sustainable Urbanism Sustainable Design Peter Yost, Director, Residential Jim Heid, Founder, UrbanGreen Kira Gould, Director of Communications, Services, BuildingGreen, LLC Cathy Chiu, Principal, Falcon Group William McDonough + Partners; Lynn N. Alex Wilson, Founder & Executive Editor, Simon, FAIA, President, Simon & BuildingGreen,LLC Associates, Inc; Christi Graham, President & CEO, West Coast Green; Valerie Casey, Founder & Executive Director, Designers Accord; Carrie Meinburg Burke, Principal, CMB Architecture + Industrial Design Financial Preparation & Successful Residential Retrofit Innovation Pipeline - Stories from Community-Scale Graywater- Expectations Programs: Lessons From the the Trenches! Unprecedented Innovation Field Jeff Burkland, CFO, Burkland Consulting Diane Loviglio, VP Business Paul Kephart, CEO, Rana Creek Development & Co-Founder, Wattbot; Jared Asch, National Director, Efficiency Gail Loos, Founder, GreenCycler; Rory Faber, Raphael Garcia, Project Manager, Rana First President, Stramit Strawboard; Laurie Creek Anderson, VP Sales & Marketing, Mage Edward Thomas, Vice President, EGIA Water Management; Mirco Richardson, Director Business Development, MAGE Gail Brownell, Environmental Industrie Holding AG Engineer, Efficiency First Sales, Marketing & Branding Products & Trends in Green Business Strategies for Meeting Cities As Accelerators Building Water Challenges Joe Preis, President, Longitude Scott Green, Clean Tech/Regional Policy Properties, Inc. Alex Wilson, Founder & Executive Editor, Tom Cooper, Corporate Water Programs Officer, City of San Jose; Patricia Novick, BuildingGreen, LLC Manager, Intel Director of Health Programs, Erie Neighborhood House; Chad Riley, William Sarni, Founder & CEO, Domani Director of Finance & Strategy, Living City Block; Andrew Watterson, Chief of Celia Canfield, Chief Development Advisor, Sustainability,City of Cleveland; Sarah West Coast Green Isabel Parriott, Sustainability Project Manager, Paladin Law Group, LLP Michael Law, Managing Director, CA, Ogilvy PR Private & Public Funding Options Smarter Buildings for a After the Launch: Achieving Play a Serious Game for More Sustainable Future Market Success in the Clean Sustainable Living Jon Bonanno, CIO, Sustainable Power Rich Lechner, Vice President Energy & Economy Assets Environment, IBM Jim Heid, Founder, UrbanGreen Dave Bartlett, VP, Industry Solutions, IBM Jeff Weinberger, Principal, DS3 Philip Koos, Director, Peter Williams, CTO, Big Green Innova- Consulting; Lisa Michelle Galley, Managing Principal, PricewaterhouseCoopers LLP tions, IBM William Sarni, Founder & CEO, DOMANI Galley Eco Capital LLC Discussion led by IBM Executives & Invited Cindy Jennings, VP Marketing & Subject Matter Experts Client Brand Strategy, Cohn Marketing Anneke Seley, CEO, Phone Works BETTER BUSINESS, BRANDING & INNOVATION ENTREPRENEURSHIP TRAINING COOL TECH & HOT PRODUCTS
  • 18. 18 FRIDAY SCHEDULE HERBST PAVILION SOUTH SIDETHEATER C370 8:00- Breakfast & Networking West Coast Green Newcomers 9:00 Orientation 9:00- OPENING KEYNOTE IN HERBST PAVILION 11:00 Panama Bartholomy, Advisor to Commissioner Douglas, California Energy Commission Al Zollar, General Manager Tivoli Software, Software Group, IBM; Chris Waugh, Practice Lead, Consumer Experience Design, IDEO 11:30- The Future of Prefab How to Grow Smarter Buildings The Rise of the Ecopragmatist 12:30 Michelle Kaufmann, Principal, Michelle Kaufmann Studio Dave Bartlett, VP, Industry Solutions, IBM Jason Morris, Cleantech & Green Practice Lead, Schwartz Jennifer Siegal, Founder & Principal, Office of Mobile Design Communications Allison Arieff, Writer, New York Times & GOOD Anne Hand, CEO, Project Frog Lunch Break 1:30- Words vs. Actions: The Latest Research on Green Purchasing Distributed Solar Power For Applied Brilliance: The Future of 2:30 Behavior Scaling up Renewables Community Suzanne Shelton, President & CEO, Shelton Group Arno Harris, CEO, Recurrent Energy Deborah Patton, Executive Director, Applied Brilliance Jill Pilaroscia, IACC, Principal, Colour Studio, Inc Marc Hinshaw, Founder & Creative Partner, Holt Hinshaw; Jerry Michalski, Founder & Guide, The REXpedition; Susan Goltsman, Principal, MIG, Inc. 3:00- Designing for Positive Impact Smart Systems for Future 4:00 Chris Waugh, Practice Lead, Consumer Experience, IDEO Communities Christine Hertzog, Managing Director, Smart Grid Library Andrew Clark, Director of Strategy, IBM Venture Capital Group Scott Green, Clean Tech/Regional Policy Officer, City of San Jose Andrea Traber, Directoros Sustainability, KEMA Services, Inc. 4:30- Technology Enabling Social Entrepreneurship 6:00 Sustainability Workshop: Developing Community Carrie Freeman, Director Sustainable Capital “Beyond Sustainability” Business Innovation, Intel Corp Rachel Sheinbein, Principal, CMEA Capital David Hopkins, Co-Author, The Tactics of Peter Williams, CTO, Big Green Innovations, Hope: How Social Entrepreneurs Are IBM Changing Our World Stan Wrzeski, VP & Global Director, Carbon Wilford Welch, Author, The Tactics of & Climate Action, HOK Group Hope Kene Turner, President, Epilife Steve Engler, Director, Carbon Manage- Consulting ment Services, Deloitte 6:00- Party to the Power of 10-The Official VIP Event 9:00 Herbst Lounge, Herbst Pavilion Welcome to the after party for full conference attendees, speakers, and VIPs. Tickets are also available for purchase at registration. FUTURE COMMUNITIES 4.0 ENERGY & H2O SMART GRID = SMART CITIES
  • 19. FRIDAY SCHEDULE 19 C260 C362 C210 C235 VC Pitch-Off Deep Geek: Natural Building in Visionary Strategies For Energy The End of Green Messaging? Jon Bonanno, CIO, Sustainable Power the 21st Century! Efficiency How Community Engagement is Assets; Kathleen Gilligan, Partner & Kristina Skierka, Senior Advisor, Energy Superseding Corporate Co-Founder, EcoStrategy Group Anup Bruce King, Director, Ecological Building Efficiency Strategic Plan, CPUC Communication Jacob, Partner, Virgin Green Fund; Will Network Michael Wheeler, Energy Advisor, California Coleman, Partner, Mohr Davidow Public Utilities Commission Amy Skoczlas-Cole, Head of Environment Ventures; Joshua Raffaelli, Associate & Theresa Cho, Chief of Staff, Office of & Director, Green Team, eBay Kauffman Fellow, Draper Fisher Commissioner Grueneich, California Adam Werbach, Chief Sustainability Jurvetson; David Mount, Partner, Kleiner Public Utilities Commission Officer, Saatchi & Saatchi Perkins Caufield & Byers Intelligent Transportation Transparency vs Secrecy: Net Zero Energy: Lessons Learned Systems Thinking for a Vibrant Summit Charting a Course in from Design and Operation Future Sustainability Reporting Anthony Eggert, Commissioner, California Brad Jacobson, Senior Associate, EHDD David Johnston, President, What’s Energy Commission Kathleen Gilligan, Partner & Co-Founder, Architects Working, Inc. EcoStrategy Group; Christina Nicholson, Daniel Kammen, Director, Sustainable Development, Peter Rumsey, P.E., Principal, Integral Professor, University of California, Williams-Sonoma, Inc.; Karen Janowski, Group Berkeley Partner, EcoStrategy Group; Peter Perrault, Green Giant, NetApp; Robin Scott Shell, Principal, EHDD Architecture Connell, Manager of Sustainability Programs, DelMonte Foods Making Your Company Sexy Optimizing Blended Value Multifamily Goes Platinum: for Investors Companies Communities of LivingHomes Richard Lyons, Partner, Wendel, Rosen, Todd Johnson, Partner, Renewable Steve Glenn, CEO, LivingHomes Black & Dean Energy & Sustainability Head, Jones Day Forum: Designing Socially Just, Beer & Banter with Creative Green Finance: Valuing Zero Net Energy Technology for Local Food Systems BuildingGreen Investment in Sustainability Utilities The Home Depot Foundation IS COMMITTED TO Aaron Lehmer, Network Development Alex Wilson, Founder & Executive Edi- building healthy communities AND WE Todd Johnson, Partner, Renewable Energy Jordana Cammarata, Policy Analyst, Director, Bay Localize; Navina West Coast GreenBuildingGreen, LLC; Ann Edminster, PROUDLY SUPPORT Khanna, tor, & Sustainability Head, Jones Day California Public Utilities Commission HOPE Collective; Tim Block, Program M.Arch, Green Building Consultant, Gregg Ander, Chief Architect, Southern Manager, The Home Depot Design AVEnues; Peter Yost, Director, The Home Depot Foundation has made a commitment to invest $400 million in communities over the next ten years. This will help support the creation of 100,000 affordable homes, built Joshua Levine, VP, SRI Wealth CA Edison Foundation; Jason Mark, Co-Manager Residential Services, BuildingGreen, responsibly, and the planting of over three million community trees. While we count the homes that are built and the trees that are planted, the true impact of this work will be measured by the Management, Royal Bank of Canada Stephen Selkowitz, Department Head, Alemany Farm, Editor, Earth Island LLC; Bruce King, Director, Ecological stories of people who will be empowered to live healthy, safe and sustainable lives. Lawrence Berkeley National Lab Journal. Building Network Bruce Cahan, President, Urban Logic www.homedepotfoundation.org OUR PLEDGE: $400 million • 100,000 homes • 3 million trees BETTER BUSINESS, BRANDING & INNOVATION ENTREPRENEURSHIP TRAINING COOL TECH & HOT PRODUCTS
  • 20. 20 SATURDAY SCHEDULE HERBST PAVILION SOUTHSIDE THEATER C370 8:00- Breakfast & Networking 9:00 9:00- OPENING KEYNOTE IN HERBST PAVILION 11:00 Hunter Lovins, Founder & President, Natural Capitalism Solutions Gregory Miller, Technologist & Professor, Presidio Graduate School Caroline Casey, Host of radio show, “The Visionary Activist”, KPFA 11:30- Spills, Sins & Starbucks: How Oil Has Negatively Altered Our Innovate with Empathy: Shifting Reboot! Redefining 12:30 Built Environment Worldviews through Inspired Communication Californication Eric Corey Freed, Founding Principal, organicARCHITECT Darian Rodriguez Heyman, Managing John Marshall Roberts, Founder & CEO, Partner, CODE Green Agency Worldview Learning Dan Geiger, Executive Director, USGBC, Northern California Chapter Bonnie Nixon, Managing Partner, CODE Green Agency Pedro Nava, CA State Assemblyman, Chairman, State Committee on CA Green Economy Huey Johnson, Founder, Resource Renewal Institue, Founder Trust for Public Land Lunch Break 1:30- Dialogues with Luminaries Concentrated Sunlight: New Rubble Rising: Reconstructing 2:30 David Johnston, President, What’s Working, Inc. Technologies for Daylighting the Haiti from the Inside Out Building Core Bruce King, Director, Ecological Building Special Guests TBD Lorne Whitehead, Chair, Board of Network Directors, SunCentral Inc. Kevin Rowell, Program Director, Kleiwerks Peter Novak, CEO, Sunflower Corp International Kit Ratcliff, President, Principal, Director of Sustainability, Ratcliff Architecture FUTURE COMMUNITIES 4.0 ENERGY & H2O SMART GRID = SMART CITIES
  • 21. SATURDAY SCHEDULE 21 C260 C362 C210 C235 Clean Energy Financing: Pitfalls Making Shift Happen: Changing Energy Upgrade California - Companies on a Mission: & Opportunities in 2011 Our Course From Collapse to Residential Retrofits go Live! Entrepreneurial Strategies for Sustainability Enlightened Growth Adam Boucher, CEO, Fund Manager, Adam Leif Magnuson, Residential Green Building Capital Matthew Stein, Principal, Stein Design Coordinator, U.S. EPA Region IX Mike Russo, Lundquist Professor of Sustainable Management, University Liz Yager, Interim Energy & Sustainability Panama Bartholomy, Advisor to of Oregon Manager, County of Sonoma Commissioner Douglas, California Energy Commission Larry Farris, Investment and Loan Operations, Adam Capital Inc. Michael Wheeler, Energy Advisor, California Public Utilities Commission Danny Kennedy,Founder, Sungevity Jeff Gleeson, Senior Product Manager, Joe Anzalone, Senior Vice President, Pacific Gas and Electric Commercial Banking Group Manager, New Resource Bank Putting Nature and People to Passiv Haus: Aggressive Savings Multi-Modal Transportation: Ecological Bionics: Exploring an Work: Ecological Public Space Solutions for Mobile Urbanism Ecologically Integrated Urban Prudence Ferreira, Principal, Integral Fabric Bry Sarte, Principal & CEO, Sherwood Impact Inc. Timonie Hood, Green Building Design Engineers Coordinator, U.S. EPA Region 9 Josiah Raison Cain, Co Founder, Design Nabih Tahan, Founder & Architect, Ecology Ken Hays, Partner, Kinsey Probasco Hays BauTechnologies Tian Feng, District Architect, San Francisco Bay Area Rapid Transit District Jacob Petersen, Planner, Hargreaves Graham Irwin, Principal, Essential Habitat Associcates Jennifer Blonn, High Speed Rail Coordina- tor, U.S. EPA Renee Rivera, Acting Executive Director, SF Bike Coalition Eric Eidlin, Sustainable Communities Partnership Liaison, Federal Transit Administration (USDOT) BETTER BUSINESS, BRANDING & INNOVATION ENTREPRENEURSHIP TRAINING COOL TECH & HOT PRODUCTS
  • 22. 22 THURSDAY SESSION ABSTRACTS OPENING KEYNOTE 9:00-11:00AM Van Jones – WebEx live from Washington DC Doug Davis William McDonough Senior Fellow, Center for American Progress Vice President, Intel Architecture Group Founder, McDonough + Partners Founder, Green for All General Manager, Embedded and Communications Mr. McDonough is the founding principal of William Van Jones is a Senior Fellow focusing on “green-collar Group McDonough + Partners, an internationally recognized jobs” and how cities are implementing job-creating climate Doug Davis serves as vice president of Intel Architecture design firm practicing ecologically, socially, and solutions. He is a co-founder of three successful nonprofit Group & general manager of the Embedded and economically intelligent architecture and planning. He organizations: the Ella Baker Center for Human Rights, Communications Group. In this role he is responsible for is the author of Cradle to Cradle; principal of MBDC, a Color of Change, and Green For All, and the best-selling growing Intel’s business in a broad range of embedded development firm assisting clients in designing profitable author of the definitive book on green jobs, The Green market segments and helps deliver a range of embedded and environmentally intelligent solutions; and a co-founder Collar Economy. Van served as the green jobs advisor in the processor products to a variety of customers. of the Green Products Innovation Institute. Obama White House in 2009. THURSDAY 11:30-12:30 SMART GRID MEETS SMART BUILDINGS SOUTHSIDE THEATER expert in sustainable development and urban revitalization. As a founder and CEO of ZETA, she How do we incorporate smart grid technology into contributes extensive expertise in the management of TECHNOLOGY’S ROLE IN DEVELOPING THE building design? How do we design the built environment urban land planning and development ventures that INTEGRATED CITIES OF TOMORROW to optimize inter-connectivity? How do we build sensors achieve economic, social, and environmental sustainability. for energy, occupancy and environmental conditions into David Johnston, President, What’s Working, Inc. HERBST PAVILION our buildings to increase efficiency and optimize user Johnston has trained thousands of builders and industry How do we use interactive, integrated technologies to experience? This panel explores how the smart grid is professionals worldwide. Johnston’s has authored four reduce resource use and improve the efficiency and enabling the smarter buildings of the future. books: Building Green in a Black and White World; Green interactivity of urban systems? This panel discusses how Rich Lechner, Vice President, Energy & Environment, Remodeling, Changing the World One Room at a Time; innovative technologies and smart grid applications are IBM Green From the Ground Up and Toward a Zero Energy changing everything from water and energy systems, to Rich is responsible for overseeing IBM’s broad energy & Home. urban planning, transportation, and smart buildings. Dan Smith, Principal Architect, DSA Architects Join this panel of experts in discussing how the hi-tech environment portfolio of capabilities and offerings in order to help clients improve the sustainability of their Dan has experience in sustainable architecture, & healthy cities of the future are being designed today! natural building and alternative construction, including Lorie Wigle, GM Eco-Technology Program Office & organizations across the full breadth of their infrastructure from IT to smarter buildings and to optimize Zeta Communities’ recent prize winning prefab President, Climate Savers Computing Initiative all aspects of their operations for energy, carbon, water townhouse. His focus has been the use of leading edge Lorie leads Intel’s Eco-Technology effort, which is and waste. technologies and innovative passive systems to achieve focused on the sustainability leadership of Intel’s products Alan Bright, Senior Vice President & Design Principal, net zero energy buildings that are healthy, affordable and including energy efficient performance and design for the HOK beautiful. environment. She also drives external programs related Norbert Klebl, CEO, GEOS Neighborhood Alan is recognized for excellence in design and leadership to PCs, data centers and smart grid. Lorie has been with A life long innovator and serial entrepreneur who in sustainable buildings and communities throughout the Intel for 26 years. created the GEOS Smart Living neighborhood, an energy Andrew Tang, Senior Director, Integrated Demand-side United States, Asia and Europe, with emphasis on an Management Products, PG&E integrated design approach. His recent focus has been on plus mixed-use community in Colorado. He built the first Andy is the Senior Director of Pacific Gas and Electric the development of a prototype study for affordable, large solar holiday village in Polynesia, privatized a large East Company’s Integrated Demand-side Management scale, Net Zero commercial office buildings. German state company and started the first European Products team. His team is responsible for developing John Kennedy, Senior Manager, Sustainable Analysis funded SBIC . He holds an Austrian MS in engineering and new products and programs that enhance PG&E’s large Products, Autodesk an MBA from Columbia. and growing portfolio of integrated customer offerings. John has nearly twenty years of experience developing and expanding the market for building energy Jason Wolf, VP North America, Better Place analysis solutions and is an AIA Allied member and a CRITICAL SUCCESS FACTORS FOR STARTUPS Jason works within the energy and transportation ROOM C260 ecosystems, with federal, state and local governments as licensed mechanical engineer. Mr. Kennedy was the President and CTO of Green Building Studio, Inc. prior to Starting a company is filled with excitement and promise, well as utility, business and non-governmental but investing in startups is a risky business. To win stakeholders to make the vision of zero-emission EVs its acquisition by Autodesk in 2008. Jeff St. John, Clean Tech Analyst, Writer, GigaOm Pro investor confidence and capital, companies must have key powered by renewable energy a reality. ingredients in their plan and on their team. Here we take Clark Brockman, Director of Sustainability Resources Jeff is a reporter and analyst covering the clean technology industry, with a particular focus on smart grid, the perspective of a potential investor, to critically examine Group, SERA Architects demand response and renewable integration. all aspects of a business, and discuss what investors look Clark is involved with almost all of SERA’s LEED projects for before they invest. and all of the firm’s Living Building projects. He traveled to Cathy Chiu, Principal, Falcon Group China in March of 2008 to conduct multiple green building workshops on a US Dept of Energy grant and was a judge USING PREFAB TO GET TO NET ZERO Cathy is a finance specialist with investment banking, venture capital and angel investment experience. She for the USGBC’s first annual Living Building Challenge ROOM C370 provides strategic finance advisory services to growth- competition at Greenbuild 2007. Experts discuss innovative building technologies, coupled oriented companies. Cathy has completed equity and Jeff Hammarlund, Professor & Senior Research Fellow, with energy efficient land use planning, that are debt financing ranging from $5 mm to $150 mm. She has Portland State University accelerating the proliferation of affordable Net Zero closed mergers, acquisitions, and sales of companies At PSU’s Executive Leadership Institute Jeff teaches a Energy (NZE) buildings and communities. Prefab modular from $5 mm to over $1 bn. Cathy is also an active angel course on Planning the Smart Grid for Sustainable construction is providing a platform for transformational investor. Communities. He is co-author of The Political Economy of change in the construction industry, demonstrating that Energy Policy; has been a senior manager for the NZE vision is not just for communities of tomorrow but conservation services at Southern California Edison; and a is an attainable, scalable solution possible today. policy analyst for a regional utility trade association. Naomi Porat, CEO, ZETA Communities Andres Carvallo, Executive VP & Chief Strategy Officer, Naomi is a nationally recognized social entrepreneur and Gridnet FUTURE COMMUNITIES 4.0 ENERGY & H2O SMART GRID = SMART CITIES
  • 23. THURSDAY SESSION ABSTRACTS 23 SYSTEMS PRINCIPLES FOR SUSTAINABLE URBANISM She received a Masters degree from Yale, is lead designer Mathias Crawford, Research Manager, Institute for the for an LBC residence, and NSF grant recipient. She is Future ROOM C362 launching a joint practice with Kevin Burke, collaborator Mathias is a Research Manager at the Institute for the Can systems theory inform our search for more on Timepiece and Berkeley Esherick Professorship. Future, where he worked with game designer Jane McGo- sustainable urbanism? How can ecological principles www.cmburke.com nigal to build the Foresight Engine: IFTF’s platform help us create more resilient urban environments? Sustainable development strategist Jim Heid shares key for massive social thought experiments that address principles for a new approach to urban design, provocative scenarios about the future. WATER WISE GUYS Byron Reeves, Professor, Co-Director, H-STAR Institute redevelopment and regeneration. Illustrating with ROOM C235 of Human Sciences & Technologies Advanced Research, lessons from real urban examples, Jim shows us how Peter and Alex are the BuildingGreen Water Wise Guys. Stanford University these principles can help cultivate resilient communities Come hear about all things liquid when it comes to Byron Reeves is a Professor in the Department of for the coming decade. water efficient homes: cool waterwise products, Communication at Stanford University. He studies Jim Heid, Founder, UrbanGreen technologies, and how the EPA WaterSense program can psychological responses to media and is co-author of With an undergraduate degree in landscape architecture, work for homeowners, homebuyers, and building Total Engagement. He is currently principal investigator of and an advanced degree in Real Estate Development professionals. an ARPAe project at Stanford about energy and from MIT, Jim has evolved from designer to sustainable Peter Yost, Director, Residential Services, Building- behavior green plans for clients. development strategist. His firm, UrbanGreen, is an Green, LLC advisor to governments, real estate developers and the Peter has been building, researching, teaching, capital markets seeking tangible answers to the rapidly writing and consulting on high performance homes for evolving discussion about sustainability. CAN UTILITIES BE SUSTAINABLE? more than 25 years. His expertise ranges from construction waste management to building durability. ROOM C370 Peter has made significant contributions to the NAHB As we reinvent the way we use electricity, we’re asking WOMEN’S WAYS OF LEADERSHIP IN Research Center, Building Science Corp, EEBA, USGBC’s utilities to be more sustainable. How can utilities provide SUSTAINABLE DESIGN LEED for Homes program and DOE’s Building America better sources of power; use smart technologies to program. manage power; expand customer outreach; and keep our ROOM C210 Alex Wilson, Founder & Executive Editor, BuildingGreen, lights on - all while staying in business? This panel How can leadership characteristics commonly LLC provides an engaged dialogue between utility understood as feminine be effective for achieving Alex is the founder of BuildingGreen in Brattleboro, representatives and the NRDC about the challenging sustainability? Many women may be more comfortable Vermont and executive editor of Environmental Building shifts being made by power providers. than men with inclusive governance, collaboration, Lara Ettenson, Director of CA Energy Efficiency Policy, building community, and seeking long-term solutions News and GreenSpec. He is author of Your Green Home and recipient of the 2010 Hanley Award for Vision and Natural Resources Defense Council sensibilities important to many sustainability pursuits. Lara’s main task is to work collaboratively with utilities This discussion with leading women in the field explores Leadership in Sustainable Housing. and other stakeholders to ensure that all how to cultivate these leadership values to achieve more California utilities comply with state efficiency laws and balance in ourselves and the world. Kira Gould, Director of Communications, William THURSDAY 1:30-4:30 policies, and continue to be models for other states. Lara holds a Master of Public Administration in Environmental McDonough + Partners Science and Policy from Columbia University-SIPA. Writer Kira Gould, Assoc. AIA, LEED AP, is director of WILLIAM MCDONOUGH: UNPLUGGED Jeanne Clinton, Manager, Energy Division Climate communications for William McDonough + Partners, and HERBST PAVILION Strategies Branch, CPUC works from the firm’s San Francisco studio. Kira is Cradle-to-Cradle author and visionary designer Bill Jeanne works on policies and strategies for long term co-author, with Lance Hosey, of Women in Green: Voices McDonough does an unprecedented three-hour deep dive energy efficiency planning, distributed generation, solar, of Sustainable Design. She writes for Sustainable in the tradition of Buckminster Fuller. From pioneering and market-based climate mechanisms. Over her career Industries, Metropolis Magazine and other publications. green products and buildings to envisioning cities for she has worked on integrated resource planning, demand Lynn N. Simon, FAIA, President, Simon & Associates, Inc. the future, McDonough approaches the world’s greatest side management, sustainable development, and Lynn is a pioneer and leading authority with over 19 years challenges as design assignments. But Bill is also a climate change mitigation in a variety of roles, including experience in green building. She currently serves on the master storyteller, and here he shares a detailed vision government policy and strategy, and utility program USGBC’s Education and LEED Steering Committees, and for creating a world that works “for all children, of all management. is a Senior LEED® Faculty. Her firm uses a practical and species, for all time.” Jack Sahl, Director, Environment & Resource collaborative approach to advance sustainable and William, McDonough, Principal, William McDonough + Sustainability, Southern CA Edison healthy building design and construction practices. Partners/MBDC Director of Environment and Resource Sustainability Christi Graham, President & CEO, West Coast Green Mr. McDonough is the founding principal of William at Southern California Edison, Jack Sahl is leading the Recognized nationally as an expert in green and healthy McDonough + Partners, an internationally recognized development and implementation of SCE enterprise-wide business and technology, Ms. Graham has spent the design firm practicing ecologically, socially, and sustainability initiatives. past fifteen years as a pioneer successfully producing economically intelligent architecture and planning. He is the author of Cradle to Cradle; principal of MBDC, a Jim Parks, Program Manager, Energy R&D, SMUD and directing numerous visionary events, programs and In the Energy R&D group Jim is responsible for dem- development firm assisting clients in designing profitable organizations. and environmentally intelligent solutions; and a onstrating smart grid technologies, reviewing and pilot Valerie Casey, Founder & Executive Director, Designers co-founder of the Green Products Innovation Institute. testing emerging energy efficiency and transportation Accord technologies and working with regulatory agencies Valerie is a globally recognized designer and innovator. to promote efficiency through codes, standards and She works with organizations on challenges ranging from THURSDAY 1:30-2:30 legislation. He has over 20 years experience in the utility creating new products and services, to transforming industry. organizational processes and behaviors. Valerie founded POWER UP!: CHANGING THE REAL TBD, PG&E Representative the Designers Accord, the global coalition of designers, educators and business leaders focused on creating WORLD WITH GAMES positive social and environmental impact. SOUTHSIDE THEATER Carrie Meinburg Burke, Principal, CMB Architecture + Multi-player games are more than just fun, they’re also Industrial Design powerful tools for engaging people. Now, game designers Architect, industrial designer, and lecturer, Carrie’s are starting to create games that involve people in helping design methodology integrates analysis/synthesis to change real world behavior. This panel looks at three generate sustainable form. She received a Masters recent games that address the systemic challenges we degree from Yale, is lead designer for an LBC residence, face around energy and water. Panelists offer insight into and NSF grant recipient. She is launching a joint practice designing real world games, and discuss future with Kevin Burke, collaborator on Timepiece and applications of games for change. Berkeley Esherick Professorship. BETTER BUSINESS, BRANDING & INNOVATION ENTREPRENEURSHIP TRAINING COOL TECH & HOT PRODUCTS
  • 24. 24 THURSDAY SESSION ABSTRACTS FINANCIAL PREPARATION & EXPECTATIONS focusing on sustainable design. using innovative branding and marketing efforts and a ROOM C260 Gail Loos, President, GreenCycler social movement platform. This section will be dedicated to learning the Entrepreneur and marketing consultant, Loos has helped Anne Dougherty, Project Manager, Opinion Dynamics more than 50 companies plus the states of Arkansas, Corporation fundamentals of basic corporate accounting, planning Oklahoma and Colorado create their online presence. As Anne Dougherty specializes in behavioral research in and investor presentation of financial data. As the engine a passionate cook and organic gardener, she is design- energy. She applies qualitative and quantitative market room of any business is finance, a budding entrepreneur ing and manufacturing a first-of-its-kind countertop research including market segmentation, behavioral can not afford to miss this segment and sage advise appliance that will dramatically simplify the kitchen-to- modeling and ethnographic research techniques. coming from a seasoned CFO. Jeff Burkland, CFO Burkland Consulting compost process. Tom Zara, Executive Director, Strategy, Interbrand As a part-time CFO for startups, Jeff brings over 15 years Mirco Richardson, Director Business Development, Tom has developed comprehensive brand positioning and MAGE Industrie Holding AG communications strategies across a wide spectrum of of strategic and tactical financial management Mirco is responsible for business development of a mid- global clients for 30 years. Currently he is the global head experience. Adept in business plan development, sized German Industrial Holding and doing business in 17 of the Energy Practice for Interbrand, managing the de- fundraising, financial modeling, management reviews, countries with altogether 29 companies. The focus of the velopment of IP and client engagements in all aspects of exec team strategic planning and process improvement, group is on roof technology, fastening technology, alumi- energy related branding and strategy challenges, includ- Jeff has shaped and managed the financial function for num extrusion and renewable energies. He also runs one ing CPUC for the past two years. numerous companies. of the German daughter companies, which manufactures Hunter Marshall, Senior VP, Strategic Planning Director, high concept solar desalination systems. DraftFCB SUCCESSFUL RESIDENTIAL RETROFIT Rory Faber, CEO, Stramit Strawboard Hunter’s broad experience leading global business-to- Rory makes green strawboard building panels with better business and consumer branding programs for clients PROGRAMS: LESSONS FROM THE FIELD insulation and higher strength properties to replace spans a range of industries, from high technology to soft ROOM C362 gypsum based sheet rock. tacos. His interest in environmental and social Retrofitting millions of American homes is critical to Laurie Anderson, VP Sales & Marketing, Mage Water responsibility has motivated Hunter to incorporate achieving our energy and climate goals, and that requires Management principles of sustainability into his approach to business developing effective community-scale programs. Here we Laurie provides sales & outreach services for MAGE to strategy and brand building. explore recommendations developed by the Home provide de-centralized water supply in locations where Performance Resource Center, and best practices from salt water or brackish water are the only water resources the field in designing and implementing successful home available. energy retrofit initiatives. Recommendations will focus POWER OF 10: MAKING CHANGE EXPONENTIAL! on: program design, contractor business models, ROOM C370 financing and incentives, program marketing and COMMUNITY-SCALE GRAYWATER- It’s 2010 and we’re exploring the Power of Ten! Cities, workforce development. UNPRECEDENTED INNOVATION! businesses and communities are committing to 10% Jared Asch, National Director, Efficiency First reductions in waste, energy and water use. Innovators Jared has worked for 6 U.S. Senators, 3 presidential ROOM C235 This session explores some of the latest state-of-the- and pioneers are searching for 10x solutions that will campaigns and several members of the Congress and have exponential impact. This panel features community the Florida Legislature. He just completed his first Iron art graywater applications in the country. Case studies include the integrated water and landscaping design for activists supporting the 10.10.10 day of global action, as Man and teaches at UC Berkeley. well as local city and business leaders talking about their Edward Thomas, Vice President, EGIA San Francisco’s new Transbay Transit Center, as well as a neighborhood-scale graywater system of over 100 homes Power of Ten! Ed is responsible for the design and implementation of James Hanusa, 350.org Advocate, Change Collective EGIA’s utility and government sponsored programs. Ed in Fort Ord, CA. These precedent-setting projects are helping California move toward an important water saving James is Vice President of Development for also produces Home Energy Makeover Contests. Ed is Climate Prosperity Strategies and a Fellow of Global Secretary of the Utility Energy Forum, serves on the Board goal of “No Potable Water for Non-Potable Uses.” Paul Kephart, CEO, Rana Creek Urban Development. His current advocacy work is focused of the Home Performance Resource Center and is Chair on the 10/10/10 Global Work Party coordinating efforts of Renowned biologist, restoration ecologist and expert of the Marketing Best Practices Committee for Efficiency municipal governments and civic organizations in the Bay designer of living architectural systems, Paul is known First. Area supporting 350.org and the 10:10 campaigns. for his land use planning, horticulture, living systems, Gail Brownell, Environmental Engineer, Efficiency First Nils Moe, Sustainability Advisor, City of Berkeley landscapes and architecture. Paul understands the land, After working as environmental and sustainability Nils Moe currently serves as the Mayor’s Sustainability he understands people and he knows natural processes. manager at Hewlett Packard and Agilent Technologies, Advisor for the City of Berkeley. In this role, he is helping Paul applies ecological principles within site and struc- Gail has become involved in the home performance to implement Berkeley’s Climate Action Plan and working ture. energy efficiency retrofit industry. Gail is an Raphael Garcia, Project Manager, Rana Creek with the city staff and the community to reduce their GHG environmental engineer, BPI Building Analyst, CA HERS With over 10 years of biology-based work experience emissions. rater and Green Points Advisor. Gail worked with Recurve spanning North America Raphael brings a unique set of Melanie Nutter, Director, SF Dept of the Environment (formerly Sustainable Spaces), and is supporting skills and experience to sustainable design. Raphael’s Melanie was the Deputy District Director for Efficiency First in several roles. work has evolved to include matters relating to the Congresswoman Nancy Pelosi before working with SFE. efficient use of water resources, including stormwater and She was also the Executive Director of the San Francisco graywater reuse. He is also assisting with the Democratic Party from 2003-2005 and the Principal of INNOVATION PIPELINE- establishment of California’s new laws concerning the use Nutter Consulting. She spent 6 years as a grassroots po- STORIES FROM THE TRENCHES! of graywater. litical organizer with Greenbelt Alliance, the Public Interest Research Groups and Green Corps. ROOM C210 Danny Kennedy, Founder, Sungevity The Innovation Pipeline is the launch pad for emerging A long-time social activist and entrepreneur, Danny breakthroughs featuring some of the coolest and most THURSDAY 3:00-4:00 started Sungevity to take solar to the suburbs by bringing revolutionary resource-efficient products, many yet to hit sunshine online to make it easy and affordable to go solar. the market. What are the challenges in being an innovative Sungevity is leading a campaign to get President Obama start-up? Come hear stories from the trenches! ENGAGE 360: CALIFORNIA’S NEW CLEAN ENERGY to put solar back on the White House. Diane Loviglio, VP Business Development & Co-Founder, BRAND AND SOCIAL MOVEMENT PLATFORM Wattbot In addition to co-founding Wattbot and co-producing SOUTHSIDE THEATER FailCon, she also curates the Innovation Pipeline. Prior to The California Public Utilities Commission’s Energy that she co-chaired the SF Green Roof Task Force and was Efficiency Strategic Plan called for the creation of a a research assistant for Intel Research Berkeley’s Bright statewide outreach effort to motivate residents to reduce Green study. Diane received her Bachelors in Architecture energy use. This panel will discuss how the Commission and Anthropology from Carnegie Mellon University, leveraged strategic segmentation to target energy users FUTURE COMMUNITIES 4.0 ENERGY & H2O SMART GRID = SMART CITIES
  • 25. THURSDAY SESSION ABSTRACTS Michael Law, Managing Director, CA, Ogilvy PR 25 SALES, MARKETING & BRANDING HOME ENERGY MANAGEMENT- Michael leads Ogilvy’s CA practice specializing in crisis ROOM C260 management, corporate communications, government THE SMART HOME OF THE FUTURE Build an aggressive, attainable, defensible Sales & relations, NGOs and community groups. C370 Marketing plan to reach your customers. This workshop Interactive technologies for reducing energy use are includes multiple hand-outs and exercises to help you literally “hitting home.” Here we explore the latest develop your plan including: type of business, customer pain, role in industry’s structure, scalable path to CITIES AS ACCELERATORS integrated designs for in-home networked display devices ROOM C235 that will allow consumers to use real-time data and customers, win/win transactions for path participants, Cities are prime movers in accelerating clean, green real-time costs to save energy and money. Come hear and equally important, a business model that creates development. Cities promote demand by adopting how these systems work, why they’re so important, and wealth and equity for you, the owner. Joe Preis, President, Longitude Properties, Inc. green standards for land use, buildings, efficiency, and when they’ll be available in your neighborhood! Ryan Parker, Director of Marketing, Intel Joe Preis advises and invests in companies bringing renewables. This panel offers case studies and examples Ryan is the Director of Marketing & Architecture for Intel’s innovation to market through experience that bridges of how cities can spur innovation by collaborating with Embedded & Communications Group. He is responsible real estate, technology and finance. He facilitates prog- industry, entrepreneurs, government programs and for Scalable and Low Power product line support for all ress by identifying solutions to complex interdisciplinary research institutions. Learn how cities are leveraging the embedded market segments. In previous roles, he was problems and has worked in energy management, solar, purchasing power, regulation and leadership to responsible for defining next generation processor/ distressed real estate investments, toys, web services, accelerate sustainability! Scott Green, Clean Tech / Regional Policy Officer, City chipset architectures, and identifying key technology consulting and investment banking. of San Jose trends in computing. Scott accelerates sustainability by helping implement the Kristi Burrows, Director, Customer Insight & Strategy for New Business, Best Buy PRODUCTS & TRENDS IN GREEN BUILDING San Jose Green Vision – a plan for creating clean tech Kristi Burrows is director of new business customer jobs by providing incentives and services for clean tech ROOM C362 insights and strategy at Best Buy Co., Inc., a multinational companies, incubating and purchasing next generation Alex Wilson, this year’s Hanley Award winner and retailer of technology and entertainment products and technology, and advocating for legislation supporting long-time editor of Environmental Building News, will services. In this role, Burrows focuses on identifying and green innovation. give a fast-paced presentation on what’s new and exciting Patricia Novick, Director of Health Programs, Erie leveraging opportunities to collect customer insights for in green building products today and the trends that are Neighborhood House Best Buy’s areas of emerging business. driving product innovation. Dr. Novick leads health programs for immigrant parents Katie Fehrenbacher, Cleantech Editor, GigaOM.com Alex Wilson, Founder & Executive Editor, BuildingGreen, and children. She guided the development of “pocket Katie Fehrenbacher is the founding editor of GigaOM’s LLC parks” in Chicago’s most greenspace-deprived greentech site Earth2Tech, and she has been covering Alex Wilson is the founder of BuildingGreen in neighborhood, in conjunction with governmental and cutting-edge technology, startups and entrepreneurs in boro, Vermont and executive editor of Environmental quasi-governmental agencies, and she led the Silicon Valley for over 8 years. Her work has appeared in Building News and GreenSpec. He is author of Your development of a comprehensive, annotated listing of the New York Times, CNN, Forbes, Salon, the Economist, Green Home and recipient of the 2010 Hanley Award for research, manuals, and case studies relating to urban Business Week, Red Herring, the Yomiuri Shimbun and Vision and Leadership in Sustainable Housing. greenspace. the BBC. Chad Riley, Director of Finance & Strategy, Living City Block BUSINESS STRATEGIES FOR MEETING Chad real estate development professional specializing in PRIVATE & PUBLIC FUNDING OPTIONS WATER CHALLENGES financial and sustainable feasibility assessment for real ROOM C260 estate developments, green building policy Cash is the fuel to drive your business success. This ROOM C210 recommendations for state governments and driving workshop will dive into the details and process of public Water is our most vital resource, and increasingly, a major research focused on integrating sustainable design and private funding options for your start-up. From business challenge. This panel will discuss why water is a solutions into the affordable housing industry. Angels, venture capital and private equity to PIER, APRA-e critical business issue and present the business Andrew Watterson, Chief of Sustainability, City of drivers for addressing water risk. We’ll see how global and SBIR, you will learn the ins and outs of which Cleveland individuals, institutions and government agencies are companies are mitigating these risks and creating Andrew Watterson was appointed the Chief of business opportunities. And we’ll provide insights on how right to fund business. Sustainability for the City of Cleveland in Sept 2009, after Jon Bonanno, CIO, Sustainable Power Assets to effectively communicate your water strategy based a successful career as the Program Director for City’s upon recent original research. Mr. Bonanno began Sustainable Power Assets (SPA) in Office of Sustainability since May 2005. As chief, he 2010 to focus on sourcing, advising, building, owning, William Sarni, Founder & CEO, DOMANI advises the City on policies related to energy, buildings, selling and operating renewable energy assets. Primarily Will has over 30 years of experience providing fleet, purchasing and oversees the Office of Sustainability. focused on solar, SPA works with development partners in sustainability and environmental consulting services, and is the author of the forthcoming book Corporate Water the US and Europe to bring smart capital to bear on the deployment of qualified projects. Strategies. Sarni is focused on developing and implementing corporate-wide sustainability strategies, as THURSDAY 4:30-6:00 Philip Koos, Director, PricewaterhouseCoopers LLP well as comprehensive climate and water programs. Mr. Koos works with companies with government Tom Cooper, Corporate Water Programs Manager, Intel funding and compliance. His assistance includes in SEEING BEYOND THE GLARE OF ECO-BLING identifying funding opportunities, preparing proposals/ Tom is responsible for Intel’s water policy and strategies as well as sustainable water and wastewater program SOUTHSIDE THEATER applications, negotiations and designing and development and related water conservation initiatives. With the increasing demand for green building, the implemeting compliance controls and processes. Mr. He has over 25 years of experience in EHS programs with architect’s role as a change agent for the industry can get Koos provides services across sectors including energy, major industrial corporations/institutions including lost in favor of checklists and “Eco-Bling.” Peter Pfeiffer utility, aerospace and defense and healthcare. Lockheed-Martin, GE, PG&E, NASA-Ames Research offers strategies for Whole House Design, using case Center and Chemical Waste Management. studies and real performance data to evaluate green Celia Canfield, Chief Development Advisor, West Coast building strategies that really work. Projects include Green the “Make It Right” campaign in New Orleans and “Sol Celia has over 25 years experience creating content-rich Austin” in Texas. communications programs for leading global brands in- Peter Pfeiffer, Principal, Barley & Pfeiffer Architects, cluding McGraw-Hill, CMP, IDG, & Ziff-Davis. In 2007, Ce- Peter is an architect and building scientist who was lia launched EcoVertex, a sustainability and green media named a Fellow of the American Institute of Architects and marketing company. for his achievements in mainstreaming green building in America over the past three decades. Residential Archi- tect cited him as one of the 10 most influential architects of the past decade. BETTER BUSINESS, BRANDING & INNOVATION ENTREPRENEURSHIP TRAINING COOL TECH & HOT PRODUCTS
  • 26. 26 THURSDAY SESSION ABSTRACTS SMARTER BUILDINGS FOR A SUSTAINABLE FUTURE AFTER THE LAUNCH: ACHIEVING MARKET SUCCESS PLAY A SERIOUS GAME FOR ROOM C362 IN THE CLEAN ECONOMY MORE SUSTAINABLE LIVING An interactive discussion on what the path forward for ROOM C210 C235 smarter buildings should look like. This workshop will You’ve launched your business, your product is on the Making sustainable communities a reality requires a deep feature insights from leading practitioners on how best to market, and you’re trying to make a splash. But what understanding of the location and lifestyle dilemmas faced (a) design, deploy, measure and manage smarter does it really take to get past your launch to a successful by many households. This fast-paced interactive session buildings, (b) hear lessons learned in integrating and growing business? In this interactive panel discussion features an innovative game that challenges you to col- interactive facilities management, and (c) connect the dots you will learn where the opportunities are and get practi- laborate on defining barriers faced by people from differ- on how to create buildings that interact with both cal advice from experts in strategy, sales, marketing, and ent walks of life, and craft actionable messages for them occupants and externalities from the weather to the smart technology to make your business successful. demonstrating the value of sustainable living. A 36-person grid. limit means don’t be late! Jeff Weinberger, Principal,DS3 Consulting Rich Lechner, Vice President, Energy & Environment, Jeff Weinberger founded DS3 to help mid-size and large IBM Jim Heid, Founder, UrbanGreen organizations integrate sustainability into the core of their With an undergraduate degree in landscape architecture, Rich is responsible for overseeing IBM’s broad energy & business and develop sustainable strategies that create environment portfolio of capabilities and offerings in order and an advanced degree in Real Estate Development opportunities, drive innovation and achieve from MIT, Jim has evolved from designer to sustainable to help clients improve the sustainability of their competitive advantage in the marketplace. Jeff is a organizations across the full breadth of their development strategist. His firm, UrbanGreen, is an recognized thought-leader, speaker, writer and blogger advisor to governments, real estate developers and the infrastructure from IT to smarter buildings and to optimize on sustainability, disruptive marketing and Web 2.0/ all aspects of their operations for energy, carbon, water capital markets seeking tangible answers to the rapidly Enterprise 2.0 technology. evolving discussion about sustainability. and waste. William Sarni, Founder & CEO, DOMANI Lisa Michelle Galley, Managing Principal, Galley Eco Dave Bartlett, VP, Industry Solutions, IBM Will has over 30 years of experience providing David Bartlett leads the development of global industry Capital LLC sustainability and environmental consulting services, and A recognized leader in sustainability, Lisa is one of the solutions for a Smarter Planet. Dave is responsible for is the author of the forthcoming book Corporate Water the architecture, design, and implementation of industry- few real estate consultants in the US with expertise in Strategies.Sarni is focused on developing and implement- financing programs for green real estate projects. Lisa’s focused solutions that include Smarter Buildings, Cities, ing corporate-wide sustainability strategies, as well as Healthcare, Transport, Chemicals & Petroleum, Telco, and unique knowledge of the opportunities in green real comprehensive climate and water programs. estate has made her a sought-after consultant, speaker, Banking, as well as Smart Grid and Smart Water. and thought leader on green financing and urban Cindy Jennings, VP Marketing & Client Brand Strategy, sustainability. Peter Williams, CTO, Big Green Innovations, IBM, Cohn Marketing Dr. Williams assembles, maintains and develops the Cindy leads Cohn’s sustainable and clean technology portfolio of technologies used in many of IBM’s brand practice, guiding companies on how to integrate environmental businesses. He is an IBM Distinguished sustainable practices and communications into a brand Engineer. By background he is a management consultant as well as advising clean tech companies about how to with 20+ years experience of developing novel technology launch and implement a combination of smart marketing solutions and business models. strategies and tactics. Discussion led by IBM Executives and Invited Subject Anneke Seley, CEO, Phone Works Matter Experts Anneke oversees Phone Works, a sales strategy and implementation consultancy with special expertise in phone and web selling. Phone Works helps clients increase revenue with decreased cost and less environmental impact than traditional sales practices. Anneke is the coauthor of Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology. FUTURE COMMUNITIES 4.0 ENERGY & H2O SMART GRID = SMART CITIES
  • 27. OPENING KEYNOTE 9:00-11:00AM FRIDAY SESSION ABSTRACTS 27 Panama Bartholomy Al Zollar Chris Waugh Advisor to Commissioner Douglas, California Energy General Manager Tivoli Software, Software Group, Practice Lead, Consumer Experience Design, IDEO Commission IBM Chris Waugh is a leading member of IDEO’s Consumer Panama Bartholomy advises Karen Douglas, the Chair of Al Zollar is responsible for the strategic direction and Experience Design practice in California. He has been the CA Energy Commission on climate change, land use, ongoing operations for the Tivoli brand, which manages involved in a variety of IDEO innovation breakthroughs renewable energy, transmission, green building, and today’s dynamic infrastructures, giving customers the ability ranging from food and beverage to personal banking. His biofuels policy. He serves on the City of Sacramento’s to manage resources and risks, optimize human capital and focus lies in employing the human centered design process Planning Commission and the County of Sacramento’s manage service levels and business processes. Tivoli offers to answer questions about the future of community and how Environmental Commission. He is also the Vice-President solutions in seven key service areas: Service Management, to create social change. of the Northern CA Chapter of the US Green Building Asset Management, Storage Management, Security Council. Management, Application Management, Network Management and Energy Management. FRIDAY 11:30-12:30 this higher level on a day-to-day basis? This session will help you answer that question. industries from start-ups to public companies. VC JUDGES: Dave Bartlett, VP, Industry Solutions, IBM Anup Jacob, Partner, Virgin Green Fund THE FUTURE OF PREFAB David Bartlett leads the development of global industry VGF invests growth capital in renewable energy and HERBST PAVILION solutions for a Smarter Planet. Dave is responsible for resource efficiency sectors. Before VGF, Anup was a Prefab has been called “the oldest new idea,” but many the architecture, design, and implementation of industry- Partner at Aqua, where he served on several boards. He say this is the time for prefab to really make significant focused solutions that include Smarter Buildings, Cities, currently serves on the board of Solyndra, a thin-film solar change. Leading experts in the field of sustainable Healthcare, Transport, Chemicals & Petroleum, Telco, and company and Wildcat, a material science company. Prior prefab join to share lessons learned, what has worked, Banking, as well as Smart Grid and Smart Water. to TPG Anup began at DLJ in Global Power and Merchant what hasn’t, what are the key challenges and how to avoid Banking, and he is a graduate of the University of Chicago. them. They’ll also offer insights into what they see as the Will Coleman, Partner, MDV, Mohr, Davidow Ventures future of the exciting world of offsite technology. Will Coleman is a partner at Mohr Davidow Ventures Michelle Kaufmann, Principal, Michelle Kaufmann THE RISE OF THE ECOPRAGMATIST focusing on energy and cleantech investing. Prior to MDV, Studio ROOM C370 Will worked in Washington, DC as a legislative director for Michelle is an accomplished architect, designer, and As the world emerges from the “Great Recession,” a new a renewables coalition building state and federal level advocate for smarter ways to design, build, and live. She type of customer emerges with it. The “Ecopragmatist” coalitions to support renewable energy legislation. has led the field of prefab green homes, has been widely weighs return on investment and sustainability as parts of Joshua Raffaelli, Partner, MDV, Mohr, Davidow published and has received numerous awards includ- the same equation, assigning value to the green attributes Joshua’s primary areas of interest are in energy and ing Top Firm 2008 by Residential Architect and has been of a product or service. Here green marketers discuss how services businesses. He has worked as an Analyst at called “the Henry Ford of green homes” by the Sierra Club. to target “Ecopragmatists” and the market forces that give Och-Ziff Capital Management in London, JPMorgan’s Jennifer Siegal, Founder & Principal, Office of Mobile sustainability more weight in the ROI equation. Technology Investment Banking group in San Francisco Design Jason Morris, Cleantech & Green Practice Lead, where he focused on mergers & acquisitions and debt and Jennifer is known for her work in creating the Schwartz Communications equity offerings. prefab home of the 21st century. She holds a MArch from + Guest Speakers David Mount, Partner, Kleiner Perkins Caufield & Byers SCI-Arc, was a Loeb Fellow at Harvard University and is David is on the greentech team at KPCB, and works with now a Visiting Professor at USC. The winner of the growth stage companies in the sustainability field. inaugural 2009 USA Network “Character Approved Award” VC PITCH OFF she is celebrated as a “leading innovator shaping American culture.” ROOM C260 Allison Arieff, Writer, New York Times and GOOD Sustainable startups and green business competition DEEP GEEK: NATURAL BUILDING IN Allison writes, lectures, and consults about architecture, winners pitch hot ideas for expert VCs. Come see top THE 21ST CENTURY! design and sustainability. She grows 20 different emerging businesses pitch their company to leading ROOM C362 vegetables on her urban “farm” in San Francisco. venture investors and get real-time feedback. Watch them What is “natural building,” and how can ten billion Anne Hand, CEO, Project Frog compete for fame, funding and prizes to kick off their humans shelter themselves in the post-oil era? How can As CEO of Project Frog, Ann is leveraging the company’s success! builders learn from history, chickens, and astronauts? game-changing innovation to grow markets, develop new MODERATORS: Bruce King and the growing Build Well Network have products and increase brand awareness for its Jon Bonanno, CIO, Sustainable Power Assets been exploring this and other questions for many years. industry-leading smart buildings. Ann is on a mission to Jon began Sustainable Power Assets (SPA) in 2010 to Come and take part in the future of building! revolutionize how buildings are built and redefine focus on sourcing, advising, building, owning, selling and Bruce King, Director, Ecological Building Network standards for how they perform…she intends to make the operating renewable energy assets. Primarily focused on A recovering structural engineer who has spent 20 years construction industry a lot better. solar, SPA works with development partners in the US and figuring out how to build with what is already here, Bruce Europe to bring smart capital to bear on the deployment King gets asked to speak about this topic in places like of qualified projects. Kathleen Gilligan, Partner & Co-Founder, EcoStrategy London, Beijing, Sydney, Havana, Hong Kong, Toronto and HOW TO GROW SMARTER BUILDINGS Group even Berkeley. He also raises chickens and writes books. SOUTHSIDE THEATER Kathleen is a co-founder of EcoStrategy Group, a The purpose of this session is to introduce how to get consulting firm that helps companies effectively started with smarter building solutions. Today’s buildings communicate their sustainability efforts. The firm have new abilities to measure and sense the exact specializes in stakeholder engagement and data-driven condition of practically everything. It is one thing to design communications. Kathleen is a LEED-Accredited or retrofit a Green Building, but how do you operate one at Professional, and has worked with businesses in multiple BETTER BUSINESS, BRANDING & INNOVATION ENTREPRENEURSHIP TRAINING COOL TECH & HOT PRODUCTS
  • 28. 28 FRIDAY SESSION ABSTRACTS VISIONARY STRATEGIES FOR ENERGY EFFICIENCY FRIDAY 1:30-4:00 Daniel Kammen, Professor, University of California, Berkeley ROOM C210 The California Long Term Energy Efficiency Strategic APPLIED BRILLIANCE: THE FUTURE OF COMMUNITY Daniel is a distinguished professor at UC Berkeley whee Plan is the state’s roadmap to maximize its efficiency he holds appointments in the Energy and Resources ROOM C370 Group. He is the founding director of the Renewable and potential-including a “big bold” goal to achieve zero net This highly interactive session begins with surprising Appropriate Energy Laboratory (RAEL), and Co-Director of energy by 2030. California has committed more than $3 insights from four original thinkers who make sense of the Berkeley Institute of the Environment. billion to achieve the goals of the Strategic Plan over the the paradigm shifts confronting us. Then we work with next three years. This panel will discuss new statewide them in an engaging problem-solving design exercise to programs for achieving these ambitious goals. Kristina Skierka, Senior Advisor, Energy Efficiency create a collaborative new vision for how we live, work and play. Panelists include inter-disciplinary experts on FRIDAY 1:30-2:30 Strategic Plan, CA Public Utilities Commission As an Energy Foundation Senior Fellow, Kristina is networked relationships, color, sustainable design and WORDS VS. ACTIONS: THE LATEST RESEARCH ON working with the California Public Utilities Commission to the architecture of the future. Come join the fun and apply your brilliance! HERBST PAVILION help implement the visionary goals of California’s Energy Deborah Patton, Executive Director, Applied Brilliance Consumers say sustainability is important, but their Efficiency Strategic Plan. Michael Wheeler, Energy Advisor, CA Public Utilities As an innovator in strategic marketing and actions don’t always match. Why is that? And what do Commission communications, Deborah develops and produces unique you do about it? Here we answer those questions and Michael Wheeler serves as an Energy Adviser to thought-leadership programs that push the limits of more by sharing the latest research from the Shelton Commissioner Dian Grueneich. Prior to his current creativity and innovation. She believes that the lynchpin Group’s annual consumer opinion studies-Energy Pulse, position, Michael led the Residential Sector Strategic to resilience in any creative discipline is to step outside Eco Pulse, and Green Living Pulse-on the shifting Planning process for the CPUC. Prior to joining the of your own comfort zone, and recognize the patterns of landscape of consumer perceptions & behaviors around CPUC in 2006, Michael worked for the EPA and DOE on unconnected threads of emerging trends as harbingers energy, efficiency and sustainability. energy issues in Washington DC. Michael has a M.S in of cultural change. Suzanne Shelton, President & CEO, Shelton Group Energy Policy from the University of Delaware. Jill Pilaroscia, IACC, Principal, Colour Studio, Inc. Suzanne Shelton is the president and CEO of Shelton Theresa Cho, Chief of Staff, Office of Commissioner Within 30 seconds color first and foremost shapes our Group–one of the few ad agencies in the country that Grueneich, CA Public Utilities Commission impression of our environment. Jill has dedicated three focuses on motivating mainstream consumers to make Theresa is an attorney with extensive experience in decades to writing, teaching and running her color sustainable choices. As President and CEO of Shelton energy regulatory matters and transactions, including consultation studio for architecture and product design. Group, she leads her firm’s efforts in bringing energy on electricity sales and performance contracts. At the Her message consistently promotes the idea that the use efficient and sustainable products and services to market CPUC, Theresa focuses on policies and programs to of color bridges the fields of art and science. in a way that engages consumers and moves them to promote energy efficiency and other clean energy issues. Marc Hinshaw, Founder & Creative Partner, Holt Hinshaw action. She played a key role in the CPUC’s Energy Efficiency Marc brings 30 years experience as Creative Director and Strategic Plan. Principal Designer on a wide array of user-experience development, and software design. His core creative DISTRIBUTED SOLAR POWER FOR SCALING UP practice is an internationally recognized, multidisciplinary design consultancy concentrating on one-of-a-kind as- RENEWABLES THE END OF GREEN MESSAGING?: HOW COMMUNITY signments for prestigious and diverse clients. SOUTHSIDE THEATER ENGAGEMENT IS SUPERSEDING CORPORATE Jerry Michalski, Founder & Guide, The REXpedition A pioneer in implementing distributed solar projects, COMMUNICATION Leading an expedition into the Relationship Economy; Arno Harris discusses a scalable path to renewable looking for fellow travelers. energy,including the advantages of locating solar near ROOM C235 Susan Goltsman, Principal, MIG, Inc. existing transmission lines for faster development and It matters less what you say, more what you do, and most An expert in children’s environments, Susan’s award less environmental impact. Arno also discusses the what your community says about it. We’re seeing a shift winning designs tell the story of a place and its people, implications of getting to grid parity, and the policies that from advertizing to engagement and interaction. How weaving history and art with function and form to create hold the most promise for helping us develop scalable can we mobilize community to support our mission as places that become destinations. She holds degrees in clean energy. sustainable companies? How do we convey value without Environmental Design, Landscape Architecture and Arno Harris, CEO, Recurrent Energy tooting our own horn? This session promises digital Arno Harris is CEO of Recurrent Energy, a leading interactivity and interaction - so bring your smartphone developer of solar power projects providing clean and come join the fun! INTELLIGENT TRANSPORTATION SUMMIT electricity to utilities and large energy users. Arno writes Amy Skoczlas-Cole, Head of Environment & Director, about solar and renewable energy on his blog Clean Green Team, eBay ROOM C260 Energy Future. Amy has worked at the nexus of business and The effectiveness of plug-in automobiles is directly tied sustainability for 15 years. As a thought leader in to the systems in which they are deployed–including the embedding authentic corporate responsibility programs Smart Grid, a network of charging stations, and improved TRANSPARENCY VS SECRECY: CHARTING A into business operations, Amy has advised dozens of battery technology. This summit is a roundtable discus- Fortune 500 companies. Her expertise covers a myriad sion among the leaders and visionaries actively shaping COURSE IN SUSTAINABILITY REPORTING of CSR issues including greening operations, engaging this emerging industry. The Agenda for this summit will ROOM C362 customers & employees in environmental efforts and include: reporting on the state of the industry, painting a Who’s telling what and why? As companies struggle with partnering with stakeholder communities. vision of the opportunities it presents, assessing the what to report,and how much, they must balance the Adam Werbach, Chief Sustainability Officer, Saatchi & challenges it faces, and crafting a roadmap for success. benefits of transparency against issues of security, Saatchi competitive advantage and resource requirements. Adam Werbach is the Chief Sustainability Officer for Anthony Eggert, Commissioner, California Energy Moderated by EcoStrategy group, come hear how NetApp, Saatchi & Saatch. He’s the bestselling author of Strategy Commission Del Monte Foods and Williams-Sonoma are addressing for Sustainability. Elected president of the Sierra Club Anthony Eggert was appointed by Governor these challenges. at age 23, Adam has been working to fight humanity’s Schwarzenegger in January 2010 and fills the Kathleen Gilligan, Partner & Co-Founder, EcoStrategy dumbest efforts to destroy the earth for far too long Environmentalist position on the five-member Group already. Commission. Currently, Commissioner Eggert serves as Kathleen Gilligan is a co-founder of EcoStrategy Group, a Presiding Member of the Efficiency Committee and as consulting firm that helps companies effectively Associate Member on the Transportation Committee, AB communicate their sustainability efforts. The firm 32 Implementation (Ad Hoc Committee) and the Federal specializes in stakeholder engagement and data-driven Stimulus Program (Ad Hoc Committee). communications. Kathleen is a LEED-Accredited Profes- sional, and has worked with businesses in multiple indus- tries, from start-ups to public companies. FUTURE COMMUNITIES 4.0 ENERGY & H2O SMART GRID = SMART CITIES
  • 29. FRIDAY SESSION ABSTRACTS 29 Karen Janowski, Partner, EcoStrategy Group SYSTEMS THINKING FOR A VIBRANT FUTURE strategy, LEED consulting, and green building policy KJ focuses on helping clients to understand and engage development. C235 Andrew Clark, Director of Strategy, IBM Venture Capital with key stakeholders and to communicate their Getting from here to sustainability requires thinking in a Group sustainability efforts in a way that has impact and integrity. big-systems, holistic way. David Johnston explores Drew is co-founder of & strategist for IBM’s global She frequently speaks and writes on these topics. She is a specific steps we can take to transition our systems for venture capital group. He is also a top strategist for many leader and active member of several sustainability buildings, health, safety, finance, water, energy, and of IBM’s key business imperatives in the Energy & focused non-profit organizations. community. Using examples from his recent sustainability Environment space, including smart grid, smart buildings, Christina Nicholson, Director, Sustainable Development delegation to Europe, David explores how we integrate and and advanced water management. He works closely with Williams-Sonoma, Inc. scale these solutions to create a vibrant future where each the global venture capital community across multiple IBM Christina is responsible for driving sustainability as a piece supports the larger whole. brands and industry units to help drive new business strategic agenda throughout both corporate and brand David Johnston, President, What’s Working, Inc. opportunities. activities with Pottery Barn, West Elm, and ohnston has trained thousands of builders and industry Scott Green, Clean Tech/Regional Policy Officer, City of Williams-Sonoma. Her background in finance, sustainable professionals worldwide. Johnston’s has authored four San Jose design and marketing make her uniquely qualified for this books: Building Green in a Black and White World, Green Scott accelerates sustainability by helping implement the cross sector challenge. Remodeling, Changing the World One Room at a Time, San Jose Green Vision – a plan for creating clean tech jobs Peter Perrault, Green Giant, NetApp Green From the Ground Up and Toward a Zero Energy by providing incentives and services for clean tech Peter is NetApp’s ‘Green Giant’ managing the company’s Home. companies, incubating and purchasing next generation Environmental Sustainability Program. He is responsible for working with senior leadership through the VP level technology, and advocating for legislation supporting to create the company’s strategic vision for worldwide en- green innovation. vironmental sustainability, environmental education and FRIDAY 3:00-4:00 awareness and the development and execution of NetApp’s environmental sustainability program. DESIGNING FOR POSITIVE IMPACT MAKING YOUR COMPANY SEXY FOR INVESTORS Robin Connell, Manager of Sustainability Programs, DelMonte Foods HERBST PAVILION ROOM C362 In 2008 Robin achieved her M.B.A. in Sustainable Across industries, there’s an increasing awareness that How can company founders prepare their companies for the Management from the Presidio Graduate School. She the systems, products, and services created to support scrutiny of professional investors? This presentation will previously received her B.A. in Environmental Studies modern lifestyles do not support emerging efforts to build focus on steps to take before the investors ask for the from the University of Santa Barbara with a focus on a healthy future. We see a growing gap between people’s business plan. Topics include what kind of business Sustainable Urban Development. needs and desires and the offerings available to help structure professional investors prefer, providing stock to key realize them. Few businesses have stepped up to provide employees, protecting intellectual property, avoiding products and services that help shift people’s habits common mistakes, thinking about valuation and accordingly. IDEO’s work in behavior change highlights understanding the pros and cons of typical deal terms. NET ZERO ENERGY: LESSONS LEARNED the tremendous opportunity for goods, services, and new Richard Lyons, Partner, Wendel, Rosen, Black & Dean FROM DESIGN AND OPERATION business models to not only survive in change, but also Richard is the Senior Legislative Advocate for the California ROOM C210 thrive on it. Building Industry Association, and has been with them for Net Zero is a living goal that requires us to account for Chris Waugh, Practice Lead, Consumer Experience over 20 years. CBIA is a statewide trade association real people and real energy use. Achieving Net Zero Design, IDEO representing more than 6,700 companies. Richard is respon- Chris Waugh is a leading member of IDEO’s Consumer sible for land use, housing, infrastructure, school facility and Energy requires expanding our design scope beyond the Experience Design practice in California. He has been local government finance issues impacting the industry. physical building to include often ignored areas such as involved in a variety of IDEO innovation breakthroughs plug loads, building operation, and even transportation. ranging from food and beverage to personal banking. His Panelists draw from nine zero energy projects to describe focus lies in employing the human centered design the transition from efficient buildings to zero carbon OPTIMIZING BLENDED VALUE COMPANIES process to answer questions about the future of commu- communities. nity and how to create social change. ROOM C210 Brad Jacobson, Senior Associate, EHDD Architects Brad leads some of EHDD’s high-performance projects Here we explore emerging business models for blending including a net zero energy, LEED Platinum office SMART SYSTEMS FOR FUTURE COMMUNITIES money and mission. Learn how “Flexible Purpose building for the David & Lucile Packard Foundation. His Corporations” empower social entrepreneurs and Global Ecology Research Center at Stanford University SOUTHSIDE THEATER enhance profitability; the “5 friction points” businesses reduced carbon emissions by over 60% and was named a Most of the world’s populations live in cities, but experience in pursuing a triple bottom line; and how to AIA Top Ten Green Building in 2007. infrastructure, systems design, and even our ways of overcome them with options including the B Corp, the Peter Rumsey P.E., Principal, Integral Group thinking need to be upgraded to deliver livable, connected, FPC, the L3C, the Benefit Corporation and others. Find A national leader in the design of low energy buildings, and distinctive communities that nurture their inhabitants out how a blended model can work for your company! Peter has designed mechanical systems for data centers, and interact sustainably with surrounding environments. Todd Johnson, Partner, Renewable Energy & clean rooms and labs that are among the most energy Our discussion will focus on innovative trends and ideas Sustainability Head, Jones Day efficient in the U.S. He is a frequent lecturer at industry and provoke new thinking about cities and communities. Todd founded Jones Day’s Northern California practice events, conferences and universities. His focus has been Christine Hertzog, Managing Director, Smart Grid in 2000 by opening its Silicon Valley Office and presently transforming the building industry by designing affordable Library leads the Firm’s Renewable Energy and Sustainability and dramatically energy efficient buildings. Christine is a consultant, author, and a professional Practice where he represents founders, investors, transforming the building industry by designing affordable explainer focused on Smart Grid technologies and and companies pursuing renewable energy solutions, and dramatically energy efficient buildings. solutions. She helps clients understand and navigate the energy efficiency, and “for-benefit” models for corporate Scott Shell, Principal, EHDD Architecture electricity ecosystem of emerging technologies and governance. Scott Shell is a nationally-recognized expert on the design markets. She authored the Smart Grid Dictionary, the first of zero energy buildings and how it changes the architect’s dictionary defining jargon, acronyms, and approach to design, client interface, and buildings in use. terminology used by utilities, regulators, standards He has completed and monitored a handful of zero energy organizations, and manufacturers. buildings, with construction now beginning on the 50,000sf Andrea Traber, Director, KEMA Services, Inc. zero energy Packard Foundation. Andrea directs large projects and client relationships, as well as managing technical professional staff. She oversees services include energy efficiency design sistance, energy modeling and auditing, commissioning, retro-commissioning, real estate portfolio management BETTER BUSINESS, BRANDING & INNOVATION ENTREPRENEURSHIP TRAINING COOL TECH & HOT PRODUCTS
  • 30. 30 FRIDAY SESSION ABSTRACTS MULTIFAMILY GOES PLATINUM: COMMUNITIES ON FORUM: DESIGNING SOCIALLY JUST, SOCIAL ENTREPRENEURSHIP WORKSHOP: LIVING HOMES LOCAL FOOD SYSTEMS DEVELOPING COMMUNITY CAPITAL ROOM C235 ROOM C260 ROOM C370 LivingHomes has two multifamily projects in Northern How can we build a vibrant, socially just food system that Social entrepreneurs are society’s change agents, California that are expected to be certified LEED serves everyone in our communities? This gathering of introducing new methods for businesses, nonprofits, and Platinum. Using sustainable building materials and urban ag practitioners, community leaders, and civic partnerships to achieve social and financial returns. systems-design, these homes are modern, elegant, and policymakers will address this question head-on, and We will teach you the newest trends in social efficient. The Presidio homes, designed by share success stories and lessons learned on the road to entrepreneurship, social responsibility, triple-bottom line KieranTimberlake, and the others in Los Altos are local food security. Learn about the challenges facing Bay accounting, and strategic partnership building. Join us to helping LivingHomes fulfill the promise of prefab as a Area urban farmers and food justice advocates, and hear learn how to engage your community capital and move real game changer in residential housing. about strategies and plans now underway to overcome “beyond sustainability.” Steve Glenn, CEO, LivingHomes them. Achieving lasting food security for all will require LivingHomes is a premier developer of modern, collaboration between community leaders, non-profits, David Hopkins, Co-Author, The Tactics of Hope: How schools, public officials, entrepreneurs and business Social Entrepreneurs Are Changing Our World prefabricated homes that combine world-class leaders. Join the conversation! David Hopkins is a motivating young entrepreneur, writer architecture with an unparalleled commitment to healthy and speaker. He appears regularly in online media, TV and and sustainable construction. The first LivingHome, Aaron Lehman, Network DevelopmentDirector, Bay radio for his work in social entrepreneurship. designed by Ray Kappe, FAIA, was installed in eight hours Wilford Welch, Author, The Tactics of Hope and was the first home to be certified LEED Platinum. Localize Wilford helps corporations and individuals take actions Nine other LivingHomes have or should achieve LEED Aaron co-founded Bay Localize and serves on the that are in their enlightened self-interest, to effectively Platinum. Oakland Climate Action Coalition and the Oakland Food address the major social and environmental challenges Policy Council. He has worked for the Ella Baker Center, we face. Circle of Life, and Earth Island Institute. Aaron lives in Friday 4:30-6:00 Oakland and is an avid gardener. Kene Turner, President, Epilife Consulting Kene has over 15 years of experience providing nonprofit Tim Block, Program Manager, The Home Depot management consulting, professional development TECHNOLOGY ENABLING SUSTAINABILITY Foundation education, entrepreneurship training and corporate social SOUTHSIDE THEATER Tim has 12 years of experience in the affordable housing responsibility strategies. It is critical from an economic, environmental, and social and community development fields and has worked with perspective that we have the technologies to plan for and many of the Foundation’s national affordable housing prosper in a world with rising population, rapid partners.In this role, Tim oversees the Foundation’s BEER & BANTER WITH BUILDINGGREEN urbanization, natural resource depletion and a changing grantee work, including developing program direction, ROOM C362 climate. This panel discusses how innovative partnering with nonprofit organizations to develop project What better way to wrap up the 2nd day of WCG10? technologies are enabling sustainability by transforming proposals, and negotiating grant contracts. Libations and loquaciousness on all things green with how we interact with our environment, manage resources three of our best and brightest! This session is truly and infrastructure, and build resilience for responding to Jason Mark, Co-Manager, Alemany Farm. Editor, Earth free-flowing-we’re taking all questions, opinions, and natural disasters. Island Journal perspectives about green building. And no worries about Carrie Freeman, Director Sustainable Business Innova- Jason Mark is a writer-farmer engaged in the movement things getting out of hand-Peter will be in charge of the tion, Intel Corp. for sustainability. He splits his time between editing the taps on both beer and banter. Carrie is responsible for developing the business op- quarterly magazine Earth Island Journal and Alex Wilson, Founder & Executive Editor,BuildingGreen, portunities for Intel’s eco- technology solutions in the co-managing Alemany Farm in San Francisco. LLC areas of environmental monitoring and natural resource Alex is the founder of BuildingGreen in Brattleboro, Ver- management. In her previous role as corporate sustain- Jay Rosenberg, Co-Director, Hayes Valley Farm mont and executive editor of Environmental Building ability strategist, she directed corporate wide strategic Jay is a permaculture designer and educator working on News and GreenSpec. He is author of Your Green Home sustainability efforts working with stakeholders internal a community-run farm and urban agriculture education and recipient of the 2010 Hanley Award for Vision and and external to the company. and research project located in the heart of San Francis- Leadership in Sustainable Housing. Rachel Sheinbein, Principal, CMEA Capital co. The farm is on a mission to serve as a community and Ann Edminster, M.Arch, Green Building Consultant, Rachel Sheinbein joined CMEA Capital in 2008 and is a agricultural hubDepot Foundation IS COMMITTED TO to The Home empowering San Francisco residents Design AVEnues Senior Associate with the Energy and Materials team. connectbuilding another, grow their ownAND WE learn with one healthy communities food, and Ann is an international expert on green building and a Before CMEA, Rachel was a consultant for start-ups in the about sustainableSUPPORT West Coast Green ecological systems. principal author of LEED for Homes. Her new book, PROUDLY areas of bio-plastics, solar and water treatment. She also Energy Free: Homes for a Small Planet, offers guidance is an angel investor, and co-chairs the Keiretsu Forum an- The Home Depot Foundation has made a commitment to invest $400 million in communities over the next ten years. This will help support the creation of 100,000 affordable homes, built on net-zero energy design. An acclaimed teacher and gel’s WISE (Women Investing in & Supporting responsibly, and the planting of over three million community trees. While we count the homes that are built and the trees that are planted, the true impact of this work will be measured by the facilitator, she advises builders, developers, Entrepreneurs) group. stories of people who will be empowered to live healthy, safe and sustainable lives. manufacturers, architects, utilities, public agencies, Peter Williams, CTO, Big Green Innovations, IBM, entrepreneurs and non-profits. Dr. Williams assembles, maintains and develops the Peter Yost, Director, Residential Services, portfolio of technologies used in many of IBM’s BuildingGreen, LLC environmental businesses. He is an IBM Distinguished www.homedepotfoundation.org Peter has been building, researching, teaching, Engineer. By background he is a management consultant OUR PLEDGE: $400 million • 100,000 homes • 3 million trees writing and consulting on high performance homes for with 20+ years experience of developing novel technology more than 25 years. His expertise ranges from solutions and business models. construction waste management to building durability. Stan Wrzeski, VP & Global Director, Carbon & Climate Peter has made significant contributions to the NAHB Action, HOK Group Research Center, Building Science Corp, EEBA, USGBC’s For over four decades, Stan has built public/private LEED for Homes program and DOE’s Building America partnerships from the public sector, private sector and program. academe. A product of MIT’s Building Technology Group, Bruce King, Director, Ecological Building Network he blends the practicality of a contractor with the A recovering structural engineer who has spent 20 years perspective of an educator to package projects that figuring out how to build with what is already here, Bruce explore innovation and reflect HOK’s uniquely-integrative King gets asked to speak about this topic in places like approach to sustainability. London, Beijing, Sydney, Havana, Hong Kong, Toronto and Steve Engler, Director, Carbon Management Services, even Berkeley. He also raises chickens and writes books. Deloitte FUTURE COMMUNITIES 4.0 ENERGY & H2O SMART GRID = SMART CITIES
  • 31. FRIDAY SESSIONS 31 CREATIVE GREEN FINANCE: VALUING INVESTMENT IN SUSTAINABILITY ROOM C210 How can we redefine “high performance” investments and “safe lending practices” to incorporate sustainability? As companies and banks push beyond BSR and SRI they’re looking to leverage greater transparency to develop 21st century banking practices that serve a clean green economy. Here we explore the steps financial institutions can take to favor investments that do something good for the world! Todd Johnson, Partner, Renewable Energy & Sustainability Head, Jones Day Todd Johnson is a partner at Jones Day, one of the nation’s top law firms. Todd founded Jones Day’s Northern California practice in 2000 by opening its Silicon Valley Office and presently leads the Firm’s Renewable Energy and Sustainability Practice. Joshua Levine, VP, SRI Wealth Management, Royal Bank of Canada Joshua provides highly customized financial advice and investment solutions to families, foundations, endowments, and small businesses. Through the goal of improving social justice through capital markets, he develops investment strategies that are in line with a client’s ethics, without sacrificing return. ZERO NET ENERGY TECHNOLOGY FOR UTILITIES ROOM C235 Zero Net Energy (ZNE) is one of California’s Big Bold Energy Efficiency Strategies (BBEES), and new technologies are helping make this goal a reality. Learn more about ZNE from experts at the cutting edge of commercial buildings policy and technology, including leveraging local area networks for energy savings, dashboards, organic lighting and the latest in sensors and controls. Jordana Cammarata, Policy Analyst, California Public Utilities Commission Jordana Cammarata is involved in the oversight of the commercial energy efficiency programs for existing buildings and new construction. She is also engaged with the implementation of the California Energy Efficiency Strategic Plan, and recently launched a Zero Net Energy (ZNE) Action Plan for the Commercial Sector. She holds an MPP from the University of Southern California (USC). Gregg Ander, Chief Architect, Southern CA Edison Gregg is the manager of SCE’s Design and Engineering Services, of which the RTTC is an integral part. He is the author of over 65 technical and design related articles and was the executive producer of four “Environmental Showcase” television programs for NBC. Stephen Selkowitz, Department Head, Lawrence Berkeley National Lab DON’T FORGET TO ORDER YOUR CONFERENCE Stephen leads a buildings R&D team that develops, tests and deploys new technologies, systems and tools for new PROCEEDINGS CD FROM CADMIUM IN KEYNOTE HALL and retrofit high performance, energy efficient buildings. BETTER BUSINESS, BRANDING & INNOVATION ENTREPRENEURSHIP TRAINING COOL TECH & HOT PRODUCTS
  • 32. 32 SATURDAY SESSION ABSTRACTS OPENING KEYNOTE 9:00-11:00AM Hunter Lovins Gregory Miller Founder & President, Natural Capitalism Solutions Technologist & Professor, Presidio Graduate School Hunter Lovins is an international consultant, professor, Gregory Miller is Advisor to Google.org, an active angel speaker and author on enhancing business value while investor and TEDster, and served as interim Dean of practicing environmental sustainability. She presents Presidio Graduate School. Through 2009 Greg was regularly to audiences ranging from business, government, Managing Director at Google.org & Google Foundation community groups and universities. For over 20 years, she leading the investment, grants and legal teams addressing has been widely published, quoted and referred to on how renewable energy and climate change, global economic being environmentally friendly increases profits. development and global public health. Prior to Google, Greg was a co-founder of early Wi-Fi company Cometa Networks, and partner at Gunderson Dettmer advising start-ups and venture firms. SATURDAY 11:30-12:30 approach to developing an integrated set of policy recommendations for CA’s incoming governor. Come hear Adam Boucher, CEO, Fund Manager, Adam Capital Inc. Adam founded and manages a private investment fund how successful international precedents including the that has pioneered Senior Secured Debt as a strategy to SPILLS, SINS & STARBUCKS: HOW OIL HAS Netherlands, New Zealand, and the European Union offer invest in clean energy projects. He provides leadership in NEGATIVELY ALTERED OUR BUILT ENVIRONMENT a proven path to aligning economy and ecology. all operations, investor relations, and fund management. Darian Rodriguez Heyman, Managing Partner CODE Green Adam represents a new generation of fund manager, with HERBST PAVILION Agency a personal resolve to triple bottom line returns. The Gulf Coast Oil Spill is the worst environmental After five years of service, Darian recently stepped down Liz Yager, Interim Energy & Sustainability Manager, So- disaster in history. Here Eric explores the tragedy of the as Executive Director of Craigslist Foundation and as a noma County spill, and how our own dependence on fossil fuels is really Commissioner for San Francisco’s Department of the Liz is also the Program Manager of the Sonoma County to blame. Then he offers a plan for transforming our cities Environment. Most recently, Heyman launched Code Energy Independence Program (SCEIP). Her background and suburbs to eliminate this addiction once and for all. Green Agency, which provides strategy, messaging and ranges from building science to mass spectroscopy, IT to Combining equal parts humor and insight, Eric’s annual fundraising for the green economy. having been a golf pro. Liz is passionate about energy talk is a highlight of the conference. Bonnie Nixon, Managing Partner, CODE Green Agency independence and the importance of equity in a Eric Corey Freed, Founding Principal,organicARCHITECT At CODE Green, Bonnie leads strategy and messaging for sustainable future. Eric has nearly 20 years of experience in green building. the Green Economy. As Former Director of Larry Farris, Adam Capital Inc. Eric is author of 4 books including Green Building for Environmental Sustainability at HP, she managed the Larry has more than 15 years experience solving complex Dummies. His new book is Green$ense for the Home. Eric vision, strategy, marketing, messaging, employee and business and financing challenges and brings much need- is considered a leader in the field; named by San Francisco stakeholder relations program. As HP’s Director of ed humor and passsion to clean energy project finance. Magazine Best Green Architect in 2005 and Best Visionary Ethical Sourcing, Bonnie spent 10 years implementing the Danny Kennedy, Founder, Sungevity in 2007. world’s largest and most complex electronic ethical and A long-time social activist and entrepreneur, Danny sustainable supply chain program. started Sungevity to take solar to the suburbs by bringing INNOVATE WITH EMPATHY: SHIFTING WORLDVIEWS Dan Geiger, Executive Director, USGBC, Northern sunshine online to make it easy and affordable to go solar. California Chapter Joe Anzalone, Senior VP, Commercial THROUGH INSPIRED COMMUNICATION Dan has more than 25 years of executive experience Banking Group Manager, New Resource Bank SOUTHSIDE THEATER including founding and CEO positions in 3 nationally Joe has broad expertise in operating, advising and A growing chorus of scientists and sociologists are recognized non-profits. His work has been featured in financing emerging-growth technology companies. He exploring the rise of empathy as a vital tool for 21st Good Morning America, Wall Street Journal, San founded Allegiant Ventures, a technology venture fund, century leaders. But how are empathy and innovation Francisco Chronicle, San Jose Mercury News, and many and was president and COO of MediaG3, a broadband related? What can the latest research in developmental other media. wireless provider. He also has substantial banking psychology, worldviews, and social outlook teach us about Pedro Nava, CA State Assemblyman, Chairman, Select experience, including 15 years at Silicon Valley Bank in a being more authentic communicators? In this interactive Committee on CA Green Economy variety of executive positions seminar John presents compelling research and practical Huey Johnson, Founder, Resource Renewal Institute, exercises for anyone who wants to shift minds to make a Founder, Trust for Public Land MAKING SHIFT HAPPEN: CHANGING OUR COURSE difference! John Marshall Roberts, Founder & CEO, Worldview FROM COLLAPSE TO SUSTAINABILITY Learning CLEAN ENERGY FINANCING: PITFALLS & ROOM C362 John Marshall Roberts is CEO of Worldview Learning. He Author Mat Stein takes us on a journey toward two OPPORTUNITIES IN 2011 futures. First he identifies six major current trends is a bestselling author, speaker and applied research psychologist with more than a decade of strategic ROOM C260 heading toward collapse. Then he inspires us by detailing communications consulting experience. A former 2011 will be the shakeout year for clean energy, with mas- ten major changes we can make using existing psychology professor, John’s work to date has focused sive changes in the industry including production-based technologies and practices to shift toward a sustainable largely on overcoming mainstream skepticism through incentives, investment tax credits, and equipment supply future. With a backcasting exercise we explore steps we strategic communication design. chain signals. This panel will uncover the key challenges can take in our own lives to create a future we all want. and opportunities facing the distributed generation Matthew Stein, Principal, Stein Design business environment in 2011 and provide on-the-ground Engineer, green builder, graduate of MIT and author of REBOOT! REDEFINING CALIFORNICATION insight to navigate, survive, and thrive in the coming clean the bestselling book When Technology Fails, Mat has built ROOM C370 energy economy. hurricane resistant eco-friendly homes and designed California - the world’s eighth largest economy-is in a dozens of consumer & industrial products. An outspoken pivotal leadership position for advancing a prosperous advocate for making a radical shift in the way we do green economy. The CA Green Plan is a comprehensive business to create a truly sustainable world, Mat is also a guest columnist for the Huffington Post. FUTURE COMMUNITIES 4.0 ENERGY & H2O SMART GRID = SMART CITIES
  • 33. SATURDAY SESSION ABSTRACTS 33 ENERGY UPGRADE CALIFORNIA - RESIDENTIAL SATURDAY 1:30-2:30 RUBBLE RISING: RECONSTRUCTING HAITI FROM RETROFITS GO LIVE! THE INSIDE OUT DIALOGUES WITH LUMINARIES ROOM C210 HERBST PAVILION C370 The perfect storm of Federal Stimulus dollars and West Coast Green keynote level luminaries will join each How can we use concrete rubble and earthen California rate payer energy efficiency funds have come other in this informal session telling their personal sto- construction techniques to rebuild Haiti? Hear from together to create the largest home energy ries: from occasional challenges that shifted them into architects and designers using simple engineering to conservation rebate program in the entire country. Learn action, a few jokes between each other, to stories that build safe affordable structures that will work for Haitians about local programs rolling out this fall in California illuminate the source of their passion and insights. and other cities around the world. Come learn how that will save you energy and money. Join us, and join the David Johnston, What’s Working, Inc. common urban materials like concrete, rebar, corrugated energy upgrade movement! Johnston has trained thousands of builders and industry tin, plastic sheeting, and tires can be repurposed into safe, Leif Magnuson, Residential Green Building Coordinator, professionals worldwide. Johnston’s has authored four effective housing for disaster relief. U.S. EPA Region IX books: Building Green in a Black and White World, Green Bruce King, Director, Ecological Building Network Leif Magnuson brings 21 years of experience at the EPA Remodeling, Changing the World One Room at a Time, A recovering structural engineer who has spent 20 years to his work implementing green building and efficiency Green From the Ground Up and Toward a Zero Energy figuring out how to build with what is already here, Bruce programs at the EPA. He is an Environmental Scientist Home. King gets asked to speak about this topic in places like who received his B.S and M.S. degrees in Biology from London, Beijing, Sydney, Havana, Hong Kong, Toronto and Stanford. GUEST SPEAKERS TO BE ANNOUNCED even Berkeley. He also raises chickens and writes books. Panama Bartholomy, Advisor to Commissioner Douglas, Kevin Rowell, Program Director, Kleiwerks International California Energy Commission Kevin currently acts as the International program director Panama advises the Energy Commission on topics in- of Kleiwerks International a 501(c)3 dedicated to cluding green building, land use, climate change, renew- education, research and development of sustainable able energy, transmission and biofuels policy. He drives a CONCENTRATED SUNLIGHT: NEW TECHNOLOGIES FOR communities world wide. Since 1996 Kevin Rowell has biodiesel powered car and tries to play Mandolin. been investigating sustainable living through local organic Michael Wheeler, Energy Advisor, California Public DAYLIGHTING THE BUILDING CORE food production and simple methods of providing housing. Utilities Commission SOUTHSIDE THEATER Michael serves as an Energy Adviser to Commissioner Recent technological advances now make it possible and Dian Grueneich. Prior to his current position, he led the practical to deliver concentrated sunlight deep inside Residential Sector Strategic Planning process for the PUTTING NATURE AND PEOPLE TO WORK: commercial buildings. Using passive collectors and tiny CPUC. Prior to joining the CPUC in 2006, Michael worked tubing to carry sunlight through walls, this technology is ECOLOGICAL PUBLIC SPACE for the EPA and DOE on energy issues in Washington DC. cutting edge, affordable, and effective. Panelists will ROOM C260 Jeff Gleeson, Senior Product Manager, PG&E discuss the advantages of central sunlighting so This talk looks at how innovative public space design has Jeff is a member of PG&E’s IDSM Products team and commercial building architects, developers and owners become a major component of sustainable city planning, has helped to develop the statewide and soon-to-launch can use it increase efficiency and save energy. and how high-profile urban open spaces have become Whole House program. Prior to joining PG&E, Jeff Lorne Whitehead, Chair, Board of Directors, SunCentral catalysts for economic development. Speakers will received his MBA from UC Davis where he was a Inc. consider projects from NY’s High Line and SF’s Mint researcher for the UCD Energy Efficiency Center. Dr. Whitehead holds an Industrial Research Chair in Plaza, to a range of parks, plazas and waterfronts where Structured Surface Physics at the University of British integrating ecology into public space is improving the Columbia where he is a professor. He is the founder and environment and creating economic revitalization in the COMPANIES ON A MISSION: ENTREPRENEURIAL primary inventor of SunCentral’s Core Sunlighting System. process. STRATEGIES FOR ENLIGHTENED GROWTH Lorne holds over 100 patents and has substantial exper- Bry Sarté, Principal & CEO, Sherwood Design Engineers tise in technology transfer. A leading designer in green and sustainable engineering, ROOM C235 Peter Novak, CEO, Sunflower Corp. Bry has years of international engineering experience How do enlightened entrepreneurs win in today’s Peter has over 25 years of global business development, ranging from master planning and infrastructure design marketplace? Members of a powerful but largely ignored and operations experience from a career spanning the US, to site planning for individual buildings and urban spaces movement, countless small and mid-size companies are Europe and Asia. He joined Sunflower Corporation as their He is the author of Sustainable Infrastructure: The Guide generating profits while also exercising social responsibil- CEO in late 2006. to Green Engineering and Design, a comprehensive guide ity and environmental stewardship. Learn the strategic Kit Ratcliff, President, Principal, Director of to integrating sustainable strategies into infrastructure principles that guide these pioneers, and how their Sustainability, Ratcliff Architecture planning and design. experiences offer lessons to mainstream businesses. Mike Russo, Lundquist Professor of Sustainable Kit is an innovator, speaker and writer on climate change. Jacob Petersen, Planner, Hargreaves Associates He directed the firm’s launch of the GreenMatrixTM, the Jacob’s career has focused on leading the design of Management, University of Oregon GHG Calculator for Facility Operation and Green Action urban parks - an ongoing investigation of design, Mike is an award-winning researcher who focuses on Plan Framework. He recently initiated a new service- programming, sustainability, and urban revitalization. how the sustainability imperative influences strategic Sustainability Planning Practice–to create system-wide Experience includes Discovery Green a central park in management. His new book is Companies on a Mission: green plans for clients. downtown Houston; Caruthers Park in Portland; Parkview Entrepreneurial Strategies for Growing Sustainably, West in Chicago; Belo Garden in Dallas; San Diego Responsibly, and Profitably. Currently, Mike is studying Waterfront Park; and Oklahoma City’s Central Park. the greening of global supply chains and geographic Ken Hays, Partner, Kinsey Probasco Hays clustering by mission-driven companies. Ken was President of the RiverCity Company, Chattanooga’s downtown non-profit development company from 2000-2005. He led the companies efforts as master developer of Chattanooga’s $120 million 21st Century Waterfront Plan BETTER BUSINESS, BRANDING & INNOVATION ENTREPRENEURSHIP TRAINING COOL TECH & HOT PRODUCTS
  • 34. 34 SATURDAY SESSION ABSTRACTS PASSIV HAUS: AGGRESSIVE SAVINGS MULTI-MODAL TRANSPORTATION: SOLUTIONS ECOLOGICAL BIONICS: EXPLORING AN ECOLOGICALLY ROOM C362 FOR MOBILE URBANISM INTEGRATED URBAN FABRIC Passive House (PassivHaus), the most rigorous building ROOM C235 performance standard in the world, has produced over ROOM C210 How do we solve the “last mile” problem? Walk, bike, Urban infrastructures are underperforming around the 20,000 buildings & retrofits using super-insulation, high world. Using natural systems, we can improve site and performance windows, controlled solar gains, tight bus, train, ferry - there are so many ways to move around beyond cars. Thecity of the future needs an integrated building performance without increasing energy use. envelopes and heat-recovery ventilation techniques. However, urban environments are often hostile to ecology, Learn how Passive House principles can reduce energy strategy for linking them all together. Hear the latest on the HUD-DOT-EPA Sustainable Communities Partnership, inspiring today’s designers to blend technological and use by 70 to 90%, putting cost-effective zero-energy natural solutions into an integrated urban fabric. buildings within reach. high speed rail, revolutionizing greener transit development, and the SF bike coalition. This presentation explores how ecosystem services can be used to enhance the performance of the built environ- Prudence Ferreira, Principal, Integral Impact Inc. ment. Prudence is a high-performance building and energy Timonie Hood, Green Building Coordinator, U.S. EPA consultant with special focus on Passivhaus, Living Region 9 Timonie drives @EPAgreenbuilding, zero waste and Josiah Raison Cain, Co-Founder, Design Ecology Building Challenge and Zero Energy buildings. She is Josiah has been greening major projects for over 18 years. President of both Passive House California and USGBC- climaterials policy change. She works on environmentally preferable purchasing and green building for EPA’s Pacific His synthesis of design, technology and environment to REC. Her credentials include LEED AP, LEED-Homes optimize building and infrastructure performance has Rater, GreenPoint Rater, T24 CEPE, HERS, I, II and PV Southwest region, where her recent projects include: the Lifecycle Building Challenge, HUD-DOT-EPA Sustainable been featured at Cascadia, Dwell, Esalen, Harvard, Sunset Rater and Certified Passive House Consultant. Magazine, HGTV and the NY Times. He is the Director of Communities Partnership, Tribal Green Building, Sustainable Transit. Sustainable Design at UCB Extension, and visionary de- Nabih Tahan, Founder & Architect, BauTechnologies signer of ecological urban environments. Nabih has been involved in energy efficient design and construction in California and Austria. He has introduced Tian Feng, District Architect, San Francisco Bay Area the Passive House Standard to California and established Rapid Transit District BauTechnologies to connect and transfer knowhow Tian is the founder/chief editor of Transit Sustainability between Austrian professionals and their American Practice Compendium and the chair of Transit counterparts through design and construction, including Sustainability Standards for the American Public manufacturing and modern prefabrication techniques. Transportation Association. His work on BART Facilities Standards was the first of its kind in transit system design Graham Irwin, Principal, Essential Habitat and construction to incorporate sustainability principles Graham leads a design and consulting practice with an and requirements holistically from planning to emphasis on Passive House methodology. His credentials operations. include CPBD, CGBP, LEED AP, Certified Passive House Consultant. He is a founding member of the Passive Jennifer Blonn, High Speed Rail Coordinator, U.S. EPA House Alliance and Passive House California, Graham Jennifer advocates a new way of thinking for designing also lectures regularly and trains Passive House and operating sustainable transit. Improving transit Consultants for the Passive House Institute US (PHIUS.) systems’ performance and integrating transit with community development is often more vital than a simple reduction of the environmental footprint of agency facilities. A holistic practice of transit sustainability leads to a healthier and happier life style and a more livable community. Renee Rivera, Executive Director, SF Bike Coalition Former chair of the SFBC Board of Directors, Renee Rivera is currently the acting Executive Director. Renee has a long history working with the SFBC including leading winning campaigns for bike lanes. Renee has a strong background in nonprofit management and leadership roles and is passionate about improving San Francisco for bicycling. Eric Eidlin, Sustainable Communities Partnership Liai- son, Federal Transit Administration, US Dept of Trans- portation Eric provides financial and planning assistance to transit agencies in the Bay Area, and manages FTA’s Tribal Transit Program for federal Region 9.
  • 35. Schwartz Communications is the strategic communications partner to more than 30 Cleantech & Green companies, including West Coast Green · Public Relations · Search Media Marketing Engine · Government Relations · Digital Contact us: greencomms@schwartzcomm.com or +1-415-512-0770 Introducing the Inspired In-Law Cottage: ™ Sustainable. Attainable. Affordable. This free-standing, one-bedroom home is:
  • 36. 36 BOOK SIGNING SCHEDULE BOOK SIGNING SCHEDULE: THURSDAY SEPTEMBER 30 11:15 William Mcdonough signing copies of Cradle To Cradle in Herbst Lounge 12:45 David Johnston signing copies of Green From The Ground Up in Expo Bookstore (Tentative) Matthew Stein signing copies of When Technology Fails in Expo Bookstore Jennifer Siegal signing copies of More Mobile: Portable Architecture in Expo Bookstore FRIDAY OCTOBER 1 12:45 Matthew Stein signing copies of When Technology Fails in Expo Bookstore Jennifer Siegal signing copies of More Mobile: Portable Architecture in Herbst Lounge 6:15 David Hopkin signing copies of Tactics of Hope in Expo Bookstore Ann Edminister signing copies of Energy Free: Homes for a Small Planet in Expo Bookstore (tentative) SATURDAY OCTOBER 2 11:15 Hunter Lovins signing copies of Natural Capitalism in Herbst Lounge 12:45 John Marshall Roberts signing copies of Igniting Inspiration in Expo Bookstore Eric Corey Freed signing copies of Green Building for Dummies in Herbst Lounge Mike Russo signing copies of Companies on a Mission in Expo Bookstore 2:45 Adam Werbach signing copies of Strategy for Sustainability in Expo Bookstore (tentative) Kira Gould signing copies of Women in Green: Voices of Sustainable Design in Expo Bookstore Bry Sarte signing copies of Sustainable Infrastructure in Expo Bookstore
  • 37. West Coast Green saved the following resources by using Sakura Silk, made with an average of 100% de-inked recycled fiber and an average of 50% post-consumer waste, processed chlorine free, designated Ancient Forest FriendlyTM and manufactured with electricity that is offset with Green-e® certified renewable energy certificates. 36 Trees 16497 Gallons of Water 12 Million BTUs of 1002 Pounds of Solid 3425 Pounds of Greenhouse Gases Visit us at booth 445/447 NCFI Sustainable The Science of Comfort. Better performing home and building insulation is the ideal place to start sensible conservation and reducing our carbon footprint. NCFI’s high performance spray foam insulation products provide remarkable heating and cooling efficiency, which saves big on energy costs. They also protect the health and comfort of occupants by keeping out airborne pollutants like pollen, dust, and mold. Plus, our products contain renewable agricultural resources. There’s no wonder architects and builders call it the “most important green building product you’ll never see.” ® The Science of Comfort ADVANCED AGRICULTURAL INSULATION V VA L LTUR LAT LA A ADVANCED EROSION CONTROL BARRIER HIGH PERFORMANCE RESIDENTIAL INSULATION ® PLUS for www.ncfi.com Healthy Schools Healthy Children Includes an anti-microbial to inhibit mold, mildew, and bacterial growth.
  • 38. 38 URBAN AG SHOWGARDEN LEARN MORE ABOUT URBAN AG AT THESE SESSIONS! FORUM: DESIGNING SOCIALLY JUST, ECOLOGICAL BIONICS FEATURING LOCAL FOOD SYSTEMS GARDEN DESIGNER JOSIAH RAISON CAIN FRIDAY AT 4:30 IN C260 SATURDAY AT 1:30PM IN C235 Aaron Lehman, Newtork Development Josiah Raison Cain, Principal, Design Ecology Director, Bay Localize; Tim Block, Program Man- ager, The Home Depot Foundation; Jason Mark, Co Urban infrastructures are underperforming Manager, Alemany Farm & Editor, Earth Island around the world. Using natural systems, we Journal; Meil Ling Hui, SF Department of the Enviro- can improve site and building performance ment; Jay Rosenberg, Co-Director, Hayes Valley Farm without increasing energy use. However, urban environments are often hostile to How can we build a vibrant, socially just food system ecology, inspiring today’s designers to blend that serves everyone in our communities? This gather- technological and natural solutions into an ing of urban ag practitioners, community leaders, and integrated urban fabric. This presentation policymakers will address this question head-on, and explores how ecosystem services can be used share success stories and lessons learned on the road to enhance the performance of the built to local food security. Learn about the challenges fac- environment. ing Bay Area urban farmers and food justice advocates, and hear about strategies and plans now underway to overcome them. Achieving lasting food security for all will require collaboration between community leaders, non-profits, schools, public officials, entrepreneurs and business leaders. Join the conversation! A HEARTFELT THANK YOU TO THESE ORGANIZATIONS FOR DONATING AND LENDING MATERIALS, TIME, AND EXPERTISE: Bay Area Bluestone The Urban Farmer Store Algae Lab www.bayareabluestone.com www.urbanfarmerstore.com www.algaelab.com Urban Ore American Soil & Stone Buckeye Nursery www.urbanore.com www.americansoil.com www.buckeyenursery.com Art of the Garden Kassenhoff Growers Devil Mountain Nursery www.artofthegarden.net www.kassenhoffgrowers.com devilmountainnursery.com Green Waste Recycle Yard Vertical Clay Duarte Nursery greenwasterecycleyard.com www.verticalclay.com www.duartenursery.com
  • 39. URBAN AG SHOWGARDEN 39 VISIT WESTCOASTGREEN.COM/GARDEN TO LEARN MORE ABOUT THE GARDEN AND BECOME INVOLVED IN URBAN AGRICULTURE. The Urban Ag Garden takes food growing to the power of 10. We’re taking it beyond some basil on the windowsill. Visit the garden (you can’t miss it! It’s between Herbst and Festival Pavilions) to experience the next generation of food supply – delicious, nutritious edibles that can grow in dense urban environments. Learn about Aquaponics, living edible walls, clay and straw structures, graywater, rainwater harvesting, algae walls, and more! Elegantly landscaped and beautiful to boot, this garden models the future of urban ag. DESIGNED, BUILT, AND INSPIRED BY: N E McCaffrey W Brothers w w w. t h e e a r t h b u i l d e r s . c o m S Inc. www.theearthbuilders.com www.designecology.com www.mccaffreybrothers.com
  • 40. INNOVATION PIPELINE 41 GREEN LITE MOTORS-OREGON GREEN COLLAR JOBS FOR RURAL THE LAUNCH PAD FOR Ideal urban vehicle: 100MPG+express lane COMMUNITIES-INDIA EMERGING cruising+easy parking. Barefoot College teaches women in rural communities about solar energy and water SOLSOLUTIONS-CALIFORNIA management. SolMan mobile solar generator. Plug-&-Play BREAKTHROUGHS portable green power. DESALINATION STILL - GERMANY PLUG-AND-PLAY ENERGY SAVER- CALIFORNIA The Innovation Pipeline is the launch pad for emerging breakthroughs. It is our signature exhibit, expertly curated to reveal a glimpse of the future. Be the first to see several of the coolest and most revolutionary resource-efficient PowerZoa is a smart plug system for managing, products, many yet to hit the market. measuring, and saving energy. Mage Water Management single person usage, Powered by portable, floatable, solar-driven, desalination still. RETHINKING URBAN TRANSPORTATION- CHROMASUN-CALIFORNIA UNITED KINGDOM Chromasun Micro-Concentrator (MCT) – High Temperature Solar Thermal THREE WHEELED CONCEPT CAR - UNITED KINGDOM COUNTERTOP COMPOSTING APPLIANCE- COLORADO Martin Angelov’s Kolelinio is an alternative individual urban transportation concept utilizing a network of urban cables and personal motorized backpack harnesses. Ideal urban vehicle, getting 100 MPG + express lane GreenCycler is a compact food grinder that makes cruising + easy parking. ENOVATIVE KONTROL SYSTEMS - composting kitchen scraps easy. Just throw food waste in, turn the hand crank and out comes CALIFORNIA NOT YOUR TYPICAL LED- scraps that are the optimum size for composting. D’MAND-CIRC© efficiently delivers hot water FLORIDA saving water/energy URBAN CARGO SCOOTERS- CALIFORNIA WOOL INSULATION - CALIFORNIA Bellwether Materials manufactures sheep’s wool insulation LumaStream designed a biomimicry system FIND THESE & MORE for light control. LitScooters – In the wild! Cargo Scooters make IN THE INNOVATION PIPELINE ON THE vehicle architectonics sustainable. CALSTAR PRODUCTS-CALIFORNIA Brick Reinvented—Low CO2, Low Embodied STRAMIT STRAWBOARD-UNITED KINGDOM Energy, 40% Recycled Stramit USA makes 100% sustainable building panels out of straw. EXPO FLOOR
  • 41. 42 EXHIBITOR DIRECTORY AIRIUS, LLC Booth 429 Boston Architectural College Booth 425 Columbia Forest Products Booth 351 Energy savings through the use of de-stratification fans. Online sustainable design courses and certificates. Columbia Forest Products manufacturers PureBond (303) 772-2633, airius@avedon.com (617) 585-0101, ce@the-bac.edu hardwood plywood.(800)694-9663, schavez@cfpwood.com, www.airius.us www.the-bac.edu/green www.columbiaforestproducts.com AirScape Booth 518 BRAE Rainwater Harvesting Booth 450 Compass Lumber Products Booth 414 AirScape whole house fans - Energy efficient natural BRAE manufactures and distributes complete rainwater Northern California distributor for DreamDex. cooling. (866) 448-4187, experts@airscapefans.com systems. (800) 772-1958, sales@braewater.com (800) 773-9125, steveb@compasslumber.com www.airscapefans.com www.braewater.com www.compasslumber.com Airvac, Inc. Booth 411 Build It Green Booth 466 Cool Roof Rating Council Booth 409 The economical & ecological wastewater collection Non-profit promoting residential green building practices Non-profit providing credible roof radiative property system. (813) 855-6297, heatherb@airvac.com in California. (510) 845-0472, info@BuildItGreen.org ratings. (510) 482-4420, info@coolroofs.org www.airvac.com www.builditgreen.org www.coolroofs.org AquaStar Booth 455 BuildingGreen LLC Booth 423 Cosella-Dorken Products Inc Booth 514 Water as refrigerant home use air conditioner. BuildingGreen provides sustainable design information to Systems for building healthier homes. (949) 955-2721 Ext: 224, info@aquastarcooling.com building professionals. (802) 257-7300 Ext: 102 (888) 433-5824, info@cosella-dorken.com www.aquastarcooling.com jerelyn@buildinggreen.com, www.buildinggreen.com www.cosella-dorken.com Aquatherm Greenpipe Booth 546 California Building Performance Booth 470 Creatus Wood Products Booth 431 One of the safest and longest lasting potable water Contractors Association We teach contractors how to Manufacturer of wood products and recycled wood systems available. (415) 826-2463 make existing residential buildings energy efficient. products. (866) 974-0180, creatuswood@aol.com gibran@SustainableBP.com, www.aquathermpipe.com (888) 352-2722 Ext: 213, pat@cbpca.org, www.cbpca.org www.creatuswood.com AudioVisions Booth 370 California Building Standards Commission Booth 353 Crete-Heat Booth 336 Energy monitoring & management systems. Are you ready for CALGreen? Insulated Floor Panel Systems (800) 426-0277, info@avisions.com (916) 263-0916, cbsctraining@dgs.ca.gov (920) 948-3738, don@crete-heat.com www.avisions.com www.bsc.ca.gov www.crete-heat.com Barefoot College IP California Straw Building Association Booth 573 Crystal Cabinet Works, Inc. Booth 363 Non-profit specializing in sustainable rural development To promote the use of straw in building. Crystal… a fine name in green cabinetry! and livelihood. (415) 333-4511 (209) 785-7077, mbennjr@mac.com (800) 347-5045, info@ccworks.com barefootcollege@gmail.com, www.barefootcollege.org www.strawbuilding.org www.crystalcabinets.com Bath Fitter Booth 427 Calstar Products IP Danmer Custom Shutters Booth 412 One-day bathroom remodeling. Lifetime warranty. Brick Reinvented—Low CO2, Low Embodied Energy, 40% Manufacturer & installer of energy efficient custom (650) 392-1441, bfu327@bathfitter.com Recycled. (877) 700-9501, info@calstarproducts.com shutters. (888) 326-6378, events@danmer.com www.bathfitter.com www.calstarproducts.com www.danmer.com Bay Area Moisture Control, Inc. Booth 511 Cerami, Inc. Booth 424A Deconstruction & ReUse Network, Inc Booth 367A Conditions crawlspace to be moisture free and energy ef- Surfaces made from 100% recycled glass and cement. Promoting deconstruction as an alternative to demolition. ficient. (415) 884-0500, bayareamoisturecontrol@yahoo. (415) 485-5180, ryan@ceramiinc.com (888) 545-8333, lorenz@reusenetwork.org com, www.bayareamoisturecontrol.net www.ceramiinc.com www.reusenetwork.org Bay Area Pervious Concrete Booth 325 Ceramic Tile Design Booth 422A Demilec (USA) LLC Booth 318 Pervious concrete. Surfaces made from 100% recycled glass and cement. Environmentally-safe spray foam insulation products for (650) 596-0683, questions@bayareaperviousconcrete.com (415) 485-5180, sales@CeramicTileDesign.net wood or steel structures. (817) 640-4900 www.bayareaperviousconcrete.com www.ceramictiledesign.net terry@demilecusa.com, www.DemilecUSA.com Belgard Hardscapes Booth 451 CertainTeed Booth 477 Dunn-Edwards Paints Booth 366 Belgard interlocking pavers, paving stone & garden wall Roofing, siding and insulation products. Leading architectural paint manufacturer in the South- products. (209) 983-1609 (925) 735-9851, stan.b.moreno@saint-gobain.com west US. (888) 337-2468, dina.torres@dunnedwards.com gene.weddle@oldcastleapg.com, www.belgard.biz www.certainteed.com www.dunnedwards.com Bellwether Materials IP Chromasun IP Ecohaus Booth 513 Bellwether Materials manufactures sheep’s wool Chromasun Micro-Concentrator (MCT)-High Temperature Eco-friendly building supplies since 1992. insulation. (415) 829-3299, pburgess@bellmat.com Solar Thermal. (650) 260-8180, info@chromasun.com (877) 432-64287, help@ecohaus.com www.bellmat.com www.chromasun.com www.ecohaus.com
  • 42. EXHIBITOR DIRECTORY 43 EDC LED Lighting Booth 512 Green Building Systems, Inc. Booth 338 Icynene, Inc. Booth 507 Latest generation indoor & outdoor LED lighting. California distributor for R-control SIPs. Icynene spray foam insulation and air barrier products. (650) 533-9692, chris@edc-led.com (530) 265-2297, jordan@gbsic.com (800) 758-7325, inquiry@icynene.com www.edc-led.com www.gbsic.com www.icynene.com Engineered Conversion Systems (EcoPath) Booth 346 Green Lite Motors IP IllumiLED Lighting Booth 517 Custom sustainable entryway mat systems. Ideal urban vehicle: 100MPG+express lane cruising + easy LED (706) 275-8895, jack@accucut.net parking. (503) 490-3014, TimMiller@GreenLiteMotors.com (909) 902-0053, Brandon@illumiLEDlighting.com www.ecopathmats.com www.greenlitemotors.com www.illumiLEDlighting.com Enovative Kontrol Systems IP GreenCycler IP Integrity from Marvin Windows and Doors Booth 416 D’MAND-CIRC© efficiently delivers hot water saving Kitchen compost helper reduces organic waste by 80%! Manufacturer of premium pultruded fiberglass windows water/energy. (541) 366-8283 (720) 870-0510, info@thegreencycler.com, www.quirky. and doors. (877) 879-7907, tradeinfo@marvin.com admin@enovativegroup.com, www.enovativegroup.com com/products/48-Keiro-Kitchen-Compost-Grinder www.integritywindows.com INTEL SPONSOR EST Energy Savings Technology Booth 562 GreenGuard Environmental Institute Booth 454 LED lights and light fixtures. Certifies products for low chemical emissions. Sponsor of Tomorrow (408) 429-0092, ghoog@est-es2.com (800) 427-9681, info@greenguard.org (503) 696-8080 www.est-es2.com www.greenguard.org www.intel.com/go/energy Evolution Surface Solutions Booth 359 Habitat for Humanity ReStore Booth 367B Invisible Structures, Inc Booth 304 Ecofriendly sealants and coatings using nanotechnology. Home Improvement Outlet Store supporting Habitat for Environmentally and sustainable site development (415) 320-4336, jeffbabikian@gmail.com Humanity. (707) 568-3228, cheriegannon-taylor@scresore. products. (303) 233-8383, sales@invisiblestructures.com www.evolutionsurfaces.com org, www.socoHabitatrestore.org www.invisiblestructures.com Forest Stewardship Council (FSC) - US Booth 369 Hammond Fine Homes Booth 430 Jackel Enterprises, Inc. Booth 525 Forest management to meet social, economic, & Construction services for LEED or GreenPoint rated FSC hardwoods, softwood, milled products, recycled and ecological needs. (612) 353-4511, info@fscus.org projects. (707) 795-6045, info@hammondfinehomes.com salvaged lumber. (831) 768-3880, steve@jackelenteprises. www.fscus.org www.hammondfinehomes.com com, www.jackelenterprises.com ForeverLawn West Booth 326 Healthy Buildings USA Booth 506 JTG Muir Booth 319 Artificial grass. Previewing the OHOME and HEALTHY CLASSROOMS. Manufacturer representatives for hydronic heating and (209) 833-7877, info@fieldofgreen.com (707) 676-8999, laura@healthybuildingsusa.com solar thermal systems. (510) 434-3144, info@JTG.com www.fieldofgreen.com www.healthybuildingsusa.com www.jtgmuir.com Foundry Service and Supplies, Inc Booth 516 Heavenly Greens Booth 550 Knauf Insulation Booth 302 High-density fiber cement boards. Synthetic turf systems. Manufacturer of sustainable insulation. (562) 945-6511, jay@fibercementcladding.com (866) 723-8873, info@HeavenlyGreens.com (317) 398-4434, info.us@knaufinsulation.com www.fibercementcladding.com www.HeavenlyGreens.com www.knaufinsulation.us GGI Lights Booth 315 Higgins Hardwoods Booth 459 Kolelinio IP With GGI, making a change is a simple switch. FSC Certified wood: lumber, flooring, panels, plywood. Kolelinio is an alternative urban transportation system. (415) 683-7918, info@ggilights.com (800) 241-1883, infocore@higginshardwoods.com (+35) 9898974710, i@martinangelov.com www.ggilights.com www.higlum.com www.kolelinia.com Golden State Flooring Booth 459 Hunter Douglas Booth 522 KonaBeachHouse.com Booth 460 FSC Certified wood: lumber, flooring, panels, plywood. Energy efficient and sustainable window coverings. Beach homes in Kona Hawaii unchanged since the 1950s. (800) 835-6674, infocore@goldenstateflooring.com (209) 588-0936, andy.smith@hunterdouglas.com (800) 400-5662, konabeachhouses@gmail.com www.higlum.com www.hunterdouglas.com www.konabeachhouse.com IBM SPONSOR Graniterock Booth 362 Lemnis Inc Booth 528 High-quality construction materials and services for 100+ Building a smarter planet for a sustainable LED Lamp Manufacturer. years. (888) 762-5100, info@graniterock.com future. (800) 426-4968 (415) 979-0280, support@lemnis-us.com www.graniterock.com www.ibm.com/green www.shop.thepharox.com Grasswood Cabinets Inc. Booth 558 IceStone Booth 422B/424B Level 5 Design Booth 471 Grasswood Cabinets is a manufacturer of modular bam- Surfaces made from 100% recycled glass and cement. Eco wall finish design & installation. boo cabinets. (408) 436-8819, jim@grasswoodcabinets. (718) 624-4900, info@icestone.biz (510) 735-9212, info@levelfivedesign.com com, www.grasswoodcabinets.com www.icestone.biz www.levelfivedesign.com
  • 43. 44 EXHIBITOR DIRECTORY LifeSource Water Systems Booth 530 Natural Capitalism Solutions Booth 568 Philips Lighting Company Booth 316 Water filtration for residential and commercial (720) 684-6580 Innovative and environmentally friendly lighting solutions. applications. (800) 334-5009, cherie@lifesourcewater.com info@natcapsolutions.org (800) 555-0050, www.philips.com www.lifesourcewater.com www.natcapsolutions.org www.philips.com NCFI Polyurethanes Pictura Graphics SPONSOR SPONSOR Lit Scooters IP Booth 445 Booth 446 In the Wild...Cargo Scooters make vehicle architectonics SPF products that are energy efficient and Sustainable exhibit and graphic solutions. sustainable. (971) 506-1457, dan@litscooters.com provide a healthier environment. (800) 346-8229 (312) 286-0355, mmilden@picturagraphics.com www.litscooters.com info@ncfi.net, www.NCFI.com www.picturagraphics.com Lithonia Lighting Booth 426 Noritz America Booth 505 Plug ‘n Save Energy Products Booth 419 Energy efficient LED lighting solutions. World’s largest manufacturer of tankless water heaters. PV Solar Shutter: bamboo shutter that produces power. (770) 922-9000, mallen@lithonia.com (866) 766-7489, jduckett@noritz.com (888) 623-2221, info@plugnsaveenergyproducts.com www.lightahome.com, www.lithonia.com www.noritz.com www.plugnsaveenergyproducts.com Living Green Design Solutions Booth 581 North Cal Wood Products Booth 368 Plug In America Booth 361 Architectural, landscape, & building materials for sus- Reclaimed and FSC Certified redwood and douglas fir. Non-profit advocating for electric vehicles. tainable solutions. (559) 801-9504, info@livinggreend (707) 462-0686, tony@northcal.com (415) 252-7162, info@pluginamerica.org esignsolutions.com, www.livinggreendesignsolutions. www.northcal.com www.pluginamerica.org LumaStream IP Nyloboard Booth 537 Powerzoa IP Intelligent lighting systems. Beauty meets efficiency. Decking made from recycled carpet fibers called Smart plug systems manage, measure and report energy. Novel distribution. (415) 515-2211 NyloDeck. (770) 385-6168, info@nyloboard.com (530) 263-1018, jamie.simon@powerzoa.com suzanna@lumastream.com, www.lumastream.com www.nyloboard.com www.powerzoa.com Luminalt Booth 570 Oregon Shepherd Booth 579 Premier Building Systems Booth 413 Designs and builds solar electric and solar hot water Manufacturer of 100% natural wool insulation. Environmentally friendly building products: roofs, walls & systems. (415) 641-4000, info@luminalt.com (888) 629-9665, info@oregonshepherd.com floors. (800) 275-7086, rwood@pbssips.com www.luminalt.com www.oregonshepherd.net www.pbssips.com Lutron Electronics Booth 574 Orenco Systems, Inc. Booth 544 Presidio Graduate School Booth 340 Lutron: Recognized world leader in light control since Water & wastewater collection, treatment, re-use, Graduate programs in sustainable management. 1961. (877) 610-7410, sales@lutron.com management. (800) 348-9843, tristianb@orenco.com (415) 561-6555, info@presidiomba.org www.lutron.com www.orenco.com/systems/sustainable.cfm www.presidiomba.org Mage Water Management IP Paperstone by Paneltech Products Booth 355 Rain Technologies, Inc. Booth 592 Single person usage, portable, floatable, solar-driven, Sustainable solid surfaces - The Countertop with a Con- A C2C gold tier certified water resource management desalination still. (801) 763-5026, anderson@mage-water science. (360) 538-1480, info@paperstoneproducts.com company. (866) 724-6356, info@raintechnologies.com management.com, www.watercone.com/mage.html www.paperstoneproducts.net www.raintechnologies.com Marvin Windows and Doors Booth 418 Peninsula Building Materials Booth 462 Rainwater HOG, LLC Booth 311 Premium manufacturer of wood and wood clad windows. Building materials: natural stone, brick, pavers, land- Award-winning functional, discreet modular rainwater (877) 879-7906, tradeinfo@marvin.com scape supplies. (877) 282-0522, dan@pbm1923.com storage. (888) 700-1096, info@rainwaterhog.com www.marvin.com www.pbm1923.com www.rainwaterhog.com MBDC PG&E - Smart Grid Rayco Painting SPONSOR Booth 526 Booth 356 Cradle to Cradle Consulting and Certification.   Look into California’s energy future by visiting Bay Area’s leading green painting company.   (434) 295-1111, info@mbdc.com   PG&E to see how today’s SmartMeter™ is leading (888) 320-7566, saul@raycomail.com   www.mbdc.com   tomorrow’s Smart Grid with Home Area Network www.raycopainting.com   (HAN) technology, and plug in car charging-all in a live interactive display format. MoonDance Painting Booth 575 (415) 973-2653, for inquiries: scm9@pge.com Recurve (Sustainable Spaces) Booth 566 Interior & exterior painting contractors. www.pge.com The leader in home energy audits and green energy (888) 977-2468, steve@moondancepainting.com remodeling. (415) 294-5380, info@recurve.com www.moondancepainting.com PG&E - Go Solar Booth 307 www.recurve.com Visit PG&E at the Go Solar booth and get the information that has helped more customers install solar than any other Nana Wall Systems Booth 323 program in the nation. Recycle Movement Corp Booth 313 NanaWall large operable glass wall systems. Recycle and reuse the wasted for a better earth (800) 873-5673, info@nanawall.com PG&E - Ask an Expert Booth 406 tomorrow. (212) 947-4878, mfeng@recyclemovement.com Have an energy question about your home or business? Talk www.nanawall.com directly to a PG&E expert for help. www.recyclemovement.com
  • 44. 45 SuperGreen Solutions SPONSOR Renewal By Andersen Booth 583 U.S. EPA Green Building Initiative Booth 468 A start-to-finish custom division of Andersen Windows. Solar, wind and other energy efficient products. Environmental Protection Agency Green Building (866) 838-6432, christy.swanovich@andersencorp.com (+61) 7385583000, b.c@all-safe.com.au Workgroup. (415) 972-3282, hood.timonie@epa.gov www.renewalbyandersen.com www.all-safe.com.au www.epa.gov/greenbuilding Restoration Timber Booth 475 Sustainable Building Advisor Program Booth 577 U.S. Green Building Council- Booth 347 Providers of reclaimed wood flooring, beams and siding. A certificate course focused on achieving high perfor- Northern California Chapter (415) 651-4276, info@restorationtimber.com mance buildings. (510) 273-2450, info@bayareasba.org Promoting, educating, and advocating for green building. www.restorationtimber.com www.BayAreaSBA.org (415) 738-5528, info@usgbc-ncc.org, www.usgbc-ncc.org Rhino Shield Booth 519 Sustainable Furniture Council Booth 327 VELUX America Inc. Booth 467 Lifetime exterior coating. Non-profit committed to promoting best practices for World leader in skylights and solar water heating sys- (888) 744-6612 sustainability. (919) 967-1137, susan@sustainablefurnis tems. (800) 888-3589, velux-usa@velux.com www.rhinoshieldca.com hings.org, www.sustainablefurniturecouncil.org www.veluxusa.com Saba Motors Booth 344 The Mohawk Group Booth 417 Vetrazzo by Polycor Booth 554 Red-hot performance. Green vehicles. One of the largest sustainable flooring manufacturers. Distributed by Intertile (408) 219-8675, info@sabamotors.com (916) 947-8633, garye_jones@mohawkind.com Recycled Glass Surfacing. (510) 351-3000 www.sabamotors.com www.mohawk-flooring.com/carpeting/smartstrand info@vetrazzo.com, www.vetrazzo.com/www.intertile.com SaveEnergy123 Booth 503 The ReUse People Booth 508 Warm Floors Booth 541 Save money, time and energy with SaveEnergy123. Deconstruction, building materials salvage, training, & Radiant heating and thermal solar systems. info@saveenergy123.com consulting. (510) 383-1983, info@TheReUsePeople.org (707) 257-0880, bfarlie@warmfloors.com www.saveenergy123.com www.TheReUsePeople.org www.warmfloors.com SDI Insulation Booth 312 The Urban Farmer Store Booth 329 Water Wise Group, Inc. Booth 453 Full service green insulation contractor. Efficient irrigation and lighting for the landscape. Water Wise Group distributes residential greywater sys- (650) 685-5500, info@sdi-insulation.com (415) 661-2204, info@urbanfarmerstore.com tems. (805) 468-4920, remy@waterwisegroup.com www.sdi-insulation.com www.urbanfarmerstore.com www.waterwisegroup.com SIP Home Systems, Inc. Booth 463 Timber Pro UV Natural Wood Finishes Booth 560 Watt Stopper/Legrand Booth 410 Structural Insulated Panels (SIPs)- design & SIP EcoSafe wood and concrete stains & sealers & restor- WattStopper is the leading manufacturer of energy packages. (530) 477-9790, info@siphomesystems.com atives. (888) 888-6095, usainfo@timberprocoatings.com efficient lighting controls. (408) 988-5331 www.siphomesystems.com www.timberprocoatings.com marketing@wattstopper.com, www.wattstopper.com Sloan Valve Company Booth 527 Timberpeg Booth 428 Wheeler Zamaroni Booth 510 Small scale water reuse system for toilet flushing. Producer of custom timberframe home packages. Exclusive supplier of Filterpave & TerraPave products. (502) 550-1506, mark.sanders@sloanvalve.com (530) 432-1796, rthomas@timberpeg.com (707) 543-8400, scott@wzsupply.com www.sloanvalve.com www.timberpeg.com www.wzsupply.com SolarCity Booth 458 TimberTech Booth 407 Wow Green Booth 576 Full-service solar power system design, financing & in- TimberTech is a manufacturer of composite decking, All natural non-toxic cleaning products. stallation. (888) 765-2489, jhatfield@solarcity.com railing and lighting. (800) 307-7780 (408) 448-1328, cindy@starburstconstruction.com www.solarcity.com mpeavy@timbertech.com, www.timbertech.com www.wowgreen.net/starburst SolSolutions IP Tom Kent Design IP SolMan mobile solar generator. Plug-&-Play portable Three-wheeled adaptable electric city car. green power. (800) 828-2965, info@sol-solutions.com (+44) 7890965736, tomkentdesign@hotmail.co.uk www.sol-solutions.com www.tekentdesign.daportfolio.com Stramit USA IP UC Berkeley Extension Booth 461 Stramit USA makes a 100% sustainable building panel. The continuing education arm of UC Berkeley. (415) 640-8551, rory.faber@stramit.co.uk (415) 284-1041, designarts@unex.berkeley.edu www.stramit.co.uk www.extension.berkeley.edu/sustainability Sun Light and Power SPONSOR UC San Diego Extension Booth 317 Solar energy design and installation. Professional development & continuing education (800) 233-4786, info@sunlightandpower.com provider. (858) 882-8034, ksears@ucsd.edu www.sunlightandpower.com www.extension.ucsd.edu
  • 45. 46 PAVILION MAP FESTIVAL PAVILION BOOK STORE 583 581 579 577 575 573 INNOVATION PIPELINE 541 537 52 576 574 570 568 566 562 560 558 554 552 550 546 544 530 528 526 522 477 475 471 467 463 461 459 455 453 451 445 431 429 427 425 42 ASK AN NETWORKING EXPERT 470 468 466 462 460 458 454 452 450 446 444 CAFE 430 428 426 424 42 369 367 363 361 359 355 353 351 347 345 329 327 325 32 MEZZANINE TASTING COFFEE 370 368 366 362 360 358 356 346 344 STATION 340 338 336 326 GARDEN HERBST PAVILION GREEN ROOM IBM MEDIA MEDIA ROOM
  • 46. PAVILION MAP 47 MEDIA LOUNGE 7 525 519 517 513 511 507 505 503 592 IBM 518 516 514 512 510 508 506 WCG SECOND FLOOR INTEL WCG INFO STORE 3 419 417 413 411 409 407 BOOTH MAIN ENTRANCE 2 418 416 414 412 410 406 PG&E REGISTRATION 3 319 317 315 313 311 307 CAFE 318 316 312 304 302 VOLUNTEER ROOM SECOND FLOOR SECOND FLOOR WCG OFFICE SALES VIP BAR LOUNGE CYBER KEYNOTE LOUNGE CAFE HALL MAIN ENTRANCE CAFE
  • 47. 48 FORT MASON MAP FESTIV AL PAV ENE C E N TR G Y ILI O N ENERGY R D E M OI X CENTRICS DEMO REGIST RATION ARDEN SHOWG N AG BUILDI NG E URBA BUILDI NG D HERBS T PAVIL RED IO N INSPI AW IN-L GE TA I RC D T EO INSP LAW IN- AGE COT T BUILDI NG C BUILDI NG B BUILDI NG A LANDM ARK BU ILDIN G C C 210 LANDM ARK BU Elev. ILDIN G D C 235 C 260 SECON D FLOO R SOUTHS IDE THIRD FLOOR Elev. C 370 C 362 RD FLO OR
  • 48. NOTES 49 MY NEXT BIG IDEA, CONTACTS MADE, QUOTES... WHAT’S YOUR POWER OF TEN?
  • 49. > Intel Embedded Solutions: Energy Management See the Intel® Home Energy Management System Reference Design at Intel booth #400 Intelligence where you need it. Intel® technology is bringing a new level of performance, connectivity and capability to the energy industry. It’s the power grid, empowered. Learn more at intel.com/embedded/energy © 2010 Intel Corporation. Intel, the Intel logo, Intel Sponsors of Tomorrow™ and Intel Sponsors of Tomorrow logos are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.