WELCOME 1
WELCOME TO WEST COAST GREEN 2010!
If you are holding this conference guide today, I congratulate you for being a...
Office of the Mayor                                                             Gavin Newsom
  City & County of San Franci...
TABLE OF CONTENTS                                 3
                                            5 Event At-A-Glance
      ...
We can do this                                       TM




by looking for
solutions high


                              ...
SCHEDULE AT-A-GLANCE                             5
       THURSDAY SEPTEMBER 30
  7:00-9:00    Continental Breakfast & Net...
The Home Depot Foundation IS COMMITTED TO
      building healthy communities AND WE
       PROUDLY SUPPORT West Coast Gree...
ACKNOWLEDGEMENTS                                                    7
A HEARTFELT SPECIAL THANK YOU TO THE FOLLOWING…
PANA...
Be part of the
fastest growing industry
               on the planet
By owning the local ‘SuperGreen Solutions franchise y...
SPONSORS                           9
WE ARE PROUD AND The Home TO BE SPONSORED BY THESE LEADERS
                 HONORED D...
10   CONTRIBUTING SPONSORS
PARTNERS   11
TOP INDUSTRY PARTNERS



EDUCATIONAL PARTNERS



   MEDIA PARTNERS




 OUTREACH PARTNERS
12 HIGHLIGHTED EXPERIENCES
URBAN AG SHOWGARDEN
ALL DAY THURSDAY, FRIDAY & SATURDAY
BETWEEN HERBST & FESTIVAL PAVILIONS
Che...
HIGHLIGHTED EVENTS 13
OPENING NIGHT                                                      MEET YOUR FAVORITE AUTHOR
FLOOR P...
14            EDUCATIONAL TRACKS
CLAIM YOUR AIA CONTINUING EDUCATION UNITS
How to receive learning units

  • Provide your...
EDUCATIONAL TRACKS                                   15
      A NOTE FROM OUR EDUCATION DIRECTOR
      As the pace of chan...
16              THURSDAY SCHEDULE
                                         HERBST PAVILION                                ...
THURSDAY SCHEDULE                                                 17
                   C260                              ...
18           FRIDAY SCHEDULE
                                         HERBST PAVILION                                     ...
FRIDAY SCHEDULE                                            19
                            C260                            ...
20            SATURDAY SCHEDULE
                                   HERBST PAVILION                                        ...
SATURDAY SCHEDULE                                              21
                     C260                               ...
22                  THURSDAY SESSION ABSTRACTS
OPENING KEYNOTE 9:00-11:00AM




  Van Jones – WebEx live from Washington D...
THURSDAY SESSION ABSTRACTS                                                                      23
SYSTEMS PRINCIPLES FOR ...
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
2010 West Coast Green Conference Guide
Upcoming SlideShare
Loading in …5
×

2010 West Coast Green Conference Guide

6,624 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
6,624
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
28
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2010 West Coast Green Conference Guide

  1. 1. WELCOME 1 WELCOME TO WEST COAST GREEN 2010! If you are holding this conference guide today, I congratulate you for being a part of a groundswell of positive change. It is a privilege to be here with you at this time of tremendous opportunity. Together, we represent a growing human network dedicated to ingenious and inspired solutions. Our conference is designed to be a reflection of the enormous potential within each of us and to provide groundbreaking strategies coupled with fuel for the human spirit. We recognize that innovation is the foundation on which all future forward ideas must be built. To underscore its importance, our theme this year is - The Power of Ten - which celebrates the exponential change generated by collective intelligence. This is the externalization of an inner truth: that we are undeniably connected as one planet and one people. Therefore, it is only fitting that we gather here to celebrate human inventiveness, knowing that there is infinite power in innovation and right action. On behalf of my team, we stand humbly before you, connected to and cognizant of all who have dared to think differently, taken the other path and in doing so did nothing short of improving our world to the power of ten. With tremendous gratitude and respect for the infinite and irreplaceable person that you are. Christi Graham Founder & CEO Abby Monroe Daniel Hinds Jonathan Reese Mike Edelhart Production Manager Program Associate Exhibits Director Stategic Sales Andy Mannle Diane Loviglio Joni Moss Monica Renner Education Director Innovation Pipeline Sponsorships & Exhibits Swiss Army Knife Curator Beth Whiteley Emily Busch Kailani Swenson Sarah Appleman VP Marketing Volunteer Coordinator Communications Sponsorship Coordinator Director Brian Duggan Evan Silver Karen Jackson Seth Chanin Director of Thought Jr. Controller and Chief Development Officer Sales Manager Leadership Programs Office Manager Celia Canfield Gwen Gordon Mary Ann Seth Rosenblatt Chief Development Copywriter Gallagher Chief Financial Officer Advisor Chief Education Officer Chloe Byruck Jackie Marquez Melissa Wee Shelley Lamar Strategic Marketing Sales Liason Innovation Pipeline Controller Advisor Liason Craig Russom Jonathan Solomon Michael Hewitt Tyler Young Corporate Sponsorship Advising CFO Communications Liason Art Director Director
  2. 2. Office of the Mayor Gavin Newsom City & County of San Francisco GREETINGS FROM THE MAYOR OF SAN FRANCISCO On behalf of the City and County of San Francisco, it is my great pleasure to host West Coast Green 2010, the world’s leading conference on green innovation for the built environment. The importance of greening our cities has never been clearer. Sustainably constructed buildings are critical to everybody’s health. They preserve natural resources, minimize personal health risks, and mitigate climate change. But it can’t stop there. Buildings are just one facet of the complex system that constitutes the whole built environment – from transportation to utilities to waste treatment. I’m very encouraged to see events like West Coast Green that enable every component of the system to meet in one place and find the best solutions together. Bringing all our resources to building the smartest, most sustainable cities possible is one of the best investments we can make. San Francisco has long been a leader in the green economy with one of the most aggressive programs in the country for green building standards in the private commercial and residential sectors interfacing with the clean energy and clean technology sectors to develop innovative solutions for some of our biggest environmental challenges. If you want to be part of this effort, you’re in the right place. West Coast Green leads the way in showcasing the best thinking of our time and plants the seeds for some of the best solutions in our future. You are the key to spreading this important information. Welcome to San Francisco, and enjoy the conference! With warmest regards, Gavin Newsom Mayor
  3. 3. TABLE OF CONTENTS 3 5 Event At-A-Glance 7 Special Acknowledgments 9 Sponsors + Partners 12 Highlighted Events and Experiences 14 Educational Tracks 16 Session Schedules 22 Session Abstracts 36 Book Signing Schedule 38 Urban Ag Showgarden 41 Innovation Pipeline 42 Exhibitor Directory 46 Maps Navigate using the West Coast Green 2010 iPhone App! Just go to the app store and search for West Coast Green. Use it to tweet and review sessions! Don’t forget to use @westcoastgreen and #wcg10
  4. 4. We can do this TM by looking for solutions high “PG&E” refers to Pacific Gas and Electric Company a subsidiary of PG&E Corporation. ©2010 Pacific Gas and Electric Company. All rights reserved. and low. At PG&E we are leading by example, and working with customers to ensure a clean and sustainable energy future. That means investing in alternative resources like solar, wind, wave, and methane capture, and making our grid smarter and more efficient. To learn more, visit pge.com
  5. 5. SCHEDULE AT-A-GLANCE 5 THURSDAY SEPTEMBER 30 7:00-9:00 Continental Breakfast & Networking 7:30-8:30 Orientation Workshop 9:00-11:00 Opening Keynote 10:00 Tradeshow Floor Opens 11:30-12:30 Conference Sessions 12:30-1:30 Lunch 1:00 - 5:00 Organic Beverage Tasting 1:30-6:00 Conference Sessions 6:00-8:00 Opening Night Floor Party! FRIDAY OCTOBER 1 7:00-9:00 Continental Breakfast & Networking 7:30-8:30 Orientation Workshop 9:00-11:00 Opening Keynote 10:00 Tradeshow Floor Opens 11:30-12:30 Conference Sessions 12:30-1:30 Lunch 1:00 - 5:00 Organic Beverage Tasting 1:30-6:00 Conference Sessions 6:00 Tradeshow Floor Closes 6:00-9:00 Party to the Power of 10 - Official VIP Party! SATURDAY OCTOBER 2 7:00-900 Continental Breakfast & Networking 7:30-8:30 Orientation Workshop 9:00-11:00 Opening Keynote 10:00 Tradeshow Floor Opens 11:30-12:30 Conference Sessions 12:30-1:30 Lunch 1:00-5:00 Organic Beverage Tasting 1:30-4:00 Conference Sessions 3:00 Tradeshow Floor Closes
  6. 6. The Home Depot Foundation IS COMMITTED TO building healthy communities AND WE PROUDLY SUPPORT West Coast Green The Home Depot Foundation has made a commitment to invest $400 million in communities over the next ten years. This will help support the creation of 100,000 affordable homes, built responsibly, and the planting of over three million community trees. While we count the homes that are built and the trees that are planted, the true impact of this work will be measured by the stories of people who will be empowered to live healthy, safe and sustainable lives. www.homedepotfoundation.org OUR PLEDGE: $400 million • 100,000 homes • 3 million trees
  7. 7. ACKNOWLEDGEMENTS 7 A HEARTFELT SPECIAL THANK YOU TO THE FOLLOWING… PANAMA BARTHOLOMY – for his wicked sharp mind and good humor – always RICK BARSOTTI & SEAN DUNN OF GROOVE11 – for their leadership and support MARCUS BYRUCK – for instilling systems thinking into Chloe Byruck JOSIAH CAIN – for embodying the West Coast Green spirit and creating it on a massive scale for everyone to experience CELIA CANFIELD – for her profound generosity and dedication to transforming business into a catalyst for positive change ERIC COREY FREED – for always saying the most offensive things possible GARY & BARBARA GERBER OF SUN LIGHT & POWER CO – for believing in the possibility of West Coast Green ADRIENNE HUNTER OF IBM – for her tremendous attention to detail and commitment to creating a powerful partnership DAVID JOHNSTON – for having great taste in Scotch, and helping to create powerful new ways of operating MICHELLE KAUFMANN – for her humor, insight, passion and for bringing back “it’s gonna be great!” TOM KAVANAUGH – for brilliantly helping us tell our story MARK PALMER OF THE CITY & COUNTY OF SAN FRANCISCO – for his unwavering commitment to making San Francisco a leader in sustainability MARZIE SALARIE OF INTEL – for her genuine enthusiasm and ability to orchestrate all the elements of our partnership MATT SCHWARTZ – for his passion around affordable community housing NEHEMIAH STONE – for his brilliant leadership in helping us convene a dynamic group of leaders for our inaugural Retrofit Summit TYLER YOUNG – for being such a rock star and inspiring us all REX NORTHERN & KATIE ROBERTS OF CTO – for lending their vast knowledge of Clean Tech MICHAEL OLMSTEAD AND THE ENTIRE E2K TEAM – for managing all of the logistics of making magic BILL SANDHERR & ANAH CORLEY OF STETSON CONVENTION SERVICES – for being the greenest general service provider in the country and an absolute delight to work with CHRIS WAUGH OF IDEO – for indulging in the monstrous creative process of producing WCG JERELYN & ALEX WILSON OF BUILDINGGREEN – for their valuable partnership & industry expertise. Congrats Alex for winning the Hanley Wood award! ALL OUR FABULOUS VOLUNTEERS! – for being the glue that holds the experience together THANK YOU TO THESE GENEROUS PEOPLE FOR PROVIDING SUPPORT AND ALLOWING WEST COAST GREEN TO FLOURISH ROB DAHLBO ✦ SUSAN GRAHAM ✦ MAURICE KANBAR ✦ CARLO FEDERICONI ✦ WILLIAM & DIANE COBERT WITH VERY SPECIAL DEDICATION TO MARTA GRAHAM – the amazing woman who has been an angel in so many ways to West Coast Green, and who is the most graceful and powerful source of it all.
  8. 8. Be part of the fastest growing industry on the planet By owning the local ‘SuperGreen Solutions franchise you will be helping to make the world a better place. If you have drive, enthusiasm and commitment and are interested in energy efficiency, this could be the business of your dreams. As a ‘SuperGreen’ franchisee you will have acess to a leading product range that appeals to energy conscious buyers, both builder and homeowner. Our full range of Solar power systems, solar and gas hot water systems, water and energy saving devices, insulation, skylight and ventilation systems is unique. As the cost of energy rises and the growing demand for Energy Efficient Products spirals you will be at the forefront and will become the local ‘one stop’ Energy Efficient shop in your area as part of an ever increasing store chain across the USA. .... FLASH en’ NEWS f the ‘SuperGre tion SuperGreen’s product partners include: o ca launch iPhone appli World o wnload reen. Free d tG t Coas at Wes For more information about SuperGreen Solutions franchises contact Tony Foley on 888-504-2588 Toll free or visit www.supergreensolutions.com and click the franchise link. www.sdi-insulation.com www.energycentrix.com YOUR FULL SERVICE BRINGING ALL SUSTAINABLE & RENEWABLE SOLUTIONS TOGETHER INSULATION CONTRACTOR ENERGYcentrixTM Partners RESIDENTIAL / COMMERCIAL NEW CONSTRUCTION / REMODEL INSULATION REMOVALS SPRAY FOAM SPECIALISTS SUPPLIES AND INSTALLS: ATTIC, FLOOR, & INTERIOR / EXTERIOR WALL INSULATION SPRAY FOAM INSULATION BATT/BLOWN INSULATION Visit our ENERGYcentrix INSULATION REMOVALS FIREPLACES Model Home located at the front of the exhibit hall (650) 685-5500 “The Most Sustainable Energy is Saved Energy”
  9. 9. SPONSORS 9 WE ARE PROUD AND The Home TO BE SPONSORED BY THESE LEADERS HONORED Depot Foundation IS COMMITTED TO building healthy communities AND WE PLATINUM SPONSORS PROUDLY SUPPORT West Coast Green The Home Depot Foundation has made a commitment to invest $400 million in communities over the next ten years. This will help support the creation of 100,000 affordable homes, built responsibly, and the planting of over three million community trees. While we count the homes that are built and the trees that are planted, the true impact of this work will be measured by the stories of people who will be empowered to live healthy, safe and sustainable lives. www.homedepotfoundation.org OUR PLEDGE: $400 million • 100,000 homes • 3 million trees GOLD SPONSORS SILVER SPONSORS
  10. 10. 10 CONTRIBUTING SPONSORS
  11. 11. PARTNERS 11 TOP INDUSTRY PARTNERS EDUCATIONAL PARTNERS MEDIA PARTNERS OUTREACH PARTNERS
  12. 12. 12 HIGHLIGHTED EXPERIENCES URBAN AG SHOWGARDEN ALL DAY THURSDAY, FRIDAY & SATURDAY BETWEEN HERBST & FESTIVAL PAVILIONS Check out the next wave of agriculture - it’s happening right here in the city. See page 38 for more information. Made possible by Design Ecology and partners. CYBER CAFÉ THURSDAY, FRIDAY & SATURDAY HERBST PAVILION Get your work on! Enjoy laptop stations, printers, and speedy internet access. Made possible by Dell ASK THE EXPERT THURSDAY, FRIDAY & SATURDAY BACK OF FESTIVAL PAVILION We dare you to stump these experts with your most advanced ques- tions. Representatives from the EPA, the Forest Stewardship Council, Build it Green and others will be there to field your questions and hit answers out of the park. Pay these booths a visit! INNOVATION PIPELINE ALL DAY THURSDAY, FRIDAY & SATURDAY - FESTIVAL PAVILION We have scoured the earth to curate an incredible exhibit with smart products that are sure to stretch your imagination. These cutting-edge, progressive solutions give a glimpse of an abundant, efficient future. All these brilliant technologies and products are in early stages of development so come witness the innovation before it hits the market. Powered by Fast Company and Intel ENERGY CENTRICS DEMO ALL DAY THURSDAY, FRIDAY & SATURDAY OUTSIDE FESTIVAL PAVILION WATER STATIONS ALL DAY THURSDAY, FRIDAY & SDI Energy Centrics demonstration. Experience green SATURDAY MULTIPLE LOCATIONS building envelope products and systems first hand. Visit a hosted water station for complimentary tastes Made possible by and unlimited refills of local water–the best in town. Pick up a glass and silicone Lifefactory water bottle while you’re at it to carry your delicious tap water with you as you go. Brought to you by
  13. 13. HIGHLIGHTED EVENTS 13 OPENING NIGHT MEET YOUR FAVORITE AUTHOR FLOOR PARTY THURSDAY, FRIDAY & SATURDAY FESTIVAL PAVILION BOOKSTORE & HERBST PAVILION THEATER Blown away by that keynote? You can meet the author, buy the book and THUSRDAY, 6:00–8:00PM FESTIVAL PAVILION Rub elbows with your heroes and network with your colleagues get it signed right here. The bookstore carries books from the speakers as at this party that includes everyone that’s a part of West Coast well as the most exciting publications in the field. Green. Been hanging out in sessions all day? This is your op- See page 36 for the book-signing schedule. portunity to check out the action on the floor. Remember to tear yourself away from the good conversation and the organic tast- PARTY TO THE ings to catch the sunset behind the Golden Gate Bridge. Made possible by our Beverage Sponsors POWER OF 10- THE OFFICIAL VIP EVENT FRIDAY, 6:00PM MIDNIGHT HERBST LOUNGE, HERBST PAVILION Welcome to the after party for all conference attendees, speakers, and VIPs. ORGANIC TASTING GARDEN THURSDAY, FRIDAY & SATURDAY, 1:00–5:00PM MEZZANINE IN FESTIVAL PAVILION PARTY IN A BOX THURSDAY, FRIDAY & SATURDAY, 1:00–5:00PM Make your way to the Mezzanine for a complimentary taste of organic beverages HERBST PAVILION plus a stunning view of the bay. Meet Enjoy a complimentary drink in eco-groovy other gregarious attendees while tasting style! Digest the abundance of the day in a mobile party-unit solar-powered brew or organic wine! made out of a recycled shipping container complete with Want more than a few sips? Purchase a white leather couches, full stereo and bar. commemorative West Coast Green glass Made possible by Boxman Studios and our and get unlimited drinks for free, Beverage Sponsors compliments of the team. Made possible by our Beverage Sponsors MOBILE WI-FI HOT SPOT ALL DAY THURSDAY, FRIDAY & SATURDAY IN FRONT OF FESTIVAL PAVILION Enjoy free wi-fi on a solar powered Intelligent Transport bus from Bauers! Demonstrating an eco-commuting alternative, the lush chairs and worktables are aboard Gary Bauers fleet of bio-diesel and propane vehicles. Sponsored by
  14. 14. 14 EDUCATIONAL TRACKS CLAIM YOUR AIA CONTINUING EDUCATION UNITS How to receive learning units • Provide your AIA membership number when you register for the conference, or onsite at any registration booth. • Have the room attendants log your information upon entering approved sessions. • Records for eligible participants will be reported to the AIA immediately following the conference and will be available three weeks after the conference. Meets AIA/CES criteria Meets AIA/CES criteria for health, safety, & welfare units EDUCATIONAL TRACKS & ADVISORS Better Business, Branding & Social Innovation Energy + H20 Smart Grid = Smart Cities Emerging Business Models | Financing the Alternative Energy Generation I Distributed Intelligent Systems for Energy & Clean Economy | Strategies for Social Renewable Energy I Water & Energy Nexus I Communication I Embedding Intelligence into Innovation | Crowdsourcing | “Slacktivism” | Ecological Bionics I EPA Water-Saving the Built Environment I Smart Grid & EVs I Web 2.0 | Best Practices for the New Econo- Program I Tech Tools for Transformation: BIM Multi-Modal Transportation I Smart Meters, my | Making Green Business Smart Business & Energy Modeling Dashboards, and Metrics I Building Energy | Marketing with Meaning | Innovative and Management Systems Transformative Corporate Messeging Panama Bartholomy, Advisor to Commissioner Douglas, California Donald Simon, Attorney, Wendel, Rosen, Energy Commission Dan Kammen, Director, Transportation Black & Dean Will Sarni, Founder & CEO, DOMANI Sustainability Research Center, and Celia Canfield, Chief Development Advisor, Kristina Skierka, Senior Advisor, Energy Professor, UC Berkeley West Coast Green Efficiency Strategic Plan, California Andy Tang, Senior Director, Integrated Gil Friend, CEO, Natural Logic, Inc. Public Utilities Commission Demand-side Management Products, PG&E Education Partner: Education Partner: Lorie Wigle, GM, Eco-Technology Program Office & President, Climate Savers Computing Initiative, Intel Education Partner:
  15. 15. EDUCATIONAL TRACKS 15 A NOTE FROM OUR EDUCATION DIRECTOR As the pace of change has accelerated, West Coast Green has evolved to stay ahead of the curve. From our beginning, five years ago, with greener building materials and design, we have grown to incorporate clean technology, energy policy, emerging business models and now the smart grid and electric vehicles. Each year we put our finger on the pulse and craft a program about what’s pushing the needle of human potential, constantly exploring ways to tap the power of innovation and entrepreneurship to build vibrant, resilient communities. This year we’re addressing scalable solutions and exploring the Power of 10! There’s power in the 10% improvements we can each make in our daily lives, and power in the 10X solutions that can transform all our lives. So this year we honor both capability and possibility by asking: “What’s Your Power of Ten?” At West Coast Green our power is to have 100 speakers hold 1000 conversations that inspire 10,000 people to make a positive difference. So our power is really YOUR power. It is all of our partners, advisors, sponsors, faculty and attendees who bring West Coast Green to life, and we thank you all for creating it with us. Enjoy! Andy Mannle Education Director Future Communities 4.0 Entrepreneurship Training Cool Tech & Hot Products Zero Energy Building I Passive & Prefab How to Develop Your Great Idea I Creating a Hot New Green Building Materials I Innovative Housing I Urban Agriculture I Cross-Sector Business Plan I Building a Team I Getting Products & Technologies-Local & Global Integration: Technology, Transportation & Funding I Sales, Marketing & Branding Infrastructure I Integrative Design I 2011 Alex Wilson, Founder & Executive Editor, CalGreen Building Code I Retrofit Programs I Jon Bonanno, CIO, Sustainable Power BuildingGreen, LLC Gaming for Real World Positive Impact Assets Diane Loviglio, VP Business Development & Kathleen Gilligan, Partner & Co-Founder, Co-Founder, Wattbot EcoStrategy Group Mark Palmer, Municipal Green Building Coordinator, San Francisco Dept of the Education Partner: Education Partner: Environment Tim Block, Program Manager, the Home Depot Foundation Rich Lechner, Vice President, Energy & Environment, IBM Education Partner:
  16. 16. 16 THURSDAY SCHEDULE HERBST PAVILION SOUTHSIDE THEATER C370 8:00- Breakfast & Networking West Coast Green Newcomers 9:00 Orientation 9:00- OPENING KEYNOTE IN HERBST PAVILION 11:00 Van Jones, Senior Fellow, Center for American Progress & Founder, Green for All Doug Davis, Vice President, Intel Architecture Group, Intel Corporation William McDonough, Principal, William McDonough + Partners/MBDC 11:30- Technology’s Role in Developing the Integrated Cities Smart Grid Meets Smart Buildings Using Prefab to Get to Net Zero 12:30 of Tomorrow Rich Lechner, Vice President, Energy & Naomi Porat, CEO, ZETA Communities Lorie Wigle, GM Eco-Technology Program Office & President, Climate Savers Environment, IBM David Johnston, President, What’s Computing Initiative John Kennedy, Senior Manager, Sustainable Working, Inc. Andrew Tang, Senior Director, Integrated Demand-side Management Analysis Products, Autodesk Products, PG&E Dan Smith, Principal Jeff Hammarlund, Professor & Senior Research Fellow, Portland State Alan Bright, Senior Vice President & Design Architect, DSA Architects University Clark Brockman, Director of Sustainability Resources Group, SERA Architects Principal, HOK Norbert Klebl, CEO, GEOS Neighborhood Andres Carvallo, Executive Vice President & Chief Strategy Officer, Gridnet Jeff St. John, Clean Tech Analyst, Writer, Jason Wolf, Vice President, Better Place North America GigaOm Pro Lunch Break 1:30- William McDonough: Unplugged Power Up! Changing the Real Can Utilities Be Sustainable? 2:30 William McDonough, Founder, William McDonough + Partners World with Games Lara Ettenson, Director of CA Energy Efficiency Policy, Natural Resources Mathias Crawford, Research Manager, Defense Council; Jack Sahl, Director, Institute for the Future Environment & Resource Sustainability, Southern CA Edison; Jim Parks, Program Byron Reeves, Professor, Co-Director, Manager, Energy R&D, Sacramento H-STAR Institute of Human Sciences Municipal Utility District; Jeanne Clinton, & Technologies Advanced Research, Manager, Energy Division. CA Public Stanford University Utilities Commission; PG&E Representative: TBD 3:00- Engage 360: California’s New Power of 10: Making Change 4:00 Clean Energy Brand and Social Exponential! Movement Platform James Hanusa, 350 Advocate, Change Anne Dougherty, Project Manager, Opinion Collective Dynamics Corporation Nils Moe, Sustainability Advisor, City of Tom Zara, Executive Director, Strategy, Berkeley Interbrand Melanie Nutter, Director, SF Dept of Hunter Marshall, Senior VP, Strategic Environment Planning Director, DraftFCB 4:30- Seeing Beyond the Glare of Home Energy Management- The 6:00 Eco-Bling Smart Home of the Future Katie Fehrenbacher, Cleantech Editor, Peter Pfeiffer, Principal, Barley & Pfeiffer GigaOM.com; Ryan Parker, Director of Mar- Architects keting, Intel; Kristi Burrows, Director, Cus- tomer Insights & Strategy, Best Buy Inc.; Dennis Kyle, Tendril; Jana Corey, Director of Integrated Demand-Side Management Policy Planning (IDSM), PG&E 6:00- Opening Night Floor Party 8:00 Festival Pavilion and network with your colleagues at this party that includes everyone who is a part of West Coast green. Been hanging out in sessions all day? Rub elbows with your heroes This is your opportunity to check out the action on the floor. Tip: Remember to tear yourself away from the good conversation and the organic tastings to catch the sunset. FUTURE COMMUNITIES 4.0 ENERGY & H2O SMART GRID = SMART CITIES
  17. 17. THURSDAY SCHEDULE 17 C260 C362 C210 C235 Critical Success Factors for Systems Principles for Women’s Ways of Leadership in Water Wise Guys Startups Sustainable Urbanism Sustainable Design Peter Yost, Director, Residential Jim Heid, Founder, UrbanGreen Kira Gould, Director of Communications, Services, BuildingGreen, LLC Cathy Chiu, Principal, Falcon Group William McDonough + Partners; Lynn N. Alex Wilson, Founder & Executive Editor, Simon, FAIA, President, Simon & BuildingGreen,LLC Associates, Inc; Christi Graham, President & CEO, West Coast Green; Valerie Casey, Founder & Executive Director, Designers Accord; Carrie Meinburg Burke, Principal, CMB Architecture + Industrial Design Financial Preparation & Successful Residential Retrofit Innovation Pipeline - Stories from Community-Scale Graywater- Expectations Programs: Lessons From the the Trenches! Unprecedented Innovation Field Jeff Burkland, CFO, Burkland Consulting Diane Loviglio, VP Business Paul Kephart, CEO, Rana Creek Development & Co-Founder, Wattbot; Jared Asch, National Director, Efficiency Gail Loos, Founder, GreenCycler; Rory Faber, Raphael Garcia, Project Manager, Rana First President, Stramit Strawboard; Laurie Creek Anderson, VP Sales & Marketing, Mage Edward Thomas, Vice President, EGIA Water Management; Mirco Richardson, Director Business Development, MAGE Gail Brownell, Environmental Industrie Holding AG Engineer, Efficiency First Sales, Marketing & Branding Products & Trends in Green Business Strategies for Meeting Cities As Accelerators Building Water Challenges Joe Preis, President, Longitude Scott Green, Clean Tech/Regional Policy Properties, Inc. Alex Wilson, Founder & Executive Editor, Tom Cooper, Corporate Water Programs Officer, City of San Jose; Patricia Novick, BuildingGreen, LLC Manager, Intel Director of Health Programs, Erie Neighborhood House; Chad Riley, William Sarni, Founder & CEO, Domani Director of Finance & Strategy, Living City Block; Andrew Watterson, Chief of Celia Canfield, Chief Development Advisor, Sustainability,City of Cleveland; Sarah West Coast Green Isabel Parriott, Sustainability Project Manager, Paladin Law Group, LLP Michael Law, Managing Director, CA, Ogilvy PR Private & Public Funding Options Smarter Buildings for a After the Launch: Achieving Play a Serious Game for More Sustainable Future Market Success in the Clean Sustainable Living Jon Bonanno, CIO, Sustainable Power Rich Lechner, Vice President Energy & Economy Assets Environment, IBM Jim Heid, Founder, UrbanGreen Dave Bartlett, VP, Industry Solutions, IBM Jeff Weinberger, Principal, DS3 Philip Koos, Director, Peter Williams, CTO, Big Green Innova- Consulting; Lisa Michelle Galley, Managing Principal, PricewaterhouseCoopers LLP tions, IBM William Sarni, Founder & CEO, DOMANI Galley Eco Capital LLC Discussion led by IBM Executives & Invited Cindy Jennings, VP Marketing & Subject Matter Experts Client Brand Strategy, Cohn Marketing Anneke Seley, CEO, Phone Works BETTER BUSINESS, BRANDING & INNOVATION ENTREPRENEURSHIP TRAINING COOL TECH & HOT PRODUCTS
  18. 18. 18 FRIDAY SCHEDULE HERBST PAVILION SOUTH SIDETHEATER C370 8:00- Breakfast & Networking West Coast Green Newcomers 9:00 Orientation 9:00- OPENING KEYNOTE IN HERBST PAVILION 11:00 Panama Bartholomy, Advisor to Commissioner Douglas, California Energy Commission Al Zollar, General Manager Tivoli Software, Software Group, IBM; Chris Waugh, Practice Lead, Consumer Experience Design, IDEO 11:30- The Future of Prefab How to Grow Smarter Buildings The Rise of the Ecopragmatist 12:30 Michelle Kaufmann, Principal, Michelle Kaufmann Studio Dave Bartlett, VP, Industry Solutions, IBM Jason Morris, Cleantech & Green Practice Lead, Schwartz Jennifer Siegal, Founder & Principal, Office of Mobile Design Communications Allison Arieff, Writer, New York Times & GOOD Anne Hand, CEO, Project Frog Lunch Break 1:30- Words vs. Actions: The Latest Research on Green Purchasing Distributed Solar Power For Applied Brilliance: The Future of 2:30 Behavior Scaling up Renewables Community Suzanne Shelton, President & CEO, Shelton Group Arno Harris, CEO, Recurrent Energy Deborah Patton, Executive Director, Applied Brilliance Jill Pilaroscia, IACC, Principal, Colour Studio, Inc Marc Hinshaw, Founder & Creative Partner, Holt Hinshaw; Jerry Michalski, Founder & Guide, The REXpedition; Susan Goltsman, Principal, MIG, Inc. 3:00- Designing for Positive Impact Smart Systems for Future 4:00 Chris Waugh, Practice Lead, Consumer Experience, IDEO Communities Christine Hertzog, Managing Director, Smart Grid Library Andrew Clark, Director of Strategy, IBM Venture Capital Group Scott Green, Clean Tech/Regional Policy Officer, City of San Jose Andrea Traber, Directoros Sustainability, KEMA Services, Inc. 4:30- Technology Enabling Social Entrepreneurship 6:00 Sustainability Workshop: Developing Community Carrie Freeman, Director Sustainable Capital “Beyond Sustainability” Business Innovation, Intel Corp Rachel Sheinbein, Principal, CMEA Capital David Hopkins, Co-Author, The Tactics of Peter Williams, CTO, Big Green Innovations, Hope: How Social Entrepreneurs Are IBM Changing Our World Stan Wrzeski, VP & Global Director, Carbon Wilford Welch, Author, The Tactics of & Climate Action, HOK Group Hope Kene Turner, President, Epilife Steve Engler, Director, Carbon Manage- Consulting ment Services, Deloitte 6:00- Party to the Power of 10-The Official VIP Event 9:00 Herbst Lounge, Herbst Pavilion Welcome to the after party for full conference attendees, speakers, and VIPs. Tickets are also available for purchase at registration. FUTURE COMMUNITIES 4.0 ENERGY & H2O SMART GRID = SMART CITIES
  19. 19. FRIDAY SCHEDULE 19 C260 C362 C210 C235 VC Pitch-Off Deep Geek: Natural Building in Visionary Strategies For Energy The End of Green Messaging? Jon Bonanno, CIO, Sustainable Power the 21st Century! Efficiency How Community Engagement is Assets; Kathleen Gilligan, Partner & Kristina Skierka, Senior Advisor, Energy Superseding Corporate Co-Founder, EcoStrategy Group Anup Bruce King, Director, Ecological Building Efficiency Strategic Plan, CPUC Communication Jacob, Partner, Virgin Green Fund; Will Network Michael Wheeler, Energy Advisor, California Coleman, Partner, Mohr Davidow Public Utilities Commission Amy Skoczlas-Cole, Head of Environment Ventures; Joshua Raffaelli, Associate & Theresa Cho, Chief of Staff, Office of & Director, Green Team, eBay Kauffman Fellow, Draper Fisher Commissioner Grueneich, California Adam Werbach, Chief Sustainability Jurvetson; David Mount, Partner, Kleiner Public Utilities Commission Officer, Saatchi & Saatchi Perkins Caufield & Byers Intelligent Transportation Transparency vs Secrecy: Net Zero Energy: Lessons Learned Systems Thinking for a Vibrant Summit Charting a Course in from Design and Operation Future Sustainability Reporting Anthony Eggert, Commissioner, California Brad Jacobson, Senior Associate, EHDD David Johnston, President, What’s Energy Commission Kathleen Gilligan, Partner & Co-Founder, Architects Working, Inc. EcoStrategy Group; Christina Nicholson, Daniel Kammen, Director, Sustainable Development, Peter Rumsey, P.E., Principal, Integral Professor, University of California, Williams-Sonoma, Inc.; Karen Janowski, Group Berkeley Partner, EcoStrategy Group; Peter Perrault, Green Giant, NetApp; Robin Scott Shell, Principal, EHDD Architecture Connell, Manager of Sustainability Programs, DelMonte Foods Making Your Company Sexy Optimizing Blended Value Multifamily Goes Platinum: for Investors Companies Communities of LivingHomes Richard Lyons, Partner, Wendel, Rosen, Todd Johnson, Partner, Renewable Steve Glenn, CEO, LivingHomes Black & Dean Energy & Sustainability Head, Jones Day Forum: Designing Socially Just, Beer & Banter with Creative Green Finance: Valuing Zero Net Energy Technology for Local Food Systems BuildingGreen Investment in Sustainability Utilities The Home Depot Foundation IS COMMITTED TO Aaron Lehmer, Network Development Alex Wilson, Founder & Executive Edi- building healthy communities AND WE Todd Johnson, Partner, Renewable Energy Jordana Cammarata, Policy Analyst, Director, Bay Localize; Navina West Coast GreenBuildingGreen, LLC; Ann Edminster, PROUDLY SUPPORT Khanna, tor, & Sustainability Head, Jones Day California Public Utilities Commission HOPE Collective; Tim Block, Program M.Arch, Green Building Consultant, Gregg Ander, Chief Architect, Southern Manager, The Home Depot Design AVEnues; Peter Yost, Director, The Home Depot Foundation has made a commitment to invest $400 million in communities over the next ten years. This will help support the creation of 100,000 affordable homes, built Joshua Levine, VP, SRI Wealth CA Edison Foundation; Jason Mark, Co-Manager Residential Services, BuildingGreen, responsibly, and the planting of over three million community trees. While we count the homes that are built and the trees that are planted, the true impact of this work will be measured by the Management, Royal Bank of Canada Stephen Selkowitz, Department Head, Alemany Farm, Editor, Earth Island LLC; Bruce King, Director, Ecological stories of people who will be empowered to live healthy, safe and sustainable lives. Lawrence Berkeley National Lab Journal. Building Network Bruce Cahan, President, Urban Logic www.homedepotfoundation.org OUR PLEDGE: $400 million • 100,000 homes • 3 million trees BETTER BUSINESS, BRANDING & INNOVATION ENTREPRENEURSHIP TRAINING COOL TECH & HOT PRODUCTS
  20. 20. 20 SATURDAY SCHEDULE HERBST PAVILION SOUTHSIDE THEATER C370 8:00- Breakfast & Networking 9:00 9:00- OPENING KEYNOTE IN HERBST PAVILION 11:00 Hunter Lovins, Founder & President, Natural Capitalism Solutions Gregory Miller, Technologist & Professor, Presidio Graduate School Caroline Casey, Host of radio show, “The Visionary Activist”, KPFA 11:30- Spills, Sins & Starbucks: How Oil Has Negatively Altered Our Innovate with Empathy: Shifting Reboot! Redefining 12:30 Built Environment Worldviews through Inspired Communication Californication Eric Corey Freed, Founding Principal, organicARCHITECT Darian Rodriguez Heyman, Managing John Marshall Roberts, Founder & CEO, Partner, CODE Green Agency Worldview Learning Dan Geiger, Executive Director, USGBC, Northern California Chapter Bonnie Nixon, Managing Partner, CODE Green Agency Pedro Nava, CA State Assemblyman, Chairman, State Committee on CA Green Economy Huey Johnson, Founder, Resource Renewal Institue, Founder Trust for Public Land Lunch Break 1:30- Dialogues with Luminaries Concentrated Sunlight: New Rubble Rising: Reconstructing 2:30 David Johnston, President, What’s Working, Inc. Technologies for Daylighting the Haiti from the Inside Out Building Core Bruce King, Director, Ecological Building Special Guests TBD Lorne Whitehead, Chair, Board of Network Directors, SunCentral Inc. Kevin Rowell, Program Director, Kleiwerks Peter Novak, CEO, Sunflower Corp International Kit Ratcliff, President, Principal, Director of Sustainability, Ratcliff Architecture FUTURE COMMUNITIES 4.0 ENERGY & H2O SMART GRID = SMART CITIES
  21. 21. SATURDAY SCHEDULE 21 C260 C362 C210 C235 Clean Energy Financing: Pitfalls Making Shift Happen: Changing Energy Upgrade California - Companies on a Mission: & Opportunities in 2011 Our Course From Collapse to Residential Retrofits go Live! Entrepreneurial Strategies for Sustainability Enlightened Growth Adam Boucher, CEO, Fund Manager, Adam Leif Magnuson, Residential Green Building Capital Matthew Stein, Principal, Stein Design Coordinator, U.S. EPA Region IX Mike Russo, Lundquist Professor of Sustainable Management, University Liz Yager, Interim Energy & Sustainability Panama Bartholomy, Advisor to of Oregon Manager, County of Sonoma Commissioner Douglas, California Energy Commission Larry Farris, Investment and Loan Operations, Adam Capital Inc. Michael Wheeler, Energy Advisor, California Public Utilities Commission Danny Kennedy,Founder, Sungevity Jeff Gleeson, Senior Product Manager, Joe Anzalone, Senior Vice President, Pacific Gas and Electric Commercial Banking Group Manager, New Resource Bank Putting Nature and People to Passiv Haus: Aggressive Savings Multi-Modal Transportation: Ecological Bionics: Exploring an Work: Ecological Public Space Solutions for Mobile Urbanism Ecologically Integrated Urban Prudence Ferreira, Principal, Integral Fabric Bry Sarte, Principal & CEO, Sherwood Impact Inc. Timonie Hood, Green Building Design Engineers Coordinator, U.S. EPA Region 9 Josiah Raison Cain, Co Founder, Design Nabih Tahan, Founder & Architect, Ecology Ken Hays, Partner, Kinsey Probasco Hays BauTechnologies Tian Feng, District Architect, San Francisco Bay Area Rapid Transit District Jacob Petersen, Planner, Hargreaves Graham Irwin, Principal, Essential Habitat Associcates Jennifer Blonn, High Speed Rail Coordina- tor, U.S. EPA Renee Rivera, Acting Executive Director, SF Bike Coalition Eric Eidlin, Sustainable Communities Partnership Liaison, Federal Transit Administration (USDOT) BETTER BUSINESS, BRANDING & INNOVATION ENTREPRENEURSHIP TRAINING COOL TECH & HOT PRODUCTS
  22. 22. 22 THURSDAY SESSION ABSTRACTS OPENING KEYNOTE 9:00-11:00AM Van Jones – WebEx live from Washington DC Doug Davis William McDonough Senior Fellow, Center for American Progress Vice President, Intel Architecture Group Founder, McDonough + Partners Founder, Green for All General Manager, Embedded and Communications Mr. McDonough is the founding principal of William Van Jones is a Senior Fellow focusing on “green-collar Group McDonough + Partners, an internationally recognized jobs” and how cities are implementing job-creating climate Doug Davis serves as vice president of Intel Architecture design firm practicing ecologically, socially, and solutions. He is a co-founder of three successful nonprofit Group & general manager of the Embedded and economically intelligent architecture and planning. He organizations: the Ella Baker Center for Human Rights, Communications Group. In this role he is responsible for is the author of Cradle to Cradle; principal of MBDC, a Color of Change, and Green For All, and the best-selling growing Intel’s business in a broad range of embedded development firm assisting clients in designing profitable author of the definitive book on green jobs, The Green market segments and helps deliver a range of embedded and environmentally intelligent solutions; and a co-founder Collar Economy. Van served as the green jobs advisor in the processor products to a variety of customers. of the Green Products Innovation Institute. Obama White House in 2009. THURSDAY 11:30-12:30 SMART GRID MEETS SMART BUILDINGS SOUTHSIDE THEATER expert in sustainable development and urban revitalization. As a founder and CEO of ZETA, she How do we incorporate smart grid technology into contributes extensive expertise in the management of TECHNOLOGY’S ROLE IN DEVELOPING THE building design? How do we design the built environment urban land planning and development ventures that INTEGRATED CITIES OF TOMORROW to optimize inter-connectivity? How do we build sensors achieve economic, social, and environmental sustainability. for energy, occupancy and environmental conditions into David Johnston, President, What’s Working, Inc. HERBST PAVILION our buildings to increase efficiency and optimize user Johnston has trained thousands of builders and industry How do we use interactive, integrated technologies to experience? This panel explores how the smart grid is professionals worldwide. Johnston’s has authored four reduce resource use and improve the efficiency and enabling the smarter buildings of the future. books: Building Green in a Black and White World; Green interactivity of urban systems? This panel discusses how Rich Lechner, Vice President, Energy & Environment, Remodeling, Changing the World One Room at a Time; innovative technologies and smart grid applications are IBM Green From the Ground Up and Toward a Zero Energy changing everything from water and energy systems, to Rich is responsible for overseeing IBM’s broad energy & Home. urban planning, transportation, and smart buildings. Dan Smith, Principal Architect, DSA Architects Join this panel of experts in discussing how the hi-tech environment portfolio of capabilities and offerings in order to help clients improve the sustainability of their Dan has experience in sustainable architecture, & healthy cities of the future are being designed today! natural building and alternative construction, including Lorie Wigle, GM Eco-Technology Program Office & organizations across the full breadth of their infrastructure from IT to smarter buildings and to optimize Zeta Communities’ recent prize winning prefab President, Climate Savers Computing Initiative all aspects of their operations for energy, carbon, water townhouse. His focus has been the use of leading edge Lorie leads Intel’s Eco-Technology effort, which is and waste. technologies and innovative passive systems to achieve focused on the sustainability leadership of Intel’s products Alan Bright, Senior Vice President & Design Principal, net zero energy buildings that are healthy, affordable and including energy efficient performance and design for the HOK beautiful. environment. She also drives external programs related Norbert Klebl, CEO, GEOS Neighborhood Alan is recognized for excellence in design and leadership to PCs, data centers and smart grid. Lorie has been with A life long innovator and serial entrepreneur who in sustainable buildings and communities throughout the Intel for 26 years. created the GEOS Smart Living neighborhood, an energy Andrew Tang, Senior Director, Integrated Demand-side United States, Asia and Europe, with emphasis on an Management Products, PG&E integrated design approach. His recent focus has been on plus mixed-use community in Colorado. He built the first Andy is the Senior Director of Pacific Gas and Electric the development of a prototype study for affordable, large solar holiday village in Polynesia, privatized a large East Company’s Integrated Demand-side Management scale, Net Zero commercial office buildings. German state company and started the first European Products team. His team is responsible for developing John Kennedy, Senior Manager, Sustainable Analysis funded SBIC . He holds an Austrian MS in engineering and new products and programs that enhance PG&E’s large Products, Autodesk an MBA from Columbia. and growing portfolio of integrated customer offerings. John has nearly twenty years of experience developing and expanding the market for building energy Jason Wolf, VP North America, Better Place analysis solutions and is an AIA Allied member and a CRITICAL SUCCESS FACTORS FOR STARTUPS Jason works within the energy and transportation ROOM C260 ecosystems, with federal, state and local governments as licensed mechanical engineer. Mr. Kennedy was the President and CTO of Green Building Studio, Inc. prior to Starting a company is filled with excitement and promise, well as utility, business and non-governmental but investing in startups is a risky business. To win stakeholders to make the vision of zero-emission EVs its acquisition by Autodesk in 2008. Jeff St. John, Clean Tech Analyst, Writer, GigaOm Pro investor confidence and capital, companies must have key powered by renewable energy a reality. ingredients in their plan and on their team. Here we take Clark Brockman, Director of Sustainability Resources Jeff is a reporter and analyst covering the clean technology industry, with a particular focus on smart grid, the perspective of a potential investor, to critically examine Group, SERA Architects demand response and renewable integration. all aspects of a business, and discuss what investors look Clark is involved with almost all of SERA’s LEED projects for before they invest. and all of the firm’s Living Building projects. He traveled to Cathy Chiu, Principal, Falcon Group China in March of 2008 to conduct multiple green building workshops on a US Dept of Energy grant and was a judge USING PREFAB TO GET TO NET ZERO Cathy is a finance specialist with investment banking, venture capital and angel investment experience. She for the USGBC’s first annual Living Building Challenge ROOM C370 provides strategic finance advisory services to growth- competition at Greenbuild 2007. Experts discuss innovative building technologies, coupled oriented companies. Cathy has completed equity and Jeff Hammarlund, Professor & Senior Research Fellow, with energy efficient land use planning, that are debt financing ranging from $5 mm to $150 mm. She has Portland State University accelerating the proliferation of affordable Net Zero closed mergers, acquisitions, and sales of companies At PSU’s Executive Leadership Institute Jeff teaches a Energy (NZE) buildings and communities. Prefab modular from $5 mm to over $1 bn. Cathy is also an active angel course on Planning the Smart Grid for Sustainable construction is providing a platform for transformational investor. Communities. He is co-author of The Political Economy of change in the construction industry, demonstrating that Energy Policy; has been a senior manager for the NZE vision is not just for communities of tomorrow but conservation services at Southern California Edison; and a is an attainable, scalable solution possible today. policy analyst for a regional utility trade association. Naomi Porat, CEO, ZETA Communities Andres Carvallo, Executive VP & Chief Strategy Officer, Naomi is a nationally recognized social entrepreneur and Gridnet FUTURE COMMUNITIES 4.0 ENERGY & H2O SMART GRID = SMART CITIES
  23. 23. THURSDAY SESSION ABSTRACTS 23 SYSTEMS PRINCIPLES FOR SUSTAINABLE URBANISM She received a Masters degree from Yale, is lead designer Mathias Crawford, Research Manager, Institute for the for an LBC residence, and NSF grant recipient. She is Future ROOM C362 launching a joint practice with Kevin Burke, collaborator Mathias is a Research Manager at the Institute for the Can systems theory inform our search for more on Timepiece and Berkeley Esherick Professorship. Future, where he worked with game designer Jane McGo- sustainable urbanism? How can ecological principles www.cmburke.com nigal to build the Foresight Engine: IFTF’s platform help us create more resilient urban environments? Sustainable development strategist Jim Heid shares key for massive social thought experiments that address principles for a new approach to urban design, provocative scenarios about the future. WATER WISE GUYS Byron Reeves, Professor, Co-Director, H-STAR Institute redevelopment and regeneration. Illustrating with ROOM C235 of Human Sciences & Technologies Advanced Research, lessons from real urban examples, Jim shows us how Peter and Alex are the BuildingGreen Water Wise Guys. Stanford University these principles can help cultivate resilient communities Come hear about all things liquid when it comes to Byron Reeves is a Professor in the Department of for the coming decade. water efficient homes: cool waterwise products, Communication at Stanford University. He studies Jim Heid, Founder, UrbanGreen technologies, and how the EPA WaterSense program can psychological responses to media and is co-author of With an undergraduate degree in landscape architecture, work for homeowners, homebuyers, and building Total Engagement. He is currently principal investigator of and an advanced degree in Real Estate Development professionals. an ARPAe project at Stanford about energy and from MIT, Jim has evolved from designer to sustainable Peter Yost, Director, Residential Services, Building- behavior green plans for clients. development strategist. His firm, UrbanGreen, is an Green, LLC advisor to governments, real estate developers and the Peter has been building, researching, teaching, capital markets seeking tangible answers to the rapidly writing and consulting on high performance homes for evolving discussion about sustainability. CAN UTILITIES BE SUSTAINABLE? more than 25 years. His expertise ranges from construction waste management to building durability. ROOM C370 Peter has made significant contributions to the NAHB As we reinvent the way we use electricity, we’re asking WOMEN’S WAYS OF LEADERSHIP IN Research Center, Building Science Corp, EEBA, USGBC’s utilities to be more sustainable. How can utilities provide SUSTAINABLE DESIGN LEED for Homes program and DOE’s Building America better sources of power; use smart technologies to program. manage power; expand customer outreach; and keep our ROOM C210 Alex Wilson, Founder & Executive Editor, BuildingGreen, lights on - all while staying in business? This panel How can leadership characteristics commonly LLC provides an engaged dialogue between utility understood as feminine be effective for achieving Alex is the founder of BuildingGreen in Brattleboro, representatives and the NRDC about the challenging sustainability? Many women may be more comfortable Vermont and executive editor of Environmental Building shifts being made by power providers. than men with inclusive governance, collaboration, Lara Ettenson, Director of CA Energy Efficiency Policy, building community, and seeking long-term solutions News and GreenSpec. He is author of Your Green Home and recipient of the 2010 Hanley Award for Vision and Natural Resources Defense Council sensibilities important to many sustainability pursuits. Lara’s main task is to work collaboratively with utilities This discussion with leading women in the field explores Leadership in Sustainable Housing. and other stakeholders to ensure that all how to cultivate these leadership values to achieve more California utilities comply with state efficiency laws and balance in ourselves and the world. Kira Gould, Director of Communications, William THURSDAY 1:30-4:30 policies, and continue to be models for other states. Lara holds a Master of Public Administration in Environmental McDonough + Partners Science and Policy from Columbia University-SIPA. Writer Kira Gould, Assoc. AIA, LEED AP, is director of WILLIAM MCDONOUGH: UNPLUGGED Jeanne Clinton, Manager, Energy Division Climate communications for William McDonough + Partners, and HERBST PAVILION Strategies Branch, CPUC works from the firm’s San Francisco studio. Kira is Cradle-to-Cradle author and visionary designer Bill Jeanne works on policies and strategies for long term co-author, with Lance Hosey, of Women in Green: Voices McDonough does an unprecedented three-hour deep dive energy efficiency planning, distributed generation, solar, of Sustainable Design. She writes for Sustainable in the tradition of Buckminster Fuller. From pioneering and market-based climate mechanisms. Over her career Industries, Metropolis Magazine and other publications. green products and buildings to envisioning cities for she has worked on integrated resource planning, demand Lynn N. Simon, FAIA, President, Simon & Associates, Inc. the future, McDonough approaches the world’s greatest side management, sustainable development, and Lynn is a pioneer and leading authority with over 19 years challenges as design assignments. But Bill is also a climate change mitigation in a variety of roles, including experience in green building. She currently serves on the master storyteller, and here he shares a detailed vision government policy and strategy, and utility program USGBC’s Education and LEED Steering Committees, and for creating a world that works “for all children, of all management. is a Senior LEED® Faculty. Her firm uses a practical and species, for all time.” Jack Sahl, Director, Environment & Resource collaborative approach to advance sustainable and William, McDonough, Principal, William McDonough + Sustainability, Southern CA Edison healthy building design and construction practices. Partners/MBDC Director of Environment and Resource Sustainability Christi Graham, President & CEO, West Coast Green Mr. McDonough is the founding principal of William at Southern California Edison, Jack Sahl is leading the Recognized nationally as an expert in green and healthy McDonough + Partners, an internationally recognized development and implementation of SCE enterprise-wide business and technology, Ms. Graham has spent the design firm practicing ecologically, socially, and sustainability initiatives. past fifteen years as a pioneer successfully producing economically intelligent architecture and planning. He is the author of Cradle to Cradle; principal of MBDC, a Jim Parks, Program Manager, Energy R&D, SMUD and directing numerous visionary events, programs and In the Energy R&D group Jim is responsible for dem- development firm assisting clients in designing profitable organizations. and environmentally intelligent solutions; and a onstrating smart grid technologies, reviewing and pilot Valerie Casey, Founder & Executive Director, Designers co-founder of the Green Products Innovation Institute. testing emerging energy efficiency and transportation Accord technologies and working with regulatory agencies Valerie is a globally recognized designer and innovator. to promote efficiency through codes, standards and She works with organizations on challenges ranging from THURSDAY 1:30-2:30 legislation. He has over 20 years experience in the utility creating new products and services, to transforming industry. organizational processes and behaviors. Valerie founded POWER UP!: CHANGING THE REAL TBD, PG&E Representative the Designers Accord, the global coalition of designers, educators and business leaders focused on creating WORLD WITH GAMES positive social and environmental impact. SOUTHSIDE THEATER Carrie Meinburg Burke, Principal, CMB Architecture + Multi-player games are more than just fun, they’re also Industrial Design powerful tools for engaging people. Now, game designers Architect, industrial designer, and lecturer, Carrie’s are starting to create games that involve people in helping design methodology integrates analysis/synthesis to change real world behavior. This panel looks at three generate sustainable form. She received a Masters recent games that address the systemic challenges we degree from Yale, is lead designer for an LBC residence, face around energy and water. Panelists offer insight into and NSF grant recipient. She is launching a joint practice designing real world games, and discuss future with Kevin Burke, collaborator on Timepiece and applications of games for change. Berkeley Esherick Professorship. BETTER BUSINESS, BRANDING & INNOVATION ENTREPRENEURSHIP TRAINING COOL TECH & HOT PRODUCTS

×